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All Journal Al-Musthofa: Journal of Sharia Economics Proceedings of Annual Conference for Muslim Scholars Jurnal Manajemen Bisnis Bertuah : Jurnal Syariah dan Ekonomi Islam Annals of Management and Organization Research Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi JIB : Journal Islamic Banking Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Bangsa ABDIMASY: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Welfare: Jurnal Pengabdian Masyarakat ASWALALITA: Journal of Da'wah Management
Nur Hidayatul Istiqomah
Institut Agama Islam Nahdlatul Ulama Tuban
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Repurchase Intention of Total Detergent: Halal Label and Brand Image Istiqomah, Nur Hidayatul; Rohim, Ahmad Miftahur
Annals of Management and Organization Research Vol. 3 No. 3 (2022): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i3.1363

Abstract

Purpose: The aim of the study was to investigate whether the halal label and overall reputation of the Total detergent brand influenced consumers' intentions to buy the product again. explain longer. Research methodology: To do this, the researchers used multiple linear regression analysis on a sample of 120 users in the Lowokwaru district of Malang City. The sample was selected using a questionnaire. Results: The results of the study showed that both the overall image of the brand and the perception of the halal label had an impact on the consumers' intention to purchase the product again in the future. Limitations: This research location is only in Lowokwaru district or Malang City and uses three variables Contribution: The finding would help the Detergent company to analyze customers’ repurchase intention. Suggestion: For future researchers, it is hoped that they can use or add other variables so that further research can develop more and add broader insights so that they will get better research results.
The Influence of Price and Quality Product on Purchase Intention of Toyota Agya in Tuban City Istiqomah, Nur Hidayatul; Fauzi, M. Risky; Faizah, Filla Nor
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5001

Abstract

This study aims to analyze the effect of price and product quality on consumer purchase intention toward Toyota Agya vehicles in Tuban City. Purchase intention plays a crucial role in determining consumer decision-making and serves as an important indicator for companies in formulating effective marketing strategies. The declining sales performance of Toyota Agya, despite its position as one of the top city car brands in Indonesia, highlights the need to examine the factors influencing consumer interest in purchasing this product. This research employs a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to prospective buyers and consumers who have purchased or intend to purchase Toyota Agya cars in Tuban City. A purposive sampling technique was applied, resulting in a total sample of 110 respondents. The data were analyzed using statistical methods with the assistance of SPSS version 26, including validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results of the study indicate that price has a positive and significant effect on consumer purchase intention. Similarly, product quality also has a positive and significant effect on purchase intention. Furthermore, the simultaneous testing results show that price and product quality jointly have a positive and significant influence on consumer purchase intention toward Toyota Agya vehicles. Although the coefficient of determination indicates that the explanatory power of the model is relatively limited, the findings confirm the importance of aligning price and product quality with consumer expectations.
Community based marketing strategies: A case study of a home-based microenterprise in expanding market Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.968

Abstract

This study aims to explain how community participation contributes to the transformation of marketing strategies in Dana Berkah, a home-based batik microenterprise in Tuban. Employing a qualitative single-case study design, the research traces the how and why processes through in-depth interviews, direct observations, and analytical techniques including pattern matching, explanation building, time series analysis, and the logic model. The findings reveal that prior to joining the community, the enterprise experienced marketing isolation, limited visual documentation, restricted market reach, and passive promotional behavior. Participation in the MSME community generated substantial changes through the expansion of promotional channels, intensification of offline marketing activities, wider access to information, and the development of a stronger business identity. The community acted as a change mechanism by providing informal learning, information exchange, and emotional support that enhanced the owner’s confidence to adopt proactive marketing practices. These results highlight the role of community-based social capital in strengthening marketing capabilities among resource-constrained microenterprises. The study is limited by its single-case design, reliance on self-reported narratives, and the limited observation timeframe. Practically, the study offers a collaborative learning model applicable to batik microenterprises and other creative-sector MSMEs, and provides valuable insights for policymakers designing network-based empowerment strategies.
Pemetaan Bibliometrik Kajian Search Engine Optimization (SEO) dalam Strategi Pemasaran Digital Siswoyo; Nur Hidayatul Istiqomah; Diana Nur Indah Purnamasari
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 1 (2025): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i1.3950

Abstract

Digital transformation has fundamentally reshaped the marketing landscape, driving the adoption of technology-based strategies such as SEO to enhance online visibility and the effectiveness of marketing communication. However, as the number of scholarly publications discussing SEO within the context of digital marketing continues to grow, a systematic mapping is needed to understand the directions, trends, and patterns of research collaboration that are emerging. This study aims to conduct a bibliometric analysis of scientific literature examining SEO as part of digital marketing strategy. The method employed is a Systematic Literature Review (SLR) using the PRISMA approach, involving 27 articles published between 2019 and 2025. The analysis reveals that SEO occupies a central role in digital marketing discourse, closely linked to terms such as digital marketing strategy, website, and user engagement. Thematic clustering indicates a diversity of research approaches, covering technical, strategic, and conceptual dimensions. Temporal visualization also shows a significant increase in SEO-related publications in recent years, driven by its integration with technologies like machine learning and growing attention to user experience. In the context of Islamic economics, these findings open up opportunities to develop SEO strategies that are not only technically effective but also aligned with Sharia principles such as honesty, justice, and the promotion of halal products enabling digital marketing to be conducted ethically and contributing to the strengthening of the Islamic economic ecosystem in the digital realm.
Peran Analisis Swot dalam Upaya Penyusunan Strategi Bisnis Usaha Kecil dan Menengah di Kabupaten Tuban Siswoyo; Nur Hidayatul Istiqomah
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 1 (2025): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i1.3966

Abstract

The industrial revolution encourages individuals to think critically and creatively in implementing entrepreneurship, especially through micro, small, and medium enterprises (UMKM), which are currently promising business potential. The rapid growth of UMKM increases competition in Tuban Regency, encouraging the need for a business strategy that can provide a competitive advantage. This qualitative research uses interviews and literature studies to gather appropriate facts. Results of the analysis SWOT shows that UMKM in Tuban Regency are in Quadrant I, indicating a great opportunity that can be utilized with their strengths. The implemented strategy supports aggressive growth, allowing UMKM to maximize their potential in taking opportunities and competing effectively with other competitors.
Co-Authors A.Fahmi Zakariya Ahmad Aryansyah Ahmad Miftahur Rohim Aimmatul Umah, Khurul Alisa, Siti Nur Alya Dwi Imaroh, Putri Baidlowi, M Bayu Aji Cahyati, Yuni Dian Rustyawati Diana Nur Indah P Diana Nur Indah Purnamasari Djoko Sigit Sayogo Dwi Aminatus Saadah Dzakiyah, Rochatud Faizah, Filla Nor Farhan, Muh. Fauzi, M. Risky Filla Nor Faizah Husniyah, Latifatul Ihda Shofiyatun Nisa’ Inarotul A’yun Irfai Alfian Mubaidilla Istiqomah, Widya Jamal Ghofir, Jamal Khoiriyah, Ni'matul M. Rizky Fauzi Mardiantiningtyas, Namirotus Sholihah Miftahur Rohim , Ahmad Naswan Suharsono Nikmah, Jumiatun Nur Aliyah, Silvia Permatasari, Melisa Devi Puji Handayati Putri Elok Chotimatul, Aula Ratih Juliati Rohim, Ahmad Miftahur Setiyadi, Nur Wahyu Silvia Dwi, Aprilia SISWOYO Siswoyo Siswoyo Siswoyo Siswoyo Siti Fatimah Sudarmiatin Supriyanto Supriyanto Supriyanto Supriyanto Syahrotul Magfiroh Ulum, A. Fahril Widya Istiqomah Wulan, Manik Candra Zakariya A. Fahmi Zakariya, A. Fahmi Zia Nafisa Habibana