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All Journal Profisiensi : Jurnal Program Studi Teknik Industri Jurnal Pengabdian Bukit Pengharapan
Abdullah Merjani
Universitas Riau Kepulauan
Industrial & Manufacturing Engineering Other

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ANALYSIS OF THE BLUE OCEAN STRATEGY ENGINEERING APPROACH TO INCREASE SALES IN BUSINESS COMPETITION (CASE TUDI ATAMATI COFFEE BATAM) Abdullah Merjani; Reva Oktavia Ningrum; Edi Sumarya
PROFISIENSI : Jurnal Program Studi Teknik Industri Vol 10, No 2 (2022): PROFISIENSI DESEMBER 2022
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/profis.v10i2.4598

Abstract

The development of Coffee shops in Indonesia is still faced with various problems, causing its competitiveness to be weak. One of these problems is the need for the right strategy to be applied by business actors to increase competitiveness.               This study intends to provide advice to entrepreneurs, namely to be able to use the Blue Ocean Strategy as a search method. Blue Ocean Strategy is a strategy or way to conquer competitors through various innovative product offerings. Because the focus of this research is how to design a proposal for the development of observe Coffee using the Blue Ocean Strategy method.               Based on the results of the study, it can be concluded, through the EFAS and IFAS Matrix, the company can find out the position of the company which is currently in quadrant III, which means that there is a need for a change in strategy. Strategies needed Observing Coffee where there are three strategies proposed, the first is a beginner barista school, the second adds to the history of Coffee variants and the third provides a taste table.
IMPLEMENTASI PENINGKATAN KUALITAS DAN EFISIENSI OPERASIONAL UMKM MELALUI PENDEKATAN QUALITY FUNCTION DEPLOYMENT (QFD) PADA PENGGILINGAN BAKSO DI KOTA BATAM Brigida Endah Nuraeni; Edi Sumarya; Abdullah Merjani
Jurnal Pengabdian Bukit Pengharapan Vol. 5 No. 2 (2025)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i2.1062

Abstract

This community service program aims to improve service quality and operational efficiency of the Penggilingan Bakso Jawa Timur MSME in Batam City through the Quality Function Deployment (QFD) approach. The main problems identified include inconsistent grinding results, long service times, and high machine noise levels that reduce customer comfort. The implementation method adopts a participatory approach by integrating Voice of Customer (VOC), Critical to Quality (CTQ), and process improvement interventions, including the development of Standard Operating Procedures (SOP), machine maintenance, workspace layout rearrangement, and queue system implementation. Evaluation is conducted by comparing pre- and post-intervention conditions based on operational performance indicators. The results indicate significant improvements in grinding consistency (≥90%), a reduction in defective products by 75%, and a 40% decrease in service time. Additionally, there is a 25% increase in the number of customers and daily revenue. The implementation of quality control and quality assurance has proven effective in enhancing operational performance and customer satisfaction. Therefore, the integration of QFD with VOC and CTQ can serve as a strategic approach to improve competitiveness and sustainability of MSMEs in the food processing sector.  
Co-Authors Annisa Purbasari Bayu Saputra Edi Sumarya Erikson Manurung Galang Febrian Comara Ida Nuraeni Novia Irena Br Siahaan Reva Oktavia Ningrum Saras Ayu Tyan Novrianti Novrianti Untung Prayogi Vera Methalina Afma Yohana Rusianti Pasaribu Zaenal Arifin