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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Ilmu Sosial dan Humaniora Jurnal Visi Manajemen (JVM) Mamangan Social Science Journal Jurnal Manajemen Kreatif dan Inovasi West Science Accounting and Finance Horizon: Indonesian Journal of Multidisciplinary Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal Of Applied Multidisciplinary Studies (JAMS) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sukardi Sukardi
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Ganesha, Tangerang Selatan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Gaya Mengajar dan Kualitas Pembelajaran terhadap Kepuasan Belajar serta Dampaknya pada Motivasi Belajar Mahasiswa di Tangerang Selatan Zulkifli Zainuddin; Ichsan Gaffar; Sukardi Sukardi; Agung Laksono; Ridho Khansa
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5053

Abstract

The importance of having enthusiasm and motivation in learning cannot be underestimated. Sometimes we feel down or lose enthusiasm in the learning process. This loss of motivation to learn can occur due to boredom or exhaustion with various daily activities. Even though learning is a child's main task. By studying diligently, students can achieve achievements and become successful children in the future. This research aims to analyze the direct and indirect influence of teaching style, learning quality and learning motivation through learning satisfaction as a mediating variable on students in South Tangerang. This type of research is explanatory with a quantitative approach. This research was carried out by distributing questionnaires to 120 students in the South Tangerang area. The sampling technique used was purposive sampling. The analysis technique used is path analysis and with the help of SPSS version 21 software. This will later determine the direct and indirect influence of each independent variable. From the results of the analysis it was found that the teaching style and learning quality variables had a direct influence on learning motivation. Teaching style and learning quality variables have an indirect influence on learning satisfaction. And the learning motivation variable has a significant direct influence through learning satisfaction.
Fear of Failure and Entrepreneurial Intention: Evidence from STIE Ganesha Students Hadi Sutrisno; Sukardi Sukardi
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 4 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/mw48n789

Abstract

This study examines fear of failure as a psychological barrier to entrepreneurial intention among students at STIE Ganesha and identifies factors shaping their risk perception. A qualitative phenomenological approach was employed, involving 12 undergraduate students (semesters 4–8) selected through purposive sampling. Data were collected through semi-structured in-depth interviews and analyzed using Braun and Clarke’s thematic analysis. The findings show that 100% of informants experienced fear of failure, primarily in the form of fear of financial loss (83%), fear of social stigma (75%), and self-doubt (67%). Risk perception is influenced by overprotective family communication, exposure to negative business narratives on social media, and limited practical training in risk management. These results indicate that fear of failure is shaped not only by individual psychological factors but also by social and educational contexts. The study implies the importance of integrating risk management training and psychological coping strategies into entrepreneurship education, along with mentoring programs involving experienced entrepreneurs to strengthen students’ entrepreneurial readiness.
Marketing Capability in Production Facility Procurement Projects: A Value Creation Perspective in the Manufacturing Industry Sukardi Sukardi; Ith Vuthy
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/qsekw402

Abstract

This study aims to analyze marketer capabilities in production facility procurement projects within the manufacturing industry from a value creation perspective. In increasingly complex industrial project environments, the role of marketers extends beyond traditional selling activities to encompass the ability to integrate technical, relational, and business dimensions in addressing customer needs. This research adopts a qualitative conceptual approach using a literature review method, examining relevant theories on marketing capabilities, value creation, and business-to-business (B2B) project marketing. The study was conducted systematically over a six-month period, from September to November 2025, covering stages of literature identification, selection, analysis, and conceptual synthesis. The study integrates the perspectives of Service-Dominant Logic (SDL) and Goods-Dominant Logic (GDL) to explain that value creation in production facility procurement projects is derived not only from the product as a tangible output but also from the services and interactions that accompany it. The findings indicate that marketer capabilities include technical understanding, relational competence, value communication, and project risk management, as well as the ability to integrate product-based and service-based value into comprehensive solutions. These capabilities play a critical role in shaping customer-perceived value, which ultimately influences purchasing decisions and overall project success. The study highlights that value integration capability serves as a key differentiator in project marketing performance. From a managerial perspective, firms are encouraged to develop integrated marketer capabilities as part of a value-driven business strategy to enhance competitiveness in the manufacturing sector. 
Electric Vehicle Safety from a Service-Dominant Logic Perspective: A Literature Review Hadi Sutrisno; Sukardi Sukardi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/3rv7z233

Abstract

This study aims to analyze electric vehicle (EV) safety as a component of value creation from the perspective of Service-Dominant Logic (SDL) using a literature review approach. In the context of a rapidly evolving and competitive EV industry, safety is no longer viewed solely as a technical attribute but as a critical element in shaping customer trust, satisfaction, and long-term loyalty. Accordingly, safety is positioned as an integral part of the value proposition offered to customers. The study was conducted between August and October 2025 through a systematic review of academic journals, industry reports, and relevant publications on electric vehicles and service management. The analysis employs descriptive and comparative techniques to synthesize prior research and identify key patterns. The findings reveal that EV safety is the result of a value co-creation process involving multiple actors—manufacturers, service providers, and users—within a service ecosystem. Key determinants include user knowledge and behavior, the reliability of charging infrastructure, the effectiveness of after-sales services, and the quality of digital interaction systems. These elements collectively shape customer perceptions of safety and overall value. The study further highlights that safety plays a strategic role in reducing perceived risk and strengthening customer confidence, particularly in emerging markets where adoption is still evolving. From a managerial perspective, the findings emphasize the importance of integrating safety into service-based strategies through customer education, infrastructure development, and continuous service engagement. In conclusion, managing safety as a co-created value rather than merely a technical feature enables firms to enhance customer experience and achieve sustainable competitive advantage in the EV market.   
Pengaruh Motivasi dan Disiplin Kerja Terhadap Produktivitas Karyawan Pada PT Capital Life Indonesia di Jakarta Sukardi Sukardi
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 4 No 1 (2021): February
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v4i1.1445

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap produktivitas karyawan pada PT. Capital Life Indonesia di Jakarta. Suatu organisasi dapat berjalan efektif apabila fungsi-fungsi manajemen seperti perencanaan (planning), pengorganisasian (organizing), pengarahan (actuating) dan pengendalian (controlling) apabila semua itu berfungsi dengan baik, serta unsur-unsur penunjangnya tersedia dan memenuhi persyaratan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini motivasi berpengaruh signifikan terhadap produktivitas karyawan sebesar 47,3%, uji hipotesis diperoleh t hitung > t tabel atau (7,634 > 1,997). Disiplin kerja berpengaruh signifikan terhadap produktivitas karyawan sebesar 47,0%, uji hipotesis diperoleh t hitung > t tabel atau (7,585 > 1,997). Motivasi dan disiplin kerja secara simultan berpengaruh signifikan terhadap produktivitas karyawan dengan persamaan regresi Y = 7,590 + 0,388X1 + 0,440X2. Kontribusi pengaruh sebesar 64,3%, uji hipotesis diperoleh F hitung > F tabel atau (57,677 > 2,750).
Co-Authors Adi Wicaksono Aep Saefullah Agung Laksono Asep Surya Lesmana Dwi Pravitasari Fuad Siregar Hadi Sutrisno Hendra Candra Ichsan Gaffar Ith Vuthy Joned Ceilandra Saksana Moh. Tahang Mohamad Fayruz Muhammad Arief Noor Napu, Fithriah Nurhayati Nurhayati Retno Rizki Rianti Salima Rianti Salima Ridho Khansa Ridwansyah Rismayanti Rismayanti Siti Mulasih Sugianto, Efendi Tohiroh Tohiroh Yet Heni Yanti Zulkifli Zainuddin