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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia Iskandar, Bachtiar; Wandebori, Harimukti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.919

Abstract

Indonesia’s poultry industry plays a vital role in national food security and economic growth, yet it faces challenges such as oversupply, declining demand, and increasingly stringent government regulations. PT MAS, a key player in the veterinary pharmaceutical and vaccine market, has experienced stagnating growth and intensified competition from both local and international firms. This study investigates the strategic competitiveness of PT MAS by analyzing external and internal factors using the Industrial Organization (I/O) model, PESTEL analysis, Porter’s Five Forces, and value chain analysis. A qualitative case study method was employed, drawing from primary data (focus groups, executive workshops) and secondary sources (industry reports, company documents). The findings highlight critical issues, including reduced market share in key product segments, disruptive technology trends such as in-ovo vaccination, and regulatory shifts away from antibiotics. Using a scenario planning approach, the study proposes sustainable strategies aligned with external environmental changes and internal capability development. A strategic map and balanced scorecard were developed to monitor and evaluate performance. The study concludes that PT MAS’s future competitiveness depends on strategic agility, technology investment, regulatory alignment, and the shift toward herbal and residue-free solutions. This research contributes to the body of knowledge on strategic management in emerging markets and provides actionable insights for firms operating in complex, regulated agribusiness environments.
Proposed Business Strategy to Increase Sales Tama, Widya; Wandebori, Harimukti
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2636

Abstract

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.
OPTIMIZING BSI MOBILE BANKING SERVICE THROUGH A THREE-DIMENSIONAL ANALYSIS : SOCIAL MEDIA, EXTERNAL AND INTERNAL Wahyudi, Wahyudi; Wandebori, Harimukti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4986

Abstract

The rise of mobile banking in Indonesia underscores the strategic role of platforms like BSI Mobile in meeting customer expectations. This study examines user perceptions of BSI Mobile services using big data from X (formerly Twitter) as a real-time source of public opinion. Sentiment data from X was analyzed using the CRISP-DM framework, employing the Naive Bayes method for category and sentiment classification, which was then mapped onto the Importance-Performance Matrix (IPM). External analysis, using PESTEL, Porter's Five Forces, and competitor analysis, highlighting general, industry and competitor challenges. Internally, resource evaluations conducted through value chain analysis and the VRIO framework revealed that transitioning from BSI Mobile to the BYOND platform is a strategic step to strengthen technical and operational capabilities. The findings indicate an urgent need to enhance the app’s features and functionalities, followed by improvements in speed, reliability, security, and UI/UX. The study underscores the importance of strengthening both offline and online marketing strategies to promote BYOND’s features and functionalities, leveraging its Unique Selling Proposition (USP) as a sustained competitive advantage to drive digital adoption among both existing and new customers. Big data analytics helps identify improvements and track service performance.
Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia Iskandar, Bachtiar; Wandebori, Harimukti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.919

Abstract

Indonesia’s poultry industry plays a vital role in national food security and economic growth, yet it faces challenges such as oversupply, declining demand, and increasingly stringent government regulations. PT MAS, a key player in the veterinary pharmaceutical and vaccine market, has experienced stagnating growth and intensified competition from both local and international firms. This study investigates the strategic competitiveness of PT MAS by analyzing external and internal factors using the Industrial Organization (I/O) model, PESTEL analysis, Porter’s Five Forces, and value chain analysis. A qualitative case study method was employed, drawing from primary data (focus groups, executive workshops) and secondary sources (industry reports, company documents). The findings highlight critical issues, including reduced market share in key product segments, disruptive technology trends such as in-ovo vaccination, and regulatory shifts away from antibiotics. Using a scenario planning approach, the study proposes sustainable strategies aligned with external environmental changes and internal capability development. A strategic map and balanced scorecard were developed to monitor and evaluate performance. The study concludes that PT MAS’s future competitiveness depends on strategic agility, technology investment, regulatory alignment, and the shift toward herbal and residue-free solutions. This research contributes to the body of knowledge on strategic management in emerging markets and provides actionable insights for firms operating in complex, regulated agribusiness environments.
Proposed Marketing Strategy to Increase Brand Awareness and Sales of Portable Smart Projector (A Case Study of Samsung the Freestyle) Ramadhani, Nabilla Rizky; Wandebori, Harimukti
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.1349

Abstract

Samsung The Freestyle, a portable smart projector launched by Samsung, has faced challenges in increasing brand awareness and sales in the Indonesian market. Initially introduced in January 2022, Samsung The Freestyle garnered significant interest during its pre-order phase. However, despite its innovative features, the product experienced a decline in sales performance over time. This research aims to identify the internal and external factors influencing the performance of Samsung The Freestyle, employing both quantitative and qualitative approaches. Primary data were gathered through interviews with Samsung Electronics Indonesia employees and surveys with questionnaires, while secondary data were collected from reports, articles, and social media. The study also utilizes comprehensive consumer analysis, including segmentation, targeting, and positioning (STP), level of awareness, perceptions and level of satisfaction. External analysis was conducted by analyzing the general environment, industrial environment, and competitor analysis. Resource analysis and value chain analysis were performed to obtain the internal factors. A SWOT analysis identified the strengths, weaknesses, opportunities, and threats, leading to the formulation of the TOWS matrix for strategic recommendations. Based on the analysis, the appropriate corporate strategy for Samsung Electronic Indonesia is growth, the proposed business strategy for The Freestyle is differentiation, and marketing strategies are proposed through the 4P marketing mix (Product, Price, Promotion, and Place). Strategies encompass product diversification with competitive pricing, market development to the mid to premium segment, branding on social media, conducting strategic partnerships, interesting promotions, and improving distribution networks and product availability
Bibliometric Analysis to A Future Research Direction on Agile Transformation Darusulistyo, Sidik; Wibisono, Dermawan; Wandebori, Harimukti; Novani, Santi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 2 (2023): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i2.1381

Abstract

Agile transformation has become increasingly popular as a management approach to improve performance, but there has been limited research on its direction. This study aims to advance knowledge on agile transformation to help companies become faster, more flexible, and more responsive. The study employs a bibliometric approach to analyze 116 "Agile Transformation" papers published in the Scopus database over the past 20 years. The findings indicate an increasing number of publications in recent years, with the United States, Finland, and Germany being the top countries. However, the research connections are not yet consolidated, as only 22 authors out of 282 have co-authored papers. The research has also been mainly focused on software development and IT companies, using case studies, grounded theory, and surveys. The study reveals that the major research hotspots in the agile transformation are agile transformation, software development, software design, agile methods, agile transition, and agile adoption. The grand theories emerging in the Agile Transformation revolution emphasize the importance of collaboration, communication, continuous improvement, and customer value. Overall, this study provides a comprehensive understanding of the current state of research on agile transformation and offers insights for future research. The findings highlight the need for greater research diversity beyond software development and IT companies and an opportunity to use action research and ethnography strategies to understand agile transformation. Ultimately, this study contributes to the advancement of knowledge on agile transformation and its role in improving organizational performance.
Proposed Business Strategy for Customer Experience Management Implementation to Support Airport’s Non-Aeronautical Business Case Study: PT Angkasa Pura Indonesia Ditaprawira, I Gst. Ngr. Agung Bayu; Wandebori, Harimukti
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52006

Abstract

Customer experience has become a prominent focus for airport operators to meet passengers' expectations of seamless, comfortable, and memorable journeys. In September 2024, two major airport operators in Indonesia merged into PT Angkasa Pura Indonesia (API), now operating 37 airports across the nation. As a State-Owned Enterprise, API is mandated not only to become an agent of development and value creator but also to serve as the face and pride of the nation. To fulfill these mandates, API must develop a holistic strategy that enhances customer experience while supporting business sustainability. This study reviews literature on business strategy and customer experience management, examines the company's current condition, and conducts research to understand passenger profiles and their perceptions of key touchpoints during departure journeys. Market analysis, internal company assessments, and external environment evaluations were conducted to gain comprehensive insights. Research findings reveal that all touchpoints significantly impact customer satisfaction and willingness to spend. The study proposes an integrated customer experience playbook as a business-level strategy to standardize customer experience understanding and practices company-wide across all airports. This strategy remains flexible, allowing individual airports to develop tailored improvements according to specific touchpoint conditions and financial capabilities. The playbook also serves as a reference for functional units—operations, commercial, and human capital—to develop strategies aligned with customer experience objectives. Additionally, the study recommends implementing partnership models to upgrade service quality at airports with lower costs while potentially opening new revenue streams.
Business Strategy Development for Health-Tech SaaS Startups: A Case Study of Assist.id Fachruddin, Muhammad; Wandebori, Harimukti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10358

Abstract

The rapid digital transformation of Indonesia’s healthcare sector has created both vast opportunities and intense competition for health-tech Software-as-a-Service (SaaS) providers. Assist.id, a popular Indonesian health-tech SaaS startup with over 6,000 client clinics, experienced early growth but reached a strategic inflection point requiring a formal strategy. This study analyzes Assist.id’s strategic gaps and develops a business-level strategy to ensure sustainable competitive advantage. Using a qualitative case study approach, data were collected via in-depth interviews with company executives and clients, and analyzed through frameworks including Segmentation-Targeting-Positioning (STP), external environmental analysis, value chain and VRIN analysis, and SWOT/TOWS. The findings reveal that Assist.id’s core issue is an inefficient internal feedback loop leading to a feature gap, which, combined with regulatory changes, exposes the firm to freemium-priced competitors in the low-end segment and feature-rich rivals in the high-end segment. To address this, an integrated cost leadership and differentiation strategy is proposed. Key initiatives include launching a compliant freemium tier to defend the volume-driven segment, accelerating R&D for advanced features to strengthen the value-driven segment, and aligning organizational processes to rapidly respond to market feedback. The case offers broader insights for early-stage SaaS startups in health-tech on balancing cost and differentiation to achieve sustainable competitive advantage in a dynamic, regulated market.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Ditaprawira, I Gst. Ngr. Agung Bayu Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fachruddin, Muhammad Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ramadhani, Nabilla Rizky Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Yonathan Adiputra Susanto Zulkifli Zulkifli