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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Strategy Proposal for Increasing Customer Loyalty of Agnes Monica Pascaline, Melvina; Purwanegara, Mustika Sufiati; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Agnes Monica is a famous celebrity from Indonesia who has the quality and inspiring many young people. She is a singer, actress, presenter, and also brand endorser at once who has achieved many prestigious awards during her 20 years experience in entertainment industry. She is now pursuing her dream to be an international singer which then insists her to spend lots of time in USA. The management see the threat as there will be the lack of product availability and will cause brand switching. Build a strong emotional engagement with customers to the high level of loyalty, in this case her fans, is considered to mitigate this threat. This is the main objective of this study. The data used was generated by interview to 15 fanclub members for at least three years and online questionnaire to 380 fans. Industry analysis, competitor analysis, customer analysis, marketing mix analysis, personal branding analysis, customer based brand equity analysis, and brand community relationship analysis were completed to find the root causes. Root causes from the data and analysis are segment augmentation, lack of internet promotion, bad opinion for her originality, and the weak relationship between the customers and company. This study give solutions to each root causes found and all solutions are inter-related to overcome it. Company hopes given solutions will gain enhancement of Agnes Monica’s value, so that strong fans loyalty will built. This study provides two scenario as solution for company and scheduled for 12 months in 2013. Second scenario is more affordable than first scenario, but still aims escalation of fans loyalty. Budget for scenario one is Rp. 734,500,000 while scenario two is Rp. 412,500,000. Keyword: customer loyalty, brand relationship, personality branding
STUDY OF CONSUMER BUYING PROCESS BASED ON AISAS MODEL, STUDY CASE: CLOUD THINK Syukri, Khariful; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.804

Abstract

This paper investigates the complexities of the fashion industry in Bandung, Indonesia, emphasizing challenges in data collection and the potential for sustainable growth. It explores the economic impact of the sector on Indonesia, detailing its significant contribution to GDP and the rise of e-commerce. The study scrutinizes the resilience of the industry during the COVID-19 pandemic, highlighting the pivotal role of trust in social media marketing. Using the AISAS consumer decision-making model, the research focuses on local fashion business Cloud Think, revealing the interconnectedness between early stages (Attention and Interest) and downstream consumer actions (Action and Share). The analysis considers demographic factors, construct reliability, and discriminant validity, providing nuanced insights into consumer behavior. The study extends to the online retail landscape, discussing pandemic effects, ethical considerations, and sustainability. In conclusion, this research offers a comprehensive understanding of the Bandung fashion industry, contributing valuable insights for businesses and policymakers navigating the evolving dynamics of the Indonesian fashion sector.
PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT) Qinanti, Rizqyani; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.805

Abstract

This research study delves into the development of a marketing strategy for the Biya Project, an environmentally conscious enterprise in Bandung, Indonesia. The study employs various strategic analysis tools and frameworks, including the business model canvas, value proposition canvas, SWOT analysis, TOWS matrix, also competitor environment analysis. The research methodology involved data collection through surveys, interviews, and secondary sources, with a focus on consumer analysis, segmentation, targeting, and positioning strategies. The study also encompassed an external analysis, considering political, legal, economic, demographic, sociocultural, technical, global, and physical factors, to identify opportunities and threats for the Biya Project. The findings revealed that the project faced challenges such as financial constraints and high competition, but also benefited from government support for recycling plastic waste and a growing demand for sustainable products. The study proposed strategies to leverage branding for sustainable products, target Generation Z, and implement crisis communication strategies using the TOWS matrix. The research also highlighted the favorable regulatory environment for environmentally friendly firms in Bandung, economic conditions influencing consumer behavior, and the competitive landscape in the plastic recycling industry. The Biya Project strategically positioned its brand to counter threats and promote supply chain transparency, leveraging its strengths and addressing weaknesses to enhance its business model and value proposition. The study concludes with an ongoing marketing strategy, workforce development initiatives, and an implementation plan to address the company's financial and operational capabilities as a green business. This research provides valuable insights for environmentally conscious enterprises seeking to develop effective marketing strategies and navigate the business environment in similar contexts.
Analyzing Factors That Affect Purchasing Decisions For Beauty Products Through Tiktok Review Videos Athaya, Neysa Shifra; Wandebori, Harimukti
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.223

Abstract

The rise of social media, particularly TikTok, has significantly influenced consumer behaviour in the beauty product industry, especially among Generation Z in Indonesia. With millions of active users, TikTok has become a powerful platform for beauty enthusiasts and influencers to share product reviews, tips, and recommendations. This research aims to analyze the key factors influencing purchasing decisions for beauty products through TikTok video reviews. The primary factors identified include perceived credibility, perceived authenticity, review quality, and review quantity. This study also examines the relationship between these factors and purchase intentions and how they ultimately influence purchase decisions. A quantitative approach was used for this research, implementing non-probability and judgmental sampling techniques. An online questionnaire was distributed to 239 respondents aged 15 to 24 living in Indonesia, targeting individuals who actively engage with beauty product reviews on TikTok. The data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that perceived credibility, perceived authenticity, review quality, and review quantity positively and significantly affect purchase intentions. Additionally, purchase intentions were shown to directly impact purchase decisions without being moderated by the attitude of others or unanticipated situational factors. The research also identified three consumer needs-based segments, namely quality-based, price-based, and ingredient-based. Each segment reflects different priorities and behaviours in response to beauty product reviews on TikTok. The findings will give insight into how beauty brands can enhance their marketing strategies on TikTok. By focusing on improving the perceived credibility, authenticity, review quality, and review quantity of their TikTok review videos, marketers can effectively influence consumer purchase intentions and decisions. These strategies can help beauty brands maximize sales and ensure long-term sustainability in the competitive market.
Central Maintenance Spin-Off Creation towards Digitalization Focused on the Parent Company: A Case Study of Integrated Steel Corporation (ISC) in Indonesia Imaduddin, Dani Akhmad; Wandebori, Harimukti; Hamsal, Mohammad
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11686

Abstract

The steel industry plays a crucial role in national development. Major global steel producers such as the United States, Russia, and Japan have seen declines due to the rise of China as a dominant steel producer. Integrated Steel Corporation (ISC) in Indonesia has also faced declining performance, with its market capitalization dropping by 68.9% over the past eight years. The research primarily aimed to analyze customer preferences in the maintenance industry and determine positioning strategies. Additionally, it sought to identify the factors driving the formation of the Strategic Maintenance Services (SMS) spin-off from ISC and propose strategies for SMS to achieve a competitive advantage. Data were collected qualitatively through interviews and Focus Group Discussions (FGDs) with customers to understand their perspectives, SMS management to grasp core business competencies and strategy, and ISC management to understand the parenting strategy. The results show several internal dynamics within ISC drove the formation of the SMS spin-off: 1) the transformation of the parent company; 2) short circuit incident at the main ISC factory; and 3) the cost burden of maintenance support. External factors indicate rapid industrial growth and the company's strengthening as a group after experiencing losses for almost a decade. The proposed strategy for SMS involves leveraging ISC’s subsidiaries and joint venture companies for centralized service maintenance. SMS aims to offer customized one-stop maintenance solutions with high quality at competitive prices by enabling Digital Maintenance Information (DMI). The target markets include large industries in steel manufacturing, petrochemicals, flour mills, cement, and logistics.
Problematika Transformasi Sertipikasi Tanah Digital Huda, Nurul; Wandebori, Harimukti
Marcapada: Jurnal Kebijakan Pertanahan Vol. 1 No. 1 (2021): Marcapada: Jurnal Kebijakan Pertanahan
Publisher : Sekolah Tinggi Pertanahan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.075 KB) | DOI: 10.31292/jm.v1i1.7

Abstract

In an effort to realize good and equitable services to all communities, the Ministry of ATR/BPN seeks to become a transparent and accountable institution or known as Good Governance. As an effort to realize this, digital land certification services are one of the steps towards good governance. This study aims to find out the problems faced in realizing digital certificates. The research method was carried out qualitatively, data was presented descriptively, while data collection was carried out through interviews with several respondents, namely the community and employees in the Kerawang Regency Land Office. The results of the study show that several obstacles in digital certificates are caused by internal factors including those related to human resources who are not entirely able to use technology/information, limited office infrastructure, data that has not been integrated and the need for definite checks related to documents in land certificates. While some external factors are related to the community and other agencies, namely not all people have the ability to use information technology, not all people have digital equipment, besides the problem with other agencies, namely the unavailability or integration of data in one system. Some of these problems have caused the digital land certification process to take a long time and do not meet the expected standards.
Usulan Strategi Pemasaran Untuk Meningkatkan Penjualan Dan Profitabilitas Dekultur Coffee Roastery Shauma, Rena Fazza; Wandebori, Harimukti
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.7372

Abstract

Kopi telah menjadi bagian penting dari gaya hidup orang Indonesia, terutama di kalangan generasi muda, yang mengarah ke penyebaran sejumlah kedai kopi dan pasar yang kompetitif. Dekultur Coffee Roastery, didirikan pada tahun 2019 di Palembang, menghadapi tantangan dalam mempertahankan omset dan profitabilitas yang konsisten karena penerapan SOP yang tidak memadai, biaya operasional yang tinggi, dan inefisiensi manajemen inventaris. Tesis ini bertujuan untuk mengembangkan strategi pemasaran yang komprehensif untuk meningkatkan penjualan dan profitabilitas melalui penelitian kualitatif dan kuantitatif, termasuk wawancara dan kuesioner. Analisis ini menggunakan SWOT, matriks TOWS, dan strategi bauran pemasaran, yang merekomendasikan solusi seperti diversifikasi produk, pemasaran digital yang ditingkatkan, mesin kopi yang ditingkatkan, manajemen inventaris lanjutan, kemitraan strategis, program loyalitas pelanggan terstruktur, dan pelatihan staf berkelanjutan. Menerapkan strategi ini dalam dua tahun ke depan akan membantu Dekultur mengatasi tantangan, meningkatkan kepuasan pelanggan, dan mencapai pertumbuhan yang berkelanjutan. Kata Kunci: Coffee Roastery; Analisis Konsumen; Strategi Pemasara; Peningkatan Bisnis.
Proposed Digital Marketing Strategy To Improve Operational Performance And Financial Revenue At PT Angkasa Pura I Aziz Laisa, Abdul; Wandebori, Harimukti
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 2 : Desember (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

PT Angkasa Pura I, a leading airport operator in Indonesia with over 60 years of experience, generates significant revenue of IDR 8.8 trillion annually. However, the company faces challenges in managing diverse customer segments and improving engagement through effective marketing strategies. This study aims to propose a digital marketing strategy to enhance operational performance and financial revenue by optimizing the company's existing resources and leveraging digital platforms. The research employs both internal and external analyses to identify strengths, weaknesses, opportunities, and threats. Internally, PT Angkasa Pura I demonstrates strong human resources and infrastructure capabilities but requires strategic development to strengthen its competitive advantage. Externally, the growth of the transportation and tourism sectors, along with advancements in digital technology, presents significant opportunities. The study highlights threats from competitors offering cost-efficient services, emphasizing the need for differentiation.  A proposed digital marketing strategy includes the implementation of Search Engine Optimization (SEO), integrated web services, and collaboration with strategic partners in aviation, tourism, and technology sectors. Enhancing customer satisfaction through operational efficiency and facility quality is also emphasized to build loyalty and trust. The study further suggests strengthening existing marketing programs with innovative, data-driven approaches to attract international customers and business partners. The findings indicate that integrating digital platforms and applying targeted marketing strategies can improve customer experience, operational efficiency, and financial performance. The proposed solutions aim to position PT Angkasa Pura I as a leader in digital transformation within the aviation industry, driving sustainable business growth while meeting customer expectations.
Strategi Pemasaran Yang Bertujuan Untuk Meningkatkan Minat Membeli Hola Koffie Aliyya, Zalfa; Wandebori, Harimukti
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7739

Abstract

Industri kedai kopi yang sedang berkembang pesat di Bandung, Indonesia, memberikan peluang dan tantangan besar bagi Hola Koffie, merek kopi khas yang bertujuan untuk memperkuat pengenalan merek dan penetrasi pasarnya. Tesis ini mengeksplorasi faktor internal dan eksternal yang memengaruhi Hola Koffie dan merancang strategi pemasaran yang disesuaikan untuk meningkatkan niat pembelian dan kehadiran pasarnya. Studi ini didorong oleh berbagai tantangan perusahaan, termasuk keterlibatan digital yang terbatas, interaksi pelanggan yang kurang optimal, dan lanskap persaingan yang didominasi oleh jaringan yang lebih besar. Penelitian dimulai dengan analisis terperinci tentang perilaku konsumen, kapabilitas internal, dan dinamika pasar eksternal. Analisis konsumen dilakukan melalui segmentasi yang luas, menggunakan pendekatan demografis, psikografis, dan perilaku. Analisis internal meneliti sumber daya, kapabilitas, dan upaya inovasi Hola Koffie, mengidentifikasi kekuatan utama dan area yang perlu ditingkatkan. Analisis eksternal menggunakan Lima Kekuatan Porter dan pembandingan pesaing untuk melihat ancaman dan peluang pasar. Analisis SWOT integratif kemudian mensintesis wawasan ini, yang menguraikan posisi strategis Hola Koffie dalam pasar kopi yang kompetitif. Data primer dikumpulkan melalui survei terhadap 250 responden yang mewakili target demografi Hola Koffie di Bandung. Hasilnya menggarisbawahi pentingnya kualitas, keterjangkauan, dan pengalaman menikmati kopi yang khas dalam memengaruhi preferensi konsumen. Selain itu, studi ini menekankan perlunya strategi pemasaran digital yang kuat, termasuk peningkatan keterlibatan media sosial dan kolaborasi dengan influencer, untuk memperkuat visibilitas Hola Koffie. Studi ini mengusulkan kerangka kerja strategis TOWS dari wawasan SWOT untuk memandu inisiatif pemasaran yang dapat ditindaklanjuti. Strategi yang direkomendasikan untuk Hola Koffie meliputi pengoptimalan interaksi digital, pemanfaatan elemen budaya lokal dalam kampanye pemasaran, dan peningkatan program loyalitas pelanggan melalui penawaran dan pengalaman yang dipersonalisasi. Kata kunci: Penetrasi Pasar, Perilaku Konsumen, Pemasaran Strategis, Analisis SWOT
PROPOSED BUSINESS STARTEGY TO INCREASE STUDENT ENROLMENT OF MASTER OF INDUSTRIAL PHARMACHY OF XYZ UNIVERSITY Rusbagja, Muhammad Zidane; Wandebori, Harimukti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13742

Abstract

The declining enrollment in the Master of Industrial Pharmacy (MFI) program at XYZ UNIVERSITY has become a critical issue, it needed a strategic way to ensure sustainability in a competitive academic landscape. This research seeks to explore and address the declining enrolment by analyzing both internal and external factors affecting the program. Leveraging frameworks such as value chain analysis, resource evaluation, Five Industry Forces, and general environment analysis, this study aims to identify strengths, weaknesses, opportunities, and threats to develop actionable strategies. The research use qualitative methods, including interviews and document reviews, to collect data on institutional capabilities, external market forces, and student expectations. Through TOWS analysis and strategic planning, the study proposes solutions to enhance the program’s visibility, align curriculum offerings with industry demands, and improve overall competitiveness. The outcomes are expected to contribute to the academic literature on strategic management in higher education and offer practical insights for addressing enrolment challenges in specialized programs.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid David CUH Sihotang Diah Armita, Sendika Dina Fadia Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Widodo, Adzkia Salsabilla Yonathan Adiputra Susanto Zulkifli Zulkifli