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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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BUSINESS STRATEGY FORMULATION AT NAVIRE, AN OUTDOOR JACKET BUSINESS, BASED ON STRATEGIC MANAGEMENT PROCESS Riandiza, Bima; Wandebori, Harimukti
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

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Abstract. Navire hosts massive potential during its year due to the trend and unique product offering. Howe ver, the company ended its run. There is clear intention from executives of Navire to continue their business. The executives claimed they are struggle to formulate cohesive business strategy. In strategic management, business strategy formulation is very important. The goal of this research is to formulate business strategy for Navire. Strategic management process is used as a theoretical framework. Theories that were used in based on the theoretical framework, with the addition of Costumer Behavior and marketing strategy; Market STP, and Marketing Mix. The inclusion of Customer Behavior Model is to reassess the market again as data provided by executives of Navire is already irrelevant. The findings of this research are, the general environment are supportive. Demographically, Navire market, based on the questionnaire result divided into 5. The industry is expected to grow and holds an attractive proposition. In terms of rivalry, the industry is deemed to be at medium level. Competitor environment analysis result concludes each competitor have their own unique capabilities. Internal environment of the company also analyzed with resource analysis and value chain analysis. This information was then assessed and strategies are made. The business strategy appropriate for Navire is Integrated Cost Leadership/Product Differentiation for business-level strategy.Keywords: Customer Behavior, IBE Business, Business Strategy, Strategic Management Process
Strategy Formulation and its Business Model in Griya Buku Net Isthika, Florentia Anindita Apsari; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Griya Buku Net (GBN) was an online based bookstore that aims to provide all kind of books with affordable price. In middle of 2012, Griya Buku Net was still a startup family business but in effort of moving to running business. Griya Buku Net sells books in various genres, both new and old books, and offering special request books service that becomes the specialty of Griya Buku Net. Based in Bandung, Griya Buku Net has sent thousands of books to all corners of Indonesia. The value proposition that Griya Buku net offer makes it unique compared to others, but the business model itself was still need an improvement. For the research, both primary and secondary data been used to gather the information and findings through observation, interviews, and secondary data collection. The descriptive research heavily relies on in-depth interview with the owner and the financial data of Griya Buku net for EVA valuation. The primary tools used were Basic Strategic Management model and Basic Nine Blocks Business Model as the proposed strategy. For the findings, it was concluded that the internal and external factors of Griya Buku Net affect the business in term of defining the current’s corporate position. From the EFAS and IFAS Table and SFAS Matrix, the current corporate directional strategy for Griya Buku Net was Diversification Strategy. For the business activity, it was defined through value chain analysis. As the activity linkage was based on financial planning, consequently financial target of 5 years were set to the company’s objective through EVA Valuation. Using an annual fiscal period of July 2012 to June 2013 sales and transaction data, the corresponding calculation on EVA Table has shown that the economic value added of Griya Buku Net still stands at a low 1.3 million rupiah. But if things happen as the annual target, in the end of 2018, the EVA will stand at high 2.6 billion rupiah. Next, the business strategy was defined through Porter’s Generic Competitive Strategy as Differentiation Focus. For functional strategy, it was determined through the TOWS Matrix Strategy Analysis, and was expanded to the Basic Nine Blocks Business Model. The TOWS Matrix and Business Model were derived from company’s vision, mission, 5-years annual target, and previously formulated corporate and business activity. In result, the findings that there’s strong potential in niche market may change the direction of the business. According to its strength and external factors both opportunities and threats, rare books can become an option for the sustainability and uniqueness of the business. The rare books also become the main value proposition in the new business model. The business model as well, was formulated to accommodate the company strategies and can be used as the basic model for running the business. The functional strategies and strategic planning for each aspect of business resources and activity was conveyed through performance management, and will help the business for its sustainability to achieve the overall company objectives.  Keywords: Strategic Management, EVA Valuation, Business Model, Bookstore------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Portfolio Strategy of Pangeran Group Using BCG Matrix Winona, Vanya; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

This research is made to develop one of Hospitality company group based on family business. The companies that will be discussed are companies that are domiciled in Sumatra such as PT Ustano, PT Istano Pangeran Permai, and PT Hotel Pangeran Pekanbaru. The owner of these three companies is still too involved in the operational activities of the company. The expansion and development of the companies was delayed for several years because the owners were focusedin taking care of the existing companies. In addition, these three companies are still run individually and still not centralized. Finally, the works become ineffective and the owners already realized about that. The owner of these three companies already felt that these companies need a holding or parent company so that the company will run effectively.Actually researcher was doing this research using formulation and implementation of strategic management theories. But, this paper only focuses on BCG Growth-Share Matrix and GE Business Screen to analyze the portfolio strategy of ‘Pangeran’ Group.Purpose:The purpose of this research is to identify the positions of ‘Pangeran’ Group’s subsidiaries to determine the strategies that will be implemented after. Design/methodology/approach:The theories that needed for this research are Portfolio Strategy. These theories mostly collected from Strategic Management and Business Policy Book by Wheelen and Hunger (2006). Researcher used multiple sources of evidence, which combining a lot of data to get valid results for the methodology. To collect the data, interviews, observation, and group discussion forum conducted to the owner as well as several corporate management teams. In addition, researcher also collected secondary data for comparison purpose.Findings:According to BCG Growth Share Matrix, all of Pangeran Group business occupies the Stars position in which Business Growth rate and Relative Competitive Position is high. But if viewed from Business Growth rate point of view, actually Pangeran Pekanbaru Hotel is placed in the critical position and situation, which nearly moved to Cash Cows quadrant.From the GE Business Screen, those three companies are still in the Winner position and placed in the top left corner that symbolizes the Industry Attractiveness and Business strength are still strong. From the portfolio analysis results of this analysis can be concluded that Pangeran Group are in a very good position.Research limitations/implications (if applicable):Things that will be examined are the issues that related with the effectiveness of those three companies. The Observation would be done with interviewing the owners of ‘Pangeran’ Hotels. The respondents that will be interviewed are already expert with the current situation of ‘Pangeran’ Hotels.Practical implications:The implication of this research is to know the profile of the business and to make the resource allocation.Originality/value:This paper consists of portfolio analysis, which is one of method to access a corporate strategy. This research will be useful for the development of the corporate.Keywords-component; Portfolio Strategy; BCG Growth-Share MatrixCategory: Corporate Strategy
Marketing Strategy Formulation for Affairs Store Yogyakarta Anwar, Jihan Syifania; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 7 (2015)
Publisher : Journal of Business and Management

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Abstract - AFFAIRS store is one of fashion concept stores based in Yogyakarta and located at Jalan Ringroad Utara 20A, Pandega Satya, Kota Yogyakarta. The store is established since 2010 and it is the pioneer of concept store in Yogyakarta who sells fashion from various local brands. In order to expand their target market and sales, AFFAIRS needed to improve its current condition by seeing internal and external factor. Based on the interview and current facts in AFFAIRS store, it shows that the marketing mix strategies that have been done by AFFAIRS is still not working to the fullest and it will affect its brand equity dimensions of the store. AFFAIRS store needs to maximize their marketing mix strategies in order to expand their target market and increase their sales at the end. Therefore, this research examined the marketing strategy for concept store by identifying current marketing mix strategies in affecting brand equity dimensions and the current external and internal factors that will affect the condition of AFFAIRS store. Keywords - External and Internal Analysis, Marketing Mix, Brand Equity, Concept Store, Local Brand, Fashion.
BUSINESS STRATEGY ANALYSIS FOR TAHU SARIBUMI RESTAURANT Khalandara, Khalandara; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Tahu Saribumi is a tofu restaurant that has been established from 1971 and serves tofu as the main dish. The restaurant located approximately 3 km from the downtown of Sumedang City. Tahu Saribumi considered a senior tofu restaurant with loyal customers since its establishment. Tahu Saribumi restaurant has experienced a decrease in revenue since 2014. The purpose of this paper is to recommend a business strategy for Tahu Saribumi Sumedang in order to stabilize their restaurant financial situation. This paper aim to formulate business strategy using strategic management approach. To do so, this paper try to identify the internal and external environment conditions of the restaurant. Qualitative and quantitative method are implemented using primary and secondary data. Primary data was gained by conducting in-depth interview with restaurant owner, staff, and customers. Secondary data was gained from articles, reports, and websites. The analysis is conducted using SFAS analysis. Result of analysis shows that while Tahu Saribumi is faced with various external opportunity, the business itself still have several major weaknesses that needs to be improved. The recommended suggestion is to create a plan for Tahu Saribumi, consists of short term which is developing new new product development and marketing strategy. Moreover, for long-term plan consisted of human resources, and financial plan. Keywords:  strategic management, business strategy, tofu restaurant, tofu industry
Correlation Between Customer Satisfaction, Customer Engagement, and Customer Loyality of D'Cost Seafood Restaurant Sihotang, David CUH; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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Seafood was one of the favourite consumption for Indonesian. Indonesia was the country with wide ocean teritory. It made Indonesian easy to make seafood for consumption. Seafood restaurant took part to deliver the best seafood that Indonesian needs. One of the seafood restaurants named D’Cost Seafood restaurant. D’Cost had more than fifty branches all over Indonesia. There were other seafood restaurants that compete with D’Cost. It was important for D’Cost Seafood to mantain their customers with their service quality, price, and product quality. It helped D’Cost improve customer satisfaction that correlated with customer engagement and customer satisfaction.Service quality was divided into five dimensions. Those were reliablity, assurance, tangible, empathy, and responsiveness. Those five would affect customer satisfaction. Customer satisfaction was affected by service quality, price, and product quality. Customer satisfaction correlated with customer engagement and customer loyalty.Customers would give scores to D’Cost Seafood restaurant with the questionnaire. The questionnaire would be tested by validity and reliability test. Questionnaire result would give customers description and score about service quality, price, product quality, customer satisfaction, customer engagement, and customer loyalty. From the questionnaire result there would be the correlation between each variables. It also tested the importance of each statements that would be defined by importance performance analysis.D’Cost Seafood customers were dominated by 17-25 year old customers, bachelor degree customers, customers with Rp 1,000,000 to Rp 2,000,000 expenditures, Bandung customers, customers that friends became their references, and customers with price as a reasons. D’Cost customers satisfaction result indicated that customer satisfaction based on service quality, price, and product quality relatively high. It means customers feel satisfied enough with service quality, price, and product quality of D’Cost Seafood restaurants. The correlation between customer satisfaction, customer engagement, and customer loyalty also strong. It indicated strong correlation between each dimennsion. Keywords : service quality, customer satisfaction, customer engagement, customer loyalty, D’Cost Seafood restaurant
Case Analysis of Developing Water Treatment Project in Gili Trawangan, North Lombok Susanto, Yonathan Adiputra; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Gili Trawangan is a small island located in north Lombok. Gili Trawangan has a lot of place with beautiful scenery and beach, so it is very potential place for tourism destination. Government is preparing Gili Trawangan to be as famous as Bali. Tourism industry itself had been growing rapidly. Local government plans three big project, those are: building Lombok International Airport, building modern floating dock in Gili Trawangan, and building ring road inside Gili Trawangan. The problem is, infrastructure and supply of clean water are becoming rare commodities. Water is one of the natural resources that control lives of many people. Long time ago, water was one of the natural resources that easily recycled, and clear water was easily to be obtaining everywhere. But nowadays in Gili Trawangan, all ground water has already contaminated by seawater. So, purpose of this project is about producing clean water from seawater and set normal price of clean water. This research describes about list of stakeholders of the project, type of corporation between local government and private company for the project, steps that must be done for realizing this project, kind of technology used in this project, target market, amount of water demand, cost of investment, and financial analysis using cash flow, profit and loss, NPV, IRR, and payback period to find feasibility of project. All data processing is based on collection data from central Biro Pusat Statistik for the population data; and from Ditjen Cipta Karya Dinas Pekerjaan Umum 2006 for water demand calculation. Period of the research is five years that is from 2014 until 2018. Assumption of the initial investment is in 2013. Keywords: Water Treatment Project, Gili Trawangan, NPV, IRR, Payback Period.
Preliminary Study into the Marketing Mix and Target Market for Koffie Fabriek Aroma Kesadaran, Matahari; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract - Koffie Fabriek Aroma is a family-owned coffee business in Bandung that has been in operation for more than 80 years. Koffie Fabriek Aroma currently focuses more on market dominance strategies, operations, and human resource instead segmenting, targeting, and positioning, or analyzing weaknesses in its marketing mix. Therefore, Koffie Fabriek Aroma is limited in its marketing tactics, which relies almost solely on word-of-mouth. Although Koffie Fabriek Aroma is popular among a niche market, there are still many people who have never heard of Koffie Fabriek Aroma, especially outside of the Bandung area, so it may further expand its business by using other differentiated targeting strategies, such as online marketing. Conducting marketing mix and market segmentation analysis may help Koffie Fabriek Aroma grow by allowing it to target customers and position itself more effectively. This study aims to find the market segment for Koffie Fabriek Aroma customers in terms of demographic, geographic, behavioral, and psychographic characteristics. It also aims to analyze the effectiveness of Koffie Fabriek Aroma’s current marketing mix in terms of the 4 P’s (product, price, promotion, and place). This study uses a mixed-method design which combines aspects of both quantitative and qualitative research. Quantitative data was collected through online questionnaires, which used purposive sampling in order to collect 107 respondents age 18 and older in the Greater Bandung (which includes Cimahi, and surrounding areas) and Greater Jakarta (which includes Bogor, Depok, Tangerang, Bekasi, and surrounding areas) metropolitan areas who have heard of Koffie Fabriek Aroma. The survey was distributed online via Google Forms from 22 June 2015 to 27 July 2015. Qualitative data was collected through observations conducted at the Koffie Fabriek Aroma store on Jalan Banceuy during Monday, 18 May 2015 at 12:00 PM and Wednesday 15 July 2015 at 11:00 AM for one hour each. The results from both sources of data were analyzed and compared to see if there was a convergence of evidence that would allow strong conclusions to be made. The study concluded that there may be a significant segment of Koffie Fabriek Aroma customers among males age 40-64, and that there may be a large proportion of smokers among its customers. 79.59% of regular coffee buyers in this sample are active on social media, indicating that there may be opportunities for online marketing. In terms of marketing mix, the study concluded that Koffie Fabriek Aroma had a good product, due to its strong flavor and unique taste, and good pricing, but poor promotion and distribution, because its main store is located in an unclean and crowded area in Jalan Banceuy, and it cannot be easily purchased elsewhere.
Internet marketing Strategy of Commercial Website for NU Skin Distributor Noer, Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 2 (2014)
Publisher : Journal of Business and Management

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Nu Skin Enterprise had been running in Indonesia since early 2005. The company was well-known to many countries in the world especially in Asia. The growth of the company was quite significant and the products were also well-known especially for its anti-aging products. The company used multi-level marketing as its well-suited strategy. However, the disadvantage was that only people who became distributor were the only ones who actively promoted the products. But there were limit they encountered which were distance and time thus could now be covered by today’s technology, internet, and in order to get the best result, a system and strategy were highly necessary. In Indonesia, Nu Skin was yet known to many people because the products price were categorized as premium in personal care product category, and people awareness toward the products were not that high since there was no commercial advertising and such in Indonesia for its products. Therefore, the strategy that was considered as solution and became topic of this research was about internet advertising and its strategy in creating a website. The objective of this research was mainly to identify people awareness toward the products by making an informative e-commerce website that could be used by distributor to make more effective process in promoting and distributing the products of Nu Skin. The website would be then analyzed according to website and business theory and also interviews result from Nu Skin registered distributors. The analysis would then generate conclusion and recommendation about what kind of website that would be best created and used by Nu Skin distributor. The findings of this research were about website creation and development along with its online advertisement performance. The result was then analyzed to generate internet marketing strategy best suited for the distributors to be implemented in a form of ready-to-use website. Keywords: Internet Marketing, STP Analysis, Website Creation and Development
Strategic Assessment of Indonesian Furniture Industry Ziraga, Tedo Esmu; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract. Indonesian furniture industry is known to be one of the most respective industry within Indonesia. Michael Porter introduce the theory of Diamond Model of a country competitiveness that includes 4 different aspects, which are firms structure, demand condition, supporting industry, and factor condition. Through This research author analyze the current industry condition of Indonesian furniture industry combined with the stakeholder analysis in order to determine the industry’s stakeholders. The research has an objective to give clear figure of the current industry conditions and steps that recommended in order to develop the current industry. The research is held in cooperation that involve 8 interviews with furniture companies from different sub-sectors with the validation methods of triangulation to draw the repetitive results from correspondents. The result of this research reveals Indonesian furniture industry is still lack behind in several points. The home demand condition that currently growing with the low interest of home-made products combined with the international brand penetration, decreased the internationalization power of Indonesian market. The findings urge the Indonesian furniture industry to develop its’ business process to be more adaptive and responsive to market and strengthen the current domestic market.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Ditaprawira, I Gst. Ngr. Agung Bayu Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fachruddin, Muhammad Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ramadhani, Nabilla Rizky Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Yonathan Adiputra Susanto Zulkifli Zulkifli