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All Journal Jurnal Development Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review International Journal of Entrepreneurship and Business Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Eko dan Bisnis: Riau Economic and Business Review

Putra Budi Ansori

Sekolah Tinggi Ilmu Ekonomi Riau

Author-ID : 4055315

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Articles

PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DI PT. MPM FINANCE CABANG PANAM PEKANBARU Putra Budi Ansori
Journal Development Vol 6 No 1 (2018): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

This research was conducted in the research conducted at PT MPM Finance, branches of Panam Pekanbaru, HR Soebrantas KM 12 No:A7 Pekanbaru City in 2017. Research aims to understand the influence of relationship marketing to customer loyalty in PT.MPM finance the branches of panam pekanbaru. The population in this study is 8,943 consumers who at PT MPM Finance, branches of Panam Pekanbaru, Then the number of samples is rounded to 99 consumers, after calculated by the Slovin formula. The sampling technique was done by accidental sampling. It means respondents (a subject) selected by chance alone from members of the population who are willing to are only sampled.From the analysis of single linear regression equation was formulated: Y= 7,988 + 0,639X .Where, constant at 7,988, meaning that if the variable Relationship Marketing is 0, then the dependent variable Relationship Marketing of 7,988 and a regression coefficient of variable variable Relationship Marketing amounted to 0,639, which means that if the Customer Loyalty increased by 1 point, then the Customer Loyalty also will be increased by 0,639. The coefficient is positive, meaning a positive relationship between the Relationship Marketing of the Customer Loyalty. The higher the Relationship Marketing the increasing Customer Loyalty. Based on test result of significant test (t), obtained t count value for independent variable of Relationship Marketing (X) is 12,486. The t table value with df = 99-2 and the 5% or 0.05 confidence level, is 1.98472. From these values can be concluded t count > t tabel means, there is a significant relationship or influence between Relationship Marketing to the Customer Loyalty of PT MPM Finance, branches of Panam Pekanbaru. Obtained value of R2 or R Square equal to 0,616 or 61,6%. This value can be interpreted that changes in the value of Customer Loyalty are influenced by changes in the value of free Relationship Marketing by 61,6 % while 38,4% is determined by other variables that do not exist in this research model. Keyword : Relationship Marketing, Customer Loyalty

Pelaksanaan Proses Akreditasi Sekolah untuk menjaga kualitas Pendidikan Sekolah/Madrasah Dedi Iskamto; Jeli Nata Liyas; Elida Gultom; Putra Budi Ansori; Yulia Harwina; Teguh Hendra
Jurnal Pengabdian Masyarakat Akademisi Vol. 1 No. 2 (2022)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Tujuan kegiatan pengabdian masyarakat ini adalah melakukan proses akreditasi sekolah menengah Kegiatan Akreditasi diharapkan menjadi pendorong dan dapat menciptakan suasana kondusif bagi perkembangan pendidikan serta memberikan arahan dalam melakukan penjaminan mutu sekolah/madrasah yang berkelanjutan, guna mencapai mutu yang diharapkan. Peraturan Pemerintah Nomor 17 Tahun 2010 Tentang Pengelolaan dan Penyelenggaraan Pendidikan mewajibkan akreditasi bagi seluruh sekolah/madrasah sebagai bagian dari upaya penjaminan mutu pendidikan. Oleh karena itu, akreditasi merupakan proses evaluasi terhadap berbagai aspek penyelenggaraan pendidikan dalam upaya menjamin terselenggaranya layanan pendidikan bermutudi Provinsi Riau

Training on Making Liquid Laundry Soap as an Effort to Realize a Home Industry MSME Unit for Women Residents of Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province Arhipen Yapentra; Putra Budi Ansori; Risman Risman; Muh. Ali Aqsa; Yulia Harwina; Diana Sri Dewi; Mahbubah Srimulatsih
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 1 (2023): January 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i1.280

This article was created as one of the outcomes of Community Service activities in STIE Riau's assisted villages as partners, namely Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province. Held on September 24-25 after a series of preparatory activities. This activity aims to increase the skills and interest of PKK women in partner villages to make household production as well as efforts to foster interest in MSMEs for residents as an effort to improve the family economy. Activities carried out in lectures, discussions and practice of making liquid laundry soap to packaging and explaining simple marketing methods. On the first day, an introduction to materials and methods of making as well as the practice of making liquid laundry soap is given. After settling for 24 hours, packaging and an explanation of sales are carried out as well as an estimate of the capital and profits obtained from one package of liquid laundry soap which produces 100 bottles with a volume of 200 ml.

Determination of Purchasing Decisions through Consumer Satisfaction: The Role of Service Quality and Promotion Putra Budi Ansori; Herman Herman
International Journal of Entrepreneurship and Business Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1858

Purpose – This study aims to analyze the influence of service quality and promotion on consumer decisions through consumer satisfaction as an intervening variable at Astana Motor Pekanbaru. Methodology/approach – The study population consisted of 1,287 Astana Motor consumers in 2025. The sample size was 93 respondents, using purposive sampling. Data were collected using a questionnaire and analyzed using path analysis. Findings – First, service quality has been shown to have a positive and significant effect on customer satisfaction. Second, promotion has a positive and significant effect on customer satisfaction. Third, service quality has a positive and significant effect on purchasing decisions through customer satisfaction, proving that customer satisfaction can be an engaging variable. Fourth, promotion has been shown to have a positive and significant effect on purchasing decisions through customer satisfaction. Novelty/value – These results clarify the role of customer satisfaction as a key factor that further strengthens the relationship between service quality and promotion variables and purchasing decisions at Astana Motor Pekanbaru..

The Influence of Leadership and Motivation on the Performance of an Educational Institution: A Case Study Putra Budi Ansori
International Journal of Islamic Business and Management Review Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

This study aims to determine the effect of leadership and work motivation on teacher performance in educational institutions. This research is quantitative research. The sample in this study were all teachers totaling 49 teachers. The research data used SPSS version 23. It was found that the F count was 22,052 > F table 3,20 so that simultaneously the variables of leadership and work motivation had a significant effect on teacher performance. the contribution of the influence of competence and work environment on teacher performance is 47.3%, while 52.7% is influenced by other factors that are not cultivated in this study.

Peran Store Atmosphere dan Ketersediaan Produk dalam Membangun Minat Beli Konsumen Putra Budi Ansori
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 4 (2025): Penguatan Kinerja, Disiplin, dan Kualitas Layanan melalui Pendekatan Sosial, O
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i4.567

The purpose of this study is to determine the influence of store atmosphere and product availability on consumer purchasing intentions at Mandiri Mart Stores in Pekanbaru City. Store atmosphere has been proven to improve mood, perception of quality, and the urge for consumers to make purchases. This research employs a quantitative descriptive approach. Data were collected through observation, questionnaires, and documentation. The population in this study was 973 consumers who purchased household appliances at Mandiri Mart stores in 2025. A sample of 91 people was selected using a purposive sampling method.. Data analysis was conducted using simple linear regression with the assistance of SPSS version 25. The results from the analysis of multiple linear regression equation was formulated: Y= 13.307 + 0,293X1 + 0,544X2.. The results of the t test (partial test) obtained the value of t arithmetic for Store Atmosphere /X1 (3,388) and product availability/ X2 (5,591) greater than t table of 1,98698, then it has a significant effect on the purchase intention in the Mandiri Mart Pekanbaru. F Test Results (joint test), it is concluded that F count is 34.099> F table 3.10 so that simultaneously the variables of Store Atmosphere and product availability have a significant effect on on the purchase intention in Mandiri Mart Pekanbaru.. There are contribution the influence of Store Atmosphere and product availability on the purchase intention in the Mandiri Mart Pekanbaru of Obtained value of Adjusted R Square equal to 0,424 or 42,4% and 57,6 % influenced by the other factors that are not pursuing in this research. So this research to strengthen previous studies.

Co-Authors Arhipen Yapentra Dedi Iskamto Diana Sri Dewi Elida Gultom Herman Herman Jeli Nata Liyas MAHBUBAH SRIMULATSIH Muhammad Ali Aqsa Risman Risman Teguh Hendra Yulia Harwina

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