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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Proposed Marketing Strategy For E-Wallet To Increase The Growth Of Active Users (Case Study: Sap Cash) Calista, Vina Fabiola; Wandebori, Harimukti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6867

Abstract

The rapid evolution of technology has transformed various sectors, including the financial industry, where the adoption of e-wallets has become increasingly prevalent. In Indonesia, the e-wallet market has experienced significant growth, driven by a young, tech-savvy population, increased internet penetration, and the government's push towards a cashless society. SAP Cash, a new entrant in this competitive market, has struggled to convert its initial surge in total users into active, engaged customers. This research aims to address this challenge by proposing a marketing strategy to increase the growth of active users for SAP Cash.The study begins by analyzing the current consumer characteristics of SAP Cash, utilizing segmentation, targeting, and positioning (STP) to identify key consumer segments. External and internal environment analyses are conducted to understand the factors impacting SAP Cash’s performance. These analyses include an examination of the general environment, industry dynamics, competitor landscape, and the internal strengths and weaknesses of SAP Cash.The SWOT analysis reveals that while SAP Cash possesses strengths such as secure transaction processing and robust technological infrastructure, it faces weaknesses like limited brand visibility and inadequate customer support. The external environment offers opportunities, including the growing acceptance of digital payments and the potential for strategic partnerships, but also presents threats from intense competition and high bargaining power of buyers.Using the TOWS matrix, this research proposes strategic recommendations for SAP Cash. These include enhancing brand visibility through targeted digital marketing, differentiating the product with unique features, strengthening customer support, and expanding promotional activities to boost user engagement. The study also suggests leveraging strategic partnerships to broaden market reach and maintaining a forward-looking technological infrastructure to ensure scalability and security. The proposed marketing strategy is designed to increase the active user base of SAP Cash by addressing its current weaknesses and capitalizing on market opportunities. The research contributes to the field by providing a structured approach to developing and implementing a marketing strategy in a highly competitive e-wallet market. Future research could explore customer loyalty factors and the impact of emerging technologies on the e-wallet industry, providing further insights into optimizing user engagement and retention strategies for SAP Cash.
Market Penetration As A Proposed Marketing Strategy: Case Of PT. Atourin Teknologi Nusantara Setiawan, Nisa Aulia Nur; Wandebori, Harimukti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7545

Abstract

Indonesia’s tourism industry has great potential for economic growth, driven by its natural and cultural richness and the increasing adoption of digital platforms, which are increasingly being introduced. As one of the players in the industry, PT Atourin Teknologi Nusantara (Atourin) faces challenges in increasing brand awareness and attracting travelers to use their services, which offer a variety of local attractions. This study aims to identify Atourin’s target market, explore the factors influencing brand awareness and purchase intention, and propose effective marketing strategies to increase Atourin’s presence. A mixed methodology with qualitative and quantitative approaches was conducted, combining interviews and questionnaire distribution. Data analysis used clustering to group the identified market segment, then findings of external and internal analysis using SWOT, TOWS matrix, and Ansoff matrix. Based on the findings, it is known that Atourin, as a technology-based startup in the tourism industry, certainly has strengths in the field of tourism technology and knowledge. Unfortunately, the level of awareness of the Atourin brand in the local tourist market is still low. This study recommends market penetration that focus on increasing market share with existing products in existing markets through the use of social media, increasing customer retention through loyalty programs, and strategic collaborations to strengthen Atourin’s market position and drive business growth in Indonesia’s digital tourism industry.
Usulan Strategi Pemasaran untuk Meningkatkan Penjualan di PT Villa Boutique Development Mulya, Tiwi Permata; Wandebori, Harimukti
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Villa Boutique Development merupakan perusahaan real estate di Kota Bandung sedang menghadapi tantangan dalam meningkatkan penjualan. Perusahaan berjuang dengan keterbatasan sumber daya manusia, inefisiensi operasional, dan kendala keuangan, yang semuanya berdampak pada kinerja penjualan dan potensi pertumbuhannya. Meskipun memiliki target penjualan yang ambisius, perusahaan secara konsisten berkinerja buruk, hanya mencapai sebagian kecil dari tujuannya karena strategi pemasaran yang tidak efektif dan kurangnya jangkauan yang ditargetkan. Situasi ini menggarisbawahi perlunya strategi pemasaran yang komprehensif untuk meningkatkan penjualan. Dengan penelitian ini diharapkan adanya formulasi strategi pemasaran yang komperhensif untuk meningkatkan penjualan melalui metode kuantitatif dan kualitatif. Analisis SWOT dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman perusahaan, yang menginformasikan pembuatan matriks TOWS untuk rekomendasi strategis. Berdasarkan analisis ini, strategi bisnis yang paling cocok untuk PT Villa Boutique Development adalah fokus diferensiasi. Strategi pemasaran kemudian diusulkan menggunakan bauran pemasaran 4P (Produk, Harga, Promosi, dan Tempat). Strategi yang diusulkan meliputi diversifikasi sumber pendanaan, pembentukan departemen SDM khusus, dan pergeseran ke segmen pasar premium.
Proposed Business Strategy to Increase Sales and Competitiveness of Guci Swalayan Payakumbuh Fikri Rasyidin, Muhammad; Wandebori, Harimukti
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1564

Abstract

The retail sector has emerged as a critical component of Indonesia's economy, as a result of the increasing demand for modern, efficient shopping experiences and the changing behavior of consumers. Payakumbuh-based supermarket Guci Swalayan faces significant challenges, including stagnant sales. The total sales decreased to Rp48.59 billion in 2024, resulting in a negative growth rate of -0.85%. Guci Swalayan's performance has been adversely affected by weaknesses in marketing strategies, inconsistent service quality, and operational inefficiencies, despite the retail industry's expansion. This investigation evaluates the market position and competitiveness of Guci Swalayan by employing analytical tools such as Value Chain Analysis, VRIO Framework, PESTEL Analysis, Porter's Five Forces, and Competitor Analysis. The results indicate that Guci Swalayan has been unable to fully capitalize on the broader retail recovery. The company's sales have been stagnant due to factors such as inconsistent customer service (People score 2.71/5) and ineffective marketing (promotion score 2.23/5). In order to improve Guci Swalayan's market the primary actions needed are optimization of inventory management, human resource development, promotional campaigns, digital marketing and expanding the supermarket's parking capacity and reorganizing the store layout. These strategies can help Guci Swalayan increase customer loyalty, optimize sales processes, and ensure future profitability.
Analisis Strategi Bisnis Dalam Meningkatkan Viewers Engagement: (Studi Kasus Pada Evos E-Sport) Lubis, Kevin Fachrul Razi; Wandebori, Harimukti
Jurnal Pajak dan Bisnis Vol 5 No 1 (2024): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v5i1.182

Abstract

Tujuan dari penelitian ini adalah bagaimana merumuskan strategi bisnis EVOS E-Sport dalam meningkatkan keterlibatan pemirsa mereka yang mana Industri E-sport telah menjadi salah satu Industri yang diperhitungkan di dunia. Isu bisnis dalam penelitian ini adalah penurunan jumlah subscriber dan juga reaksi penonton terhadap beberapa event yang diadakan secara online melalui media sosial. Pendekatan FGD digunakan untuk menjawab dan merumuskan strategi bisnis EVOS E-Sport untuk melihat nilai dari setiap faktor yang mempengaruhi ranah bisnis dari Evos E-sport. Metode analisis strategi disusun dengan mempertimbangkan faktor internal (Resources and Value Chain Analysis) dan eksternal (Porter Generic Analysis, General Environtment, Industrial Analysis, Customers analysis) kemudian dirumuskan dengan menggunakan Analytical Hierarchy Process (AHP). AHP Bertujuan untuk melihat prioritas Tindakan yang dapat diambil oleh Evos E-sport dalam menghadapi penurunan di Viewers Engagement yang mana melihat 4 aspek (Brand Ambassador, Brand Image, Pro Player dan Manajemen) dalam perusahaan tersebut. Implementasi Langkah dalam persiapan peningkatan viewers engagement juga dilakukan sesuai dengan urutan berdasarkan Analytical Hierarchy process. Metode SWOT juga digunakan guna untuk melihat segala kemungkinan dan memperhitungkan hal yang dapat terjadi pada bisnis Evos E-sport. Nilai dari Brand Ambassador menjadi salah satu faktor yang paling berpengaruh sehingga implementasi yang disarankan dapat dijadikan sebagai referensi dan metode dalam seluruh industri E-sport dalam mencapai target pasar.
Proposed Business Strategy to Increase Competitiveness in Audio Design Industry (Case Study : Ugly Ghost Record) Simon, Zefanya Ferdinand; Wandebori, Harimukti
INOVASI Vol. 12 No. 1 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i1.p206-218.47622

Abstract

Audio design businesses have seen considerable expansion, driven by sustained demand in the film production, advertising, and digital content sectors. The size of the worldwide post-production audio market is projected to grow to $46,5 million in 2031 from $22 million in 2021. The creative economy market, to which the audio design business belongs, has seen substantial growth with an estimated growth of approximately 8% until 2029. Ugly Ghost Record is an independent design sound studio specializing in the film and advertising industry. Despite having a good reputation among the creative community, the company faced a series of challenges in maintaining its competitiveness. Ugly Ghost Record recorded a decline in sales by -67% from 2022 to 2024. The decline was caused by the dependence on limited projects, the lack of clear targets, and the lack of business strategies leading to instability in revenue. The aim of this study is to analyze internal and external factors affecting Ugly Ghost Record, identify elements that impact the company's competitive power, and design business strategies capable of strengthening the company's profitability and sustainability. The research methodology adopted involves internal and external analysis through the use of tools such as the VRIO Framework, Value Chain Analysis, PESTEL Analysis, Porter's Five Forces, and competitor analysis. The findings of these analyses will be synthesized using the application of SWOT and TOWS Matrix to generate appropriate strategies. This research aims to provide useful knowledge to Ugly Ghost Record and other independent audio design studios to create more adaptive and competitive business strategies amidst the continuous evolution of the industry.
Business Strategy Development for Indonesian SMEs in Precision Manufacturing: A Case Study of PT. XYZ Azkiya, Salma; Wandebori, Harimukti
INOVASI Vol. 12 No. 1 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i1.p264-279.47677

Abstract

The rapid evolution of Industry 4.0, marked by advancements in automation, artificial intelligence (AI), and digital transformation, is reshaping global manufacturing competitiveness. Indonesia’s manufacturing sector, a key driver of economic growth, faces increasing pressure to adapt to these technological changes while addressing internal inefficiencies and market challenges. This study focuses on PT. XYZ, a precision manufacturing company operating in the SME sector, which has encountered declining revenue and operational bottlenecks despite its strong industry reputation. This research employs a comprehensive strategic analysis using internal (resource analysis, VRIO, value chain analysis) and external (PESTLE, Porter’s Five Forces, competitor analysis) frameworks to assess PT. XYZ’s market positioning and business challenges. The study further integrates SWOT and TOWS analysis to formulate strategic business solutions that leverage PT.XYZ’s core strengths, mitigate weaknesses, and capitalize on emerging opportunities in the precision engineering industry. Key findings indicate that PT. XYZ’s competitive advantage lies in its custom job-order specialization and strong client relationships, yet it faces limitations in financial resilience, workforce capabilities, and digital adoption. Based on the analysis, this study proposes an integrated business strategy emphasizing operational efficiency, financial resilience, market expansion, and digital transformation. The recommended implementation plan outlines short-term, medium-term, and long-term initiatives, including supply chain optimization, workforce upskilling, lean manufacturing adoption, and strategic partnerships. The findings contribute to understanding how SMEs in Indonesia’s manufacturing sector can navigate industry challenges, differentiate their offerings, and achieve sustainable growth in an increasingly competitive landscape.
Strategic Analysis of Establishing an Aircraft Engine MRO: A Feasibility Study in the Indonesian Aviation Market Widodo, Adzkia Salsabilla; Wandebori, Harimukti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6172

Abstract

As a rapidly growing sector, the aviation market is highly open to development. Maintenance, particularly for major components like engines, is crucial and must comply with regulations. Establishing an Engine MRO facility shows a promising opportunity in the aviation sector. With over 640 commercial aircraft operating daily in Indonesia, the demand for engine maintenance and overhaul is increasing. However, limited local MRO capacity and capability force airlines or aircraft owners to outsource maintenance to foreign facilities, leading to higher costs, time, and logistical complexity. This study employs the I/O Model to analyze the feasibility of establishing a new local Engine MRO facility in Indonesia. The research utilizes industry, general environment, and competitor analyses, supported by market segmentation, to identify opportunities opening new engine MRO in Indonesia, resulting in a niche, growing market for the LEAP engine series capabilities. However, the study is highlighting the high initial investment required. Internal capabilities include skilled personnel, specialized tools, facilities, and strategic partnerships with suppliers or authorities. The implementation plan outlines five phases, from preliminary setup to long-term sustained growth. The study concludes that establishing a new Engine MRO in Indonesia can address demand gaps, reduce reliance on foreign facilities, and strengthen Indonesia's aviation industry. Recommendations focus on non-financial investments, including human resource development, lean operations, and adopting advanced technology.
Economic Efficiency Through Digital Transformation: A Strategic Approach to Multipurpose Loan Products Dolitua, Arjuna; Wandebori, Harimukti
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8099

Abstract

In response to rapid technological advancements in the financial sector, PT. XYZ Finance—a conventional non-bank financial institution—is facing increasing competitive pressure, particularly from the rise of digital financial services (fintech) in Indonesia. One of the most competitive products in this landscape is the multipurpose loan. According to the Financial Services Authority (OJK), outstanding multipurpose loans reached IDR 74.48 trillion as of September 2024, marking a year-on-year growth of 33.73%. This study aims to identify the root causes behind the slow adoption of digital transformation for multipurpose loan products at PT. XYZ Finance and to formulate appropriate business strategies that can enhance its competitiveness. This research employs both qualitative and quantitative methods, combining interviews with internal stakeholders involved in digital lending operations and surveys capturing customer perceptions. Secondary data were obtained from internal company reports and relevant literature. The findings indicate that the slow progress in digital multipurpose loan implementation is primarily driven by the company's deeply rooted conventional culture, low prioritization of digital initiatives, limited investment in technology, and weak promotional strategies. Additionally, intense market competition and the growing threat of substitute products offering faster and more convenient digital loan services exacerbate the challenge. To address these issues, strategic organizational restructuring aligned with a differentiation strategy is recommended, supported by targeted digital product development and improved human resource capabilities across divisions. Digital transformation is thus positioned not only as a technological shift but also as a key economic driver in strengthening PT. XYZ Finance’s strategy execution in the evolving loan market.
FORMULATING BUSINESS STRATEGY: A CASE OF TUTORING AGENCY IN INDONESIA Zulkifli, Zulkifli; Wandebori, Harimukti
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.156 KB) | DOI: 10.21776/ub.jam.2018.016.02.10

Abstract

PT. XYZ Indonesia is a holding company with a collection of thebusiness unit that has a primary focus on education. One of their business units is XYZthat is an education consultant or tutoring agency. The main problem faced by XYZ is their target revenue in 2017 has not been reached or only 70% realization of total target revenue. In this research, use strategic management process to formulate appropriate strategies for XYZin order to achieve their target. Primary and secondary data collection techniques consisting of aquestionnaire, interview, research internet, document review, and company report. This research results in 9 strategies to increase their sales and market shares including corporate, business, and functional level strategy. The implementation plan of the new proposed strategies implemented by its priority to solve the issues. Suggestion for subsequent research was to add other tools in the environmental scanning and strategy formulation phase to deepen the analysis result. Also can use another performance management framework to evaluate the strategies.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ramadhani, Nabilla Rizky Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Widodo, Adzkia Salsabilla Yonathan Adiputra Susanto Zulkifli Zulkifli