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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Journal Of Management Science (JMAS) JURNAL PEMASARAN KOMPETITIF Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL)
Asral Asral
Universitas Pelita Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Ekonomi

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ELECTRONIC ANALYSIS OF WORD OF MOUTH, PRICE, AND PROMOTION TO DECISIONS USE OF GOJEK TRANSPORTATION SERVICES IN CENTRAL CIKARANG SUBDISTRICT Asral Asral; Ardina Hendriani
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The advancement of digital technology in the marketing world is growing quite rapidly. Where everyone can access anything at hand via a smartphone. A new innovation in the transportation sector is application-based transportation or it can also be called online transportation services. In this case, to support a decision to use, it is followed by the influence of electronic word of mouth, prices, and good promotions to attract consumers.This study aims to analyze the effect of Electronic word of mouth, price, and promotion on the decision to use Gojek in Central Cikarang District, both partially and simultaneously. The data collection technique used purposive sampling technique with a sample of 100 respondents. This study uses quantitative methods using validity tests, reliability tests, multiple regression analysis, autocorrelation test, coefficient of determination (R2) test, t test and F test. Based on test results using t test shows Electronic word of mouth, price, and promotion partially and simultaneous positive and significant effect on the decision to use and the results of testing the coefficient of determination on Adjusted R Square all variables are able to explain the effect of Electronic word of mouth, price, and promotion on the decision to use by 40.9% while 59.1% is influenced by other factors.
Co-Authors Ainur Rahmah Amanda Aulia N. A. R. Ardina Hendriani Azimatur Rahmi Briliantika Zahra Dwiyani Anggraeni Fanesha Rahma Fitri Fia Amalia Fitri Madani Ika Juhriati Imelda Putri Indri Nur Nabila Kurniawan Chairul, Abdy Mela Aprillia Merita Aprilia Muhammad Hilmy Syarifudin Novi Rudiyanti Omah Putri Eka Gianti Raflika Yogi Firmansyah Restu Fauzi Riski Indah Pratama Risma Rahayu Rudolf Flotora Alfano Sesri Sellina Silvi Aulia Medita Siti Aisyah Srianita, Yossi Sunarni Sunarni Supartono Supartono Surya Bintarti Widia Dwi Fortuna