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PENGEMBANGAN MARKETING KNOWLEDGE DITENGAH PERBEDAAN PERSPEKTIF AKADEMISI-PRAKTISI Amin Wibowo
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 24 No 2 (2016): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.139 KB) | DOI: 10.32477/jkb.v24i2.147

Abstract

Knowledge is created and learned by academicians for the purpose of further theory development. Academician’role in disseminating knowldege is very important. To reach a convergent understanding both theory and practice, it’s a need of flexibility between methodology and sources of data so that it stimulates actionable insight.One of the problems between theory and practice differencesis customers focus.For practicians customer focus raised three foundamentals questions: can the knowledge phylosophy reduce cost?. Can the knowledge phylosophy increse sales?, and can the knowledge phylosophy increase the profit?. This paper discuss the development of marketing knowledge based on the marketing practice to bridge the gap between academicians and practicians. Issues being discussed in this paper are the meaning of marketing knowledge from practician perspective, the theory of marketing in practician’s world, actionable research as the bridge of knowledge development, and the difference perspective between academician and parctician.
STUDI PERILAKU ANGGOTA UNIT PENGAMBIL KEPUTUSAN DALAM PEMBELIAN ORGANISASIONAL: SEBUAH REVIEW LITERATUR Amin Wibowo
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 24 No 1 (2016): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.777 KB) | DOI: 10.32477/jkb.v24i1.159

Abstract

Up to now, organizational buying is still interesting topic discussed. There are divergences among the findings in organizational buying researches. Different perspectives, fenomena observed, research domains and methods caused the divergences. This paper will discusse organizational buying behavior based on literature review, focused on behavior of decision making unit mainly on equipment buying. From this review literatures, it would be theoritical foundation that is valid and reliable to develop propositions in organizational buying behavior. Based on review literature refferences, variables are classified into: purchase situation, member of decision making unit perception, conflict among the members, information search, influences among members of decision making unit. Integrated approach is used to develop propositions relating to: purchasing complexity, sharing responsibility among the members, conflict in decision making unit, information search, time pressure as moderating variable between sharing responsibility and conflict in decision making unit, the influence among the members inside decision making unit and decision making outcome
MENGURAI DIVERGENSI KONSEP PEMASARAN MELALUI PERKEMBANGAN IMPLEMENTASI Amin Wibowo
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 23 No 2 (2015): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.887 KB) | DOI: 10.32477/jkb.v23i2.167

Abstract

Among the divergence of marketing concepts there are kinds of similarity among them in many aspects : (1) the basic assumptions in defining marketing and marketing management, almost all scholars agree that terms of consumer becomes starting point in defining marketing concept. The substantive differences among the concepts accured in focusing to customers. For instance, Benneth and Cooper placed the focus on customers with minimal proportions because of their paradigm and experiences. (2) Market oriented and customer oriented have similarity in substantive manner, but in industrial marketing, the proportion of attention toward customers is very limited. Meanwhile, marketing scholars view totally to customers oriented. (3) Industrial marketing concern on institutionalized customer (or market oriented) that is not limited on marketing division, but covers top management responsibility in implementing business strategy and strategic planning. (4) in the context of marketing concept, Huston’s ideas about marketing concept is make sense whenever marketing is the behaviors that creates exchange between buyer and seller. Exchange is not in one shot activity.
Sustainable Organisational Identity In State Higher Education Institutions Shinta Ratnawati; Amin Wibowo; Rr. Tur Nastiti; Sari Sitalaksmi
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.2083

Abstract

This research examines the antecedent, consequence, and moderating factors for sustainable organisational identity. Specifically, based on the Resource View Theory, this research aims to examine the effects of anthropomorphism and agile leadership on sustainable organisational identity, the effect of sustainable organisational identity on competitive advantage, and the moderating effect of planned organisational change between sustainable organisational identity and competitive advantage. The sample was 74 state universities in Indonesia. Variable measurement uses questionaries. Data analysis uses path analysis. Based on data analysis, anthropomorphism positively affects sustainable organisational identity in state higher education institutions. Second, agile leadership positively affects sustainable organisational identity in state higher education. Third, sustainable organisational identity positively affects competitive advantage in state higher education institutions. Fourth, planned organisational change strengthens the positive effect of sustainable organisational identity on competitive advantage in state higher education.
The Ability to Compose Academic Writing of the Sixth Semester Students of English Department Universitas PGRI Semarang in the Academic Year 2021-2022 Wibowo, Amin
Allure Journal Vol 2, No 1 (2022): January 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.83 KB) | DOI: 10.26877/allure.v2i1.10995

Abstract

This study investigates the ability of the sixth semester students of  the English Department of  PGRI   Semarang University to compose academic writing. The main objective of this study is to find out the ability in composing academic writing of the sixth semester students of the English Department of PGRI Semarang University in the academic year 2021-2022. The writer used the descriptive quantitative method. The total number of the sixth semester regular students is 283 students, so the total number of the population is 283 thesis proposals. Methodology is a set of methods used in a particular area of activities (Hornby, 1995, p. 734). Methodology of the research here means a set of methods used to investigate the objectives of the study. There are seven main parts discussed in this chapter. Those are type of the research, subject of the study, instrument of the research, technique of data collection, and technique of data analysis. The figure of 70,2 is in the range of 66 – 79 which is categorized into good. Therefore, it can be concluded that the ability of the sixth semester students of the English Department of PGRI Semarang University in the academic year 2021-2022 in composing academic writing is good.  
Perceived overqualification and turnover intention: The moderating role of leader support and cynicism Hayati, Neuneung Ratna; Salsabil, Imanirrahma; Wibowo, Amin; Utomo, Kabul Wahyu; Usman Mika’il Usman
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19782

Abstract

This study aims to determine the relationship between perceived overqualification and turnover intention, exploring the gap in existing research by focusing on leader support and individual cynicism as context-specific influences on this relationship. This study uses a quantitative survey involving 135 respondents chosen explicitly from the service sector, including culinary, technology and IT, hospitality, and creative businesses spread across Indonesia. The empirical findings found that perceived overqualification can increase turnover intention, and this effect will be more substantial when individuals have cynicism toward the organization. However, when individuals feel supported by leaders, the effect becomes weaker. The results of this study suggest interventions can be made through leader support to weaken individual factors, specifically employee cynicism, which can amplify the adverse behavioral effects of employees' perceived over-qualifications.  The findings must be generalized cautiously, including the potential for common method bias. This paper explains the interaction between perceived overqualification, turnover intention, leader support, and individual cynicism. The results contribute to the organizational psychology literature using the lens of person-job and person-organization fit theories.