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Widiartanto Widiartanto
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Pengaruh Country of Image dan Perceived Value terhadap Keputusan Pembelian Liptint TonyMoly Melalui Minat Beli sebagai Variabel Intervening (Studi Pada Mahasiswi FISIP UNDIP) Patricia, Dini Arista; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: Nowadays, the use of beauty products trends such as makeup, lipstick, or skincare is not only just oriented toward Western countries but also shifted to Asian countries, especially South Korea. Within the past ten years, South Korean culture evolves rapidly until widespread and accepted by society worldwide, making Indonesia as Korean Wave development. It is supported by various brands of beauty skin care products loved the most by Indonesian consumers. One of them is Tony Moly. This study aims to discover the influence of country image and perceived value against buying decisions through the buying interest as an intervening variable. The type of study is non-probability sampling technique with a purposive sampling method. The data collection uses questionnaires and Google forms. Samples used are 100 respondents of Tony Moly consumers in FISIP (Faculty of Social and Political Sciences) UNDIP (Universitas Diponegoro). This study uses qualitative analysis by validity test, reliability test, correlation test, determinant test, simple and multiple regressions tests, significant t-test, and F test also Sobel analysis to examine the influence of the intervening variable. The study results showed a positive and significant influence in the country of image and perceived value against buying interest and a positive and significant influence against buying decisions.. This study suggests Tony Moly for more improving their product quality and variation.Keywords: Country Image; Perceived Value; Buying Interest; Buying Decision Abstrak: Tren penggunaan produk kecantikan makeup, lipstik maupun skincare saat ini bukan hanya berkiblat dari Negara Barat saja, melainkan saat ini mulai bergeser ke Negara Asia terutama Korea Selatan. Dalam kurun waktu 10 tahun terakhir budaya Korea Selatan berkembang begitu pesat sampai meluas dan diterima oleh masyarakat seluruh dunia dan salah satunya yang menjadikan Indonesia sebagai tempat berkembangnya Korean Wave. Di dukung dengan adanya berbagai macam merek produk perawatan kecantikan yang paling digilai konsumen Indonesia salah satunya adalah Tony Moly. Penelitian ini bertujuan untuk mengetahui pengaruh country image dan perceived value terhadap keputusan pembelian melalui minat beli sebagai variabel intervening. Tipe penelitian adalah teknik non probability sampling, metode purposive sampling. Pengumpulan data menggunakan kuesioner dan google form. Sampel yang digunakan sebanyak 100 responden pengguna TonyMoly di FISIP UNDIP. Penelitian ini menggunakan analisis kuantitatif dengan uji validitas, reliabilitas, korelasi, determinan, rehresi berganda dan sederhana, signifikan uji t, dan uji F serta analisis sobel untuk menguji pengaruh variabel intervening. Hasil penelitian menunjukan terdapat pengaruh positif dan signifikan pada country of image dan perceived value terhadap minat beli, serta pengaruh positif dan signifikan antara minat beli terhadap keputusan pembelian. Saran dalam penelitian ini adalah TonyMoly lebih meningkatkan kualitas produknya dan variasi produk ditingkatkan.  Kata kunci: Country Image; Perceived Value; Minat Beli; Keputusan Pembelian
Pengaruh Berbagi Informasi, Hubungan Jangka Panjang dan Kerja Sama Terhadap Kinerja Industri Kecil dan Menengah Tahu Anggota PRIMKOPTI Jakarta Timur Almira, Nadia Elma; Daryanto Seno, Agus Hermani; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

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Abstract: Every small and medium Industries (SMIES) need high company performance to archive profit as the company targeted. If company have low company performance, it will have effects to SMIES income become low and have chance to bankrupt. Based on data from PRIMKOPTI Jakarta Timur, the population of the Tofu SMIEs in Jakarta Timur has been decreased in the last 5 years. This research aims to determine the effect of information sharing, long-term relation and cooperation on company performance. This research aims to determine the effect of information sharing, long-term relation and cooperation on company performance. The result show that information sharing and long-term relation have positive and significant effect to company performance and cooperation have positive and insignificant to company performance partially. Meanwhile, simultaneously, the relationship between the independent and dependent variables produces a positive but insignificant relationship. Long-term relation has the biggest impact to company performance than information sharing and cooperation. Owner of Tahu SMIES can doing proactive way to communicate to supplier and salesman to get the information needed. The owners should have contract to supplier and salesman to have structured relationship. For cooperation, the owners can give the help to supplier and salesman if it is not burdensome to the SMIes.   Keywords: Information sharing; Long-term Relation; Cooperation; Company Performance Abstrak: Setiap IKM memerlukan kinerja perusahaan yang baik untuk dapat menghasilkan keuntungan sesuai yang ditargetkan. Jika kinerja perusahaan rendah maka IKM dapat mengalami kerugian dan mengalami kebangkrutan. Dalam 5 tahun terakhir, terjadi penurunan tren pabrik tahu yang beroperasi di Jakarta Timur. Penelitian ini bertujuan untuk mengetahui pengaruh berbagi informasi, hubungan jangka panjang dan kerja sama terhadap kinerja perusahaan dari IKM tahu anggota PRIMKOPTI Jakarta Timur. Tipe penelitian ini adalah explanatory research dengan metode sampel jenuh. Teknik pengumpulan data yang dilakukan menggunakan kuesioner dan wawancara kepada responden sebagai pemilik IKM tahu. Hasil penelitian menunjukan berbagi informasi dan hubungan jangka panjang memiliki pengaruh yang positif dan signifikan terhadap kinerja perusahaan sedangkan kerja sama memiliki pengaruh positif dan tidak signifikan terhadap kinerja perusahaan. Sedangkan secara stimultan, hubungan variabel independent dan dependen menghasilkan hubungan positif namun tidak signifikan. Variabel hubungan jangka panjang memiliki pengaruh terbesar terhadap kinerja perusahaan. Pemilik IKM dapat melakukan proaktif untuk rutin menghubungi supplier dan pedagang untuk mendapatkan informasi yang dibutuhkan. Pemilik IKM juga dapat meningkatkan kemauan untuk membuat kontrak formal dengan supplier dan pedagang agar hubungan kedua belah pihak lebih terstruktur. Kerja sama dengan bantuk bantuan dapat dilakukan pemilik IKM jika tidak memberatkan perusahaan. Kata Kunci:Berbagi Informasi; Hubungan Jangka Panjang; Kerja Sama; Kinerja Perusahaan.Abstract: Every small and medium Industries (SMIES) need high company performance to archive profit as the company targeted. If company have low company performance, it will have effects to SMIES income become low and have chance to bankrupt. Based on data from PRIMKOPTI Jakarta Timur, the population of the Tofu SMIEs in Jakarta Timur has been decreased in the last 5 years. This research aims to determine the effect of information sharing, long-term relation and cooperation on company performance. This research aims to determine the effect of information sharing, long-term relation and cooperation on company performance. The result show that information sharing and long-term relation have positive and significant effect to company performance and cooperation have positive and insignificant to company performance partially. Meanwhile, simultaneously, the relationship between the independent and dependent variables produces a positive but insignificant relationship. Long-term relation has the biggest impact to company performance than information sharing and cooperation. Owner of Tahu SMIES can doing proactive way to communicate to supplier and salesman to get the information needed. The owners should have contract to supplier and salesman to have structured relationship. For cooperation, the owners can give the help to supplier and salesman if it is not burdensome to the SMIes.   Keywords: Information sharing; Long-term Relation; Cooperation; Company Performance Abstrak: Setiap IKM memerlukan kinerja perusahaan yang baik untuk dapat menghasilkan keuntungan sesuai yang ditargetkan. Jika kinerja perusahaan rendah maka IKM dapat mengalami kerugian dan mengalami kebangkrutan. Dalam 5 tahun terakhir, terjadi penurunan tren pabrik tahu yang beroperasi di Jakarta Timur. Penelitian ini bertujuan untuk mengetahui pengaruh berbagi informasi, hubungan jangka panjang dan kerja sama terhadap kinerja perusahaan dari IKM tahu anggota PRIMKOPTI Jakarta Timur. Tipe penelitian ini adalah explanatory research dengan metode sampel jenuh. Teknik pengumpulan data yang dilakukan menggunakan kuesioner dan wawancara kepada responden sebagai pemilik IKM tahu. Hasil penelitian menunjukan berbagi informasi dan hubungan jangka panjang memiliki pengaruh yang positif dan signifikan terhadap kinerja perusahaan sedangkan kerja sama memiliki pengaruh positif dan tidak signifikan terhadap kinerja perusahaan. Sedangkan secara stimultan, hubungan variabel independent dan dependen menghasilkan hubungan positif namun tidak signifikan. Variabel hubungan jangka panjang memiliki pengaruh terbesar terhadap kinerja perusahaan. Pemilik IKM dapat melakukan proaktif untuk rutin menghubungi supplier dan pedagang untuk mendapatkan informasi yang dibutuhkan. Pemilik IKM juga dapat meningkatkan kemauan untuk membuat kontrak formal dengan supplier dan pedagang agar hubungan kedua belah pihak lebih terstruktur. Kerja sama dengan bantuk bantuan dapat dilakukan pemilik IKM jika tidak memberatkan perusahaan. Kata Kunci: Berbagi Informasi; Hubungan Jangka Panjang; Kerja Sama; Kinerja Perusahaan.
A Study of Intellectual Capital and Its Supply Chain Strategy for Business Performance in Small Medium Enterprise (SMEs) Widiartanto, Widiartanto; Eko Wahyudi, Fendy; Zarkasyi Rahman, Amni; Shinta Dewi, Reni; Saputra, Jumadil
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Intellectual capital is one of important activity for organizations which want to be efficient on the market and obtain a sustainable competitive advantage. However, most company only measure and create company value based on tangible assets rather than intangible assets. In conjunction with the present issue, this investigation focuses on intangible assets (intellectual capital) in Small Medium Enterprise (SMEs) and its supply chain strategy for business performance. This study is designed using a qualitative approach. A total of 30 entrepreneurs from the three largest Batik industries in Central Java, consist of Lasem-Rembang, Pekalongan and Laweyan Solo has participated in this study. The data collection technique is using observation, interview and some relevant reference such as reports, books and journals. The results of the analysis showed that the intangible assets (intellectual capital) are a strategic way to improve the performance of SMEs. Also, this study identified that the intellectual capital consists of human capital, spiritual capital, organizational capital, consumer capital and social capital. In conclusion, as intangible assets (intellectual capital) is a knowledge-based view that can create value and increase organizational performance. Also, the concept of intellectual capital is relatively new, especially for SMEs, so the subjectivity of perception given is still very high.Keywords— Intangible and tangible assets, intellectual capital, supply chain strategy, organizational performance
Supply Chain Performance Determinants Model in Furniture SMIs Widiartanto, Widiartanto; Wahyudi, Fendy Eko; Rahman, Amni Zarkasyi
JURNAL ILMU SOSIAL Vol 19, No 2 (2020)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol%viss%ipp430-443

Abstract

Research to find the determinants of company performance has long been a field of strategic management studies. Many researchers discover why companies do better than others. In recent years, supply chain terminology has begun to emerge, in which a supply chain is a unit that transforms raw materials into finished products through a gradual, parallel, and/or networked structure partially or simultaneously. This study focuses on explaining supply chain performance in order fulfillment and delivery of required products to customers, with the market turbulence as a moderating variable that strengthens or weakens the relationship between the culture of competitiveness and knowledge development on supply chain performance. The research was conducted in Jepara Regency by taking samples of the Wood Furniture UKM in the Tahunan Village, Tahunan District with quantitative approach. The population in this study are all wood furniture business owners in the Tahunan Village, Tahunan District, Jepara Regency. The data are collected through a cluster random sampling technique with a probability proportional to size sampling method, with a research sample of 65 Wood Furniture UKM. The results show that the culture of competitiveness and knowledge development has a positive and significant effect on supply chain performance, either partially or simultaneously. Meanwhile, the market turbulence is only a potential moderating variable in the relationship between the culture of competitiveness and knowledge development on supply chain performance. Suggestions that can be given include sharing data and information as well as developing a shared understanding of supply chain management information that needs to be done among members of the Wood Furniture UKM Association in the Tahunan Village.
Co-Authors Afifah Farhi Rofiana, Afifah Farhi Agil Listianto Agus Hermani Almira, Nadia Elma Amni Zarkasyi Rahman, Amni Zarkasyi Ardianti, Asri Nugrahani Ari Pradhanawati Asnain, Khafid asykari, azim Ayu Rizka Safitri, Ayu Rizka Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bintang Yuniar, Bintang Bulan Prabawani Catur Prasetiyo Daryanto Seno, Agus Hermani Dwi Oktaviana Sari, Dwi Oktaviana Eko Wahyudi, Fendy Febrisa Pawestri Manggiasih, Febrisa Pawestri Fendy Eko Wahyudi, Fendy Eko Hanafitrah, Akbar Handoyo Djoko Waluyo Hari Susanta Nugraha Hutama Dhyanto Putra Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Indah Woro Mahanani Ishmah Parameswari Hafi, Ishmah Parameswari Jojor Sihotang Masithoh, Dewi MUCHAMMAD FAIZIN Naili Farida Nawazirul Lubis Paramitha Agdina Pusparini Patricia, Dini Arista Prana Sabrina Tamimi Prasetiyo, Dedy Reni Shinta Dewi Rohmah, Dyah Nikmahtu Rukmana, Dwi Noviyanti Santhiko, Anggoro Saputra, Jumadil Sari Listyorini Shani Pranantiyo Sheila Zara Zakia, Sheila Zara Shinta Dewi, Reni Tiara Yanuarista, Tiara Wahyu Hidayat Wulandari, Hartika Intan