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Competency Analysis Customer Service Communication In Keeping Customer Loyalty Arif Gunawan; Yanto Yanto; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2083.133 KB) | DOI: 10.37638/sengkuni.2.1.70-80

Abstract

In the development of information and communication PT Telkom always improves service to customers, therefore Customer Service always gives the best to maintain customer loyalty therefore this research, discussing the competence of customer service communication in maintaining customer loyalty in PT products. Telkom Indonesia branch of Bengkulu City.  The purpose of this research is to know and analyze the competence of Customer Service communication in maintaining customer loyalty in achieving the results. The method used in this study is descriptive skin to give a clear picture of the research problem. aspects guided by murphy and hildebrandt theory (1991) namely in communication there are seven aspects including Completeness, concisenes, Concretness, consideration, clarity, Courtesy, and corretness in this study the author only took four aspects including Completeness, Concisiness, Concretness, and Courtesy. The reason is because in the four aspects it can already represent the whole. The results of research in the field showed that completeness or completeness of information provided by customer service has been implemented well, customer service leaders have also conducted monitoring of customer service in providing complete information in the concisiness admin customer service has been well directed to provide clear information to customers on aspects of customer service admin concretness has also carried out the delivery of information in accordance with procedures so that customers can receive information provided by customer service. Courtesy has been implemented well as conveyed by the head of customer service that serving customers must be friendly, polite and polite and manners so that customers feel comfortable when doing activities related to PT Telkom products.
POSITIVE IMAGING IN PROTOCOLATE ACTIVITIES Triana Hasmarini; Yanto Yanto; Asnawati Asnawati
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2561.624 KB) | DOI: 10.37638/sengkuni.1.2.165-174

Abstract

This study aims to find out positive imaging in the protocol activities of Bengkulu City Regional Secretariat. The research method used is descriptive qualitative data collection techniques based on observation, interviews, and documentation. Research informants were determined using purposive sampling method, namely three informants, a key informant and two main informants. In this study, positive imaging is analyzed based on the type of image according to Frank Jefkins, namely mirror image, current image, multiple image, corporate image and expected image (wish image) associated with protocol activities that have been carried out. The results showed that the protocol activities in the Regional Secretariat of Bengkulu City have a positive image, this can be seen from any protocol activities carried out always producing a positive impact or opinion from the leadership and the community. Positive imaging is done more to the expected image (wish image), meaning that the protocol activities are in accordance with what is expected by the leadership and the community. ABSTRACT This study aims to find out positive imaging in the protocol activities of Bengkulu City Regional Secretariat. The research method used is descriptive qualitative data collection techniques based on observation, interviews, and documentation. Research informants were determined using purposive sampling method, namely three informants, a key informant and two main informants. In this study, positive imaging is analyzed based on the type of image according to Frank Jefkins, namely mirror image, current image, multiple image, corporate image and expected image (wish image) associated with protocol activities that have been carried out. The results showed that the protocol activities in the Regional Secretariat of Bengkulu City have a positive image, this can be seen from any protocol activities carried out always producing a positive impact or opinion from the leadership and the community. Positive imaging is done more to the expected image (wish image), meaning that the protocol activities are in accordance with what is expected by the leadership and the community. .   
COMMUNICATION ETHICS IN ONLINE LEARNING THROUNGH THE ZOOM APPLICATION IN SOCIAL SCIENCES FACULTY Novi Sulianti; Asnawati Asnawati; Yanto Yanto
SENGKUNI Journal (Social Science and Humanities Studies) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1480.147 KB) | DOI: 10.37638/sengkuni.2.1.81-88

Abstract

This study aims to determine the ethics of student communication to lecturers and student ethics to fellow students in online learning through the zoom application for students of the Faculty of Social Sciences. This research method is fleld research with a qualitative approach. The data was collected by means of observation, interview and documentation techniques. The theory used in this study is Burhannudin Salam's Communicating Ethics, descriptive and normative. Descriptive Ethics is about values and patterns of human behavior as a fact, while Normative Ethics talks about norms or rules that guide human behavior. The sources of this research were students and students of the Faculty of Social Sciences, Dehasen University Bengkulu. The results show that there are still some people who do not follow the rules and ethics of student communication to lecturers during lectures through the zoom application, while the ethics of students towards fellow students when taking lectures through the zoom application is quite good even though there are still some students who still do not use ethics properly to fellow students during lectures through the zoom application in progress.
VISUAL WOMEN COMMUNICATION CAREER IN PHOTO FASHION Arzi Darwan; Yanto yanto; Bayu Risdiyanto
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3085.31 KB) | DOI: 10.37638/sengkuni.1.1.73-86

Abstract

This study aims to determine the how  visual communication of career women in fashion photos on Instagram. This research is a qualitative descriptive study using data collection and analysis techniques through observation, interviews, and documentation. Presentation of data involves various steps to organize and process data a career woman (subject) in a fashion photo on instagram social media, so as all the data is analyzed thoroughly involved in a single unit. The existence of shared photos by the women's career in media instagram is a real form of visual communication from them and have specific purposes. Research results show that from several photos of women fashion career researchers set as the data to be analyzed by Researchers there are different meanings in each of the photo, but Researchers assume that this is a career woman Local Brand who is able to show themessages separate from each photo fashion up to date in their instagram social media.
AN ANALYSIS OF VIEWERS’ RECEPTION ON THE VIDEO MESSAGE “ SAYA MUALAF BILA” ON DEDDY CORBUZIER YOUTUBE CHANNEL Diana Wahyuni; Yanto Yanto; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2883.415 KB) | DOI: 10.37638/sengkuni.1.2.131-142

Abstract

Youtube is one part of social networking that can create a very close interaction and communication relationship between its users. Inside the YouTube social media account, the account is created by people who basically want to be a part of YouTube content creators. Many people out there who like to play Youtube but do not have the channel account. YouTube channel accounts are made with a variety of content, there are accounts that specialize in making videos of one's daily life, specialist accounts for opinion videos related to issues that are currently hot, specialist accounts for motivational videos, specialist accounts for culinary videos, specialist accounts for videos prank videos and more. What will be the focus of the researcher in this study is the video titled "Saya Mualaf Bila" with views of 3.2 million to this day, views mean that is the frequency of a video is seen. This research method uses purposive sampling supported by Stuart Hall's reception theory. The video is 15 minutes 21 seconds length, in the video Deddy Corbuzer is talking to a religious leader known as Gus Miftah. Deddy Corbuzer talks about religious issues that are rife in Indonesia, causing divisions. The results of this study are the analysis of audience or viewers’ reception of the video message "Saya Mualaf Bila" on Deddy Courbuzier’s YouTube Channel account and the most dominant reception is the interpretation of opposition.
Kajian Dampak Perilaku Fomo (Fear Of Missing Out) Bagi Masyarakat Di Masa Pandemi Covid-19 Sri Narti; Yanto Yanto
Jurnal sosial dan sains Vol. 2 No. 1 (2022): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1785.194 KB) | DOI: 10.59188/jurnalsosains.v2i1.318

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Latar Belakang : Perilaku masyarakat di masa pandemi Covid-19 salah satunya adalah semakin dekat dengan media digital sebagai alat yang dapat dimanfaatkan untuk mendapatkan informasi apapun, di sisi lain, pandemi dapat menyebabkan perubahan perilaku yang berdampak pada gejolak sosial di tengah masyarakat. Tujuan : Penelitian ini bertujuan untuk untuk masyarakat Indonesia. Seluruh penelitian yang dibahas memiliki topik yang sama yaitu berkaitan dengan Fomo (Fear Of Missing Out). Metode : Penelitian ini menggunakan metode kajian pustaka dilakukan untuk membahas tentang literatur yang didapatkan, baik dari segi hasil atau gagasan yang bersifat academic oriented. Literatur ini bersifat analisis deskriptif yang disajikan  dalam bentuk penjelasan dan disusun melalui beberapa proses berdasarkan data yang mudah dipahami. Hasil : Kajian ini melalui proses pemilihan topik, pencarian sumber kajian, hasil analisis, diskusi, hingga mendapatkan kesimpulan. Dari 18 (delapan belas) literatur terbaru yang telah dikaji dapat disimpulkan bahwa  peningkatan sejumlah penggunaan media sosial selama pandemi diduga disebabkan karena adanya keinginan individu untuk dapat terhubung dengan orang lain. Fear of Missing Out melibatkan kecemasan dan dorongan yang kuat dalam menggunakan media sosial ketika sedang offline. Kesimpulan : Adanya hasrat untuk terus-menerus mengikuti kegiatan orang lain di media sosial dan ketika hal tersebut tidak terealisasikan, maka individu akan mengalami yang namanya gangguan kecemasan sosial, seperti kurang rasa percaya diri, merasa terhinakan, depresi, merasa sendirian dan dikucilkan karena tidak dapat berinteraksi dengan orang lain.
Manajemen Komunikasi Pelayanan Jasa Tour Dan Travel Manca Negara di PT. Zafa Mulia Mandiri Wilayah Bengkulu Apriadi Apriadi; Yanto Yanto; Anis Endang Sri Murwani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 1 (2023): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i1.3855

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The purpose of this study is to describe or find out how PT Zafa Mulia Mandiri Bengkulu Region manages communication in order to serve consumers during departure delays and after being allowed to return to depart for Umrah. This study uses a qualitative approach with a case study type of research. This research focuses intensively on a particular object that is studied as a case. Data collection techniques in this study were (1) interviews, (2) observation, and (3) documentation. Data analysis techniques in this study were (1) data reduction, (2) data presentation, and (3) verification/conclusion. The results of the study show that (1) the company determines the criteria for consumers who are healthy and have financial ability, (2) the company prioritizes service to consumers, (3) the company conducts interviews during registration to find out current conditions, (4) the company provided services before the pandemic, during a pandemic, and after a pandemic in accordance with applicable regulations, (5) the company informs about delays in departure, due to current conditions, (6) when it is permitted to return pilgrims, in terms of service, the company prioritizes consumers whose departure is delayed, and (7 ) The company is moving quickly in response to the current situation, namely by dispatching pilgrims as soon as permission to depart has been obtained. The research results are based on the Management by Objectives (MBO) concept which includes: (1) understanding the desired goals, (2) finding facts about current conditions, (3) comparing the desired goals with existing facts, (4) looking for causes of problems, (5) having alternative solutions to problem solving, (6) alternative decisions by setting decision criteria, and (7) making decisions that have been determined.
Analisis Resepsi Khalayak Tentang Aplikasi Mypertamina (Studi Pada Masyarakat Kota Bengkulu) Yena Resca Gitasela; Yanto Yanto; Sri Narti
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4331

Abstract

On 01 September 2022, the government began to require the use of the MyPertamina application in the process of purchasing subsidised fuel oil, the policy implemented by the government will cause a variety of public receptions regarding the MyPertamina application. This application is relatively new to use and sophisticated so that the author is interested in conducting research to find out how the public reception analysis of the MyPertamina application. This research uses descriptive qualitative research methods with data collection techniques through observation, interviews and documentation. In this study the authors chose 6 informants who had used the MyPertamina application with different backgrounds. Then the researcher will analyse the interview results using 3 audience positions in Stuart Hall's reception theory. The results of this study indicate that 4 informants are in the Negotiated Reading position, namely the audience accepts the policies applied because this is required by the government in purchasing subsidised fuel oil but provides input and suggestions according to what they want, namely if in the future the application of using this application is no longer required then they will not use it again and in the future the performance of the MyPertamina application can be improved so that consumers have no difficulty in using it. And 2 informants in the Dominant Hegemonic Reading position where the audience fully accepts the policies applied because with this application the oil can be distributed on target. The author does not find the third position, namely Oppositional counter Hegemonic Reading, which is the audience fully rejects the policies implemented because the MyPertamina application users have felt the positive impact and benefits of using this application. This means that the results show that the audiences in this study agree with the policy of using the Mypertamina application in Bengkulu City in purchasing subsidised fuel oil (BBM).
Analisis Framing Humas PT. Angkasa Pura II Bandara Fatmawati Soekarno Bengkulu Kania Dara Deinisya; Yanto Yanto; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4337

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The purpose of this research is to analyze the Public Relations Framing of PT. Angkasa Pura II Fatmawati Soekarno Airport Bengkulu. This study uses a qualitative approach, focusing on the general principles that underlie the embodiment of a meaning from social phenomena in society. The object of analysis in a qualitative approach is the meaning of social and cultural phenomena by using the culture of the community concerned to obtain an overview of certain categorizations and this research is qualitative in nature in that its implementation is carried out more on the meaning of the text. This analysis is not used to look for frequency data, but to analyze from the visible data, so this analysis is used to understand facts and not to explain these facts. Difine Problem or problem definition, congestion that occurs at the airport as a result of the imposition of non-cash parking rate regulations at the airport is more intended so that the party targeted by PT.Angkasa Pura II can follow up on the congestion that occurs and receive input from one of the airport visitors involved in the traffic jam. Diagnose Couses The traffic jam that occurred at the airport, written by the Bengkuluinfo Instagram account, occurred because there were several visitors who did not have parking access cards, causing traffic jams. Make Moral Judgment in this news Bengkuluinfo wrote down the input and criticism of one of the airport visitors who was involved in a traffic jam and hoped that the parties involved would be PT. Angkasa Pura II can solve congestion problems that occur due to the imposition of non-cash parking rates. Treatment Recommendation from PT. Angkasa Pura II has followed up and evaluated the news reported by the Bengkuinfo Instagram account regarding the traffic jam that occurred due to the imposition of non-cash parking rates. so that there will be no more traffic jams at the airport due to non-cash parking rates.
Keterbukaan Informasi Dinas Dukcapil Kabupaten Bengkulu Tengah Dalam Pembuatan e-KTP Bagiantin Mulya; Sapta Sari; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4338

Abstract

The importance of a democratic country that upholds people's sovereignty which basically aims to realize good governance in the process of making KTPs at the Office of Population and Civil Registration. This study aims to determine the management of Public Information Disclosure at the Central Bengkulu Civil Registry Service in making e-KTPs. This study uses the Dipopramono theory in Law Number 14 of 2008 concerning Public Information Disclosure and the type of research used is qualitative research. The results of this study indicate that there are 3 things that support the disclosure of information at the Central Bengkulu Dukcapil Service in the Making of E-KTP, namely the first, information that must be provided and announced periodically that the announcement of the dukcapil information is conveyed to the village head who gets a circular letter given by the dukcapil to the head villages in the Central Bengkulu region, Facebook social media, whatsapp groups, and through the website, secondly, information that must be announced evenly that it is carried out with fast and targeted action so that in terms of the needs needed by the community can be realized properly, provision services are carried out quickly and evenly through social media, dukcapil info and the Central Bengkulu dukcapil telephone number which can be accessed via the website, the third is information that must be available at any time that this information applies through circular letters delivered by dukcapil to the Central Bengkulu district village head, the media social, wa groups, websites and direct actions of officers at the Central Bengkulu dukcapil office, which means that dukcapil information service actions are available at any time, so that the public does not have to worry about this information not being available because dukcapil information can be accessed through social media circulars, wa groups, websites and You can go directly to the Central Bengkulu Civil Registry Office