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All Journal Cakrawala Pendidikan Jurnal Penelitian Humaniora JURNAL ECONOMIA Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi Journal of Social Studies (JSS) Lektur, Jurnal Ilmu Komunikasi
Pratiwi Wahyu Widiarti
Universitas Negeri Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Persepsi followers @perbasi_imy tentang konten event Perbasi Cup 2022 Venema, Salsabila Gabrielle Fatro; Widiarti, Pratiwi Wahyu
Lektur: Jurnal Ilmu Komunikasi Vol 5, No 4 (2022): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v5i4.19185

Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui bagaimana persepsi followers @Perbasi_IMY tentang konten event Perbasi Cup 2022 pada akun Instagram @Perbasi_IMY. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif. Metode yang digunakan adalah survey, dengan menggunakan Teknik Simple Random Sampling dan angket. Populasi dalam penelitian ini berupa Followers akun Instagram @Perbasi_IMY. Peneliti mengumpulkan informasi dengan cara menyebarkan kuisioner pada followers @Perbasi_IMY yang berisi pernyataan tertutup. Angket diuji validitas dengan korelasi Product Moment Pearson dan realibilitas dengan Cronbach Alpha. Teknik analisa data menggunakan analisis deskriptif dan skala uji kelayakan menurut Suharsimi Arikunto. Hasil analisis deskriptif kuantitatif menunjukkan sejumlah 52 responden dengan presentase sebesar 69% berada pada kategori “baik” untuk digunakan sebagai media informasi tentang akun @Perbasi_IMY tentang Konten Perbasi Cup 2022. Sejumlah 23 responden dengan presentase 31% berada pada kategori “cukup baik”. Maka dari itu Akun Instagram @Perbasy_IMY mampu memenuhi kebutuhan informasi bagi para followers.Kata kunci : Persepsi, Followers, Akun Instagram @Perbasi_IMY, Perbasi Cup 2022 AbstractThis research was conducted to find out how followers' perceptions @Perbasi_IMY about the content of the Perbasi Cup 2022 event on @Perbasi_IMY Instagram account. This research is a research with a quantitative approach. The method used is a survey, using simple random sampling techniques and questionnaires. The population in this study is in the form of Followers of @Perbasi_IMY Instagram accounts. Researchers collect information by distributing questionnaires to followers of @Perbasi_IMY containing closed statements. The questionnaire was tested for validity with Pearson’s Product Moment correlation and reliability with Cronbach Alpha. The data analysis technique uses descriptive analysis and a feasibility test scale according to Suharsimi Arikunto. The results of the quantitative descriptive analysis showed that a total of 52 respondents with a percentage of 69% were in the "good" category to be used as an information medium about @Perbasi_IMY accounts about the Perbasi Cup 2022 Content. A total of 23 respondents with a percentage of 31% were in the "quite good" category. Therefore, the Instagram account @Perbasy_IMY able to meet the information needs of followers.Keywords : Perception, Followers, @Perbasi_Imy Instagram Account, Perbasi Cup 2022
The Perception of Generation Z on Communication Ethics in Information Dissemination through Social Media Saputro, Eko Prasetyo Nugroho; Wahyu Widiarti, Pratiwi; Handayani, Wuri; Ekawati, Ratna
Journal of Social Studies (JSS) Vol. 21 No. 1 (2025): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v21i1.83936

Abstract

This study aims to describe Generation Z's perceptions of communication ethics in delivering messages on social media. Using a quantitative approach, the research was conducted with active students at Universitas Negeri Yogyakarta (UNY). The study employed multistage sampling, selecting 394 students from eight faculties: FIPP, FISHIPOL, FIKK, FT, FMIPA, FBSB, FEB, and FV. Data were collected through questionnaires distributed via Google Forms. The validity test indicated that six out of 32 items were invalid, leaving 26 valid items for further analysis. The reliability test yielded a coefficient of 0.858, signifying high reliability. Descriptive percentage statistical techniques were used for data analysis. Results showed that 51% of students had a high perception of communication ethics, while 49% had a low perception. Key aspects of communication ethics assessed included politeness in language, avoiding emotional triggers, caution in posting information, refraining from offensive content related to ethnicity, religion, race, and inter-group relations, and discretion in sharing personal photos. The study concludes that although most students display ethical awareness in their social media communication, nearly half still need improvement. It recommends enhancing educational programs and awareness initiatives to promote stronger ethical practices among Generation Z.
Upaya orang tua dalam pembentukan karakter kebangsaan anak usia dini melalui cara memilih produk Priyanto, Anang; Widiarti, Pratiwi Wahyu; Endarwati, Lies
Jurnal Civics: Media Kajian Kewarganegaraan Vol 13, No 1 (2016)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/civics.v13i1.11072

Abstract

The purpose of this research is to find out parent efforts to build young children character, parent behavior to choose daily needs and to develop model of character building by selection of products on young children. This is a survei and mixed method model. The results of this study were (1) Parent skill in choosing Indonesian product are poor 25.1%, fail or medium 53.9%, and good 21% product selectivity. The most committed effort by parent to make their children love Indonesia product. The second place is by introducing Indonesian product to their children by using and wearing Indonesian product. Parent is easier Indonesian product by seeing the brand. Parent find it is difficult to identify Indonesian product in the global era. 
STRATEGI KOMUNIKASI PEMASARAN PRODUK LOKALATE PT NUTRIFOOD MELALUI BRAND ACTIVATION DALAM MENINGKATKAN BRAND AWARENESS PADA MAHASISWA DI YOGYAKARTA Putri, Yoanita Cahya Cinta Yosi; Widiarti, Pratiwi Wahyu
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 1 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i1.23729

Abstract

Penelitian ini menganalisis strategi komunikasi pemasaran melalui brand activation dalam event Ngopi Inspirasi oleh NutriHub Yogyakarta untuk meningkatkan brand awareness Lokalate di kalangan mahasiswa. Fokus penelitian terletak pada lima tahapan brand activation, dengan metode kualitatif deskriptif melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi brand activation Ngopi Inspirasi oleh NutriHub Yogyakarta paling optimal terletak pada aspek strategic developmentdan delivery. Namun, pada aspek creative development dan evaluation masih terdapat keterbatasan dalam perancangan konsep, sementara pada aspek discovery peran NutriHub Yogyakarta terbatasi oleh kebijakan pusat. Selain itu terdapat perubahan perilaku dari audiens dalam mengenali produk yang semula tidak kenal menjadi mengetahui atau mempengaruhi audiens untuk membeli produk. Penelitian ini menunjukkan bahwa strategi brand activation melalui event marketing sesuai untuk digunakan dalam meningkatkan brand awareness Lokalate di kalangan mahasiswa. Oleh karena itu, direkomendasikan adanya ruang inovasi bagi tim pelaksana area serta penyusunan evaluasi yang lebih sistematis untuk menjaga keberlanjutan program
Digital Marketing Communication of Banyunibo Temple Area Through Tiktok Prasetyo Nugroho Saputro, Eko; Wahyu Widiarti, Pratiwi; Disyacitta, Fikri; Ekawati, Ratna
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24460

Abstract

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This research aimed to develop a digital marketing communication medium in the form of TikTok to promote the Banyunibo Temple area in Bokoharjo Village. The study employed a Research and Development (RD) methodology. The findings demonstrate that TikTok content was successfully developed as a digital marketing tool for the Banyunibo Temple Area. The stages of development follow the ADDIE model (Analysis, Design, Develop, Implement, and Evaluate). However, the research only progressed through the implementation stage. The developed content was evaluated by two media experts and a social media manager from the Banyunibo Temple area. The evaluation feedback was used to revise the product, ensuring its effectiveness as a digital marketing communication medium. These revisions significantly improved the content, leading to a successful implementation phase where the TikTok posts achieved considerable viewership, averaging over 230 views per post.Keywords: Banyunibo, Tiktok, Media, Digital Marketing Communication.
Co-Authors Abditama, Juan Tirta Abich Govinda Abidatu Lintang Pradipta Aditya Pradana alifia dewi nurdiana Analisa Yudika Wulandari Anang Priyanto Andhika Haryo Putro Laksono Ani Very Hepy Anugerah Tesa Aulia archan julian siswanto Arni Arta Rahayu aulia arifiyama aziza nuur rahmah bagus dwi handoko Benni Setiawan cahya asmarandani megaputri Chatia Hastasari Chindy Natalia Magdalena Deci Vennamiati Devin Airlangga Dewi Novitasari Dewi Wulandari diah gita utami Dina Novelina Sutrisno diovani sulhan zulkarnain dwiki yudhanto Early Azza Bening Brillianti fanny reizal qisthian Fernanda Sekar Erviansari Fikri Disyacitta gerhana natasha maharani ghea athania syahrani Gian Novianndari Hasdiana Safitri Ilma Linangit irfan hendriawan muhammad Jordhie Beally Korua Khoirunisa Nurdiandra Putri Laila Putri Wahyuni Mahendra Adhi Nugroho Maria Lies Endarwati Mikhael Yudhistira Prananjaya Milencia Laura Mahadevi Mohd Nor Shahizan Ali Monica Yuliawati muhammad harry prayoga mukhamad ubaidilah Muliana Muliana Nadhifa Khansa Nadya Puspita Nathisa Tifata Nayu Normah Mustaffa Novia Agri Kusumaningrum Nur Indah Masita Putri Nurhalimah Nurhalimah Putri, Yoanita Cahya Cinta Yosi Qur'ani Puspa Dewi Ramadhan, Fadhlihi Ratna Ekawati Reformansyah, Muhammad Alberian resmamita resmamita Rosa Astia Nathaniela Rr Indah Mustikawati Salt Masitoh Saputro, Eko Prasetyo Nugroho Suranto Aw syafrie mufariza taufiq nur ardianto Tianfe Putri Khatami Ulfah Hidayati Venema, Salsabila Gabrielle Fatro Verina Budiarti Candra Rahardja Wuri Handayani Zulham Dwi Nugroho