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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN PRODUK TUPPERWARE (Studi pada Konsumen PT. Tiara Kinarya Sakti, Kudus) Yanuarista, Tiara; Waluyo, Handoyo Djoko; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Tupperware is a pioneer of products made from plastics that offer safety for health and the environment. However, the advantages offered by Tupperware felt not optimal. Many complaints by consumers to the company, among others, the long warranty service, product names are difficult to remember, limited product availability, and so forth. So that these things will obviously affect customer satisfaction.The purpose of this study was to determine the effect of brand image, product quality, and customer value to customer satisfaction in using Tupperware products. This type of research is explanatory research. The population in this research that consumers PT. Tiara Kinarya Sakti and the number of samples taken was 100 respondents. The sampling technique in this study using purposive sampling. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the brand image, product quality, and customer value provides a positive and significant influence on customer satisfaction, either partially or simultaneously. X variables that have the most influence on customer satisfaction is customer value.Some recommends that could give the author is to intensify promotion of Tupperware products, to check the goods before the customer leaves the distributor’s office, adding stock warrany Tupperware products, giving an adward or reward to loyal customers, improve hospitality and speed in serving customers, and more spread sales force with the lure of an extra bonus if successfully exceeded the target.
PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DISTRO HOUSE OF SMITH SEMARANG (Studi Kasus Pada Konsumen Distro House of Smith Semarang) Hanafitrah, Akbar; widiartanto, widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Nowadays,the development of fashion trends are always updated, many of the production companies engaged in the field of fashion always arise the initiative to always follow the latest trends for products sold in the market. Quality products and follow the latest trends can attract consumer appeal to buy. Considering the increasing competition of retail business, every retail business needs to increase the strength that exist within the company by raising the difference or uniqueness of the company compared with the competitors to be able to attract consumer buying. The purpose of this study is to determine the effect of product quality, store atmosphere, and discounts on the purchase decision of case studies at consumers of the House of Smith area Semarang. This research type is explanatory research. Sampling technique using Incidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, t test and F test with SPSS program aid. Based on the results of descriptive analysis, showing the results of research purchasing decisions are in good category of 4.02 percent. Product quality variable is in good category, equal to 3,79 percent. Store atmosphere variables are in good category, amounting to 3.83 percent, variable discount is in the high category, amounting to 3.52 percent. Suggestion in this research is company need to improve product quality especially about characteristic of product assessed by consumer not yet owned by House of Smith. In addition, companies should be more varied in designing its products to attract consumers and consumer purchasing decisions will increase.
PENGARUH DISCOUNT, MERCHANDISING, DAN HEDONIC SHOPPING MOTIVES TERHADAP IMPULSE BUYING Manggiasih, Febrisa Pawestri; Widiartanto, Widiartanto; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Febrisa.pm@gmail.comAbstrack: Retail’s consumers who tend to do an impulse buying. One of the retail in Semarang is Robinson. Basedon the preliminary study, there are some problems in there. The problems are the bad quality of the products, thebad display of the products, and consumers have less hedonic shopping motives. Total sales revenue whichdecreased in 2014. This research aims to determine the effect of discount, merchandising, and hedonic shoppingmotives towards impulse buying of the costumer of Robinson. Data collection techniques used in this research waspurposive sampling with 100 consumers as data samples. The data analysis was quantitative analysis used SPSSprogram version of 17. The analysis methode used were correlation test, determination, simple linear regression,multiple linear regression, T-test and F-test. The results of the analysis showed that there is positive effect andsignificant between discount, merchandising, and hedonic shopping motives towards impulse buying of the costumerof Robinson either partially or simultaneously. The variable discount is the greatest effect on impulse buying of thecostumer of Robinson than the merchandising and hedonic shopping motives. Discount can be enhanced by productchecking ,controlling, and improving product quality. Merchandising can be improved by adapting consumersneeds. Moreover, hedonic shopping motives can be improved by managing display shelf and doing some additionalfacilities.
PENGARUH PRODUK WISATA, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DENGAN CITRA DESTINASI SEBAGAI VARIABEL INTERVENING (Studi Pada Obyek Wisata Colo Kudus) Zakia, Sheila Zara; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Tourism is one of the fastest growing industries today. Consequently, people think that travelling is alifestyle nowadays. The developing tourism business industry creates high competition among tourismdestinations. The organizers of tourism destinations are competing to increase the number of tourist visitors.Tourism Site in Colo Kudus which is the main tourist destination of Kudus Regency, is prioritized to gain morevisitors. However since 2010 until 2014 there was a fluctuation in decline of tourist visitors.The purpose of this study is to find out the influence of tourism products, and word of mouth to thedecision to visit the destination’s image as an intervening variable study of Tourism Site in Colo Kudus. Thetype of researh is explanatory research. Questionnaire were adopted for data collection in this study. Hundredpeople were employed as respondent by convenience sampling technique. The respondents were Tourism Site inColo Kudus who have made a purchase of at least two times over the last three years. This research is usesqualitative and quantitative analysis technique. Quantitative analysis use validity test, reliability test,correlation coefficient, two-stage regression analysis, the coefficient of determination, a signification test (ttest).The result of this research approved that tourism products (X1), and word of mouth (X2) simultaneouslycan influenced destination’s image (Y1) and decision to visit (Y2). According the result of two-stage regressionanalysis showed that visitors’ destination’s image (Y1) variable is not intervening variable word of mouth (X2)to the decision to visit (Y2) in this research.Based on the results, the researcher suggests that Tourism Site in Colo Kudus management has toimprove infrastructures such as roads and road signage, provision of public transportation, provide innovationon tourism products, so the tourist numbers can increase.
The Influence Of Price, Promotion, and Brand Image on INK Helmet Purchase Decision (Study of INK Helmet User on Diponegoro University Students ) Faizin, Faizin; Hidayat, Wahyu; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In the past three years, the motorcycle industry in Indonesia has increased. It affects the growth of the helmet industry to provide a comfortable and safe riding environment so that competition among helmet producers in Indonesia getting tougher. Helmet manufacture in Indonesia competed to create a quality product for the customers. INK helmet is one of helmet brand that has been in Indonesia’s helmet industry for a long time, but in the last two years INK helmet market shares has decreased due to the arrival of great competitor,  KYT helmet. The fluctuation of market share has encouraged this study.This study aimed to analyze the influence of  price, promotion, and brand image on the purchasing decision of INK helmet. Respondents who are involved in this study were 98 students, while methods used both are multi stage sampling, and purposive sampling. Data collected by spreading questionnaire and data analysis method was done through multiple linear regressions using SPSS software.Regression results indicate that the variable of price has positive and significant influence on purchase decisions toward INK helmet. Promotion variables have positive and significant impact on purchasing decisions. Brand image variables have positive and significant impact on purchasing decisions Coefficient of determination value amounted, this means purchase decision is influenced by variable price, promotion, and brand image, while the remaining can be explained by other variables that are not investigated in this study.Advice to this research is INKhelmet company have to always make an innovation, increase the promotion, , and quality of product also always giving an affordable price so INK helmet can survive on this tight competition
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. NEW RATNA MOTOR SEMARANG Putra, Hutama Dhyanto; Nugraha, Hari Susanta; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Business activities are required to be alert to the global economy. The Fact as a motivation for people who engage in business activities, work and be able to create more advanced economies are better able to compete with other countries. Motivation is an important subject for managers because managers work through and with others. act as the driving motivation willingness and desire to work according to measurements and the desired limits. In addition to motivation, employee performance is also influenced by the work discipline. Where discipline is a person's awareness and willingness to comply with all company regulations and social norms in force. But in fact a high motivation to work without being followed with discipline can interfere with the performance of the employee in the employee productivity. This research intended to find out the effect of motivation and discipline on the performance of employees of PT. New Ratna Motor Semarang. This research used random sampling proporsionate techniques with 63 respondents.Analysis is conducted cross tabulation analysis, correlation, multiple regression, testing the coefficient of determination and tests of significance. From the regression analysis equation Y = 2.821 + + 0,142X2 0,339X1. Where the performance variable (Y), motivation (X1), and the Discipline of Work (X2). Hypothesis testing using a significance test showed that the two independent veriabel studied was shown to significantly affect the performance dependent variable.Respondents said about performance of employee it’s good and some employee having a mistake to finish the job and  they don’t have inisiatif to solve it. The company have a solution to complete the target and finishing a job in overtime. Motivation and discipline are high enough to have effect on the performance of employees of PT. New Ratna Motor Semarang. In addition to these two factors it is worth reviewing the company concerned and the factors or other variables related and significant effect on the performance of employees such as leadership, compensation, organizational culture, work environment, and work productivity. These factors are calculated can improve the performance of employees, so that the quality and quantity of work expected of employees in accordance with the company.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN DIVISI INSPEKSI DAN PEMELIHARAAN PT HALEYORA POWER SALATIGA) Rohmah, Dyah Nikmahtu; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT Haleyora Power Salatiga is a subsidiary of PT PLN (Persero) engaged in operations and maintenance, which in 2018 the performance of the inspection and maintenance division employees did not reach the 100% performance target. Occupational safety and health in the company is suspected to be one of the factors that is not optimal because the protection of employees is not optimal. This type of research is explanatory research with a quantitative approach, using a sample of 50 respondents with data collection techniques using a questionnaire. Data analysis used validity test, reliability test, correlation test, determination test, simple and multiple regression analysis, t test, f test, and path analysis using SPSS 16.0. From the path analysis results it is known that the effect of work safety on employee performance through job satisfaction is greater (0.835) than the direct effect of work safety on performance (0.599). The effect of occupational health on employee performance through job satisfaction is also greater (0.710) than the direct effect of occupational health on performance (0.424). So it can be seen if the effect of occupational safety and health on employee performance will be greater if through job satisfaction. The author provides suggestions for PT Haleyora Power Salatiga, including providing face masks and storing used materials. The company also needs to conduct training for employees to become more skilled and work can be completed in the allotted time.
PENGARUH MOTIVASI, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan PT. KAO di Kota Semarang) Yuniar, Bintang; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study is about the Influence of Motivation, Work Environment and Work Discipline on Employee Performance (Case Study On Employee PT. KAO Semarang). This research was made possible thanks to employee performance problems allegedly caused by work motivation, work environment and work discipline that is less than PT. KAO Semarang. Purpose of this study was to determine the effect Influence of Motivation, Work Environment and Work Discipline on Employee Performance either partially or simultaneously. With the holding of this study, it can be a policy about motivation, work environment, work discipline and performance of employees so that the company's goals can be achieved with optimal.This type of research is explanatory research or explanation. The population in this study are employees of PT. KAO Semarang as many as 100 people. Engineering samples are used so that the whole population census used as a sample. Thus the sample used as many as 100 people. Methods of data collection using questionnaires, while data analysis technique used is to test the validity, reliability, t test, F test test, determination coefficient and regression analysis. Calculations in this study using SPSS 16.0 for Windows.The calculations show that: work motivation has an average value of 3.86 to be in either category, work environment has an average value of 3.66 to be in either category, variable working discipline has an average value of 3.62 so as to be in either category, there is an influence either partially or simultaneously variables of motivation, work environment and work discipline on the performance of employees of PT. KAO Semarang. Advice given is the motivation is the variable that has the most impact on the performance of employees of PT. KAO should therefore notice company employee motivation problem by maintaining and improving work motivation, work discipline is a variable that has the least effect on the performance of employees of PT. KAO thus the company should improve and increase, for other researchers, if want to do research on the performance it should use other variables in addition to the variables contained namely research work motivation, work environment and work discipline to predict performance. Other variables that are used to predict the performance of which is leadership, organizational commitment, compensation. Thus the research on this performance will be more perfect.
Pengaruh Lingkungan Kerja dan Kesempatan Pengembangan Karir Terhadap Kinerja Karyawan PT.BFI FINANCE Semarang Santhiko, Anggoro; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The existence and success of an organization in achieving its goals, can not be separated from the human resources factor. human resources have an important role in various sectors, because human resources is a key factor driving all factors in the company. The importance of the role of human resources makes the organization should seek to maximize the existing human resources in the organization, and one way is to improve the performance of human resources in the organization optimally. The purpose of this study to determine the effect of work environment, and career development opportunities on employee performance. The type of research is explanatory research, data collection techniques are questionnaires and interviews. The sample in the study amounted to 72 respondents with sampling technique is the sampling census / population. Scale measurement using Likert Scale. Data analysis in this study, using quantitative analysis. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, significance test, (t test and F test) and path analysis that using SPSS tools. Based on the results of this study shows that the work environment (𝑋1) and career development opportunities (𝑋2) both simultaneously and partially affect employee performance (𝑌 ) Pursuant to result of path analysis, direct influence of work environment and career development opportunity have an effect on to employee performance. Based on these results, the authors suggest that the company can provide a conducive working environment and adequate equipment to accomplish tasks assigned by employees. In addition it also provides ongoing skills and talent training for employees to keep growing, and provide clear knowledge on employees about existing career development paths in the company.
PENGARUH DAYA TARIK IKLAN, EFEK KOMUNITAS, DAN BRAND ACTIVATION TERHADAP BRAND AWARENESS SIMCARD GSM PRA BAYAR IM3 (Studi Kasus Pada Mahasiswa Program Sarjana FISIP Undip Semarang) Sukabhakti, Balantazara Bisma Yohannes; Widiartanto, Widiartanto; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The number of competitors and the competition is so tight, making the company wants consumers to remember and awaken their brand presence. The attractiveness of advertising, community effects, and brand activation are all factors that can affect brand awareness. This type of research is explanatory research. The sampling technique including nonprobability sampling is purposive sampling. The sample in this study amounted to 100 respondents who are students of S1 FISIP Diponegoro University of Semarang. In the analysis used qualitative analysis and quantitative test with SPSS 16.0. Based on analysis, community effects, and brand activation has an influence to brand awareness. Brand activation variables have the most influence is 41.4%. Meanwhile, the attractiveness of advertising and community effect has the effect of 37.4% and 14.7% to brand awareness. Simultaneously, the attractiveness of advertising, community effects, and brand activation effect on brand awareness with F count> F table (44.742> 2,70). In conclusion, the attractiveness of advertising, community effects, and brand activation effect on brand awareness. Based on these results, IM3 should focus on marketing activities such as advertising and brand activation as well as improving the effects of the community on an ongoing basis in order to brand awareness IM3 be top of mind.
Co-Authors Afifah Farhi Rofiana, Afifah Farhi Agil Listianto Agus Hermani Almira, Nadia Elma Amni Zarkasyi Rahman, Amni Zarkasyi Ardianti, Asri Nugrahani Ari Pradhanawati Asnain, Khafid Astuti, Arindi Rizqi asykari, azim Ayu Rizka Safitri, Ayu Rizka Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bintang Yuniar, Bintang Bulan Prabawani Catur Prasetiyo Daryanto Seno, Agus Hermani Dwi Oktaviana Sari, Dwi Oktaviana Eko Wahyudi, Fendy Febrisa Pawestri Manggiasih, Febrisa Pawestri Fendy Eko Wahyudi, Fendy Eko Hanafitrah, Akbar Handoyo Djoko Waluyo Hari Susanta Nugraha Hutama Dhyanto Putra Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Indah Woro Mahanani Ishmah Parameswari Hafi, Ishmah Parameswari Jojor Sihotang Juventia, Dilla Anggie Masithoh, Dewi MUCHAMMAD FAIZIN Mumpuni, Wahyuni Putri Naili Farida Nawazirul Lubis Ngatno Ngatno Paramitha Agdina Pusparini Patricia, Dini Arista Prana Sabrina Tamimi Prasetiyo, Dedy Prihandini, Dwi Rahayu Reni Shinta Dewi Rohmah, Dyah Nikmahtu Rukmana, Dwi Noviyanti Santhiko, Anggoro Saputra, Jumadil Sari Listyorini Sendhang Nurseto Shani Pranantiyo Sheila Zara Zakia, Sheila Zara Shinta Dewi, Reni Sudharto P. Hadi Tiara Yanuarista, Tiara Wahyu Hidayat Wulandari, Hartika Intan