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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JSSM Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Formosa Journal of Sustainable Research (FJSR) Abdi Makarti Golden Ratio of Data in Summary Indonesian Economic Review Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora PESHUM Perspective Humanities and Social Sciences
Abdul Aziz
Universitas Ngudi Waluyo
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Digital Transformation and Technology Management: A Qualitative Analysis of Organizational Capabilities Strengthening Mufi Agung Wibowo; Abdul Aziz; Irsal Fauzi; Ari Siswati
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.2066

Abstract

This study aims to analyze the role of technology management in improving organizational performance by strengthening innovation and organizational capabilities. Rapid technological developments require organizations to not only adopt technology but also manage it strategically to create value and competitive advantage. The research approach used was qualitative with an exploratory design. Data were obtained through in-depth interviews, observations, and documentation studies of informants directly involved in organizational technology management. Data analysis was conducted using thematic coding techniques to identify key patterns and themes. The results show that planned technology management aligned with organizational strategy plays a crucial role in driving innovation, strengthening organizational capabilities, and improving performance sustainably. Effectively managed digital transformation supports operational efficiency and quality decision-making. This study provides theoretical contributions to the development of technology management studies and practical implications for organizational leaders in formulating adaptive technology management strategies in the era of digital transformation.
Social Media Marketing Dynamics Towards User Generated Content : A Qualitative Approach to Content Reach, Paid Advertising, Endorsements , and Hashtags at Dairyland On The Valley Qonitah Berliana Salsabilla; Abdul Aziz
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.90

Abstract

The development of social media has transformed tourism marketing strategies into participatory and experience-based communication. User Generated Content (UGC) plays a crucial role as it is perceived as more authentic and credible than official promotional content. This study aims to analyze the dynamics of social media marketing in encouraging UGC creation at Dairyland On The Valley, focusing on content reach, paid advertising, endorsements, and hashtag utilization. A qualitative case study approach was employed through in-depth interviews, observation, and social media content analysis. The findings reveal that content reach remains fluctuating and momentum-dependent. Paid advertising and endorsements increase visibility but have not effectively encouraged sustainable user participation. The official hashtags are not consistently used, limiting structured UGC aggregation. Supporting factors include the destination's visual appeal and interactive experience, while inhibiting factors include low user awareness and limited participatory strategies. The study concludes that social media marketing success depends not only on visibility but also on participatory integration strategies
Co-Authors Adi Purwanto Alfredy Donny Haposan Harianja Ari Siswati Bambang Ahmad Indarto Herlin Dewi Isnaeni Irsal Fauzi Jaya Ramadaey Bangsa Meida Rachmawati Meida Rachmawati Mona Inayah Pratiwi Mufi Agung Wibowo Qonitah Berliana Salsabilla Reni Nur Arifah Rina Purwanti Setya Indah Isnawati Sudiyono Sudiyono Sudiyono Tantra, Arda Raditya Teguh Harso Widagdo Yetty Yuliany Kusumaningrum