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All Journal Jurnal Development Jurnal Pengabdian Masyarakat Akademisi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Putra Budi Ansori
Sekolah Tinggi Ilmu Ekonomi Riau
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PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DI PT. MPM FINANCE CABANG PANAM PEKANBARU Putra Budi Ansori
Journal Development Vol 6 No 1 (2018): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.05 KB) | DOI: 10.53978/jd.v6i1.65

Abstract

This research was conducted in the research conducted at PT MPM Finance, branches of Panam Pekanbaru, HR Soebrantas KM 12 No:A7 Pekanbaru City in 2017. Research aims to understand the influence of relationship marketing to customer loyalty in PT.MPM finance the branches of panam pekanbaru. The population in this study is 8,943 consumers who at PT MPM Finance, branches of Panam Pekanbaru, Then the number of samples is rounded to 99 consumers, after calculated by the Slovin formula. The sampling technique was done by accidental sampling. It means respondents (a subject) selected by chance alone from members of the population who are willing to are only sampled.From the analysis of single linear regression equation was formulated: Y= 7,988 + 0,639X .Where, constant at 7,988, meaning that if the variable Relationship Marketing is 0, then the dependent variable Relationship Marketing of 7,988 and a regression coefficient of variable variable Relationship Marketing amounted to 0,639, which means that if the Customer Loyalty increased by 1 point, then the Customer Loyalty also will be increased by 0,639. The coefficient is positive, meaning a positive relationship between the Relationship Marketing of the Customer Loyalty. The higher the Relationship Marketing the increasing Customer Loyalty. Based on test result of significant test (t), obtained t count value for independent variable of Relationship Marketing (X) is 12,486. The t table value with df = 99-2 and the 5% or 0.05 confidence level, is 1.98472. From these values can be concluded t count > t tabel means, there is a significant relationship or influence between Relationship Marketing to the Customer Loyalty of PT MPM Finance, branches of Panam Pekanbaru. Obtained value of R2 or R Square equal to 0,616 or 61,6%. This value can be interpreted that changes in the value of Customer Loyalty are influenced by changes in the value of free Relationship Marketing by 61,6 % while 38,4% is determined by other variables that do not exist in this research model. Keyword : Relationship Marketing, Customer Loyalty
Pelaksanaan Proses Akreditasi Sekolah untuk menjaga kualitas Pendidikan Sekolah/Madrasah Dedi Iskamto; Jeli Nata Liyas; Elida Gultom; Putra Budi Ansori; Yulia Harwina; Teguh Hendra
Jurnal Pengabdian Masyarakat Akademisi Vol. 1 No. 2 (2022)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1391.774 KB) | DOI: 10.54099/jpma.v1i2.132

Abstract

Tujuan kegiatan pengabdian masyarakat ini adalah melakukan proses akreditasi sekolah menengah Kegiatan Akreditasi diharapkan menjadi pendorong dan dapat menciptakan suasana kondusif bagi perkembangan pendidikan serta memberikan arahan dalam melakukan penjaminan mutu sekolah/madrasah yang berkelanjutan, guna mencapai mutu yang diharapkan. Peraturan Pemerintah Nomor 17 Tahun 2010 Tentang Pengelolaan dan Penyelenggaraan Pendidikan mewajibkan akreditasi bagi seluruh sekolah/madrasah sebagai bagian dari upaya penjaminan mutu pendidikan. Oleh karena itu, akreditasi merupakan proses evaluasi terhadap berbagai aspek penyelenggaraan pendidikan dalam upaya menjamin terselenggaranya layanan pendidikan bermutudi Provinsi Riau
Training on Making Liquid Laundry Soap as an Effort to Realize a Home Industry MSME Unit for Women Residents of Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province Arhipen Yapentra; Putra Budi Ansori; Risman Risman; Muh. Ali Aqsa; Yulia Harwina; Diana Sri Dewi; Mahbubah Srimulatsih
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 1 (2023): January 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i1.280

Abstract

This article was created as one of the outcomes of Community Service activities in STIE Riau's assisted villages as partners, namely Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province. Held on September 24-25 after a series of preparatory activities. This activity aims to increase the skills and interest of PKK women in partner villages to make household production as well as efforts to foster interest in MSMEs for residents as an effort to improve the family economy. Activities carried out in lectures, discussions and practice of making liquid laundry soap to packaging and explaining simple marketing methods. On the first day, an introduction to materials and methods of making as well as the practice of making liquid laundry soap is given. After settling for 24 hours, packaging and an explanation of sales are carried out as well as an estimate of the capital and profits obtained from one package of liquid laundry soap which produces 100 bottles with a volume of 200 ml.
Co-Authors Arhipen Yapentra Dedi Iskamto Diana Sri Dewi Elida Gultom Jeli Nata Liyas MAHBUBAH SRIMULATSIH Muh. Ali Aqsa Risman Risman Teguh Hendra Yulia Harwina