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All Journal E-Journal Of Cultural Studies Jurnal Kajian Bali An1mage Jurnal Studi Kultural Journal of Tourism Economics and Policy Synergy and Society Service Journal Research of Management Jurnal Ilmu Sosial dan Ilmu Politik JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan) Open Access DRIVERset Journal Research of Management

Saortua Marbun

Universitas Triatma Mulya

Author-ID : 4086008

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PENGARUH KREATIVITAS, INOVASI DAN REVIEW PRODUK DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PADA MEPHOTO_PROJECT Hansel Agustinus; Saortua Marbun
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is triggered by the phenomenom of purchasing decisions on the online store Mephoto_Project. This research is used to analyze and prove the effect of reativity, innovation, and review of purchasing decisions. Quantitative methods use for this research. The sample technique used is incidental sampling technique. The numbrt of respondents are 105 consumers. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 5,063 + 0,251X1 + 0,257X2 + 0,212X3. This research has results indicate that: First, creativity has a positive impact on purchasing decisions on Mephoto_Project. Second, innovation has a positive impact on purchasing decision on Mephoto_Project. Third, the review has a positive impact on purchasing decision on Mephoto_Project. Fourth, the amount of influence contributed by creativity, innovation, and review of purchasing decisions on Mephoto_Project is 18.9%

PENGARUH PENGETAHUAN DAN MOTIVASI TERHADAP MINAT BERINVESTASI DI PASAR MODAL PADA UNIVERSITAS TRIATMA MULYA Guido Samuel Agung Wijaya; Saortua Marbun
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze and prove the influence of knowledge and motivation on interest in investing in the capital market. This research uses a descriptive method with a quantitative approach. The sampling technique used is simple random sampling, which is a random sampling technique for members of the population to be sampled. The number of respondents used the Slovin formula so that the sample used was 56 students of Triatma Mulya University. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: 4.215 + 0.564X1 + 0.331X2. The results showed that: first knowledge about investment has a positive and significant effect on interest in investing in the capital market, second motivation has a positive effect on students' interest to invest in the capital market and lastly knowledge and motivation together positively affect investment interest on the capital market. This adequate knowledge will shape a person's ability to gain profits and also be able to manage risks that exist both small and large so as to reduce the impact of losses that will be experienced. This risk factor is considered by potential investors to be able to invest in the capital market.

PENGARUH HARGA TERHADAP PENAWARAN DAN PERMINTAAN MASKER SAAT PANDEMI COVID-19 DI DENPASAR BALI Kristina Liuk Berek; Saortua Marbun
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Masks have become a basic need for everyone in pandemic. This causes people to compete to buy masks. This resulted in an extreme spike in mask prices. The demand for masks has soared, resulting in a shortage of these products. The purpose of this study was to determine the effect of price on supply and demand in the midst of the Covid-19 Pandemic in Denpasar City. This study used a sample of 200 respondents consisting of 100 traders and 100 buyers. Data were obtained by distributing questionnaires using a Likert scale. The method of analysis used is multiple linear regression. Based on the analysis, it is found that the price has an effect on supply with a positive regression coefficient. Price has an effect on demand with a negative coefficient.

PENGARUH DIGITAL MARKETING DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA YAMUNA PASTRY Ni Made Maria Magdalena; Saortua Marbun
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is motivated by the phenomenon of purchasing decisions at Yamuma Pastry. This study aims to analyze and prove the influence of digital marketing and product attributes on purchasing decisions. This study uses quantitative methods. The sampling technique used is purposive sampling technique. The number of respondents used is 75 consumers. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 13.199 + 0.218X1 + 0.452X2. The results of this study indicate that: First, digital marketing has a positive effect on purchasing decisions at Yamuma Pastry. Second, product attributes have a positive effect on purchasing decisions at Yamuma Pastry.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KAYUMANIS SANUR PRIVATE VILLA AND SPA Agus Rianto; Saortua Marbun; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.80

The purpose of this research is to examine the impact of service quality and promotion on customer satisfaction at Kayumanis Sanur Private Villa and Spa. This study employs quantitative research methods in conjunction with a descriptive approach. The sampling method was carried out with specific objectives and considerations with the criteria of customers who had transacted with Kayumanis Sanur Private Villa. The sample size is 80 people, and the data analysis techniques used are descriptive data analysis, validity and reliability testing, the classical assumption test, multiple linear regression, and t test analysis. The results of the analysis show that the regression results are Y = 5.424 + 0.228X1 + 0.166X2. The results of this study show that service quality (X1) has a positive influence, and the most influential variable on customer satisfaction (Y) is shown in the regression coefficient b1X1, which has a positive value of 0.228. The regression coefficient b2X2 has a positive value of 0.166, indicating that promotion (X2) has a positive effect on customer satisfaction (Y). Suggestions for Kayumanis Sanur Private Villa include the need to maintain the quality of service and promotions provided if they need to be improved again in order to achieve customer satisfaction on a consistent basis.

PENGARUH BRAND AWARENESS DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA DI DENPASAR Mia Aurellia Farica; Saortua Marbun
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.95

Tokopedia merupakan salah satu dari banyaknya e-commerce yang ada di Indonesia, untuk konsumen menentukan keputusan pembelian juga banyak hal yang dapat memengaruhinya. Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan e-service quality terhadap keputusan pembelian pada Tokopedia di Denpasar. Teknik penentuan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan kriteria responden yaitu masyarakat di Denpasar yang pernah melakukan transaksi di Tokopedia lebih dari 2 kali. Teknik pengumpulan data yang digunakan adalah kuisioner yang disebarkan menggunakan google form kepada responden sesuai yang ditetapkan di penelitian ini yaitu sebanyak 70 orang. Teknik analisis data yang digunakan adalah kuantitatif deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji T, dan uji F dengan menggunakan software SPSS 25 for windows. Hasil analisis menunjukkan model regresi Y=2,377 + 0,270 X1 + 0,198 X2. Hasil penelitian ini menunjukkan bahwa brand awareness (X1) berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian (Y) pada Tokopedia di Denpasar dan e-service quality(X2) berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian (Y) pada Tokopedia di Denpasar. Berdasarkan hasil uji F diperoleh hasil Fhitung =9,027 > F tabel 2,742 yang membuktikan bahwa brand awareness dan e-service quality berpengaruh secara simultan terhadap keputusan pembelian.

PENGARUH TOP OF MIND, BRAND RECALL, DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SAYURBOX BALI La Ode Marsudin; Saortua Marbun
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.111

The objective of this study was to examine the impact of three variables - Top of Mind, Brand Recall, and Brand Recognition - on consumer purchasing decisions in Sayurbox Bali. Multiple linear regression analysis was conducted using a sample of 100 randomly collected data from Sayurbox Bali consumers. The findings revealed that Brand Recall exerted a significant influence on consumer purchasing decisions, with a t-value of 4.126 and a p-value of <0.001. Conversely, Top of Mind and Brand Recognition did not demonstrate a significant impact on consumer purchasing decisions, as evidenced by respective t-values of 1.966 and 1.233, and p-values of 0.052 and 0.221. Consequently, it can be inferred that Brand Recall emerges as the most crucial factor influencing consumer purchasing decisions in Sayurbox Bali. To enhance brand recall among consumers, the company is advised to intensify and sustain marketing promotions and campaigns. Additionally, improving product quality and services to uphold and enhance customer satisfaction is recommended. However, focusing excessively on the variables of Top of Mind and Brand Recognition is unnecessary, as they do not significantly influence consumer purchasing decisions.

Co-Authors A.A. Ngurah Anom Kumbara Agus Rianto Angelina Putu Debby Maharani Ciptasari, Manik Dewi, Ni Made Dwi Maharani Guido Samuel Agung Wijaya Hansel Agustinus I Made Gede Darma Susila I Nyoman Darma Putra I Putu Agus Suarsana Ariesta Ida Ayu Karina Putri Ida Bagus Gde Pujaastawa James Adolft Paparang Kasmahidayat , Yuliawan Kristina Liuk Berek La Ode Marsudin Laras Oktaviani Luh Gede Putri Kusuma Pekerti Luh Komang Candra Dewi Mia Aurellia Farica Mirantika, Noni Negara, I Gde Putu Tangkas Tatwa Ni Luh Putu Agustini, Ni Luh Putu Ni Luh Putu Sri Widhiastuty Ni Made Ella Dwi Purwati Ni Made Maria Magdalena Pratama, Ketut Hery Sony SETYAWAN, I. G. N. Tomi Tuntun Sinaga Tuntun Sinaga Yenie Wijaya Yuliana Lende Yulianti, Elyana

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