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All Journal Al-Musthofa: Journal of Sharia Economics Proceedings of Annual Conference for Muslim Scholars Jurnal Manajemen Bisnis Bertuah : Jurnal Syariah dan Ekonomi Islam Annals of Management and Organization Research Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi JIB : Journal Islamic Banking Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Bangsa ABDIMASY: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Welfare: Jurnal Pengabdian Masyarakat ASWALALITA: Journal of Da'wah Management
Nur Hidayatul Istiqomah
Institut Agama Islam Nahdlatul Ulama Tuban
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Kelas Strategi Parenting dan Kesehatan Mental dalam Mengelola Keuangan Anak pada Wali Murid TK Kasih Bunda Nur Hidayatul Istiqomah; M. Rizky Fauzi; Dwi Aminatus Sa’adah; Irfa’I Alfian Mubaidilla; Siswoyo Siswoyo; Filla Nor Faizah
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 3 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i3.1093

Abstract

This activity is a workshop that aims to provide insight and skills to the guardians of Kasih Bunda Kindergarten students regarding parenting strategies related to financial management and the importance of children's mental health. This activity discusses how to teach the value of money and financial management to children with educational and fun methods. The workshop was also accompanied by an interactive question and answer session, distribution of Supplementary Food (PMT) for children, and a group photo session as a symbol of togetherness. This activity has a positive impact in the form of increasing parents' knowledge about children's financial management, strengthening the relationship between guardians and schools, and supporting children's physical and mental growth and development.This study aims to determine the effect of price and product quality on purchase intention of Toyota Agya cars in Tuban City.
Strategi Pemasaran Digital: Meningkatkan Minat Calon Jemaah pada Biro Perjalanan Haji dan Umrah Melalui Media Sosial Istiqomah, Nur Hidayatul; Ghofir, Jamal; Husniyah, Latifatul
ASWALALITA: Journal of Da'wah Management Vol 3 No 1 (2024): MARET
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

This research aims to delve into the impact of digital marketing strategies through social media in increasing the interest of prospective pilgrims towards Hajj and Umrah travel agencies. The primary focus of this study is to analyze the effectiveness of utilizing social media platforms, such as Instagram and Facebook, in shaping brand awareness, stimulating the interest of prospective pilgrims, and building positive interactions. The research methodology employed is library research to explore literature and research findings related to digital marketing strategies in the Hajj and Umrah travel industry. The research findings indicate that creative visualization through social media plays a pivotal role in shaping positive perceptions and enhancing the interest of prospective pilgrims. Active engagement, quick responses to inquiries, and feedback management have also proven to strengthen the relationship between travel agencies and prospective pilgrims. However, challenges such as online reputation management and intensifying competition necessitate active monitoring, proactive responses, and differentiation strategies. The conclusion of this research provides profound insights into the role of digital marketing strategies through social media in enhancing the interest of prospective pilgrims in Hajj and Umrah travel services.
DINAMIKA NILAI-NILAI BUDAYA DAN PREFERENSI PRODUK HALAL DALAM PASAR GLOBAL Hidayatul Istiqomah, Nur; Ghofir, Jamal; Alya Dwi Imaroh, Putri
ASWALALITA: Journal of Da'wah Management Vol 3 No 2 (2024): SEPTEMBER
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

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Abstract

Rapidly increasing demand for halal products in the global market indicates significant changes in consumer behavior, with consumers increasingly considering halal aspects in their purchasing decisions. Cultural values such as religious beliefs, family traditions, and social norms play a crucial role in shaping consumer preferences for halal products. This research employs library research methods to explore how these cultural values influence consumer behavior and the marketing strategies of halal products in an increasingly interconnected global market. The aim of this study is to analyze the dynamics of cultural values and consumer preferences towards halal products and to explore its strategic implications for the halal industry in the global market. Findings indicate that adapting marketing strategies that are sensitive to cultural diversity and local values is key to gaining consumer trust across different countries. The implications of this research for the industry underscore the importance of understanding and respecting local cultural values in developing halal products and formulating policies that support growth in an increasingly complex and diverse global market. Thus, this study makes a significant contribution to understanding the dynamics of the halal products market in an increasingly interconnected era of globalization.
Pemetaan Bibliometrik Kajian Search Engine Optimization (SEO) dalam Strategi Pemasaran Digital Siswoyo; Nur Hidayatul Istiqomah; Diana Nur Indah Purnamasari
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 1 (2025): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i1.3950

Abstract

Digital transformation has fundamentally reshaped the marketing landscape, driving the adoption of technology-based strategies such as SEO to enhance online visibility and the effectiveness of marketing communication. However, as the number of scholarly publications discussing SEO within the context of digital marketing continues to grow, a systematic mapping is needed to understand the directions, trends, and patterns of research collaboration that are emerging. This study aims to conduct a bibliometric analysis of scientific literature examining SEO as part of digital marketing strategy. The method employed is a Systematic Literature Review (SLR) using the PRISMA approach, involving 27 articles published between 2019 and 2025. The analysis reveals that SEO occupies a central role in digital marketing discourse, closely linked to terms such as digital marketing strategy, website, and user engagement. Thematic clustering indicates a diversity of research approaches, covering technical, strategic, and conceptual dimensions. Temporal visualization also shows a significant increase in SEO-related publications in recent years, driven by its integration with technologies like machine learning and growing attention to user experience. In the context of Islamic economics, these findings open up opportunities to develop SEO strategies that are not only technically effective but also aligned with Sharia principles such as honesty, justice, and the promotion of halal products enabling digital marketing to be conducted ethically and contributing to the strengthening of the Islamic economic ecosystem in the digital realm.
Optimalisasi Manajemen Keuangan dalam Menstabilkan Perekonomian Keluarga di Desa Temaji Kecamatan Jenu Istiqomah, Nur Hidayatul; M. Rizky Fauzi; Siswoyo Siswoyo; Inarotul A’yun; Dian Rustyawati; Diana Nur Indah P; Supriyanto Supriyanto; Widya Istiqomah; Ahmad Aryansyah
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 2 (2025): April: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i2.721

Abstract

The challenges in family financial management, such as expenditures exceeding income, lack of savings, and reliance on consumer debt, have become major issues for the community of Desa Temaji, Jenu District. This community service program aims to enhance the understanding and skills of families, especially mothers, in financial management to achieve economic stability. The methods used include an initial study, interactive training, and pre- and post-training knowledge evaluation. The results of the training show a significant improvement in participants' ability to create budgets, manage debt, and prioritize needs. The implementation of the financial strategies taught has enabled families to manage their income more wisely, build emergency funds, and reduce dependence on debt. The success of this program demonstrates that a systematic approach focused on local needs can be an effective solution in improving family economic stability.
Ibu Kreatif, Pemasaran Produktif: Pelatihan Keset dari Kain Perca sebagai Alat Personal Branding Istiqomah, Nur Hidayatul; Istiqomah, Widya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 6 (2025): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i6.2830

Abstract

Permasalahan limbah tekstil rumah tangga, khususnya pakaian bekas dan kain perca, menjadi isu lingkungan yang belum banyak mendapatkan perhatian, terutama di wilayah pedesaan. Di Desa Kapu, banyak ibu rumah tangga yang belum memiliki keterampilan produktif untuk mengolah limbah tersebut menjadi barang bernilai guna. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberdayakan ibu-ibu PKK melalui pelatihan pembuatan keset dari kain perca, yang tidak hanya berfungsi sebagai solusi lingkungan, tetapi juga memiliki nilai ekonomi. Pendekatan yang digunakan adalah partisipatif, dengan melibatkan peserta secara aktif dalam setiap tahap kegiatan, mulai dari identifikasi kebutuhan, pelatihan teknis, hingga evaluasi hasil. Materi pelatihan mencakup keterampilan dasar menjahit, pengolahan limbah kain, personal branding, serta pemasaran digital sederhana. Hasil kegiatan menunjukkan peningkatan keterampilan peserta dalam memproduksi keset secara mandiri, serta tumbuhnya kesadaran akan potensi produk lokal dan strategi pemasaran. Program ini terbukti efektif sebagai langkah awal dalam mendorong ekonomi kreatif berbasis rumah tangga dan penguatan peran perempuan dalam pembangunan desa.
Peningkatan Kapasitas Wirausaha melalui Pelatihan Digital Marketing di Desa Glondonggede Tambakboyo, Tuban Istiqomah, Nur Hidayatul; Supriyanto, Supriyanto; Cahyati, Yuni
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1257

Abstract

This community service aims to increase entrepreneurial capacity in Glondonggede Village, Tambakboyo, by providing Digital Marketing training on August 25 2023. This village has great potential in the small business sector, but many entrepreneurs have not utilized digital marketing to its full potential. Therefore, this training was held to provide the skills and knowledge needed so that entrepreneurs can develop their businesses in the digital era. The implementation method used is a participatory and integrated approach, starting with an initial survey to determine participants' needs, followed by intensive training and discussion sessions to ensure in-depth understanding. The results of this activity show that participants succeeded in improving their skills in using digital platforms for marketing, which is expected to accelerate the growth of their businesses.
Pelatihan Pembuatan Pupuk Organik Sebagai Bentuk Implementasi Nilai Amar Ma’ruf Nahi Munkar Nisa', Ihda Shofiyatun; Istiqomah, Nur Hidayatul; Mardiantiningtyas, Namirotus Sholihah; Baidlowi, M
ABDIMASY: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Desember
Publisher : LPPM Institut Agama Islam Bani Fattah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52431/abdimasy.v3i2.3564

Abstract

The principles of Amar Maroof Nahi Munkar, which emphasize environmental preservation and minimizing reliance on chemical fertilizers, are put into practice through training in the creation of organic fertilizer. The community, particularly farmers and agribusiness actors, receives direct training, counseling, and other forms of support from this non-profit activity (PkM). The program focuses on producing organic fertilizers from agricultural and domestic waste, which is not only more cost-effective and sustainable but also more environmentally benign. The activity's outcomes demonstrated that the training was effective in raising community awareness of the drawbacks of chemical fertilizers and the advantages of adopting organic fertilizers. Additionally, individuals will acquire abilities to independently create organic fertilizer and begin applying it to their farming operations. Here, initiatives to persuade people to reject environmentally harmful farming methods and transition to more sustainable ones are an example of how Amar Maaroof Nahi Munkar's beliefs are being put into effect. As an environmentally responsible and healthier agricultural alternative, it is intended that this activity will further encourage local populations to use organic fertilizer.
Peran Analisis Swot dalam Upaya Penyusunan Strategi Bisnis Usaha Kecil dan Menengah di Kabupaten Tuban Siswoyo; Nur Hidayatul Istiqomah
Al-Musthofa: Journal of Sharia Economics Vol. 8 No. 1 (2025): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v8i1.3966

Abstract

The industrial revolution encourages individuals to think critically and creatively in implementing entrepreneurship, especially through micro, small, and medium enterprises (UMKM), which are currently promising business potential. The rapid growth of UMKM increases competition in Tuban Regency, encouraging the need for a business strategy that can provide a competitive advantage. This qualitative research uses interviews and literature studies to gather appropriate facts. Results of the analysis SWOT shows that UMKM in Tuban Regency are in Quadrant I, indicating a great opportunity that can be utilized with their strengths. The implemented strategy supports aggressive growth, allowing UMKM to maximize their potential in taking opportunities and competing effectively with other competitors.
Strengthening Blue Economy Through Sustainable Aquaculture Based on Islamic Economics and Local Wisdom Istiqomah, Nur Hidayatul
Proceedings of Annual Conference for Muslim Scholars Vol 9 No 1 (2025): AnCoMS, Oktober 2025
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v9i1.696

Abstract

This study employs a Systematic Literature Review (SLR) approach to examine the integration of Blue Economy, local wisdom, and Islamic economics as the foundation for sustainable marine development in Indonesia. The SLR method is conducted through a structured process of identifying, screening, and synthesizing relevant peer-reviewed journal articles, policy documents, and empirical studies from reputable academic databases such as Scopus, ScienceDirect, Web of Science, and Google Scholar using predefined keywords and inclusion criteria. The selected literature is analyzed using thematic synthesis to identify conceptual linkages between ecological sustainability, socio-cultural resilience, and Islamic ethical principles. This method enables the study to generate a comprehensive conceptual framework demonstrating that local wisdom serves as an adaptive ecological governance system, while Islamic values such as khalīfah, ‘adl, maṣlaḥah, and mīzān provide a normative foundation for justice and environmental stewardship. Furthermore, the review highlights the strategic role of Islamic financial instruments such as Blue Sukuk and productive waqf in funding sustainable marine projects, indicating that the synergy between Blue Economy, local wisdom, and Islamic economics can support a contextual and inclusive maritime development model for Indonesia.
Co-Authors A.Fahmi Zakariya Ahmad Aryansyah Ahmad Miftahur Rohim Aimmatul Umah, Khurul Alisa, Siti Nur Alya Dwi Imaroh, Putri Baidlowi, M Bayu Aji Cahyati, Yuni Dian Rustyawati Diana Nur Indah P Diana Nur Indah Purnamasari Djoko Sigit Sayogo Dwi Aminatus Saadah Dzakiyah, Rochatud Faizah, Filla Nor Farhan, Muh. Fauzi, M. Risky Filla Nor Faizah Husniyah, Latifatul Ihda Shofiyatun Nisa’ Inarotul A’yun Irfai Alfian Mubaidilla Istiqomah, Widya Jamal Ghofir, Jamal Khoiriyah, Ni'matul M. Rizky Fauzi Mardiantiningtyas, Namirotus Sholihah Miftahur Rohim , Ahmad Naswan Suharsono Nikmah, Jumiatun Nur Aliyah, Silvia Permatasari, Melisa Devi Puji Handayati Putri Elok Chotimatul, Aula Ratih Juliati Rohim, Ahmad Miftahur Setiyadi, Nur Wahyu Silvia Dwi, Aprilia SISWOYO Siswoyo Siswoyo Siswoyo Siswoyo Siti Fatimah Sudarmiatin Supriyanto Supriyanto Supriyanto Supriyanto Syahrotul Magfiroh Ulum, A. Fahril Widya Istiqomah Wulan, Manik Candra Zakariya A. Fahmi Zakariya, A. Fahmi Zia Nafisa Habibana