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All Journal JURNAL HERITAGE To Maega: Jurnal Pengabdian Masyarakat Jurnal Psikologi : Jurnal Ilmiah Fakultas Psikologi Universitas Yudharta Pasuruan Reswara: Jurnal Pengabdian Kepada Masyarakat Soeropati: Journal of Community Service Akademika: Jurnal Manajemen Pendidikan Islam Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Journal of Research in Social Science and Humanities Jurnal Media dan Komunikasi Indonesia Triwikrama: Jurnal Ilmu Sosial Brand Communication Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
Ninuk Riswandari
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Media dan Komunikasi Indonesia

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Brand Identity Model to Develop Bondowoso Regency as the "Republic of Coffee" in Indonesia Junaedi, Rusli Akhmad; Riswandari, Ninuk; Faris, Faris
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.104086

Abstract

The development of regional brand identity is crucial in enhancing economic competitiveness and strengthening the image of Bondowoso Regency as a leading coffee center. Bondowoso Regency, as a historic site and coffee production hub, faces challenges in maintaining and expanding its positive image to support sustainable economic growth and promote culture-based tourism, as well as its natural resource potential. This study proposes a brand identity model based on Kapferer’s Brand Identity Prism theory and empirical data to establish Bondowoso Regency's branding as the "Republic of Coffee" in addressing these challenges. A qualitative approach was employed in data collection, involving interviews with eight informants from various stakeholders, field observations, and documentation from both primary and secondary sources. Validation was carried out through data triangulation and documentation analysis to ensure the consistency and validity of the findings. Data analysis integrated theory and empirical data in developing a strategy for building an authentic, integral, and sustainable brand identity. The research findings indicate that the success of this branding can enhance the region’s image, attract tourists, and drive economic growth through strong and consistent brand identity elements. These findings underscore the importance of collaboration among the government, community, and businesses in establishing a relevant and enduring brand image. The implementation of this model is expected to position Bondowoso Regency as a national and international hub for coffee.
Co-Authors Ahmad Aminuddin Ahmad Aminuddin Ahwan, Zainul Dedi Purnomo Dian Fatimatuz Zuhro Dinda Aisyah Puji Harjanti FARIS FARIS FATHUR ROHMAN Gatut Setiadi Khoirul Anwar Khorita Apriliya Saputri M. H. Habibatul Maghfiroh Mochamad Dicky Firmansyah Mohammad Mahmud, Mohammad Muhammad Imron Rosadi Muhammad Imron Rosadi Mukhammad Nur Kholis Nurma Yuwita Rahma, Balqis Sofia Riska Amelia Riska Amelia Rochman, Mochamad Fatkur Rusli Akhmad Junaedi Silvia Dwi Lestari Siti Muyasaroh Siti Muyasaroh Swasono, Muh Aniar Hari Yudistio Chandra Aditama Zainatul Muchlishoh