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PENGARUH KONDISI SOSIAL TERHADAP PERILAKU PENGAMBILAN KEPUTUSAN “PEREMPUAN” PEMILIK UMKM JAWA TIMUR UNTUK MENGADOPSI E-COMMERCE Elya Kurniawati
Jurnal Sosiologi Pendidikan Humanis Vol 4, No 2 (2019): Jurnal Sosiologi Pendidikan Humanis
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um021v4i2p94-102

Recent competition in the economy is dominated by companies that are able to implement the right technology into their business. E-commerce technology provides many conveniences for business people, including women as owners of Micro, Small, and Medium Enterprises (MSME) in East Java. Women are very potential and competent as actors and managers of Micro, Small, and Medium Enterprises (MSME). The purpose of this study is to determine the social conditions that influence the decision-making of these women as owners of Micro, Small, and Medium Enterprises (MSMEs) to adopt e-commerce. This study was conducted using quantitative descriptive methods. The sample consisted of 41 women as owners of MSME in East Java. Data were analyzed using percentages. The results of the study show that the majority of these MSME owners have understood e-commerce, but some of them have not adopted e-commerce as their competitive strategy

Dampak Pandemi Covid-19 Terhadap Aktivitas Sosial-Ekonomi Masyarakat Kawasan Wisata Songgoriti Erin Rahma Wati Eka Putri; Elya Kurniawati; Deny Wahyu Apriadi
Gulawentah:Jurnal Studi Sosial Vol 6, No 2 (2021)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/gulawentah.v6i2.10842

Pariwisata merupakan sektor andalan Indonesia yang juga terimplementasikan dalam strategi pengembangan Kota Batu. Pandemi Covid-19 menyebabkan perubahan pada aktivitas sosial-ekonomi masyarakat dunia termasuk Kawasan Wisata Songgoriti Kota Batu. Penelitian ini bertujuan untuk mengetahui dampak pandemi Covid-19 terhadap aktivitas sosial-ekonomi masyarakat Kawasan Wisata Songgoriti dan strategi masyarakat dalam menghadapi pandemi. Metode penelitian dilakukan secara kualitatif dengan menganalisis serta mendeskripsikan data lapangan hasil dari kegiatan pengamatan dan wawancara yang dilakukan pada key person pelaku pariwisata Songgoriti. Dampak pandemi bagi masyarakat Kawasan Wisata Songgoriti menyebabkan aktivitas sosial menjadi dibatasi dan selalu menerapkan protokol kesehatan. Di sektor ekonomi, pandemi menyebabkan rendahnya tingkat kunjungan wisatawan akibat kebijakan pembatasan sosial sehingga penghasilan masyarakat semakin menurun. Berbagai strategi telah dilakukan oleh masyarakat mulai dari pemasaran online hingga memilih untuk bekerja di sektor lain.

The Role of Social Capital in The Development of Msme in Kampung Tahu Kediri (Kediri’s Tofu Village) During the Covid-19 Pandemic Nesya Vashti Engracia; Elya Kurniawati; Nur Hadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5322

The current pandemic which was caused by the COVID-19 has weakened Indonesia's economic conditions, which resulted in a decline in demand for businesses engaged in food and beverages. This encourages SMEs in Kampung Tahu Kediri (Kediri's Tofu Village) to utilize social capital in maintaining and developing their businesses. The purpose of this research is first to analyze the role of social capital in the development of new product innovations for SMEs in Kampung Tahu Kediri. Second, to analyze the role of social capital in building a network of SMEs Kampung Tahu Kediri. The data were collected through observation and interviews and analyzed qualitatively. The results are the following; first, social capital plays an effective role in the development of new product innovations because every business owner has elements of resources, relationships, and networks. This product innovation can bring benefits for business actors. Second, social capital plays an effective role in building SME networks in Kampung Tahu Kediri because business actors can utilize elements of resources, relationships, and networks. The network that is built can increase the existence of Kampung Tahu Kediri in various cities.

DIGITALISASI UMKM BATIK MALANG SEBAGAI OPTIMALISASI PELESTARIAN KEARIFAN LOKAL DI MASA PANDEMI COVID-19 Salma Hanin Zayyana; Elya Kurniawati; Kun Sila Ananda
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol. 11 No. 2 (2022): Volume 11, Nomor 2, Juni 2022
Publisher : Laboratorium Jurusan Antropologi, Fakultas Ilmu Budaya, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v11i2.1421

The Covid-19 pandemic requires Malang Batik MSME actors to leave old patterns and create new opportunities and innovations, namely from product development to marketing transition from offline to online. Seeing this, there are opportunities and potentials to preserve local wisdom through MSME Batik Malang which is digitizing marketing. This study aims to determine the application of social media as a means of digitizing marketing and the effect of digitalization of marketing in optimizing the preservation of local wisdom during the Covid-19 pandemic. The method used is descriptive qualitative. Determination of informants from this study using purposive sampling technique. This research was conducted at Batik Blimbing, Soendari Batik Art, Poesaka Djagad, Batik Pandan Arum, Lembayung Batik, and Batik Niati. The results of the study were examined using the perspective of social change and AGIL Theory. The results of the study show that several Malang Batik MSMEs have digitized marketing before the Covid-19 pandemic and several others have just digitized marketing during the Covid-19 pandemic. MSME Batik Malang continues to innovate in order to continue to achieve sales targets and preserve local wisdom during the pandemic. This was done because the Malang Batik MSME actors were increasingly aware of the advancement of ICT and had to take advantage of it. The use of social media features such as Instagram, Facebook, WhatsApp, Tokopedia, Shopee, etc. which can provide recommendations and testimonials on products being marketed so as to arouse curiosity in potential consumers in the market. In addition, due to the development of information related to Batik Malang through social media, it is also included in the effort to preserve the values contained in the local wisdom of Batik.

Peran Modal Sosial dalam Pengembangan UMKM di Kampung Tahu Kediri pada Masa Pandemi Covid-19 Nesya Vashti Engracia; Elya Kurniawati; Nur Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 1 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

The current pandemic which was caused by the COVID-19 has weakened Indonesia's economic conditions, which resulted in a decline in demand for businesses engaged in food and beverages. This encourages SMEs in Kampung Tahu Kediri (Kediri's Tofu Village) to utilize social capital in maintaining and developing their businesses. The purpose of this research is first to analyze the role of social capital in the development of new product innovations for SMEs in Kampung Tahu Kediri. Second, to analyze the role of social capital in building a network of SMEs Kampung Tahu Kediri. The data were collected through observation and interviews and analyzed qualitatively. The results are the following; first, social capital plays an effective role in the development of new product innovations because every business owner has elements of resources, relationships, and networks. This product innovation can bring benefits for business actors. Second, social capital plays an effective role in building SME networks in Kampung Tahu Kediri because business actors can utilize elements of resources, relationships, and networks. The network that is built can increase the existence of Kampung Tahu Kediri in various cities.

Beragama di Era Digital: Aktivisme Pemuda Gereja dalam Praktik Misa Online Dionisius Krisna Anggriawan; Elya Kurniawati; Ahmad Arif Widiyanto
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

The Covid-19 pandemic brought a rapid flow of change to various lines of life including worship activities. Digital services in the form of Online Mass are present as a solution for Catholics. A big question arises whether the Online Mass is really a mass, and can bring a complete imagination to the people who are following the Eucharistic Celebration. The purpose of this study is: (1) to find out the form of ministry provided by the Parish Catholic Church of Saint Albert deTrapani to the people in the midst of the Covid-19 pandemic, (2) Knowing the form of imagination experienced by Catholic Parishioners of Saint Albertus de Trapani in attending the Online Mass. This study uses the theory of social construction Peter L. Berger and Thomas Luckmann by using qualitative research methods descriptively based on data findings in the field with purposive sampling techniques where informants are determined based on their role and association to the Online Mass there are 3 criteria, namely: (1) Father, (2) Youth Church, (3) Ummah. The study was conducted from October to December. The result of this research is that in the midst of the Covid-19 Pandemic situation, St. Albert deTrapani Church is increasingly actively providing digital services to its people through some digital content. Mass Online became a solution in the midst of the Covid-19 pandemic but could not replace the religious meaning of Mass directly.

Wisata Alam Coban Putri Sebagai Objek Dalam Penguatan Ekonomi Masyarakat Desa Tlekung Ananda Yumnatus Syafira; Elya Kurniawati; Nur Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 2 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Village community-based nature tourism is currently getting a lot of public attention. The government through its empowerment program also provides support to village communities when developing natural tourism in their area. The effectiveness of this empowerment program will later be able to improve the economy of rural communities sustainably. As is done in Coban Putri nature tourism, Tlekung Village, Junrejo District, Batu City. This research is qualitative, using a descriptive approach.While the sampling technique used is the purposive sampling technique, where informants are determined based on their role related to the development of natural tourism in Coban Putri. The purpose of this study was to determine how influential the Coban Putri natural tourism area is on the improvement of the economy of the Tlekung Village community after developing tourist attractions. The results obtained from this study indicate that the Coban Putri natural tourism area has sufficient influence on the economy of the Tlekung Village community, especially after development, so it is important for the government and the community to participate in developing Coban Putri natural tourism through empowerment programs so that it always has more appeal for tourists who visit.

Studi fenomenologi makna pengembangan Industri Rumah Tangga (IRT) rengginang bagi buruh perempuan di Desa Sambigede Ifan Andriado; Anis Khoirun Nisa; Dini Rahmawati Agustin; Dwi Mulyani Indrawati; Hamida Zama Rahmatillah; Elya Kurniawati
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 1 No. 2 (2021)
Publisher : Universitas Negeri Malang

Globalisasi membawa pengaruh kuat terhadap perkembangan ekonomi masyarakat. Hal ini ditandai dengan munculnya berbagai industri pada masyarakat desa, salah satunya Industri Rumah Tangga (IRT) rengginang di Desa Sambigede, Kecamatan Sumberpucung, Kabupaten Malang. Dalam proses produksinya, IRT rengginang ini mempekerjakan buruh yang mayoritas perempuan. Penelitian ini bertujuan untuk menjelaskan makna pengembangan Industri Rumah Tangga (IRT) rengginang bagi buruh perempuan di Desa Sambigede. Penelitian ini dikaji menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi. Subjek penelitian berjumlah lima orang buruh yang ditentukan dengan cara purposive sampling dan dilanjutkan dengan snowball sampling. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Keabsahan data dalam penelitian ini diperoleh menggunakan teknik triangulasi sumber dan metode. Teknik analisis data yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan verifikasi atau kesimpulan. Penelitian ini dikaji menggunakan teori Fenomenologi oleh Huserl. Hasil dari penelitian ini menunjukkan bahwa terdapat lima makna Industri Rumah Tangga (IRT) rengginang bagi buruh perempuan, antara lain: 1) sebagai mata pencaharian utama, 2) sebagai pekerjaan sampingan, 3) sebagai sarana memperluas relasi, 4) sebagai aktivitas pengisi waktu luang, dan 5) sebagai sarana untuk meneruskan usaha keluarga.

Dinamika dan pola kekuasaan pemilik tempat kerja terhadap mahasiswa pekerja paruh waktu di Kota Malang Siti Nur Azizah; Nanda Harda Pratama Meiji; Nur Hadi; Elya Kurniawati
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 1 No. 5 (2021)
Publisher : Universitas Negeri Malang

The phenomenon of students studying while working is not a sticky thing in society, many students choose to study while working for various reasons. Facing the world of work must be faced with the provisions of work regulations that part-time workers must be able to adapt, coming from the world of education and plunging into the world of work is not an easy thing because they have to divide their thoughts into several focuses. This study aims to describe and analyze the dynamics of part-time worker while working and how the power patterns exercised by workplace owners over part-time worker. The method used in this research is qualitative. The data collection method used in-depth interviews and observations in the work environment of part-time worker. The research informants were selected purposively by requiring that they were in college while working part time. The results of the study explain that the owner of the workplace has a broader pattern of power and dominance due to his higher position than the worker, the power patterns including salaries below the minimum wage, binding work regulations, and policies that are more profitable for the workplace owner. The dynamics felt by part-time working students are also a challenge in terms of adapting to the world of work. Fenomena mahasiswa kuliah sambil bekerja bukanlah hal yang tabu di masyarakat, banyak sekali mahasiswa yang memilih untuk kuliah sambil bekerja dengan alasan yang bermacam-macam. Menghadapi dunia kerja pasti dihadapkan dengan ketentuan peraturan kerja yang harus bisa diadaptasi oleh mahasiswa pekerja paruh waktu, datang dari dunia pendidikan dan terjun ke dunia kerja bukan suatu hal yang mudah karena mereka harus membagi pikirannya menjadi beberapa fokus. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis mengenai bagaimana dinamika mahasiswa pekerja paruh waktu selama bekerja serta bagaimana pola kekuasaan yang dilakukan pemilik tempat kerja terhadap mahasiswa pekerja paruh waktu. Metode yang digunakan dalam penelitian ini adalah kualitatif. Metode pengumpulan data menggunakan wawancara mendalam beserta observasi di lingkungan kerja mahasiswa pekerja paruh waktu. Informan penelitian dipilih secara purposive dengan mensyaratkan bahwa mereka sedang kuliah sambil bekerja paruh waktu. Hasil penelitian menjelaskan bahwa pemilik tempat kerja memiliki pola kekuasaan dan dominasi lebih luas dikarenakan posisinya yang lebih tinggi daripada pekerja, pola kekuasaan tersebut diantaranya gaji dibawah UMR, peraturan kerja yang mengikat, serta kebijakan yang lebih banyak menguntungkan pemilik tempat kerja. Dinamika yang dirasakan mahasiswa pekerja paruh waktu juga menjadi tantangan dalam hal beradaptasi di dunia kerja.

Pemberdayaan ekonomi perempuan melalui pengembangan Industri Rumah Tangga (IRT) Rengginang Arlinda Arlinda; Denayu Grandis; Desi Ika Sari; Dian Dwi Lestari; Elsa Firda Yustika; Elya Kurniawati
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 1 No. 5 (2021)
Publisher : Universitas Negeri Malang

The era of industrialization is currently growing rapidly in the economic field. The rapid development of an industrial center is undeniable, of course, requiring workers to support the optimization of products that will be offered. Starting with the existence of home industries, in the sense that the industry is covered on a small scale and capital that is not too large. In addition, because it is usually only done in a home environment, it is also possible to attract the interest of the surrounding community. One of them is the home industry of Rengginang in Sambigede village, Sumberpucung sub-district. This study wanted to know the economic empowerment of women through the development of rengginang IRT in Sambigede village, using qualitative research methods and 4 research subjects namely 2 women IRT owners and 2 female laborers in the Rengginang IRT, and this study used the Functional Talcot Parson theory. Rengginang home industry in this village is an effort to empower women by helping previously unemployed housewives to work at home, with the aim of helping to increase income in their families. With this, it can be concluded from this study that 1) the rengginang IRT in Sambigede village is not only 1 but there are several IRTs in Sambigede village, 2) the majority of workers who work at the Rengginang IRT are housewives who live in the village Sambigede, and 3) The Rengginang IRT in Sambigede has been running for a long time and has been passed down from generation to generation. Era industrialisasi saat ini semakin berkembang pesat dalam bidang perekonomian. Berkembang pesatnya suatu sentra industri tidak dipungkiri tentu membutuhkan pekerja untuk menopang optimalisasi produk yang akan ditawarkan. Dimulai dengan adanya industri rumah tangga, dalam artian industri tersebut tercakup dalam skala yang kecil serta modal yang tidak terlalu besar. Selain itu karena biasanya hanya dilakukan di lingkup rumahan, sehingga dimungkinkan pula akan menarik minat masyarakat sekitar saja. Salah satunya yakni industri rumah tangga Rengginang desa Sambigede, kecamatan Sumberpucung. Penelitian ini ingin mengetahui pemberdayaan ekonomi perempuan melalui pengembangan IRT rengginang di desa sambigede, dengan menggunakan metode penelitian kualitatif dan subjek penelitian berjumlah 4 orang yaitu 2 wanita pemilik IRT dan 2 wanita buruh dalam IRT rengginang, dan penelitian ini menggunakan teori struktural Fungsional Talcot Parson. Industri rumah tangga rengginang di desa ini merupakan upaya pemberdayaan wanita dengan membantu para ibu rumah tangga yang sebelumnya menganggur dapat bekerja di rumah, dengan tujuan membantu menambah pendapatan di keluarganya. Dengan hal tersebut dapat disimpulkan dari penelitian ini yaitu 1) IRT rengginang di desa sambigede ini bukan hanya 1 namun ada beberapa IRT yang ada di desa sambigede, 2) mayoritas buruh yang bekerja di IRT rengginang merupakan ibu – ibu rumah tangga yang bertempat tinggal di desa sambigede, dan 3) IRT rengginang di sambigede ini berjalan sudah sejak lama dan secara turun temurun.

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