Article Per Year (5 Year)
p-Index From 2020 - 2025
4.128
P-Index
This Author published in this journals
All Journal Journal of Management and Business Review Jurnal EMT KITA Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Analisis Bisnis Ekonomi Business Innovation and Entrepreneurship Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings West Science Business and Management Strata Business Review Journal of Business and Information System Jurnal Analisis Bisnis Ekonomi
Yekti Utami
UPN “Veteran” Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Kajian faktor-faktor yang mempengaruhi niat beli produk organik Ekawati, Trestina; Kusmantini, Titik; Utami, Yekti
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 2 No. 1 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i1.35

Abstract

Penelitian deskriptif ini mendeskripsikan pengaruh komponen sikap, seperti kepedulian lingkungan, pengetahuan lingkungan, dan efektivitas konsumen yang berpengaruh terhadap sikap atas produk hijau dan perilaku pembelian produk hijau.Penelitian ini berfokus pada konsumen produk organik di Daerah Isitimewa Yogyakarta.Teknik pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 228 konsumen produk hijau.Hasil penelitian menunjukkan efektivitas konsumen menjadi variabel dominan dari komponen pembentuk sikap atas produk hijau.Implikasi praktis dari hasil penelitian adalah untuk memberikan masukan bahwa komunikasi pemasaran yang efektif perlu dibangun melalui iklan serta program pengemasan produk dan yang mampu meningkatkan kepercayaan konsumen.
PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL INDUSTRI BATIK DI YOGYAKARTA Utami, Yekti
Jurnal Analisis Bisnis Ekonomi Vol 7 No 2 (2009)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to examine the effect of innovation strategy to operational performance of batik industry in Yogyakarta. Dimensions of innovation strategy are leadership orientation (being a leader or follower), types of innovation (process and product), source of innovation (internal and external), implementation of innovation and investment level. Operational performance measured by using productivity, defect of production volume, warranty claims cost, quality cost and delivery in full on time to consumers. The research use sequential model which suggest a causal sequence among dimensions of innovation strategy that will influence the operational performance. The data in this research collected through direct survey in selected company and there are 86 companies qualified for sample. Data processing conducted with regression. The result of this research indicates direct and indirect significant effect among the dimensions of innovation strategy to the operational performance. Leadership orientation gives significant effect to process innovation, product innovation, internal source, external source, implementation of innovation, investment level and operational performance. Product innovation, internal source and implementation of innovation give significant effect to the investment rate. Process innovation and external source do not give significant effect to the investment level.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Co-Authors Adella, Nabila Prisma Adiyatna, Hafidh Rifky Agung Satmoko Amal, Firman Ihlasul Anggita Rafiah Khoerunnisa Aris Kusumo Diantoro Bonnie Soeherman Dewi, Alivia Zahra Kirana Diantoro, Aris Kusumo Ekawati, Trestina Febry Anindya Hanumsari Gerai Alun Segara Hadi Oetomo Hadyantari, Faizatu Almas Hendri Gusaptono, Hendri Heru Tri Sutiono Hery Sutanto Hery Sutanto Jasmine Azhari Findra Kendaga Kendaga, Jasmine Azhari Findra Kusmantini, Tititk Mathesa, Justin Ricky Nafisa, Unesya Lu’luatu Nafisa, Unesya Lu’luatu Novanty, Tety Nurhalisa, Suci R. Hendri Gusaptono saputro, budi purnomo Sudaryatie, Sudaryatie Titik Kusmantini Tri Wahyuningsih Tugiyo, Tugiyo Yohana, Maryetha Yova Yuli Liestyana Zhafira Rahma Anggit Pratiwi