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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal SOLMA Digital Zone: Jurnal Teknologi Informasi dan Komunikasi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Universitas Bung Hatta Community Empowerment BEMAS: Jurnal Bermasyarakat Jurnal Pengabdian Dharma Wacana Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) ABDIMAS KOSALA : Jurnal Pengabdian Kepada Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis (J-Mabis)
Aulia Uswatun Khasanah
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Management and Digital Business

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Pengaruh harga, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan pada pengguna Po Rosalia Indah Utomo, Fahman Hadi; Rizkiawan, Ilham Karin; Khasanah, Aulia Uswatun; Nuralamsyah, Dicky
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1063

Abstract

Customer satisfaction is a feeling of pleasure or disappointment from a buyer after purchasing goods or services and making an assessment and comparison of the results and also their expectations. Several factors influence customer satisfaction: price, service quality, and brand image. This study aimed to test whether price, service quality, and brand image positively affect PO Rosalia Indah's customer satisfaction in the Special Region of Yogyakarta. This study used purposive sampling to determine the sample and a questionnaire to collect data distributed to 176 respondents who are users of Po Rosalia Indah in the Special Region of Yogyakarta. This study used multiple linear regression data analysis. The results of the study showed that price had a positive effect on customer satisfaction. Service quality had a positive effect on customer satisfaction; brand image had a positive effect on customer satisfaction. The results of the simultaneous test of price, service quality, and brand image had a simultaneous effect on customer satisfaction of users of Po Rosalia Indah in the Special Region of Yogyakarta.
Co-Authors Aan Sofyan Aditya, Adik Aisyah Mutia Dawis Akrom, Akrom Amalia, Farah Ambarwati Anak Agung Istri Sri Wiadnyani Ardhani, Rahmad Aulia Insani, Kharisma Civi Erikawati Danuri, Azis Dzulfiqar Bariq, Faiq Fadhil Erika Dewi Noorratri Etika Muslimah Fahman Hadi Utomo Fanani, Galih Pramuja Inngam Febrianur Ibnu Fitroh Sukono Putra Fida’ Husain Frendy Wibowo Ilham Karin Rizkiawan Irfan Maulana, Irfan Liana Mangifera Maryatun Muqorobbin Nur Amalina Nuralamsyah, Dicky Ramahdan, Nofia Fajar Renosih, Nalurita Enggar Rina Sri Widayati Rini Kuswati Rony Adi Kurniawan Sari Dewi, Multi Setiawan, Adi Andika Sigit Setiyanto Suratman Suratman Syifa Salsabila, Najla Tantra, Handoko Teguh Wiyono Teguh Wiyono W Wahyuni WAHYUNI wahyuni wahyuni Wibowo, Frendy Wisnu Utomo, Chandra Yuniarti, Uli