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All Journal Jurnal Pendidikan Vokasi INFORMASI Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Jurnal Komunikasi Global
Andre Noevi Rahmanto
Universitas Sebelas Maret
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : INFORMASI

 1 
Branding for province: is it useful? Study on branding communications of Jateng Gayeng in the Ganjar Pranowo’s leadership Andre Noevi Rahmanto
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.46370

Abstract

The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/municipal already have their own branding. This research with a qualitative approach was conducted to examine the branding process of the Central Java Provincial government through the branding of Jateng Gayeng. A series of qualitative interviews with four key informants, focus group discussions attended by twelve regency/municipal government representatives, and document analysis were conducted to examine the processes involved in designing and implementing branding. The results showed that in branding Jateng Gayeng, the government of Central Java Province was more likely to use secondary communication in the form of logos and slogans. Communication with stakeholders is more likely to use an informative strategy than a collaborative one. The emergence of provincial branding in Central Java has useful and potential to strengthen district/city branding.
Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.60098

Abstract

There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
Co-Authors Albert Muhammad Isrun Naini Anas Syahirul Alim Anjang Priliantini Anshori, Mahfud Arif Wahyu Wirawan Christina Tri Hendriyani Monika Sri Yuliarti Muhammad Zahrul Asyhary Nur Azizah Fitrianti Pawito Rahma Maulinda Dwinari Rahma Yudi Amartina Rengga Mahendra Sri Hastjarjo Sudarmo