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All Journal Journal of Management and Business Review Jurnal EMT KITA Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Analisis Bisnis Ekonomi Business Innovation and Entrepreneurship Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings West Science Business and Management Strata Business Review Journal of Business and Information System Jurnal Analisis Bisnis Ekonomi
Yekti Utami
UPN “Veteran” Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Kajian faktor-faktor yang mempengaruhi niat beli produk organik Ekawati, Trestina; Kusmantini, Titik; Utami, Yekti
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 2 No. 1 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i1.35

Abstract

Penelitian deskriptif ini mendeskripsikan pengaruh komponen sikap, seperti kepedulian lingkungan, pengetahuan lingkungan, dan efektivitas konsumen yang berpengaruh terhadap sikap atas produk hijau dan perilaku pembelian produk hijau.Penelitian ini berfokus pada konsumen produk organik di Daerah Isitimewa Yogyakarta.Teknik pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 228 konsumen produk hijau.Hasil penelitian menunjukkan efektivitas konsumen menjadi variabel dominan dari komponen pembentuk sikap atas produk hijau.Implikasi praktis dari hasil penelitian adalah untuk memberikan masukan bahwa komunikasi pemasaran yang efektif perlu dibangun melalui iklan serta program pengemasan produk dan yang mampu meningkatkan kepercayaan konsumen.
PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL INDUSTRI BATIK DI YOGYAKARTA Utami, Yekti
Jurnal Analisis Bisnis Ekonomi Vol 7 No 2 (2009)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

The aim of this research is to examine the effect of innovation strategy to operational performance of batik industry in Yogyakarta. Dimensions of innovation strategy are leadership orientation (being a leader or follower), types of innovation (process and product), source of innovation (internal and external), implementation of innovation and investment level. Operational performance measured by using productivity, defect of production volume, warranty claims cost, quality cost and delivery in full on time to consumers. The research use sequential model which suggest a causal sequence among dimensions of innovation strategy that will influence the operational performance. The data in this research collected through direct survey in selected company and there are 86 companies qualified for sample. Data processing conducted with regression. The result of this research indicates direct and indirect significant effect among the dimensions of innovation strategy to the operational performance. Leadership orientation gives significant effect to process innovation, product innovation, internal source, external source, implementation of innovation, investment level and operational performance. Product innovation, internal source and implementation of innovation give significant effect to the investment rate. Process innovation and external source do not give significant effect to the investment level.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Sustainable Social Supply Chain Practices and Operational Performance in The Manufacturing Industry in Sleman Wahyuningsih, Tri; Liestyana, Yuli; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4425

Abstract

This research aims to explore how Sleman Regency's manufacturing sector operates in relation to sustainable social supply chain practices (SSSCPs).  The primary data used in this investigation were obtained from questionnaires.  After the data was gathered, the connection between the variables was examined using linear regression analysis. The analysis's findings show that operational performance (OP) is positively impacted by sustainable social supply chain practices (SSSCPs). With a small sample size of 37, the generalizability of this study is limited to medium- and large-scale manufacturing industries in Sleman Regency that have been in operation for at least ten years.  However, by examining these connections in a developing nation, this study offers a fresh viewpoint. By investigating the impact of sustainable social supply chain practices (SSSCPs) on operational performance (OP) in the industrial sector of Sleman Regency, this study adds to the body of literature.  From a practical standpoint, this study helps manufacturing firms understand The value of applying measures that promote social responsibility within sustainability to enhance overall competitiveness and operational performance.
Does Dynamic Capability Lead to Sustainable Innovation Performance in Smes? Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4391

Abstract

These researchers analyzed micro, small, and medium enterprises (MSMEs) in Bantul Regency, Indonesia, to determine whether dynamic capabilities have a positive impact on sustainable innovation performance.  In general, MSMEs in Indonesia play a crucial role in sustaining a resilient economy, which has proven to be able to withstand uncertain conditions. In developing countries such as Indonesia, MSMEs are expected to effectively manage both internal and external resources to achieve a sustainable competitive advantage. In this study, data were collected from 176 MSMEs that met the criteria of possessing dynamic capabilities in four main aspects: sensing capabilities, learning capabilities, integrating capabilities, and coordinating capabilities. The respondents in this study were managers or owners of MSMEs. Using regression analysis, the researchers found that these four aspects had a positive effect on the sustainable innovation performance of MSMEs in Bantul Regency. Thus, it has been proven that managing all aspects of dynamic capabilities is a strategic step to improve MSME performance, especially in terms of sustainable innovation.
Co-Authors Adella, Nabila Prisma Adiyatna, Hafidh Rifky Agung Satmoko Amal, Firman Ihlasul Anggita Rafiah Khoerunnisa Aris Kusumo Diantoro Bonnie Soeherman Dewi, Alivia Zahra Kirana Diantoro, Aris Kusumo Ekawati, Trestina Febry Anindya Hanumsari Gerai Alun Segara Hadi Oetomo Hadyantari, Faizatu Almas Hendri Gusaptono, Hendri Heru Tri Sutiono Hery Sutanto Hery Sutanto Jasmine Azhari Findra Kendaga Kendaga, Jasmine Azhari Findra Kusmantini, Tititk Mathesa, Justin Ricky Nafisa, Unesya Lu’luatu Nafisa, Unesya Lu’luatu Novanty, Tety Nurhalisa, Suci R. Hendri Gusaptono saputro, budi purnomo Sudaryatie, Sudaryatie Titik Kusmantini Tri Wahyuningsih Tugiyo, Tugiyo Yohana, Maryetha Yova Yuli Liestyana Zhafira Rahma Anggit Pratiwi