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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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Usulan Strategi Pemasaran untuk Meningkatkan Penjualan di PT Villa Boutique Development Mulya, Tiwi Permata; Wandebori, Harimukti
Economics and Digital Business Review Vol. 6 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Villa Boutique Development merupakan perusahaan real estate di Kota Bandung sedang menghadapi tantangan dalam meningkatkan penjualan. Perusahaan berjuang dengan keterbatasan sumber daya manusia, inefisiensi operasional, dan kendala keuangan, yang semuanya berdampak pada kinerja penjualan dan potensi pertumbuhannya. Meskipun memiliki target penjualan yang ambisius, perusahaan secara konsisten berkinerja buruk, hanya mencapai sebagian kecil dari tujuannya karena strategi pemasaran yang tidak efektif dan kurangnya jangkauan yang ditargetkan. Situasi ini menggarisbawahi perlunya strategi pemasaran yang komprehensif untuk meningkatkan penjualan. Dengan penelitian ini diharapkan adanya formulasi strategi pemasaran yang komperhensif untuk meningkatkan penjualan melalui metode kuantitatif dan kualitatif. Analisis SWOT dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman perusahaan, yang menginformasikan pembuatan matriks TOWS untuk rekomendasi strategis. Berdasarkan analisis ini, strategi bisnis yang paling cocok untuk PT Villa Boutique Development adalah fokus diferensiasi. Strategi pemasaran kemudian diusulkan menggunakan bauran pemasaran 4P (Produk, Harga, Promosi, dan Tempat). Strategi yang diusulkan meliputi diversifikasi sumber pendanaan, pembentukan departemen SDM khusus, dan pergeseran ke segmen pasar premium.
Proposed Business Strategy to Increase Sales and Competitiveness of Guci Swalayan Payakumbuh Fikri Rasyidin, Muhammad; Wandebori, Harimukti
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1564

Abstract

The retail sector has emerged as a critical component of Indonesia's economy, as a result of the increasing demand for modern, efficient shopping experiences and the changing behavior of consumers. Payakumbuh-based supermarket Guci Swalayan faces significant challenges, including stagnant sales. The total sales decreased to Rp48.59 billion in 2024, resulting in a negative growth rate of -0.85%. Guci Swalayan's performance has been adversely affected by weaknesses in marketing strategies, inconsistent service quality, and operational inefficiencies, despite the retail industry's expansion. This investigation evaluates the market position and competitiveness of Guci Swalayan by employing analytical tools such as Value Chain Analysis, VRIO Framework, PESTEL Analysis, Porter's Five Forces, and Competitor Analysis. The results indicate that Guci Swalayan has been unable to fully capitalize on the broader retail recovery. The company's sales have been stagnant due to factors such as inconsistent customer service (People score 2.71/5) and ineffective marketing (promotion score 2.23/5). In order to improve Guci Swalayan's market the primary actions needed are optimization of inventory management, human resource development, promotional campaigns, digital marketing and expanding the supermarket's parking capacity and reorganizing the store layout. These strategies can help Guci Swalayan increase customer loyalty, optimize sales processes, and ensure future profitability.
Analisis Strategi Bisnis Dalam Meningkatkan Viewers Engagement: (Studi Kasus Pada Evos E-Sport) Lubis, Kevin Fachrul Razi; Wandebori, Harimukti
Jurnal Pajak dan Bisnis Vol 5 No 1 (2024): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v5i1.182

Abstract

Tujuan dari penelitian ini adalah bagaimana merumuskan strategi bisnis EVOS E-Sport dalam meningkatkan keterlibatan pemirsa mereka yang mana Industri E-sport telah menjadi salah satu Industri yang diperhitungkan di dunia. Isu bisnis dalam penelitian ini adalah penurunan jumlah subscriber dan juga reaksi penonton terhadap beberapa event yang diadakan secara online melalui media sosial. Pendekatan FGD digunakan untuk menjawab dan merumuskan strategi bisnis EVOS E-Sport untuk melihat nilai dari setiap faktor yang mempengaruhi ranah bisnis dari Evos E-sport. Metode analisis strategi disusun dengan mempertimbangkan faktor internal (Resources and Value Chain Analysis) dan eksternal (Porter Generic Analysis, General Environtment, Industrial Analysis, Customers analysis) kemudian dirumuskan dengan menggunakan Analytical Hierarchy Process (AHP). AHP Bertujuan untuk melihat prioritas Tindakan yang dapat diambil oleh Evos E-sport dalam menghadapi penurunan di Viewers Engagement yang mana melihat 4 aspek (Brand Ambassador, Brand Image, Pro Player dan Manajemen) dalam perusahaan tersebut. Implementasi Langkah dalam persiapan peningkatan viewers engagement juga dilakukan sesuai dengan urutan berdasarkan Analytical Hierarchy process. Metode SWOT juga digunakan guna untuk melihat segala kemungkinan dan memperhitungkan hal yang dapat terjadi pada bisnis Evos E-sport. Nilai dari Brand Ambassador menjadi salah satu faktor yang paling berpengaruh sehingga implementasi yang disarankan dapat dijadikan sebagai referensi dan metode dalam seluruh industri E-sport dalam mencapai target pasar.
Proposed Business Strategy to Increase Competitiveness in Audio Design Industry (Case Study : Ugly Ghost Record) Simon, Zefanya Ferdinand; Wandebori, Harimukti
INOVASI Vol. 12 No. 1 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i1.p206-218.47622

Abstract

Audio design businesses have seen considerable expansion, driven by sustained demand in the film production, advertising, and digital content sectors. The size of the worldwide post-production audio market is projected to grow to $46,5 million in 2031 from $22 million in 2021. The creative economy market, to which the audio design business belongs, has seen substantial growth with an estimated growth of approximately 8% until 2029. Ugly Ghost Record is an independent design sound studio specializing in the film and advertising industry. Despite having a good reputation among the creative community, the company faced a series of challenges in maintaining its competitiveness. Ugly Ghost Record recorded a decline in sales by -67% from 2022 to 2024. The decline was caused by the dependence on limited projects, the lack of clear targets, and the lack of business strategies leading to instability in revenue. The aim of this study is to analyze internal and external factors affecting Ugly Ghost Record, identify elements that impact the company's competitive power, and design business strategies capable of strengthening the company's profitability and sustainability. The research methodology adopted involves internal and external analysis through the use of tools such as the VRIO Framework, Value Chain Analysis, PESTEL Analysis, Porter's Five Forces, and competitor analysis. The findings of these analyses will be synthesized using the application of SWOT and TOWS Matrix to generate appropriate strategies. This research aims to provide useful knowledge to Ugly Ghost Record and other independent audio design studios to create more adaptive and competitive business strategies amidst the continuous evolution of the industry.
Business Strategy Development for Indonesian SMEs in Precision Manufacturing: A Case Study of PT. XYZ Azkiya, Salma; Wandebori, Harimukti
INOVASI Vol. 12 No. 1 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i1.p264-279.47677

Abstract

The rapid evolution of Industry 4.0, marked by advancements in automation, artificial intelligence (AI), and digital transformation, is reshaping global manufacturing competitiveness. Indonesia’s manufacturing sector, a key driver of economic growth, faces increasing pressure to adapt to these technological changes while addressing internal inefficiencies and market challenges. This study focuses on PT. XYZ, a precision manufacturing company operating in the SME sector, which has encountered declining revenue and operational bottlenecks despite its strong industry reputation. This research employs a comprehensive strategic analysis using internal (resource analysis, VRIO, value chain analysis) and external (PESTLE, Porter’s Five Forces, competitor analysis) frameworks to assess PT. XYZ’s market positioning and business challenges. The study further integrates SWOT and TOWS analysis to formulate strategic business solutions that leverage PT.XYZ’s core strengths, mitigate weaknesses, and capitalize on emerging opportunities in the precision engineering industry. Key findings indicate that PT. XYZ’s competitive advantage lies in its custom job-order specialization and strong client relationships, yet it faces limitations in financial resilience, workforce capabilities, and digital adoption. Based on the analysis, this study proposes an integrated business strategy emphasizing operational efficiency, financial resilience, market expansion, and digital transformation. The recommended implementation plan outlines short-term, medium-term, and long-term initiatives, including supply chain optimization, workforce upskilling, lean manufacturing adoption, and strategic partnerships. The findings contribute to understanding how SMEs in Indonesia’s manufacturing sector can navigate industry challenges, differentiate their offerings, and achieve sustainable growth in an increasingly competitive landscape.
Economic Efficiency Through Digital Transformation: A Strategic Approach to Multipurpose Loan Products Dolitua, Arjuna; Wandebori, Harimukti
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8099

Abstract

In response to rapid technological advancements in the financial sector, PT. XYZ Finance—a conventional non-bank financial institution—is facing increasing competitive pressure, particularly from the rise of digital financial services (fintech) in Indonesia. One of the most competitive products in this landscape is the multipurpose loan. According to the Financial Services Authority (OJK), outstanding multipurpose loans reached IDR 74.48 trillion as of September 2024, marking a year-on-year growth of 33.73%. This study aims to identify the root causes behind the slow adoption of digital transformation for multipurpose loan products at PT. XYZ Finance and to formulate appropriate business strategies that can enhance its competitiveness. This research employs both qualitative and quantitative methods, combining interviews with internal stakeholders involved in digital lending operations and surveys capturing customer perceptions. Secondary data were obtained from internal company reports and relevant literature. The findings indicate that the slow progress in digital multipurpose loan implementation is primarily driven by the company's deeply rooted conventional culture, low prioritization of digital initiatives, limited investment in technology, and weak promotional strategies. Additionally, intense market competition and the growing threat of substitute products offering faster and more convenient digital loan services exacerbate the challenge. To address these issues, strategic organizational restructuring aligned with a differentiation strategy is recommended, supported by targeted digital product development and improved human resource capabilities across divisions. Digital transformation is thus positioned not only as a technological shift but also as a key economic driver in strengthening PT. XYZ Finance’s strategy execution in the evolving loan market.
FORMULATING BUSINESS STRATEGY: A CASE OF TUTORING AGENCY IN INDONESIA Zulkifli, Zulkifli; Wandebori, Harimukti
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.156 KB) | DOI: 10.21776/ub.jam.2018.016.02.10

Abstract

PT. XYZ Indonesia is a holding company with a collection of thebusiness unit that has a primary focus on education. One of their business units is XYZthat is an education consultant or tutoring agency. The main problem faced by XYZ is their target revenue in 2017 has not been reached or only 70% realization of total target revenue. In this research, use strategic management process to formulate appropriate strategies for XYZin order to achieve their target. Primary and secondary data collection techniques consisting of aquestionnaire, interview, research internet, document review, and company report. This research results in 9 strategies to increase their sales and market shares including corporate, business, and functional level strategy. The implementation plan of the new proposed strategies implemented by its priority to solve the issues. Suggestion for subsequent research was to add other tools in the environmental scanning and strategy formulation phase to deepen the analysis result. Also can use another performance management framework to evaluate the strategies.
Smart Tourism-Based Marketing Strategies to Increase Visitor Numbers: A Case Study of Nimo Highland Saleh, Abdul Rahman; Wandebori, Harimukti
Jurnal Impresi Indonesia Vol. 4 No. 7 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i7.6862

Abstract

The tourist sector in Indonesia is crucial for stimulating economic growth, especially via regional development and employment generation.  As digitization alters tourist behavior, smart tourism has become a strategic necessity for destinations to maintain competitiveness in the digital age.  This study examines how NiMo Highland, a swiftly expanding nature-based tourist destination in Pangalengan, Bandung Regency, may utilize smart tourism technology to enhance visitor numbers.  The research used a qualitative descriptive methodology, incorporating strategic frameworks such the Ansoff Matrix, Marketing Mix (7Ps), PESTEL, and SWOT analysis to evaluate internal competencies and external environmental factors.  Findings indicate that although NiMo Highland succeeds in organic digital visibility and experience offers, deficiencies persist in ticketing digitalization, third-party platform integration, and consistent event-based promotions.  The study advocates for a smart tourism marketing strategy founded on three core components: (1) the integration of online travel agents (e.g., TikTok Go, Traveloka) to facilitate seamless bookings, (2) the deployment of RFID wristband technology to enhance visitor convenience and generate data-driven insights, and (3) the initiation of a signature annual event (Drone Show) to bolster brand positioning and seasonal attractiveness.  These efforts seek to improve tourist engagement and operational efficiency while contributing to the wider discussion on digital transformation in nature-based tourism locations throughout Indonesia.
Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia Iskandar, Bachtiar; Wandebori, Harimukti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.919

Abstract

Indonesia’s poultry industry plays a vital role in national food security and economic growth, yet it faces challenges such as oversupply, declining demand, and increasingly stringent government regulations. PT MAS, a key player in the veterinary pharmaceutical and vaccine market, has experienced stagnating growth and intensified competition from both local and international firms. This study investigates the strategic competitiveness of PT MAS by analyzing external and internal factors using the Industrial Organization (I/O) model, PESTEL analysis, Porter’s Five Forces, and value chain analysis. A qualitative case study method was employed, drawing from primary data (focus groups, executive workshops) and secondary sources (industry reports, company documents). The findings highlight critical issues, including reduced market share in key product segments, disruptive technology trends such as in-ovo vaccination, and regulatory shifts away from antibiotics. Using a scenario planning approach, the study proposes sustainable strategies aligned with external environmental changes and internal capability development. A strategic map and balanced scorecard were developed to monitor and evaluate performance. The study concludes that PT MAS’s future competitiveness depends on strategic agility, technology investment, regulatory alignment, and the shift toward herbal and residue-free solutions. This research contributes to the body of knowledge on strategic management in emerging markets and provides actionable insights for firms operating in complex, regulated agribusiness environments.
Proposed Business Strategy to Increase Sales Tama, Widya; Wandebori, Harimukti
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2636

Abstract

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Ditaprawira, I Gst. Ngr. Agung Bayu Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Faizal Nasution, Akhmad Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fachruddin, Muhammad Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Nathanael, Gabriel Adiv Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Nurwijayanti Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Pratama, Ridho Prawiraatmadja, Widhyawan Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Shauma, Rena Fazza Simon, Zefanya Ferdinand Sinulingga, Wenly Andalenta Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Yonathan Adiputra Susanto Zulkifli Zulkifli