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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) Majalah Ekonomi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business UBS Business Economic, Communication, and Social Sciences Journal (BECOSS) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) JURNAL ECONOMINA Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Administrasi Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Wiliam Santoso
Universitas Ciputra Surabaya
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Neuroscience Social Sciences Other

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The Influence of Offline BPR Deposit Events by Komunal on Customer Funding Decision Making Mutiara Puspa Putri Iswatie; Wiliam Santoso
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2309

Abstract

his study aims to analyze the influence of offline events on trust, customer intention , and customer decision in placing funds in DepositoBPR by Komunal, both directly and through mediating variables of trust and customer intention . This study uses a quantitative approach with a survey method on 210 respondents, prospective customers and customers of DepositoBPR by Komunal. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method through SmartPLS software. The results of the study indicate that offline events have a positive and significant effect on trust, customer intention , and customer decision . In addition, trust has a significant effect on customer intention and customer decision , while customer intention also has a significant effect on customer decision . This study also found that trust and customer intention are able to mediate the influence of offline events on customer decisions in placing funds in DepositoBPR by Komunal. The research findings confirm that marketing strategies through offline events are still effective in building trust, increasing intention, and encouraging customer funding decisions in digital financial services.
The Influence of Capital Market Knowledge, Fundamental Analysis, Technical Analysis, and Locus of Control on Stock Investment Decisions Among Gen Z Rena Novita; Wiliam Santoso; Cliff Kohardinata
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51439

Abstract

Generation Z has emerged as a significant force in capital markets, with their investment participation growing substantially in recent years. However, understanding the factors influencing their investment decisions remains limited, particularly in emerging markets such as Indonesia. This research aims to analyze the influence of capital market knowledge, fundamental analysis, technical analysis, and locus of control on stock investment decisions among Generation Z investors in Jambi Province, Indonesia. The study employed a quantitative approach using purposive sampling with 220 respondents aged 18–30 years who are active stock investors. Data were collected through online questionnaires and analyzed using multiple linear regression with SPSS 22. The results indicate that all three independent variables—fundamental analysis (β = 0.163, p < 0.05), technical analysis (β = 0.361, p < 0.05), and locus of control (β = 0.205, p < 0.05)—have significant and positive influences on investment decisions. Technical analysis demonstrates the strongest effect, followed by locus of control and fundamental analysis. These findings reveal that Generation Z's investment decisions are shaped by both analytical capabilities (fundamental and technical analysis) and psychological factors (locus of control). The research contributes to financial literacy development by providing insights for the Indonesia Stock Exchange and securities companies to design more effective educational programs tailored to Generation Z’s characteristics, ultimately promoting more informed and rational investment decision-making among young investors.
MEMBANGUN KEUNGULAN KOMPETITIF YANG BERKELANJUTAN DI INDUSTRI SEKURITAS MELALUI BLUE OCEAN STRATEGI TERHADAP MAYBANK SEKURITAS Diana Hartono; Wiliam Santoso
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/q6hk3a75

Abstract

Indonesian securities industry experiencing increasingly complex dynamics amid rapid digitalization and financial technology disruption. Growing investor expectations for faster, more efficient, and affordable services are compelling securities firms to innovate strategically. In this context, Maybank Sekuritas Indonesia faces the challenge not only competing within a saturated market but also creating new market space through the integration of the Blue Ocean Strategy.  This study aims to analyze the application as means to build sustainable competitive advantage in the securities industry. The research focuses on digital service innovation, through the transformation of stock trading applications designed to provide financial education, intelligent analytics, and personalized user experiences.  With qualitative case study method and a descriptive-analytical approach, data are collected through in-depth interviews, internal document analysis, and literature review related to innovation strategy and capital market management. The expected outcome of this study is a conceptual model of Blue Ocean Strategy integration relevant to Indonesia’s securities industry. This model is intended to serve as a framework for creating new value (value innovation), strengthening investor loyalty, and enhancing long-term corporate competitiveness. Academically, the findings contribute to the development of theories on strategic innovation and in the digital financial services sector.
Linking Strategic Planning to Strategic Performance: Mediating Effects of Organizational Agility and Strategic Maneuvering in Indonesian Financial Firms Wiliam Santoso; Christian Herdinata; Fransisca Desiana Pranatasari
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.202

Abstract

Background: Financial companies in Indonesia are currently facing major challenges due to technological disruptions, regulatory changes, and shifts in consumer behavior that are increasingly leading to digitalization. The use of big data is one of the keys in strategic decision-making, but the success of this digital transformation is highly dependent on the company's ability to develop strategic organizational agility, strategic maneuvering, and proper strategic planning. Objective: This study aims to analyze the influence of these three strategic factors on the strategic performance of big data-based financial companies in Indonesia. Methods: The method used is quantitative research with an explanatory research approach, involving respondents consisting of managers, division heads, and strategic decision-makers from banking, fintech, and insurance companies that have implemented big data. Data were collected by questionnaires and analyzed using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. Results: The study shows that strategic planning has an effect on strategic maneuvering and strategic organizational agility, respectively. In terms of strategic performance, it is only significantly influenced by strategic maneuvering, but not significantly by strategic organizational agility or strategic planning. Meanwhile, strategic organizational agility does not mediate the influence of strategic planning on strategic performance. Interestingly, strategic maneuvering fully mediates the relationship between strategic planning and strategic performance. Conclusion: In big data analytics (BDA)-based financial companies in Indonesia, strategic maneuvering not strategic organizational agility is the decisive mechanism through which strategic planning translates into superior strategic performance.
Pengaruh Keputusan Investasi, Keputusan Pendanaan dan Kebijakan Dividen Terhadap Nilai Perusahaan dengan Mediasi Kinerja Keuangan pada Sektor Properti, Real Estat dan Konstruksi Bangunan di Indonesia Felicia Lindy Karyadi; Wiliam Santoso; Fahrul Riza
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2881

Abstract

Penelitian ini bertujuan menganalisis pengaruh keputusan investasi, keputusan pendanaan, dan kebijakan dividen terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel mediasi. Penelitian ini menggunakan analisis regresi linear berganda melalui SPSS dan memanfaatkan data sekunder dari perusahaan sektor properti, real estat, dan konstruksi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022–2024. Hasil penelitian menunjukkan bahwa keputusan investasi dan keputusan pendanaan berpengaruh signifikan terhadap kinerja keuangan yang diukur dengan ROA, tetapi tidak berpengaruh terhadap EVA. Kebijakan dividen tidak berpengaruh terhadap kinerja keuangan pada kedua proksi tersebut. Selain itu, kinerja keuangan ROA berpengaruh signifikan terhadap nilai perusahaan, sedangkan EVA tidak memberikan pengaruh yang berarti. Kinerja keuangan ROA terbukti memediasi hubungan antara keputusan investasi dan nilai perusahaan. EVA tidak memediasi hubungan tersebut. Kinerja keuangan baik ROA maupun EVA tidak memediasi pengaruh keputusan pendanaan dan kebijakan dividen terhadap nilai perusahaan. Secara langsung, keputusan investasi dan kebijakan dividen berpengaruh terhadap nilai perusahaan, sedangkan keputusan pendanaan tidak memberikan pengaruh yang signifikan. Temuan penelitian ini menunjukkan bahwa ROA merupakan indikator kinerja yang lebih mampu menjelaskan nilai perusahaan dibandingkan EVA, terutama pada sektor padat modal yang memiliki siklus investasi jangka panjang. Penelitian ini memberikan implikasi bahwa efektivitas keputusan investasi serta konsistensi kebijakan dividen merupakan faktor penting dalam meningkatkan nilai perusahaan.
The Effect of Clinical Competence, Persona Image and Accessibility of Doctor's Services on Patient Revisit Intention at Hospital X Fransiska Amelia Sugianto; Wiliam Santoso; Agoes Tinus Lis Indrianto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.836

Abstract

The purpose of this study is to analyze the relationship between the influence of clinical competence, persona image, and service accessibility on patient satisfaction, which will influence repeat visit intentions. This study employed a quantitative methodology, analyzing data collected from questionnaires completed by 182 respondents. Researchers carried out an analysis using primary data obtained by distributing questionnaires via Google Forms at Hospital X in the Solo Raya area. The research results showed that the doctor's clinical competence, persona image, and service accessibility influence patient satisfaction, which can influence the patient's intention to revisit. This research can provide important insights for health service providers, especially hospitals, to be able to develop strategies aimed at increasing patient retention through increasing clinical competence, positive persona image of doctors, and ease of service accessibility to improve service quality with the primary objective of enhancing the volume of patient visits.
The Effect of Corporate Social Responsibility (CSR), Customer Trust, and Customer Satisfaction on Customer Loyalty at PT. Kiat Ananda Group Surabaya Steven Lie; Hermeindito Hermeindito; Wiliam Santoso
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.859

Abstract

PT. Kiat Ananda Group is a company engaged in the logistics and cold chain industry that focuses on the distribution of products that require strict temperature control. Program Corporate Social Responsibility (CSR) PT. Ananda Group's tips show a positive correlation between CSR initiatives and increased customer satisfaction and loyalty. More active customer engagement in CSR programs, facilitated through innovative and personalized communication campaigns, has the potential to significantly increase the company's sales. By strengthening the emotional bond between customers and brands, companies can build a loyal customer base and drive long-term sales increases. This study aims to analyze the influence of CSR, customer trust, and customer satisfaction on customer loyalty at PT. Tips from Ananda Group Surabaya. This study uses a quantitative method with a random sampling technique and involves 100 respondents of PT. Tips from Ananda Group Surabaya. Primary data is collected through questionnaires to ensure the relevance and accuracy of the information. Data analysis was carried out using a statistical approach using SmartPLS 3.0 to test the proposed hypothesis. Through quantitative/statistical data analysis, this study seeks to test the proposed hypothesis and provide recommendations that can be used by PT. Ananda Group Surabaya's tips to increase their customer loyalty. The results of the study show that: (1) CSR has a positive and significant influence on customer loyalty, (2) customer trust has a positive and significant influence on customer loyalty, (3) customer satisfaction does not have a significant effect on customer loyalty.
Analysis of the Influence of Liquidity, Intellectual Capital, and Capital Structure on Financial Performance in Property Companies Listed on the Indonesia Stock Exchange Putri Ningsih Pribadi; Wiliam Santoso; Christian Herdinata
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1218

Abstract

This study aims to analyze the influence of liquidity, intellectual capital, and capital structure on the financial performance of property companies listed on the Indonesia Stock Exchange (IDX). The research uses a quantitative approach with financial data from property companies over a specific period. Liquidity is measured using the current ratio, intellectual capital is assessed through the Value Added Intellectual Coefficient (VAIC) method, and capital structure is evaluated using the debt-to-equity ratio. Financial performance is measured by return on assets (ROA). The data are analyzed using multiple regression analysis to determine the relationships between the variables. The findings suggest that liquidity has a positive and significant effect on financial performance, while intellectual capital and capital structure show mixed results, with intellectual capital having a significant positive impact and capital structure showing no significant effect. These results highlight the importance of liquidity management and intellectual capital in enhancing financial performance in the property sector. The study provides valuable insights for property companies and investors, emphasizing the need for efficient capital management and leveraging intellectual assets to improve profitability and competitiveness in the market.
The Role of Planning Management in Implementing Digital Transformation to Improve Operational Efficiency in Nickel Manufacturing Companies Yoga Setiawan; Wiliam Santoso
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18480

Abstract

This study aims to examine the role of planning management in implementing digital transformation to improve operational efficiency in nickel manufacturing companies. Grounded in Dynamic Capabilities Theory, this research investigates both the direct effects and the mediating roles of management planning, digital transformation, and operational efficiency. A quantitative approach using PLS-SEM analysis is employed to test five hypotheses, with a particular focus on the role of dynamic capabilities. The literature review indicates that dynamic capabilities play a crucial role as a linkage between planning management and digital transformation, thereby enhancing operational efficiency. This study highlights the importance of management strategy in adapting to the Industry 4.0 era in order to maintain competitiveness and ensure corporate sustainability amid a highly uncertain global environment.
MSME Owners and the Path from Technology Adoption to Export Intention Wiryakusuma, I Gusti Bagus Yosia; Santoso, Wiliam; Putri, Aisha Safira Salsa Hadi; Feliciona, Claressa
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.61129

Abstract

This study aims to see how technology adoption plays an important role in shaping the entrepreneurial orientation of MSME owners, which will ultimately encourage the formation of export intentions. The data in this study are 207 MSME owners. Data were obtained by distributing questionnaires online. The data obtained will then be processed using SEM-PLS. This study shows that technology adoption has an influence on entrepreneurial orientation. Entrepreneurial orientation also has an influence on export intention. In addition, entrepreneurial orientation is able to mediate the influence of technology adoption on export intention. However, financial access is unable to moderate the influence of entrepreneurial orientation on export intention. Previous studies tend to focus on managerial factors, entrepreneurial orientation, or external market constraints that influence exports, without placing technology adoption as a prerequisite or main driver in the process.
Co-Authors Agoes Tinus Lis Indrianto Andrean, Haikal Andrianto, Fajar Angria, Andi Berlin Fitoansyah Charly Hongdiyanto Christian Herdinata Cliff Kohardinata Diana Hartono Fahrul Riza Fahrul Riza Fahrul Riza Fajar Andrianto Fanny Septina Felicia Lindy Karyadi Feliciona, Claressa Fransisca Desiana Pranatasari Fransiska Amelia Sugianto Gracia Ongkowijoyo Gunawan, Clara Angelia Hadi Kusuma Sunyoto Haikal Andrean Henry Susanto Pranoto Hermeindito Hosea Kristo Listyatmadja I Gusti Bagus Yosia Wiryakusuma Jeslyn Livia Soedewa Jonathan Edward Surya Luky Patricia Widianingsih Michael Brandon Tjahyadi Michelle Michiko Tjondro Mutiara Puspa Putri Iswatie Nico Nico Nugrhanto, Kaningar Odie Ortega Sevylla Tandra Purwananti, Verra Okti Putri Ningsih Pribadi Putri, Aisha Safira Salsa Hadi Rena Novita Salim, Wijaya Sapatra, Enrico Fendy Shrinity, Parthasarathi Stevano James Hermanto Steven Lie Sunyoto, Hadi Kusuma Verra Okti Purwananti Wendra Hartono Yoga Setiawan Yunita Kosasih, Florentina