Articles
<![CDATA[Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya, Provinsi Jawa Timur ]]>
<![CDATA[Santoso, Wiliam]]>;
<![CDATA[Pranoto, Henry Susanto]]>;
<![CDATA[Septina, Fanny]]>
<![CDATA[ JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 6, No 1 (2022) ]]>
Publisher : <![CDATA[Institut Teknologi Adhi Tama Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31284/j.jpp-iptek.2022.v6i1.2919
<![CDATA[Pandemi COVID-19 mengubah pola persaingan bisnis secara dramatis yang menuntut pelaku UMKM untuk kreatif dan inovatif. Salah satu sektor yang terkena dampak cukup signifikan adalah sektor usaha makanan dan minuman. Hal ini disebabkan oleh adanya kebijakan Pembatasan Sosial Berskala Besar dan kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat yang melarang setiap rumah makan, depot, atau warung untuk melayani konsumennya untuk makan di tempat (dine-in). Salah satu sentra kuliner yang cukup berkembang di Surabaya adalah Sentra Wisata Kuliner Wiyung yang berlokasi di Jalan Wiyung Pondok Indah, Kelurahan Wiyung, Kecamatan Wiyung, Kota Surabaya. Sebagai solusi dari pemasalahan tersebut adalah akselerasi pengadopsian teknologi. Kemampuan digitalisasi ini secara khusus adalah pada aspek pemasaran, yakni pemasaran produknya secara online melalui teknik pemasaran digital yang terpadu untuk dapat meningkatkan penjualan dan memperluas jangkauan pasar dari para UMKM Sentra Wisata Kuliner Wiyung. Kegiatan pengabdian masyarakat di Sentra Wisata Kuliner Wiyung berjalan dengan baik dan mendapat respons yang positif dari para UMKM peserta pelatihan di Sentra Wisata Kuliner Wiyung. Hal ini ditunjukkan dengan tingginya antusiasme dari para UMKM Sentra Wisata Kuliner Wiyung untuk mempelajari dan mempraktikkan digitalisasi pada usahanya.]]>
<![CDATA[THE EFFECT OF INVENTORY TURNOVER AND DEBT-TO-EQUITY RATIO ON PROFITABILITY WITH INFLATION AS MODERATION ]]>
<![CDATA[Salim, Wijaya]]>;
<![CDATA[Santoso, Wiliam]]>;
<![CDATA[Widianingsih, Luky Patricia]]>
<![CDATA[ Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 6 No. 2 (2025): Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF) ]]>
Publisher : <![CDATA[Accounting Study Program, Universitas Ciputra Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/jaef.v6i2.5646
<![CDATA[This study investigates the effect of inventory turnover (ITO) and debt-to-equity ratio (DER) on profitability, specifically return on assets (ROA), with inflation acting as a moderating variable. Using secondary data from the financial statements of 17 IDX-listed retail firms from 2021 to 2023, the research employs multiple linear regression and MRA. The findings reveal that ITO and DER have no significant direct effect on ROA, highlighting the complexity of their role in profitability. Interestingly, while inflation does not moderate the relationship between ITO and ROA, it does weaken the negative effect of DER on ROA under high inflation conditions. This suggests that inflation may influence profitability indirectly through the company's ability to adjust its financial strategies, such as pricing and debt management, rather than directly affecting operational efficiency or capital structure. This research contributes to the literature by addressing the limited research on the moderating role of inflation in the relationship between financial ratios and profitability, particularly in the retail sector. It extends the application of agency theory in understanding how managerial decisions related to inventory and debt are influenced by external macroeconomic pressures. The results emphasize the need for a more comprehensive understanding of profitability determinants, suggesting that both internal management strategies and external factors must be considered to better navigate economic uncertainties.]]>
<![CDATA[Mediation of market orientation on entrepreneurial orientation and firms’ performance: An empirical study on Indonesian SMEs ]]>
<![CDATA[Santoso, Wiliam]]>;
<![CDATA[Sunyoto, Hadi Kusuma]]>;
<![CDATA[Shrinity, Parthasarathi]]>;
<![CDATA[Gunawan, Clara Angelia]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/jimb.v11i1.27751
<![CDATA[SMEs have proven to be fundamental to economic growth, especially in an emerging economy like Indonesia. They also reduce the unemployment rate because 99% of the businesses are categorized as SMEs. However, there are common SME problems: their capabilities to operate efficiently. This research uses multiple linear regression analysis to uncover the influence of entrepreneurial orientation (EO) on firms’ performance of food and beverage SMEs in Surabaya. Survey questionnaires were disseminated to managers, CEOs, and business owners of food and beverage SMEs in Surabaya. Moreover, each EO dimension will also be tested to identify their significance on firm performance. Market orientation (MO) was also tested to seek its influence on firms' performance and its mediation impact on the relationship between entrepreneurial orientation and performance. The findings of this study were that overall EO positively influences MO and firms’ performance. Innovativeness, risk-taking, and autonomy of EO were significant to firms’ performance. However, the proactiveness and competitive aggressiveness of EO and MO were found not to have significance on firms’ performance. MO was also found not to mediate EO and firms’ performance.]]>
<![CDATA[The Effect of Clinical Competence, Persona Image and Accessibility of Doctor's Services on Patient Revisit Intention at Hospital X ]]>
<![CDATA[Fransiska Amelia Sugianto]]>;
<![CDATA[Wiliam Santoso]]>;
<![CDATA[Agoes Tinus Lis Indrianto]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59141/jrssem.v4i10.836
<![CDATA[The purpose of this study is to analyze the relationship between the influence of clinical competence, persona image, and service accessibility on patient satisfaction, which will influence repeat visit intentions. This study employed a quantitative methodology, analyzing data collected from questionnaires completed by 182 respondents. Researchers carried out an analysis using primary data obtained by distributing questionnaires via Google Forms at Hospital X in the Solo Raya area. The research results showed that the doctor's clinical competence, persona image, and service accessibility influence patient satisfaction, which can influence the patient's intention to revisit. This research can provide important insights for health service providers, especially hospitals, to be able to develop strategies aimed at increasing patient retention through increasing clinical competence, positive persona image of doctors, and ease of service accessibility to improve service quality with the primary objective of enhancing the volume of patient visits.]]>
<![CDATA[The Effect of Corporate Social Responsibility (CSR), Customer Trust, and Customer Satisfaction on Customer Loyalty at PT. Kiat Ananda Group Surabaya ]]>
<![CDATA[Steven Lie]]>;
<![CDATA[Hermeindito Hermeindito]]>;
<![CDATA[Wiliam Santoso]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59141/jrssem.v4i11.859
<![CDATA[PT. Kiat Ananda Group is a company engaged in the logistics and cold chain industry that focuses on the distribution of products that require strict temperature control. Program Corporate Social Responsibility (CSR) PT. Ananda Group's tips show a positive correlation between CSR initiatives and increased customer satisfaction and loyalty. More active customer engagement in CSR programs, facilitated through innovative and personalized communication campaigns, has the potential to significantly increase the company's sales. By strengthening the emotional bond between customers and brands, companies can build a loyal customer base and drive long-term sales increases. This study aims to analyze the influence of CSR, customer trust, and customer satisfaction on customer loyalty at PT. Tips from Ananda Group Surabaya. This study uses a quantitative method with a random sampling technique and involves 100 respondents of PT. Tips from Ananda Group Surabaya. Primary data is collected through questionnaires to ensure the relevance and accuracy of the information. Data analysis was carried out using a statistical approach using SmartPLS 3.0 to test the proposed hypothesis. Through quantitative/statistical data analysis, this study seeks to test the proposed hypothesis and provide recommendations that can be used by PT. Ananda Group Surabaya's tips to increase their customer loyalty. The results of the study show that: (1) CSR has a positive and significant influence on customer loyalty, (2) customer trust has a positive and significant influence on customer loyalty, (3) customer satisfaction does not have a significant effect on customer loyalty.]]>
<![CDATA[Fintech Category Moderation Analysis: 3P Factors and Diversification in Startup Investment Decisions ]]>
<![CDATA[Nugrhanto, Kaningar Odie]]>;
<![CDATA[Widianingsih, Luky Patricia]]>;
<![CDATA[Santoso, Wiliam]]>
<![CDATA[ Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 6 (2025): JURNAL LOCUS: Penelitian & Pengabdian ]]>
Publisher : <![CDATA[Riviera Publishing ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58344/locus.v4i6.4396
<![CDATA[Investment decisions are a crucial aspect of the business world, especially for startups that operate under high levels of uncertainty. This study aims to analyze the influence of people (management team), performance (startup performance), potential upside (growth potential), and diversification (portfolio diversification) on investment decisions, considering the moderating role of the startup category (fintech vs. non-fintech). The research employs a Structural Equation Modeling (SEM) approach using SmartPLS to analyze the relationships between these variables based on data collected through a survey of startup investors. The findings indicate that people and performance significantly influence investment decisions, particularly in fintech startups, which require competent management to navigate strict regulations. Potential upside is more attractive to investors in fintech startups due to the exponential growth achievable through technology, whereas diversification has a greater impact on non-fintech startups in mitigating business risks. Furthermore, the startup category serves as a moderating variable, where the effects of these four factors on investment decisions differ between fintech and non-fintech startups. The implications of this study provide insights for investors in evaluating startups before making investment decisions and assist startup founders in enhancing their business appeal. This study also contributes to the academic literature on key factors in startup investment decisions, particularly by considering the differences between fintech and non-fintech startups.]]>
<![CDATA[Analisis Dampak Skandal ESG dan Skandal Keuangan terhadap Harga Saham Menggunakan Pendekatan Event Study ]]>
<![CDATA[Sapatra, Enrico Fendy]]>;
<![CDATA[Santoso, Wiliam]]>;
<![CDATA[Widianingsih , Luky Patricia]]>
<![CDATA[ Journal of Economics and Business UBS Vol. 14 No. 5 (2025): Journal of Economics and Business UBS ]]>
Publisher : <![CDATA[Cv. Syntax Corporation Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52644/qbm0w467
<![CDATA[Skandal yang melibatkan isu Environmental, Social, and Governance (ESG) serta penyimpangan keuangan dapat memengaruhi kepercayaan investor dan stabilitas pasar saham. Penelitian ini bertujuan untuk menganalisis dampak skandal ESG dan keuangan terhadap pergerakan harga saham dengan menggunakan pendekatan event study. Penelitian ini mengukur abnormal return (AR), cumulative abnormal return (CAR), dan volatilitas saham jangka panjang untuk memahami reaksi pasar terhadap peristiwa tersebut. Dengan menggunakan sampel perusahaan publik yang terlibat dalam skandal ESG dan keuangan selama satu dekade terakhir, penelitian ini mengevaluasi dinamika pasar sebelum dan sesudah pengumuman skandal. Pendekatan kuantitatif digunakan dengan menerapkan uji statistik untuk menguji signifikansi perubahan harga saham dan pola volatilitas di sekitar waktu terjadinya skandal. Dalam studi ini, skandal ESG yang dipilih adalah kontroversi pencemaran lingkungan dan tata kelola yang melibatkan PT Timah Tbk, sedangkan skandal keuangan yang dianalisis adalah kasus manipulasi laporan keuangan dan penyewaan pesawat oleh PT Garuda Indonesia (Persero) Tbk. Kedua kasus ini dipilih karena memiliki eksposur publik yang tinggi dan dampak signifikan terhadap pasar modal Indonesia. Hasil penelitian menunjukkan bahwa skandal ESG tidak menimbulkan penurunan signifikan terhadap abnormal return maupun CAR, meskipun terjadi lonjakan volatilitas sesaat. Sebaliknya, skandal keuangan berdampak negatif secara signifikan terhadap harga saham dan CAR, serta memicu peningkatan volatilitas yang bersifat persisten. Temuan ini mencerminkan bahwa investor di Indonesia lebih responsif terhadap skandal keuangan dibandingkan ESG, yang mengindikasikan keterbatasan internalisasi nilai keberlanjutan dalam mekanisme harga pasar.]]>
<![CDATA[Pengaruh Green Marketing terhadap Green Purchase Intention melalui Green Trust pada Produk Buku Tulis PT Pabrik Kertas Tjiwi Kimia Tbk ]]>
<![CDATA[Yunita Kosasih, Florentina]]>;
<![CDATA[Santoso, Wiliam]]>;
<![CDATA[Riza, Fahrul]]>
<![CDATA[ Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025) ]]>
Publisher : <![CDATA[DINASTI RESEARCH ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/jafm.v6i4.2512
<![CDATA[Seiring bertambahnya kesadaran konsumen akan dampak penggunaan suatu produk terhadap lingkungan hidup, hal ini membuat Green Consumption (konsumsi hijau) telah meningkat menjadi tren global. Perusahaan yang menjadi memiliki kesadaran akan dampak lingkungan yang atas proses produksi dan memiliki urgensi untuk menghasilkan produk yang ramah lingkungkan, serta melakukan konsep Green Marketing (pemasaran hijau). Berdasarkan survei dilakukan pengembangan untuk mengukur kerangka konseptual yang dapat merumuskan hasil penelitian. Realibilitas dan validitas diuji dengan teknik pemodelan partial least square (PLS). Hasil yang diharapkan menunjukkan pentingnya Green Marketing dalam Green Product, Green Price, Green Place dan Green Promotion terhadap Green Trust dan Green Purchase Intention produk buku tulis PT Pabrik Kertas Tjiwi Kimia Tbk. Temuan ini relevan bagi pemasar dan perusahaan untuk terus menerapkan konsep Green Marketing serta untuk terus melakukan kegiatan produksi berkelanjutan yang ramah lingkungan. Jumlah sampel dalam penelitian ini adalah 105 responden yang telah dipilih berdasarkan kriteria yang telah ditentukan menggunakan teknik purposive sampling dengan teknik pengumpulan data menggunakan kuesioner dan dianalisis menggunakan SmartPLS. Hasil penelitian ini menunjukkan green marketing berpengaruh signifikan terhadap green trust, green trust berpengaruh signifikan terhadap green purchase intention, green marketing berpengaruh signifikan terhadap green purchase intention, dan green trust memediasi green marketing terhadap green purchase intention.]]>
<![CDATA[Pengaruh Herding Behavior, Heuristik dan Prospek Terhadap Keputusan Berinvestasi Saham di Kota Balikpapan ]]>
<![CDATA[Angria, Andi]]>;
<![CDATA[Santoso , Wiliam]]>
<![CDATA[ Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian ]]>
Publisher : <![CDATA[Riviera Publishing ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58344/locus.v4i10.4953
<![CDATA[Investasi saat ini menjadi kebutuhan penting, dan keputusan investasi yang tepat sangat krusial bagi setiap investor untuk memastikan bahwa dana yang diinvestasikan memberikan tingkat pengembalian yang sesuai di masa depan. Penelitian ini bertujuan untuk mengetahui pengaruh Herding Behavior, Heuristk dan Teori Prospek terhadap keputusan investasi saham di Balikpapan. Jenis penilitian ini menggunakan jenis penelitian kuantitatif, pengumpulan data dalam penelitian ini menggunakan kuisioner dengan memilih sampel menggunakan teknik purposive sampling, dengan jumlah sampel 142 investor saham yang ada di Balikpapan. Penelitian ini dilakukan dilakukan dengan menyebrakan kuisioner melalui online dari bulan Mei 2025. Untuk menjawab masalah dan menguji hipostesis yang diajukan dalam penelitian ini, peneliti menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda. Dalam penelitian ini menggunakan alat uji SPSS. Hasil penelitian menunjukkan bahwa Herding Behavior secara parsial tidak berpengaruh signifikan terhadap Keputusan Berinvestasi Saham di Kota Balikpapan. Heuristik secara parsial berpengaruh signifkan terhadap Keputusan Berinvestasi Saham di Kota Balikpapan. Teori Prospek secara parsial tidak berpengaruh seignifikan terhadap Keputusan Berinvestasi Saham di Kota Balikpapan. Namun, Herding Behavior, Heuristik dan Teori Prospek secara simultan berpengaruh positif dan siginifikan terhadap Keputusan Berinvestasi Saham di Kota Balikpapan.]]>
<![CDATA[Pengaruh Fasilitas Kredit dan Pendampingan Avalis Terhadap Kinerja Usaha Penggemukkan Domba di Kabupaten Tegal ]]>
<![CDATA[Purwananti, Verra Okti]]>;
<![CDATA[Kohardinata, Cliff]]>;
<![CDATA[Santoso, Wiliam]]>
<![CDATA[ COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59141/comserva.v4i10.2950
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh fasilitas kredit dan pendampingan terhadap kinerja usaha penggemukkan domba. Penelitian menggunakan metode non-probability sampling dengan pengambilan sampel menggunakan teknik sampling jenuh yang melibatkan 34 peternak domba yang menerima kredit usaha rakyat (KUR) dari Bank Jawa Barat dan Banten dan beberapa bank lain di Kabupaten Tegal. Data dikumpulkan melalui kuesioner dengan skala likert 5 poin dan dianalisis menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan fasilitas kredit berpengaruh signifikan terhadap kinerja usaha penggemukkan domba. Temuan lain menunjukkan bahwa pendampingan usaha tidak berpengaruh signifikan terhadap kinerja usaha penggemukkan domba.]]>
