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Januar Wibowo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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Journal : MDP Student Conference

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Strategi Pengembangan Bisnis Ikan Guppy: Pendekatan Business Model Canvas Suhandiah, Sri; Putra, Mochammad Efryyanto; Wibowo, Januar
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15466

Abstract

The ornamental fisheries sector in Indonesia has significant potential, including the Guppy (Poecilia Reticulata). FreeFish, an ornamental fish farming business based in Surabaya, faces challenges in marketing and expanding its market reach, despite having a high production capacity. This study aims to formulate a business development strategy using the Business Model Canvas (BMC) approach. The method used is descriptive qualitative with a case study on the FreeFish business, through observation, interviews, and surveys of 50 FreeFish customers. The results indicate that marketing strategies, including TikTok content, collaboration with streamers, event participation, and bundling sales, have a significant positive impact on increasing sales and expanding market reach. The BMC approach has proven effective in supporting the development of the fish business and increasing the effectiveness of FreeFish marketing and sales.
Co-Authors A. B. Tjandrarini Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Ahmad Rafi Akbar Putra Hamzah Al-Habib, Alifian Daniel albian, Muhammad aswin albian, Muhammad aswin Alicia, Alicia Alif Maulana Muhammad Alifianti Putri Luhkitasari Andreas Alfred Savero Putra Antok Supriyanto Anugerah, Tito Jiwa Anugerah, Tito Jiwa Aprillia, Dean Arief Sandi Destianto Arifin, Bachtiar Arnoldus Yansen Friska Danar Yudhistira Ayuningtyas Ayuningtyas Ayuningtyas Bagus Satria Wibawa Beby Mutiara Islami Bramanta, Tri Kunto Arif Bagus Bramanta, Tri Kunto Arif Bagus Candraningrat, Candraningrat Candraningrat,, Candraningrat, Dedy Armada Wiratama Detyaputra Kusuma Mulya Dimas Rosyid Pamungkas Dimitha Anggraeni Putri Suryani Edo Ostarisa Erwin Sutomo Faraby, Muchamad Iqbal Faraby, Muchamad Iqbal Firmansyah, Rizki Vahri Gema Pertiwi Aisyah Metawati Haditya Wahyu Sasangka Handyka Prasetya Haryanto Tanuwijaya Henry Bambang Setyawan Heny Listiany I Gusti Bagus Ngurah Surya Atmaja I Made Kusuma Dicky yuliawan I Putu Agus Hendrayana Surya I Putu Dedy Sandana Islami, Beby Mutiara Johan Agus Susanto Julianto Lemantara Jumriaty, Jumriaty Ketut Rini A. Dewi Kurniawan Jatmika Lavepian, Dian Listiany, Heny Luhkitasari, Alifianti Putri M. Indra Nurdin Unggul Pambudi M. J. Dewiyani Sunarto Martinus Sony Erstiawan Merry C. S. Adistya Meylia Amanatul Rochma Muhammad aswin albian Muhammad Ilyas Zainul Arrafi MUHAMMAD MANSUR Oktaviani Pambudi, M. Indra Nurdin Unggul Pambudi, M. Indra Nurdin Unggul Pantjawati Sudarmaningtyas Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putra, Mochammad Efryyanto Rahmawati, Endra Reris Pratama Putra Reris Pratama Putra Reva Eka Prasetyo Riyondha Aprilian Brahmantyo Riyondha Aprilian Brahmantyo Rudi Santoso, Rudi Sri Suhandiah Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Suryani, Dimitha Anggraeni Putri Sutrisno, Alfian Syahrin, Nanda Arrival Alfi Tan Amelia Tony Soebijono Tri Kunto Arif Bagus Bramanta Tubagus Rizki Fadli Vicky M Taufik Vicky M. Taufik Vivine Nurcahyawati Waldy Permana Agastya Wiratama, Dedy Armada Wiratama, Dedy Armada Yosef Richo Adrianto Yundari, Yundari Yusof, Yusrin Bin