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All Journal Buletin Studi Ekonomi JDM (Jurnal Dinamika Manajemen) Jurnal Organisasi Dan Manajemen Jurnal Bisnis Hospitaliti Global Research on Tourism Development and Advancement (GARUDA) Jurnal Pariwisata Nusantara Journal of Sustainable Business and Management Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Journal of Tourism and Hospitality Analysis
I Putu Esa Widaharthana
Program Studi Pengelolaan Konvensi Dan Acara, Jurusan Kepariwisataan, Politeknik Pariwisata Bali
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences

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Marketing Strategies of CV. Kopi Panas Event Organizer Bali in Enhancing Brand Awareness Komang Pandini Niken Absari Komang; I Gusti Ngurah Agung Suprastayasa; I Putu Esa Widaharthana
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 2 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i2.11070

Abstract

Purpose: This study examines the 7P marketing strategies of CV. Kopi Panas Event Organizer Bali in enhancing brand awareness. The issues faced include intense competition and a lack of innovation in services and promotions. The objective is to identify and implement effective marketing strategies to boost brand awareness. Method: This study employs a qualitative approach through interviews with vendors, clients, and event organizers, as well as SWOT analysis. Data was collected and analyzed using thematic analysis and SWOT techniques. Result: The results of the study indicate that CV. Kopi Panas has implemented various marketing strategies, including product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have helped the company enhance brand visibility and market competitiveness. However, further adjustments are needed in digital promotion and product innovation to achieve more optimal results. Contribution: This study contributes by evaluating the effectiveness of CV. Kopi Panas’s marketing strategies, which include product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have enhanced the company’s brand visibility and market competitiveness. However, the findings also highlight the need for further adjustments in digital promotion and product innovation to achieve more optimal results.
RETRACTED: Pengaruh Stres Kerja yang Dimoderasi Kecerdasan Emosional pada Kepuasan Kerja di Sebuah Hotel Wiyaniti, Dewa Ayu Diah Oka; Widaharthana, I Putu Esa; Artajaya, Made
Stupa Vol 6 No 2 (2024): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.6.2.55-62

Abstract

Research the Effect of Job Stress on Job Satisfaction Moderated by Emotional Intelligence took place at the Hilton Garden Inn Bali Ngurah Rai Airport. The purpose of this study is to find out whether there is a moderating role of the variable emotional intelligence on the relationship of work stress with job satisfaction. The methods of collecting data is through the questionnaires distribution to employees who are at the staff and supervisor level in Hilton Garden Inn Hotel Ngurah Rai Airport. There are 90 set of questionnaires distributed to the respondents. The techniques of analyzing data that used in this research are simple linear regression analysis and tiered linear regression analysis. The findings of this research shows that there is a significant effect caused by work stress on job satisfaction by 27.1% with the rest being other variables that not discussed in this research. Also in this study it was found that there is a moderating role in the emotional intelligence variable which can weaken the effect caused by work stress on job satisfaction as evidenced by the results of the t value = -3.003 <t table (0.05, 89) = -1.99.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Implementation of Risk Management at Jatiluwih Space Venue in Jatiluwih Village, Tabanan, Bali (Case Study of Jatiluwih Cultural Week 2022) Anggita Dewi, Ni Wayan Anggita Dewi; Ariasri , Nyoman Reni; Widaharthana, I Putu Esa
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 3 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i3.11158

Abstract

Purpose: This study aims to examine the implementation of risk management at the Jatiluwih Space venue, focusing on the case study of Jatiluwih Cultural Week 2022. Method: The research method used is qualitative, utilizing ISO 31000:2018 as a reference framework, which includes seven indicators: communication and consultation, context establishment, risk identification, risk analysis, risk evaluation, risk treatment, and monitoring and review. Data were collected through observations and in-depth interviews with seven informants. Result: The findings indicate that the organizers implemented risk management based on ISO 31000:2018 during the Jatiluwih Cultural Week 2022. This included discussions related to venue risks, the establishment of roles and responsibilities, the development of risk identification steps, and the determination of risk levels through the cross-multiplication of probability and impact ratings, resulting in the identification of two levels of risk: low and medium. Contribution: This research contributes by providing an example of ISO 31000:2018-based risk management implementation during the Jatiluwih Cultural Week 2022. The organizers successfully identified and assessed risks using appropriate methods, allowing them to manage risks at low to medium levels. These findings can serve as a practical reference for similar events in effectively implementing risk management.  
Revitalization Of Cultural Heritage: A Holistic Approach To Local Wisdom Management In Panji Festival Events In Panji Village Buleleng Wirata, I Nengah; Widaharthana, I Putu Esa; Citrawati, Luh Putu; Sumadi, I Gede; Asmarani, IGA. Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.1809

Abstract

This article discusses efforts to revitalize cultural heritage through a holistic approach in managing local wisdom, especially in the context of the Panji Festival Event in Panji Village, Buleleng. Cultural heritage is an important asset in maintaining the identity and cultural desires of a society. However, cultural heritage is often neglected and threatened with extinction due to modernization and social change. To maintain the sustainability of cultural heritage, a holistic approach is needed that involves various aspects such as community participation, environmental preservation, education and local economic development. This article aims to explore a holistic approach in managing local wisdom to revitalize cultural heritage, with a focus on implementation at the Panji Festival in Panji Village, Buleleng. This research methodology includes a qualitative approach with data collection through participant observation, in-depth interviews with local stakeholders, as well as document analysis related to festival activities and cultural preservation efforts at the local level. The research results show that a holistic approach in managing local wisdom through the Panji Festival event has succeeded in building awareness of the importance of cultural heritage for local communities. The active participation of the community in organizing the festival, the integration of modern technology to promote and preserve local culture, as well as efforts to preserve the environment as an important aspect of festival activities have increased appreciation of cultural heritage and improved local economic prosperity.
Pengaruh E-WOM pada Media Sosial Instagram terhadap Minat Beli Jasa Wedding di “We Are The Organizers” Manado Cambey, Clara Angely; Darwis, Riadi; Widaharthana, I Putu Esa
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of social media on the Internet is undisputable nowadays; therefore, all kinds of industries use them to promote their products, including wedding organizers. This research, therefore, aims to examine the effect of Electronic Word of Mouth (E-WOM) on Instagram toward the interest in purchasing wedding services at “We Are The Organizers” Manado. Inferential quantitative methods are used through data collected by documentation and questionnaires. Multiple linear regression analysis was used to test the effect of E-WOM dimensions: Intensity, Valence of Opinion, and Content towards the interest in purchasing the wedding service. The t-test results show that intensity and valence of opinion have a significant positive effect on the interest to purchase, while content does not have a significant effect on the interest to purchase the wedding service at “We Are The Organizer” Manado. The F test shows that these three variables simultaneously have a positive effect on buying interest with a significance value of 0.000. Therefore, it is recommended that “We Are The Organizers” present more detailed information about wedding packages through Instagram social media, as well as provide a direct link to the company's official website to make it easier for potential consumers to access additional information and updates regarding wedding services.
Study of Potential and Constraints in Developing Tua Tourism Village, Tabanan as a Leading Destination in Bali Wirata, I Nengah; Widaharthana, I Putu Esa; Paramita, Ratri; Sumadi, I Gede; Asmarani, IGA. Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51850

Abstract

This research aims to explore the potential and challenges in developing Tua Tourism Village, Marga District, Tabanan Regency, as a sustainable tourism destination. The Tua Tourism Village has a unique attraction in the form of rich culture, traditions and natural potential that supports the development of community-based tourism. However, the management of this tourist village still faces a number of obstacles, such as limited infrastructure, low involvement of local communities, and lack of digital promotion. This research uses a qualitative method with a case study approach. Data was collected through in-depth interviews, observation and documentation, involving tourist village managers, local communities, local government and tourists as resource persons. The results of the study indicate that the sustainability of the development of the Tua Tourism Village requires synergy between managers, communities, and government, as well as more innovative promotional strategies. Recommendations provided include increasing human resource capacity, improving infrastructure, and optimizing digital technology-based marketing. This study is expected to provide practical contributions to the development of the Tua Tourism Village and other tourism villages in Bali.
Peran Coping with Change sebagai Pemediasi Komitmen terhadap Perubahan pada Intensi Keluar Widaharthana, I Putu Esa
JDM (Jurnal Dinamika Manajemen) Vol 1, No 1 (2010): March 2010
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i1.2450

Abstract

Penelitian ini bertujuan untuk menguji hubungan antara komitmen terhadap perubahan, coping with change dan intensi keluar dengan tujuan untuk memperoleh pengetahuan dan mendiagnosa respon karyawan ketika terjadi perubahan organisasi di tempat kerja. Seting dalam penelitian ini adalah karyawan PT. Penerbit Erlangga, Kantor Cabang (Kancab), Daerah Istimewa Yogyakarta (DIY), yang telah mengalami restrukturisasi adanya pengurangan jumlah karyawan (downsizing), sehingga terdapat tuntutan perubahan pada intensitas kerja yang semakin meningkat. Data dianalisis dengan regresi sederhana dan bertingkat untuk menguji hubungan diantara komitmen terhadap perubahan, coping with change dan intensi keluar. Hasil penelitian menunjukkan, bahwa dari ketiga pengujian mediasi, hanya satu hipotesis mediasi yang didukung, yaitu coping with change memediasi hubungan negatif komitmen afektif terhadap perubahan dan intensi keluar, sementara komitmen normatif pada perubahan dan komitmen kontinuans pada perubahan tidak didukung. Hasil penelitian ini konsisten dengan penelitian terdahulu. This study investigates the relationship between commitment to change, coping with change and turnover intention with gaining knowledge goal and employees response diagnose when organizational change occurs. Sample of this study is the employees of PT. Penerbit Erlangga, Yogyakarta who work in new condition because of restructuring in the organization which is  increase  work intention. Simple and  hierarchical regression are used to test relationship among commitment to change, coping with change and turnover intention. The results show that coping with change mediate negative association between affective commitment to organizational change and turnover intention. Meanwhile coping with change as mediating variable between normative commitment and turn over intention and coping with change as mediating variable between continuance and turn over intention are not significant statistically.
Marketing Mix Strategy to Increase the Number of Wedding Events in Geo Open Space Yanti, Ni Kadek Dwi Darma; Widaharthana, I Putu Esa; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11281

Abstract

The demand for unique and memorable wedding venues is increasingly in demand, providing event spaces that suit the wedding theme and the couple's needs. One of the wedding venue providers in the Badung area, specifically in Kerobokan Village is Geo Open Space. This research intend to understand the marketing mix strategy for wedding events at Geo Open Space.The method used in this research is descriptive qualitative with data collection conducted through interviews, documentation and observation. The analysis technique uses the 7P marketing mix and the SWOT matrix. Based on the 7P marketing mix, the conclusion is that Geo Open Space can add products according to client needs, such as indoor venues, create attractive wedding packages by adjusting the existing target market, Geo Open Space can maximize the use of social media and product promotion and improve parking area facilities. Furthermore, Geo Open Space can collaborate with wedding organizers and decoration vendors potential.
The Influence of MICE Activities on Room Occupancy Rates at Hotel Xyz Sabina, Elvira; Widaharthana, I Putu Esa; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11282

Abstract

Hotel Xyz Bali is one of the hotels that facilitates MICE activities. Hotel Xyz in 2017 – 2024 is in fluctuating conditions every year. An increase in the number of MICE events does not necessarily increase the room occupancy rate and vice versa. This research aims to analyze the influence of MICE activities on room occupancy rates at Hotel Xyz. This research was divided into 2 periods, namely before and after the pandemic and did not use data during the pandemic because it could affect the data results. Data collection methods include documentation studies and interviews, using simple linear regression analysis, multiple regression analysis, coefficient of determination test, t test and f test. Based on the analysis results, it can be identified that MICE activities do not have a positive effect on room occupancy rates with a contribution of 1.4% before the pandemic. This result is inversely proportional to after the pandemic where it was discovered that MICE activities had a positive influence on room occupancy rates and had a contribution of 23.1%.
Co-Authors Anggita Dewi, Ni Wayan Anggita Dewi Arjaya, Ketut Artajaya, Made Asmarani, I Gusti Ayu Ratih Asmarani, IGA. Ratih Cambey, Clara Angely Citrawati , Luh Putu Citrawati, Luh Putu Dewa Ayu Diah Oka Wiyanti I Gusti Ngurah Agung Suprastayasa Komang Pandini Niken Absari Komang Kusumarini, Indah Lisa, Natasia Poetri Ni luh Riska Yusmarisa Ni Made Dwi Oktavianthi Prastha Adyatma Putri Widawati, Ida Ayu Ratri Paramita Reni Ariasri, Nyoman Riadi Darwis Sabina, Elvira Sumadi, I Gede Swandewi, Ni Kadek Wirata, I Nengah Wiyaniti, Dewa Ayu Diah Oka Yanti, Ni Kadek Dwi Darma