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All Journal Widya Warta Pena Justisia: Media Komunikasi dan Kajian Hukum Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Multidisiplin Madani (MUDIMA) Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Journal of International Multidisciplinary Research International Journal of Sociology and Law
Netty Lisdiantini
Politeknik Negeri Madiun
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS Lisdiantini, Netty; Siska Armawati Sufa; Bindara, Farah Zain Putri; Rohman, Suhudi Rohman; Pradana , Asya Pradana R
Journal of International Multidisciplinary Research Vol. 2 No. 3 (2024): Maret 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr380

Abstract

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Evaluation of Public Response to e-PR Implementation by PT KAI: A Case Study of Service Satisfaction and Effectiveness Lisdiantini, Netty; Azis, Aminudin; Subiyantoro, Subiyantoro; Surya Pratama, Hudha
Journal of International Multidisciplinary Research Vol. 2 No. 9 (2024): September 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr883

Abstract

This research aims to evaluate the public response to the implementation of the e-PR service by PT. KAI, focusing on service satisfaction and effectiveness. In the context of public service  digitalization, PT. KAI has taken an innovative step by introducing e-PR, an electronic public relations platform, to enhance engagement and communication with the public. Through online  surveys , this study will collect user perception data related to the quality, accessibility, and benefits of the e-PR service. Data analysis will be conducted using descriptive and inferential statistical techniques to identify levels of satisfaction and factors influencing the effectiveness of e-PR. The results of this study are expected to provide valuable insights for PT. KAI in refining its digital communication strategy and improving service quality to the public. Thus, this research is not only relevant to PT. KAI but also to digital PR practices in other industries
Analyzing the Implementation of Public Relations Ethics at PT KAI and Its Implications on Competitive Advantage Lisdiantini, Netty; Zubair, Feliza; Perbawasari, Susie; Baruno, Agustiawan Djoko; Radjamin, Irzameingindra Putri
Journal of International Multidisciplinary Research Vol. 3 No. 1 (2025): Januari 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1150

Abstract

This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
PENYUSUTAN ARSIP DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MADIUN Faizah, Fidrotul Aulia; Lisdiantini, Netty; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.795

Abstract

Archives are records of activities presented in various forms of media and used as information materials that have utility value for an organization or agency and are stored in such a way that if needed at any time they can be easily and quickly found again. Given the importance of records, every organization or agency needs to have a Records Division to manage them. One of the activities carried out in records management is disposition. Records disposition is the activity of separating active records from inactive records and removing useless records based on the records retention schedule. This study was conducted to find out the stages of implementing records disposition in Dinas Perpustakaan dan Kearsipan Kota Madiun. The method used is descriptive qualitative. Based on the study results, it was concluded that records disposition has included three stages, namely transfer, destruction, and submission.
Peran Citra Bank Muamalat Kantor Cabang Madiun Dalam Membentuk Loyalitas Nasabah Safitri, Alfika Waya; Lisdiantini, Netty; Hastuti, Farida Tri
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every bank tries to offer the best choices and facilities attracting customers due to the emergence of new competitors operating in the same field; with this, the bank is certainly trying to maintain its image well. The image of a bank is important for a company because it maintains its customers so that they remain loyal, and even non-customers can be attracted to the bank and not switch to existing competitors. This research aims to determine the role of the image of the Bank Muamalat Madiun Branch Office in forming customer loyalty. The research method used is a quantitative method using a questionnaire as a data collection instrument. The sample in this study used 30 respondents with purposive sampling data collection techniques. The primary data used is a questionnaire, and secondary data is obtained through documents such as books and articles. The research results show that there is a role or influence on the image of Bank Muamalat Madiun Branch Office in forming customer loyalty, as proven by the results of hypothesis test calculations (t-test). It can be seen that the significance value obtained is 0.000
Effect of E-Commerce Use in Consumptive Behavior of Students Madiun State Polytechnic Netty Lisdiantini; Bias Nur Elmira; Farida Tri Hastuti
International Journal of Sociology and Law Vol. 1 No. 4 (2024): November : International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v1i4.200

Abstract

The development of technology and information is currently very influential in all aspects of life, for example the use of social media is not only used as a means of obtaining information but social media is widely used as a means of doing business call an online shop. The development of technology, there are many online buying and selling sites where in it gathers many online shops into one site that makes it easier for buyers to get the items they want with various promos that attract students to shop on the site. In this study, researchers want to know how the development of E-Commerce affects the consumptive behavior of Madiun State Polytechnic students. The method used in this study is descriptive qualitative method with a sample of 105 Madiun State Polytechnic students by distributing questionnaires. The results show that of the 105 samples taken, it can be seen that the biggest influence on students' consumptive behavior towards E-commerce is due to the promo or discount factor provided by E-commerce sites at the beginning of the month.
ANALISIS EFEKTIFITAS PROGRAM MAGANG UNTUK SINKRONISASI LINK AND MATCH PERGURUAN TINGGI DENGAN DUNIA INDUSTRI (Studi Terhadap Program Magang Mahasiswa Program Studi Administrasi Bisnis Politeknik Negeri Madiun) Lisdiantini, Netty; Azis, Aminudin; Syafitri, Eva Mirza; Thousani, Hifzhan Frima
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 9, No 2 (2022): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v9i2.2491

Abstract

This research was conducted to determine the effectiveness of the internship program for link and match between universities and the industrial world. This study uses a qualitative method based on the assumption that qualitative research emphasizes the nature of naturalism, meaning that the emerging reality becomes the study material in this study so that the object of research and problems regarding the analysis of the effectiveness of the internship program for synchronizing link and match universities with the business world of the industrial world will be disclosed. in detail and depth. Researchers also do not give treatment or treatment to the object, so that the object is left as it is in its original condition. From the results of the study, it can be concluded that the effectiveness of the internship carried out was assessed by the company and the student interns as having been effective, lack of technical skills (computers and operating facilities), soft skills (communication, adaptation, interaction, work discipline) and the need to improve technical skills such as operating computers, English, soft skills such as communication, discipline, ethics and adaptation and interaction.Keywords: link and match, internship, effectiveness
Ice Business Feasibility Analysis Netty Lisdiantini; A Doedyk Setiawan; Yosi Affandi
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.4086

Abstract

This research is a feasibility analysis of the tube ice business of Madiun State Polytechnic based on planning. The preparation of the Madiun State Polytechnic ice tube business plan consists of several aspects, namely external and internal aspects. External aspects consist of industrial aspects. While the internal aspects consist of marketing aspects, management aspects, human resources aspects, operational and layout aspects, financial aspects and legal aspects. The object of this study is the tube ice business of the Madiun State Polytechnic located in Madiun. Researchers want to develop a business plan related to the ice tube business of Madiun State Polytechnic. The purpose of preparing a tube ice business plan for the Madiun State Polytechnic is to find out if the tube ice business for the Madiun State Polytechnic is feasible or not. Based on the explanation above, it can be concluded that the marketing aspect of Es Poll has a focus on the target market for culinary entrepreneurs and individual consumers. And this ice poll business deserves to be run into a business
Facing Digital Transformation: The Role of the Prakerja Program in Enhancing Indonesian Workforce Competencies Susanto Soekiman; Garry Brumadyadisty; Muhammad Yus Firdaus; Degdo Suprayitno; Netty Lisdiantini
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6380

Abstract

The Prakerja Program plays a crucial role in addressing Indonesia's demand for a digitally skilled workforce amid rapid technological and economic transformations. This study assesses the program’s effectiveness by employing the European Digital Competence Framework and Kirkpatrick’s Training Evaluation Model. The analysis reveals that while the program ensures accessibility and provides fundamental digital training, it demonstrates notable deficiencies in advanced skill development, sector-specific training, and practical applications. These limitations impede participants' preparedness for specialized employment in the technology sector, creative industries, and startups. The findings emphasize the necessity of an enhanced curriculum that incorporates advanced, modular training and experiential learning opportunities. To improve the program’s efficacy, this study recommends fostering strategic collaborations with industry stakeholders and implementing inclusive educational strategies. Aligning the program with labor market demands is essential for cultivating a highly competent and adaptable workforce in Indonesia’s evolving digital economy.
Co-Authors A Doedyk Setiawan Agustinus Doedyk Setiyawan Agustinus Doedyk Setiyawan Aminudin Azis Aminudin Azis Baruno, Agustiawan Djoko Bias Nur Elmira Bindara, Farah Zain Putri Brumadyadisty, Garry Degdo Suprayitno Edi Mulyadi Eva Mirza Safitri Faizah, Fidrotul Aulia Farida Tri Hastuti Feliza Zubair Garry Brumadyadisty Hendrick Hernando Hifzhan F. Thousani Hifzhan Frima Thousani, Hifzhan Frima Luluk Fauziah Mashudi , Media Kusumawardani, Media Mirza Syafitri, Eva Muhammad Yus Firdaus Niza Nurmalasari Pradana , Asya Pradana R Radjamin, Irzameingindra Putri Rohman, Suhudi Rohman Safitri, Alfika Waya Siska Armawati Sufa subiyantoro Subiyantoro Surya Pratama, Hudha Susanto Soekiman Susie Perbawasari Syafitri, Eva Mirza Syarifah, Ina Wanda Putri Oktaviani Yosi Afandi Yosi Affandi