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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Journal Of Management Science (JMAS) JURNAL PEMASARAN KOMPETITIF Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmu Sosial Ekonomi dan Politik (JISOSEPOL)
Asral Asral
Universitas Pelita Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Trending: Jurnal Manajemen dan Ekonomi

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Sukses Berbisnis Tanpa Bekerja Di Perusahaan: Strategi Berwirausaha Untuk Mahasiswa Non-Karyawan Di Kawasan Industri Bekasi Dan Karawang Sunarni Sunarni; Asral Asral
Trending: Jurnal Manajemen dan Ekonomi Vol. 1 No. 2 (2023): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.816 KB) | DOI: 10.30640/trending.v1i2.909

Abstract

This research discusses entrepreneurial strategies that can be adopted by non-employee students to succeed in the industrial areas of Bekasi and Karawang. These areas are experiencing rapid economic growth, making it an opportune time for students to start their own businesses. The article emphasizes the importance of entrepreneurship education, extracurricular activities, and social capital in supporting these students in establishing successful micro-businesses. The article also explores various business opportunities available in the industrial areas, such as culinary, fashion, technology, and services. It encourages students to think outside the box and develop innovative ideas while providing insights into effective marketing strategies and the use of technology to enhance business competitiveness. The research conducted using a descriptive qualitative method reveals that entrepreneurship education and social capital play an important role in the success of non-employee student businesses. Respondents with a background in entrepreneurship can generate innovative business ideas and effective marketing strategies, while those with strong social networks can access relevant business information and financial support. In addition, mentorship from experienced entrepreneurs helps respondents overcome business challenges. Overall, non-employee students in the industrial areas of Bekasi and Karawang can achieve success by utilizing entrepreneurship education, social capital, and developing innovative business ideas. Effective marketing strategies and the use of technology can also enhance business competitiveness. By doing so, these students can establish successful micro-businesses and contribute to the economic growth of the region.
Co-Authors Ainur Rahmah Amanda Aulia N. A. R. Ardina Hendriani Azimatur Rahmi Briliantika Zahra Dwiyani Anggraeni Fanesha Rahma Fitri Fia Amalia Fitri Madani Ika Juhriati Imelda Putri Indri Nur Nabila Kurniawan Chairul, Abdy Mela Aprillia Merita Aprilia Muhammad Hilmy Syarifudin Novi Rudiyanti Omah Putri Eka Gianti Raflika Yogi Firmansyah Restu Fauzi Riski Indah Pratama Risma Rahayu Rudolf Flotora Alfano Sesri Sellina Silvi Aulia Medita Siti Aisyah Srianita, Yossi Sunarni Sunarni Supartono Supartono Surya Bintarti Widia Dwi Fortuna