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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura Ikonomika : Jurnal Ekonomi dan Bisnis Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Justisia Ekonomika BASKARA: Journal of Business and Entrepreneurship Jurnal Manajemen Bisnis EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial International Journal Software Engineering and Computer Science (IJSECS) Improvement: Jurnal Manajemen dan Bisnis Takuana: Jurnal Pendidikan, Sains, dan Humaniora Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Journal Business and Management Journal of Innovative and Creativity
Sentot Imam Wahjono
Universtitas Muhammadiyah Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
ANALISIS PENGARUH IMPLEMENTASI QRIS TERHADAP PENINGKATAN VOLUME TRANSAKSI UMKM DI INDONESIA TAHUN 2020–2025” Awang, Risqi; Walidain, M. Sulton Rosyid Birrul; Mubarok, Rizky; Hidayat, Mohammad Wahyu Dwi; Wahjono, Sentot Imam
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10576

Abstract

The rapid development of digital payment technology in Indonesia has significantly transformed the financial transaction ecosystem, particularly for Micro, Small, and Medium Enterprises (MSMEs). The Quick Response Code Indonesian Standard (QRIS), launched by Bank Indonesia in 2019 and widely implemented from 2020 onwards, represents a strategic government initiative to accelerate financial inclusion and modernize payment systems. This study aims to analyze the influence of QRIS implementation on the increase in MSME transaction volume in Indonesia during the period 2020–2025. Using a quantitative approach with secondary data drawn from Bank Indonesia reports, the Financial Services Authority (OJK), the Ministry of Cooperatives and SMEs, and relevant academic literature, the study employs descriptive statistical analysis and trend analysis to examine growth patterns. The findings indicate a significant positive correlation between expanding QRIS adoption and rising MSME transaction volume, with registered QRIS merchants growing from approximately 6 million in 2020 to over 50 million by 2024. Key enabling factors include ease of use, low implementation cost, government digital literacy programs, and the acceleration caused by the COVID-19 pandemic which pushed consumer behavior toward contactless payments. Challenges remain, including uneven digital infrastructure in rural areas and low financial literacy among certain MSME segments. The study concludes that QRIS has been a transformative instrument for MSME financial inclusion and recommends continued policy support, infrastructural investment, and tailored financial literacy programs to sustain and expand its positive impact.
Analisis Strategi Pemasaran E-Commerce Dalam Meningkatkan Minat Beli Konsumen : Studi Atas Platform Shopee Ramadhani, Muhammad; Maharani, Puan; Fajri, Muhammad Alaika; Wahjono, Sentot Imam
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital dan pesatnya pertumbuhan pengguna internet di Indonesia telah mendorong perubahan signifikan dalam pola konsumsi masyarakat, khususnya dalam bidang perdagangan elektronik (e-commerce). Shopee sebagai salah satu platform e-commerce terbesar di Indonesia, menawarkan berbagai fitur digital marketing untuk membantu pelaku usaha meningkatkan penjualan. Namun, tidak semua penjual mampu memanfaatkan fitur-fitur tersebut secara optimal. Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh para penjual di platform Shopee serta mengevaluasi efektivitasnya dalam meningkatkan volume penjualan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka dan observasi daring terhadap aktivitas penjual aktif di Shopee. Data diperoleh dari sumber sekunder seperti laporan industri, artikel ilmiah, dan hasil observasi langsung. Hasil penelitian menunjukkan bahwa strategi digital marketing yang paling efektif dalam meningkatkan penjualan meliputi penggunaan Shopee Ads, program flash sale, gratis ongkir, promosi melalui media sosial, serta kolaborasi dengan influencer. Penjual yang menggabungkan strategi internal dan eksternal secara konsisten cenderung mengalami peningkatan kunjungan dan transaksi yang signifikan.
Co-Authors Abbas, Ahmad Al Qowiy , Dafa Rasendriya Alamin, Muhammad Salman Bintang Rahmat Alamsyah, Thoriq Anggraeni . Anna Marina Aprilya, Eka Aqsa, Arsyid Fadillah Arisandi Arisandi, Arisandi Asmawati, A. Awang, Risqi Ayaz, Mohammad Baehaqi Dahruji Djunarto Eko Purwanto Fajri, Muhammad Alaika Falensia, Rini Fam, Soo-Fen Fam, Soo-Fen Fen, Fam Soo Fitria, Dinda Hidayat, Mohammad Wahyu Dwi Hindarto, Djarot Husna, Miftahul Idrawahyuni, Idrawahyuni Jaelani, Muhammad Noer Qamaruddin Judijanto, Loso Kurnoawati, Tri Maharani, Puan Mahardhika, Budi Wahyu Mubarok, Rizky Mufida, Alfriana Zahru Muhammad afrizal Muhammad Fikry Muhtady, Nazhir Hafni Oktaviani, Marista Putri, Nadhiyatul Aulia Putri, Yuli Anika Rabbani, Jalaludin Rabbina, Hammi Nikma Rahim, Ahmad Ghulam Amrullah Ramadhani, Muhammad Rasulong, Ismail RINI Safiudin, Frumeyza Chabella Sahila, Nasywania Risfa Sakhroni, Imam Salim, Rizhfa Amalia Rahmadani Samtani, Rachel Dwi Santoso, Oktavia Artikawati saputra, aan Sari, Rita Irma Sa’diyah, Rifka Rofidah Soo, Jia Hui Soo, Jia Hui Vadilla, Anatasya Eka Wa Ode Rayyani Walidain, M. Sulton Rosyid Birrul Witrisna, Medy Idrian Zahara, Chintya Zidayatullah, Muhammad Hamid