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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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OPTIMIZING BSI MOBILE BANKING SERVICE THROUGH A THREE-DIMENSIONAL ANALYSIS : SOCIAL MEDIA, EXTERNAL AND INTERNAL Wahyudi, Wahyudi; Wandebori, Harimukti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4986

Abstract

The rise of mobile banking in Indonesia underscores the strategic role of platforms like BSI Mobile in meeting customer expectations. This study examines user perceptions of BSI Mobile services using big data from X (formerly Twitter) as a real-time source of public opinion. Sentiment data from X was analyzed using the CRISP-DM framework, employing the Naive Bayes method for category and sentiment classification, which was then mapped onto the Importance-Performance Matrix (IPM). External analysis, using PESTEL, Porter's Five Forces, and competitor analysis, highlighting general, industry and competitor challenges. Internally, resource evaluations conducted through value chain analysis and the VRIO framework revealed that transitioning from BSI Mobile to the BYOND platform is a strategic step to strengthen technical and operational capabilities. The findings indicate an urgent need to enhance the app’s features and functionalities, followed by improvements in speed, reliability, security, and UI/UX. The study underscores the importance of strengthening both offline and online marketing strategies to promote BYOND’s features and functionalities, leveraging its Unique Selling Proposition (USP) as a sustained competitive advantage to drive digital adoption among both existing and new customers. Big data analytics helps identify improvements and track service performance.
Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia Iskandar, Bachtiar; Wandebori, Harimukti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.919

Abstract

Indonesia’s poultry industry plays a vital role in national food security and economic growth, yet it faces challenges such as oversupply, declining demand, and increasingly stringent government regulations. PT MAS, a key player in the veterinary pharmaceutical and vaccine market, has experienced stagnating growth and intensified competition from both local and international firms. This study investigates the strategic competitiveness of PT MAS by analyzing external and internal factors using the Industrial Organization (I/O) model, PESTEL analysis, Porter’s Five Forces, and value chain analysis. A qualitative case study method was employed, drawing from primary data (focus groups, executive workshops) and secondary sources (industry reports, company documents). The findings highlight critical issues, including reduced market share in key product segments, disruptive technology trends such as in-ovo vaccination, and regulatory shifts away from antibiotics. Using a scenario planning approach, the study proposes sustainable strategies aligned with external environmental changes and internal capability development. A strategic map and balanced scorecard were developed to monitor and evaluate performance. The study concludes that PT MAS’s future competitiveness depends on strategic agility, technology investment, regulatory alignment, and the shift toward herbal and residue-free solutions. This research contributes to the body of knowledge on strategic management in emerging markets and provides actionable insights for firms operating in complex, regulated agribusiness environments.
Bibliometric Analysis to A Future Research Direction on Agile Transformation Darusulistyo, Sidik; Wibisono, Dermawan; Wandebori, Harimukti; Novani, Santi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 2 (2023): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i2.1381

Abstract

Agile transformation has become increasingly popular as a management approach to improve performance, but there has been limited research on its direction. This study aims to advance knowledge on agile transformation to help companies become faster, more flexible, and more responsive. The study employs a bibliometric approach to analyze 116 "Agile Transformation" papers published in the Scopus database over the past 20 years. The findings indicate an increasing number of publications in recent years, with the United States, Finland, and Germany being the top countries. However, the research connections are not yet consolidated, as only 22 authors out of 282 have co-authored papers. The research has also been mainly focused on software development and IT companies, using case studies, grounded theory, and surveys. The study reveals that the major research hotspots in the agile transformation are agile transformation, software development, software design, agile methods, agile transition, and agile adoption. The grand theories emerging in the Agile Transformation revolution emphasize the importance of collaboration, communication, continuous improvement, and customer value. Overall, this study provides a comprehensive understanding of the current state of research on agile transformation and offers insights for future research. The findings highlight the need for greater research diversity beyond software development and IT companies and an opportunity to use action research and ethnography strategies to understand agile transformation. Ultimately, this study contributes to the advancement of knowledge on agile transformation and its role in improving organizational performance.
Proposed Business Strategy for Customer Experience Management Implementation to Support Airport’s Non-Aeronautical Business Case Study: PT Angkasa Pura Indonesia Ditaprawira, I Gst. Ngr. Agung Bayu; Wandebori, Harimukti
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52006

Abstract

Customer experience has become a prominent focus for airport operators to meet passengers' expectations of seamless, comfortable, and memorable journeys. In September 2024, two major airport operators in Indonesia merged into PT Angkasa Pura Indonesia (API), now operating 37 airports across the nation. As a State-Owned Enterprise, API is mandated not only to become an agent of development and value creator but also to serve as the face and pride of the nation. To fulfill these mandates, API must develop a holistic strategy that enhances customer experience while supporting business sustainability. This study reviews literature on business strategy and customer experience management, examines the company's current condition, and conducts research to understand passenger profiles and their perceptions of key touchpoints during departure journeys. Market analysis, internal company assessments, and external environment evaluations were conducted to gain comprehensive insights. Research findings reveal that all touchpoints significantly impact customer satisfaction and willingness to spend. The study proposes an integrated customer experience playbook as a business-level strategy to standardize customer experience understanding and practices company-wide across all airports. This strategy remains flexible, allowing individual airports to develop tailored improvements according to specific touchpoint conditions and financial capabilities. The playbook also serves as a reference for functional units—operations, commercial, and human capital—to develop strategies aligned with customer experience objectives. Additionally, the study recommends implementing partnership models to upgrade service quality at airports with lower costs while potentially opening new revenue streams.
Proposed Business Strategy of Joint Operation with the Implementation of New Terms & Conditions in Pertamina EP Regional 1 Wandebori, Harimukti; Pratama, Ridho
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5006

Abstract

Indonesia’s upstream oil and gas sector serves as a cornerstone of national energy security, with Pertamina EP (PEP) acting as one of the primary contributors through its extensive cooperation contract areas. In 2023, PEP achieved significant milestones, including 159.12 MMBOE in 2C contingent resource discoveries and a 217% increase in proven reserves compared to the previous year. To accelerate production and strengthen collaboration, PEP engages in Joint Operating Agreements (JOAs) with joint venture partners—structured partnerships aligned with the Production Sharing Contract (PSC) framework under the supervision of SKK Migas. While the JOA model has facilitated shared investment, expertise, and operational responsibilities, its current terms and conditions are perceived as outdated and overly stringent, thereby limiting partner eligibility, discouraging investment, and concentrating production risk on joint venture partners. This study addresses these challenges by proposing a revised business strategy for joint operations under new JOA terms and conditions designed to create a more balanced, attractive, and performance-driven framework. The research employs stakeholder analysis, internal and external business environment assessment, and strategic formulation models to identify opportunities for improvement. Data collection involves Focus Group Discussions (FGDs) with Subject Matter Experts (SMEs) and secondary sources, including operational records, internal reports, and relevant literature. Findings indicate that implementing the proposed terms and conditions—focused on fair cost recovery, equitable risk sharing, and an adjusted production split—can enhance operational efficiency, increase investor confidence, and align stakeholder interests. This study contributes a strategic roadmap for PEP to strengthen partnerships, improve production outcomes, and sustain competitiveness in Indonesia’s dynamic oil and gas industry.
EVALUASI KEBERLANJUTAN IMPOR BERAS KE INDONESIA UNTUK KESTABILAN BISNIS ARCONEL DI MASA DEPAN Faizal Nasution, Akhmad; Wandebori, Harimukti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jj39a730

Abstract

Indonesia’s rice import is centralized under Bulog, a state-owned company, as the only rice importer in Indonesia. In this research, a Japanese trading company named Arconel is competing in Bulog’s rice tender in 2024. Arconel’s long experience in rice trading is not reflected in Indonesia’s rice import business. Their total tender award volume is low compare to Bulog’s total import quantity in 2024. This condition raise concern about its competitiveness and sustainability in the Indonesian market. This research is conducted to evaluate whether its current business model and capabilities are sufficient to compete in Indonesia’s rice market. This research combines several analytical tools: Porter’s Five Forces, the Resource-Based theory, PESTEL analysis, thematic analysis of interview data from several stakeholders, SWOT analysis, and TOWS matrix. A focused cost leadership strategy is recommended for Arconel to compete in Bulog tender. The proposes implementation plan includes investing in other rice processing facility, negotiate long-term contracts with trusted suppliers, and improve internal process between HQ and branch offices. This research offer insight for Arconel to remain competitive in government-controlled markets dominated by producers and vertically integrated players.
Strategic positioning of navigation and communication technologies in Indonesia’s defence UAV ecosystem Sinulingga, Wenly Andalenta; Wandebori, Harimukti; Prawiraatmadja, Widhyawan
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.11498

Abstract

This study examines the strategic positioning of navigation and communication subsystems within Indonesia’s defence Unmanned Aerial Vehicle (UAV) ecosystem. Guided by the Industrial-Organization (I/O) model, the research integrates market analysis, external environment assessment, and internal capability alignment to develop positioning approaches for GPS-denied inertial navigation and small-form-factor satellite communication (SATCOM) technologies. A qualitative methodology was employed, combining semi-structured interviews with defense stakeholders and secondary sources from policy, industrial, and technical domains. The findings show that effective positioning depends on early engagement with the Ministry of Defense, the armed forces as end-users, and DEFEND ID state-owned enterprises, while also meeting localization and offset requirements. Drawing on Porter’s concept of needs-based positioning and applying the Strategy Diamond model, the study identifies arenas, vehicles, differentiators, staging, and economic logic as interdependent elements shaping market entry. The proposed three-phase roadmap, focused on stakeholder engagement, system integration, and local sustainment, supports Indonesia’s defense modernization priorities while enabling multinational firms to secure a sustainable market presence.
Developing a Marketing Strategy to Improve Occupancy Performance: A Case Study of Atmosfera De Lembang Villa Nathanael, Gabriel Adiv; Wandebori, Harimukti
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5291

Abstract

This research aims to develop an integrated marketing strategy to improve the declining occupancy performance of Atmosfera de Lembang, a premium private villa in West Bandung, Indonesia. Despite offering superior facilities and achieving consistently high guest satisfaction scores, the villa experienced a 39% decrease in occupancy between 2022 and 2024. Using a mixed-method, single-case study design, the research combines qualitative interviews, quantitative surveys, digital performance audits, and strategic marketing analyses (PESTEL, Porter’s Five Forces, VRIO, Value Chain, STP, SWOT–TOWS, and the 7Ps). Findings reveal that strong product quality is overshadowed by low brand awareness, weak digital visibility, unstructured marketing activities, and insufficient OTA optimization, resulting in a significant awareness–performance gap. Market segmentation identified three clusters, with “Premium Comfort Families” emerging as the ideal target segment, aligned with the villa’s value proposition of “Luxury That Feels Like Home.” The study proposes a 12-month phased marketing strategy covering brand revitalization, multi-platform distribution, influencer collaborations, digital advertising, customer retention programs, and pricing optimization. The strategy is projected to increase monthly bookings from 4–5 to 15–17, elevate annual revenue to IDR 960M–1.08B, deliver a 239–357% ROI, and achieve breakeven within 5–7 months. The results highlight the importance of structured, data-driven marketing for sustaining competitiveness in oversaturated hospitality markets.
Business Strategy Development for Health-Tech SaaS Startups: A Case Study of Assist.id Fachruddin, Muhammad; Wandebori, Harimukti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10358

Abstract

The rapid digital transformation of Indonesia’s healthcare sector has created both vast opportunities and intense competition for health-tech Software-as-a-Service (SaaS) providers. Assist.id, a popular Indonesian health-tech SaaS startup with over 6,000 client clinics, experienced early growth but reached a strategic inflection point requiring a formal strategy. This study analyzes Assist.id’s strategic gaps and develops a business-level strategy to ensure sustainable competitive advantage. Using a qualitative case study approach, data were collected via in-depth interviews with company executives and clients, and analyzed through frameworks including Segmentation-Targeting-Positioning (STP), external environmental analysis, value chain and VRIN analysis, and SWOT/TOWS. The findings reveal that Assist.id’s core issue is an inefficient internal feedback loop leading to a feature gap, which, combined with regulatory changes, exposes the firm to freemium-priced competitors in the low-end segment and feature-rich rivals in the high-end segment. To address this, an integrated cost leadership and differentiation strategy is proposed. Key initiatives include launching a compliant freemium tier to defend the volume-driven segment, accelerating R&D for advanced features to strengthen the value-driven segment, and aligning organizational processes to rapidly respond to market feedback. The case offers broader insights for early-stage SaaS startups in health-tech on balancing cost and differentiation to achieve sustainable competitive advantage in a dynamic, regulated market.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Ditaprawira, I Gst. Ngr. Agung Bayu Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Faizal Nasution, Akhmad Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fachruddin, Muhammad Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Nathanael, Gabriel Adiv Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Nurwijayanti Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Pratama, Ridho Prawiraatmadja, Widhyawan Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Shauma, Rena Fazza Simon, Zefanya Ferdinand Sinulingga, Wenly Andalenta Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Yonathan Adiputra Susanto Zulkifli Zulkifli