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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Business Model Generation of Majalah EPIK Marahakim, Sutansyah; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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This final paper is made to generate a new business model for Majalah EPIK in order to increase its sales therefore creating sustainability. This model is based on Business model canvas by Osterwalder (2010) that consists of Customer Segment, Customer Relationship, Distribution Channel, Value Proposition, Key Activities, Key Resources, Key Partners, Revenue Stream, and Cost Structure. The Magazine is chosen because it is in urgent need for further development after and the detail of the problem has to be located based on internal and external point of view.The theoretical foundation used in this paper is mostly from Osterwalder’s Business Model Generation book, and the correlation of this business model with the actual condition of publishing business is based on the discussion and observation result of the team. the Business Model is broken down into aspects that considered being in need of customer’s point of view  and those in need of in depth observation. The questionnaire spread is based on the aspects that needed customer point of view. The result from in depth observation shown that the magazine has to create a value proposition that can answer market needs without degrading the ideals of the team, such as the writings and layout design quality. Majalah EPIK has to hire clerical worker and attain capital, as their key resource and as its main revenue stream, the magazine should not hope for any profit from advertisement yet, but to maintain a sustained publishing period using money gained from sales. The cost structure that needed to be decreased is the consignment fee with distributors. Free distribution points or drop spots would be a solution, and can only be developed using partnering activities. The result from the descriptive research shown that two most important parts is the DistributionChannel and Key Partners. The magazine has to add more distribution channel and the amount of exemplar in each of the spot. The Key-Partnering activity has to consider benefits Majalah EPIK could get, especially to make free or at least low cost distribution points. The capital, whether acquired from investor or a bank loan, would be further used to print more exemplars of each edition, so it can cover wider area, therefore increasing the sales. Distribution channel does not only mean physical channels but also online publication. The website quality is still need to be further develop if the magazine wants to shift its positioning into a semi online publishing. Hopefully this new business model would create sustainability and then fame for MajalahEpik. Keywords:Majalah EPIK, Business Model Canvas, Magazine, Publishing, Media Busines.
Distribution System Analysis of PT AGRICON in Oil Palm Plantation Sector Wijaya, Ryan Gulfa; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 4 (2012)
Publisher : Journal of Business and Management

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Abstract

Indonesia is an agrarian nation, which means that agriculture is the main activity and job for the citizen in this nation, this fact making pesticide a common product to be used by the farmers. Agricon has been largely known as a producer of high quality pesticide products for food and horticulture crops, while the plantation market side has not been seriously handled. Currently Agricon is aiming new sector of market, palm oil plantations. In the past, mainly independent distributors handled the marketing and distribution of Agricon’s pesticide products in the plantation sector market. Agricon now wants to directly deal with plantation companies. This report will discuss about the distribution system of Agricon’s pesticide products in the plantation sector, analyzing its current system and finally making a conclusion about which is the best distribution system regarding the marketing in the oil palm plantation sector.By using direct selling and channeling strategy theory in conducting in depth interview to analyze the system. Therefore, PT. Agricon is suitable and should conduct direct selling and distribution to the big buyer but still utilize distributor as assistant and using distributor and wholesaler for medium and small buyer.Purpose:To Analyze PT. Agricon current distribution system and improving it by making the suitable distribution system.Design/methodology/approach:By analyzing current condition and distribution system of PT. Agricon as base of the research then analyzing the system suitability by using direct selling by manufacturing and channeling strategy theory. Conducting in depth interview to PT. Agricon executives as primary data and distributor and competitor as supporting data as comparison.Findings:The researcher discover that PT. Agricon is still in the state of preparing the employees; direct selling should be conducted to big buyer to avoid price war, PT. Agricon should still use distributor for assistance and in dealing with medium and small buyer because distributor can be a competitor also so they still must be used. PT. Agricon should improve their method in the agreement with distributor.Research limitations/implications:The research only to choose the best distribution system of PT. Agricon and only in the oil palm plantation sector.Practical implications:The outcome and output of this research is the suitable and probably the best distribution system of PT. Agricon in oil palm plantation sector.Originality/value:The analysis about oil palm plantation market condition and the best distribution system for local pesticide industry.Keywords-component; Pesticide, Oil Palm Plantation,CategoryDistribution Channel; Marketing
EXPLORATORY ANALYSIS TO DEVELOP BATIK LIMBASARI AND ITS COMPETITIVE ADVANTAGE Sanctita, Mutia Puri; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Batik is one of the popular fashions in Indonesia which has been acknowledged by UNESCO as original cultural heritage from Indonesia. In certain regional such as Purbalingga city, there is original written batik named Batik Limbasari that had been claimed by Purbalinga government as competitive commodity in Purbalingga. Batik Limbasari industry had undergone the rise and the fall through its development. Michael Porter introduced the theory Diamond Model of nation competitiveness consists of four segments which are firm’s structure, demand condition, supporting industry, and factor condition. Through this research, the author analyzed the current condition of Batik Limbasari industry. The research has an objective to give clear figure of the industry conditions and come up with some steps or applicative strategies recommended in order to develop the current industry. This research had been conducted in qualitative method by doing in-depth structured interview with the batik artisan, government, and PokDarWis Limbasari with the validation methods of triangulation to draw the repetitive results from the respondents. Prior to analyzing the internal and external environment of Batik Limbasari industry by doing environmental scanning, SWOT analysis, and Porter’s Diamond Model analysis. The result of this research revealed Batik Limbasari industry was still lack behind in several points. The difficulties to do regeneration combined with the low level of innovation decreased the interest of batik fashion especially to youth. Then, the demand condition was low due to the lack of marketing activities. The findings urged Batik Limbasari industry to develop its business process to be more innovative and responsive to market, also to strengthen the current domestic market. The recommendations for regional innovation system that could help the industry also formulated for Purbalingga government. Keywords: Batik Industry, Batik Limbasari, Competitive Advantage, Purbalingga City, Strategic Management
7 Psychological Characteristics that Influence Customer’s Buying Decision to Mitsubishi Pajero Sport Bandung Institute of Technology (SBM-ITB) Suhadi, Rachmat; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

As one of the world's largest automotive company, Mitsubishi has high sales in developing countries such as Indonesia. In the beginning, Mitsubishi was an automotive company that focused on diesel vehicles and heavy equipments, such as trucks, buses and tractors. However, Mitsubishi sought to change its past image into a new image that can compete against its main competitors, such as Toyota and Honda, on the passenger vehicle sector. Recently, Mitsubishi unveiled its newest product, Mitsubishi Pajero Sport. Gradually, Mitsubishi changed their former brand image into a newer, yet still powerful image. On automotive media assessments, Mitsubishi Pajero Sport always gets high points on its performance yet until 2011, Mitsubishi sales always below Toyota’s, Mitsubishi’s main competitor. By using Regression Analysis, Factor Analysis and Cluster Analysis, the author wants to find out what psychological characteristics that can be used as guidelines by Mitsubishi in selling its products. The result of the regression analysis shows that the influence of psychological characteristics on purchase decisions is 18.15%.  On the other hand, the factor analysis that associated with various psychological theories, will show how seven psychological characteristics can influence the customer’s decision to buy Mitsubishi Pajero Sport. Those seven psychological characteristics are Psychological Value of Money, Relationship to Human and Environment, Brand Loyalty, Self Confidence and Expectancy, Personality of Customer, Leadership Confidence and Self Esteem and Risk.  Cluster analysis of existing variable split into 3 clusters, the researchers compared the results of factor analysis and cluster analysis and choosing factor analysis to determine that it is easier to describe the psychological characteristics of the customer. By knowing the seven psychological characteristics of the customers,  Mitsubishi will have more specific marketing strategy to sell its products and also more specific on determining the target market of its flagship product,  Mitsubishi Pajero Sport. Key words: Brand Image, 7 Psychological Characteristics , Reggression Analysis, Factor Analysis, Cluster Analysis, Specific Target Market, Specific Marketing Strategy
Integrated Marketing Communication To Increase Brand Equity In Clove Garden Hotel and Residence Diah Armita, Sendika; Wandebori, Harimukti
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

In this present time, the rapid growth of hotel industry especially in Bandung makes a major competition between the business people. Clove Garden Hotel and Residence is one of the hotels in Bandung that located in Jalan Awiligar Raya II. A major difficulty of hotel industry because the growths of hotel in Bandung are a lot but the number of visitors that came to Bandung is decrease, it causes the unoccupied rooms in Clove Garden Hotel and Residence. Advancement to get information about Clove Garden Hotel and Residence are needed to increase the brand equity through the effectiveness of all media in integrated marketing communication that implemented by Clove Garden Hotel and Residence in an attempt to increase sales. The author concluded that the purpose of this research which are to identify current integrated marketing communication that implemented by Clove Garden Hotel and Residence, to identify current external and internal factor in Clove Garden Hotel and Residence and learn how integrated marketing communication contribute to brand equity. This research applied a qualitative and quantitative method. The qualitative method is the result of interview that has been done with Clove Garden Hotel and Residence’s staffs to analyze the external and internal current condition marketing strategy that applied there. Meanwhile, the quantitative method through offline and online questionnaire with the total of 100 respondents with the criteria whether people who knows about Clove Garden Hotel and Residence or customer that has been stayed in Clove Garden Hotel and Residence. After that, the relation between integrated marketing communication and brand equity will be analyzed using multiple linear regressions from SPSS software to analyze what variable in integrated marketing communication that gives significant effects to brand equity.The analysis result shows that Clove Garden Hotel and Residence has implemented all of integrated marketing communication and effect brand equity significantly. Meanwhile, the result shows that direct and database marketing is the most effective media that gives and effect towards brand equity, followed by public relation, online and social media, mobile marketing, advertising, personal selling, sales promotion and the least is event.
Strategic Management for Restaurant Business (Case Study: Kedai PAPA LIEM Restaurant) Ihsan, Muhammad; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract. This research devoted to evaluate the business strategy that currently being used by Kedai Papa Liem, a small restaurant that serve for all day dining occasion from breakfast until dinner. The restaurant purposely located near Setra Duta Real Estate main gate to scoop up all residents that lived inside Setra Duta Real Estate that said to be Kedai Papa Liem’s main target market. Kedai Papa Liem first opening was in late-November 2013. They received a good response from the market. But since mid-January 2014 Kedai Papa Liem faces some difficulty to growth. The market started to saturated along with many new restaurant that opened around Pasteur road. Moreover those new restaurants are popular in Jakarta, so it attract many people included Setra Duta Resident which is Kedai Papa Liem’s main customer to try them. This condition would disturb their plan to hold a Grand Opening in early February 2014, to celebrate Chinese New Year.The main problem they encountered was from internal factor, which is bad human resources management and business process. The other factor was because of the competition of Restaurant Industry in Bandung that keep tightens. On other hand she has a chance to broaden the market reach of her restaurant. Seeing the growth opportunities that available to grow her business, she start to think whether her restaurant able to be developed and how to do it.To start the research, first thing to do was analyzed internal and external factor that influenced Kedai Papa Liem’s performance. The result would be used as the basis for EFAS and IFAS calculation to determine what directional strategy that suitable for corporate level. After that Business Strategy determined through Porter Competitive analysis with cost production and market size as the consideration. Last, TOWS matrix analysis would be conducted to determine functional strategies that used for each division in Kedai Papa Liem.The results were showing that Kedai Papa Liem could develop their business by using Growth Strategy because both result of IFAS and EFAS calculations showing positive number. On other hand, Business Strategy that suitable for Kedai Papa Liem was Integrated Competitive Strategy. This strategy would be used to win the competition among other restaurant so their sales performance will be To support their development plan in expansion, they should have more market share in Bandung’s Restaurant Industry by provide more variant in product, with more affordable price than their competitors.Keyword: Strategic Management, Restaurant.
Analyzing The Factors That Causing AUTO2000 Setiabudi Never Reaches The Unit Entry Target Mutalib, Abdul; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Auto2000 is the biggest authorized dealer that handles the sustainability of Toyota cars in Indonesia. Auto2000 providing the network of sales, and after sales. On March 2012, Auto2000 opened a new branch located on Jl. Dr. Setiabudi, Bandung. Since its opening, the after sales service from this branch, never achieve its monthly customer unit entry target. The purpose of this study is to increase customer retention at after sales service of Auto2000 Setiabudi. The understanding about the theory of marketing strategy, 7ps of marketing mix, service quality, customer satisfaction, and customer loyalty used to solve the occurring problem. The methodology contains of research framework and determining sampling method. Slovin Theory is used in determining the number of samples. Both qualitative and quantitative analysis used in processing the data result on data analysis part. The result from service quality’s factor analysis has a significant effect towards customer satisfaction and customer satisfaction also has a significant effect toward customer loyalty. The conclusion of this research is that After Sales Division of Auto2000 Setiabudi needs to improve some aspects from its service quality, customer satisfaction, and customer loyalty in accordance to optimizing its unit entry target. Keywords : Auto2000, Marketing Strategy, Customer Intention, Service Quality, After Sales
Analyzing Satisfaction Level and Promotion Effectiveness of Honda Middle Class Motorsport (Case Study of PT Daya Adicipta Mustika) Rasyad, Irfan Fauzan; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Currently PT. Daya Adicipta Mustika is trying to dominate the market of motorcycle sport category especially the middle-class in Bandung. To stay competitive and increase sales and improve product quality and company performance, companies need to know the level of customer satisfaction and the effectiveness of the promotion of the company.Objectives of this research are: (1) Identify the characteristics of PT. Daya Adicipta Mustika customers, (2) Analyze PT. Daya Adicipta Mustika customer satisfaction, (3) Analyze the effectiveness of promotions done by PT. Daya Adicipta Mustika, (4) Analyze the relationship between customer satisfactions with the effectiveness of promotions on PT. Daya Adicipta Mustika. Data used in this study is primary data and secondary data. Primary data obtained through interviews with company management and questionnaires deployment to PT. Daya Adicipta Mustika customers. Secondary data were obtained from literatures, internets and previous studies. The selection of respondents was conducted using convenience sampling with the number of respondents of 100 respondents. Methods of analysis used in data processing are Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI), EPIC Model and Pearson Correlation Analysis. Based on IPA and CSI calculation, it can be seen that level of customer satisfaction index of Honda middle-class motorsport was 74.50%, that value still under it competitor Yamaha that given 92.7% based on Roy Morgan research in Customer Satisfaction Award of the Year in Indonesia in 2012 so Honda customer satisfaction value still not enough to become market leader in Honda middle class motorsport. Based on EPIC model, it can be seen that value of EPIC Rate is 2.41, Honda still need to increase their promotion communication with customers to compete with Yamaha in this segment. Based on Pearson correlation analysis, it can be seen that coefficient correlation of the customer satisfaction level and promotion effectiveness is positive 0.476 (47.6%) were in the range between 0.41 – 0.70.Keywords:  marketing mix, service quality, customer perception, promotion, Honda----------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Measuring the Effectiveness of E-mail Marketing toward Consumer Decision Journey at Bhinneka.com Namira, Shastya Rizka; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract. The rapid growth of internet-based electronic commerce makes a higher acceptance of online transactions by consumers. BHINNEKA.com is one of many information and technology (IT) online retailer that engaged in the e-Commerce industry in Indonesia. A major difficulty for marketing professionals with today's e-mail marketing is to distinguish whether the message actually reaches the right target audience at the utmost quality of the contents. The topic, which is intended to be measured, is if any associations between BHINNEKA.com’s email marketing toward each of consumer decision journey phase can be found. This study revealed key factors of e-mail marketing – subject line, incentive, length of e-mail, number of hyperlinks, and frequency jointly and separately have a positive and significant influence on consumer decision journey. Then, using the simple linear analysis this study also revealed that e-mail marketing does influence each of the consumer decision journey phase especially within the Active Evaluation phase. This result became an added value to the previous study that has not discussed the relationship yet. Moreover, this result might help Bhinneka.com to improve its digital marketing strategy such as e-mail marketing in order to compete effectively.Keywords: e-mail marketing, consumer decision journey, e-commerce, customer retention, key factors of e-mail marketing
The Effectiveness of Anti Smoking Campaign Based on Customers Perception Toward Smoking and Anti Smoking Campaign Hanifi, Raedi Zulfahmi; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Smoking prevalence in Indonesia has been major problem for many decades. Eventhough anti smoking campaign has been implemented, yet the effectiveness is still in question.This study will explore how customers perception toward smoking and anti smoking campaign may exhibit different impact on effectiveness of anti smoking campaign. Anti smoking campaign or also called demarketing of smoking, is conducted in three fronts. Which are, mass media communication, regulatory meassures, and public opinion. Mass media communication via message framing is use to stir customer perception. Regulatory meassures serve as limitation to smoking activity. Public opinion create unfavorable atmosphere to smoking. The main purpose of this study is to examine how the three fronts of demarketing may influence customer perception and intention to avoid smoking. The final project is limited in the scope of data. The data were gathered in Bandung, Indonesia. A survey with judgment sampling was conducted to 178 respondents,  the respodents also limted to 89 smokers and 89 non smokers. In addition, some interview also being made to provide additional explanation of each data analysis. Descriptive analysis, Independent Sample analysis, and Regresion analysis were used to evaluate data and make data analysis. Furthermore, an analysis of current condition of anti smoking campaign in Indonesia were also provided. The result reveal that perception toward smoking from smoker group is more supportive to smoking rather non smoker group; both groups perception toward anti smoking campaing are same, which are its weak; anti smoking advertisement with positive framing have better impact rather than negative ones; and also regulatory meassures need improvement in terms of implementation to reduce smoking prevalence in Indonesia. Research implications and future research directions conclude the study report. Keywords: Smoking prevalence, Anti smoking campaign, Perception, Message framing 
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid David CUH Sihotang Diah Armita, Sendika Dina Fadia Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Widodo, Adzkia Salsabilla Yonathan Adiputra Susanto Zulkifli Zulkifli