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All Journal Cakrawala Pendidikan Jurnal Penelitian Humaniora JURNAL ECONOMIA Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi Journal of Social Studies (JSS) Lektur, Jurnal Ilmu Komunikasi
Pratiwi Wahyu Widiarti
Universitas Negeri Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Perception of Generation Z on Communication Ethics in Information Dissemination through Social Media Saputro, Eko Prasetyo Nugroho; Wahyu Widiarti, Pratiwi; Handayani, Wuri; Ekawati, Ratna
Journal of Social Studies (JSS) Vol. 21 No. 1 (2025): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v21i1.83936

Abstract

This study aims to describe Generation Z's perceptions of communication ethics in delivering messages on social media. Using a quantitative approach, the research was conducted with active students at Universitas Negeri Yogyakarta (UNY). The study employed multistage sampling, selecting 394 students from eight faculties: FIPP, FISHIPOL, FIKK, FT, FMIPA, FBSB, FEB, and FV. Data were collected through questionnaires distributed via Google Forms. The validity test indicated that six out of 32 items were invalid, leaving 26 valid items for further analysis. The reliability test yielded a coefficient of 0.858, signifying high reliability. Descriptive percentage statistical techniques were used for data analysis. Results showed that 51% of students had a high perception of communication ethics, while 49% had a low perception. Key aspects of communication ethics assessed included politeness in language, avoiding emotional triggers, caution in posting information, refraining from offensive content related to ethnicity, religion, race, and inter-group relations, and discretion in sharing personal photos. The study concludes that although most students display ethical awareness in their social media communication, nearly half still need improvement. It recommends enhancing educational programs and awareness initiatives to promote stronger ethical practices among Generation Z.
Upaya orang tua dalam pembentukan karakter kebangsaan anak usia dini melalui cara memilih produk Priyanto, Anang; Widiarti, Pratiwi Wahyu; Endarwati, Lies
Jurnal Civics: Media Kajian Kewarganegaraan Vol 13, No 1 (2016)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/civics.v13i1.11072

Abstract

The purpose of this research is to find out parent efforts to build young children character, parent behavior to choose daily needs and to develop model of character building by selection of products on young children. This is a survei and mixed method model. The results of this study were (1) Parent skill in choosing Indonesian product are poor 25.1%, fail or medium 53.9%, and good 21% product selectivity. The most committed effort by parent to make their children love Indonesia product. The second place is by introducing Indonesian product to their children by using and wearing Indonesian product. Parent is easier Indonesian product by seeing the brand. Parent find it is difficult to identify Indonesian product in the global era. 
STRATEGI KOMUNIKASI PEMASARAN PRODUK LOKALATE PT NUTRIFOOD MELALUI BRAND ACTIVATION DALAM MENINGKATKAN BRAND AWARENESS PADA MAHASISWA DI YOGYAKARTA Putri, Yoanita Cahya Cinta Yosi; Widiarti, Pratiwi Wahyu
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 1 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i1.23729

Abstract

Penelitian ini menganalisis strategi komunikasi pemasaran melalui brand activation dalam event Ngopi Inspirasi oleh NutriHub Yogyakarta untuk meningkatkan brand awareness Lokalate di kalangan mahasiswa. Fokus penelitian terletak pada lima tahapan brand activation, dengan metode kualitatif deskriptif melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi brand activation Ngopi Inspirasi oleh NutriHub Yogyakarta paling optimal terletak pada aspek strategic developmentdan delivery. Namun, pada aspek creative development dan evaluation masih terdapat keterbatasan dalam perancangan konsep, sementara pada aspek discovery peran NutriHub Yogyakarta terbatasi oleh kebijakan pusat. Selain itu terdapat perubahan perilaku dari audiens dalam mengenali produk yang semula tidak kenal menjadi mengetahui atau mempengaruhi audiens untuk membeli produk. Penelitian ini menunjukkan bahwa strategi brand activation melalui event marketing sesuai untuk digunakan dalam meningkatkan brand awareness Lokalate di kalangan mahasiswa. Oleh karena itu, direkomendasikan adanya ruang inovasi bagi tim pelaksana area serta penyusunan evaluasi yang lebih sistematis untuk menjaga keberlanjutan program
Digital Marketing Communication of Banyunibo Temple Area Through Tiktok Prasetyo Nugroho Saputro, Eko; Wahyu Widiarti, Pratiwi; Disyacitta, Fikri; Ekawati, Ratna
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24460

Abstract

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This research aimed to develop a digital marketing communication medium in the form of TikTok to promote the Banyunibo Temple area in Bokoharjo Village. The study employed a Research and Development (RD) methodology. The findings demonstrate that TikTok content was successfully developed as a digital marketing tool for the Banyunibo Temple Area. The stages of development follow the ADDIE model (Analysis, Design, Develop, Implement, and Evaluate). However, the research only progressed through the implementation stage. The developed content was evaluated by two media experts and a social media manager from the Banyunibo Temple area. The evaluation feedback was used to revise the product, ensuring its effectiveness as a digital marketing communication medium. These revisions significantly improved the content, leading to a successful implementation phase where the TikTok posts achieved considerable viewership, averaging over 230 views per post.Keywords: Banyunibo, Tiktok, Media, Digital Marketing Communication.
KONSEP DIRI (SELF CONCEPT) DAN KOMUNIKASI INTERPERSONAL DALAM PENDAMPINGAN PADA SISWA SMP SE KOTA YOGYAKARTA Widiarti, Pratiwi Wahyu
Informasi Vol. 47 No. 1 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v47i1.15035

Abstract

This study aims to determine, the self-concept of junior high school students in the city of Yogyakarta and description of the mentoring model for junior high school students in Yogyakarta city based on adolescent self concept. The research method used quantitative method, with descriptive statistical technique. The population of this research is all junior high school students in Yogyakarta city from 15 State Junior High School and 42 Private Junior High. The results is first, the self-concept of students is balanced between those who have low self-concept (222 people: 49.4%), with high self-concept (227 people: 50,6%). Second, from the self concept aspects, the results obtained, have: a) high self-concept/academic self as much as 262 students (58.4%); b) family self concept as high as 257 students (57.2%); c) high physical self-concept, ie 250 students (55.7%); d) low self-concept moral ethics there are 220 students (49%); e) low social self-concept there are 220 students (49%); f) Low self-concept personal there are 216 students (48.1%). Third, the low-tendentious concept of self is ethical-moral, social and personal, then approaches are used for the assistance: a) from the side of interpersonal communication:  Self-fulfilling prophecy; opened self; self confidence; and selectivity; b) in terms of interaction style, by developing an enabling interaction style; c) in terms of guidance and counseling services by forming individual guidance and group guidance. Abstrak             Penelitian ini bertujuan untuk  mengetahui konsep diri remaja siswa SMP se kota Yogyakarta dan deskripsi model pendampingan bagi remaja siswa SMP se kota Yogyakarta berdasar konsep diri remaja. Melalui metode kuantitatif, dengan teknik statistik deskriptif.  Populasi penelitian ini adalah seluruh siswa SMP se kota Yogyakarta dari 15 SMP Negeri dan 42 SMP Swasta.  Hasil penelitian adalah, pertama, konsep diri  siswa berimbang antara yang memiliki konsep diri  yang rendah  (222 orang: 49.4%),  dengan yang memiliki konsep diri yang tinggi (yaitu 227 orang: 50.6%). Kedua, dari aspek-aspek konsep diri, diperoleh hasil, yang memiliki: a) konsep diri kerja/akademik yang tinggi sebanyak 262 siswa (58.4%); b) konsep diri keluarga yang tinggi sebanyak 257 siswa (57.2%); c) konsep diri fisik yang tinggi, yaitu 250 siswa (55.7%); d) konsep diri etik moral yang rendah  ada 220 siswa (49%); e) konsep diri sosial yang rendah ada 220 siswa (49%); f) konsep diri personal yang rendah ada 216 siswa (48.1 persen). Ketiga, konsep diri yang cenderung rendah adalah konsep diri etik-moral, sosial dan personal, maka digunakan pendekatan bagi pendamping: a) dari sisi komunikasi interpersonal: Nubuat yang dipenuhi sendiri; membuka diri; percaya diri; dan selektivitas; b) dari sisi gaya interaksi, dengan mengembangkan gaya interaksi yang mendorong (enabling); c) dari sisi layanan bimbingan dan konseling dengan membentuk  bimbingan kelompok dan  bimbingan individual.
Co-Authors Abditama, Juan Tirta Abich Govinda Abidatu Lintang Pradipta Aditya Pradana alifia dewi nurdiana Analisa Yudika Wulandari Anang Priyanto Andhika Haryo Putro Laksono Ani Very Hepy Anugerah Tesa Aulia archan julian siswanto Arni Arta Rahayu aulia arifiyama aziza nuur rahmah bagus dwi handoko Benni Setiawan cahya asmarandani megaputri Chatia Hastasari Chindy Natalia Magdalena Deci Vennamiati Devin Airlangga Dewi Novitasari Dewi Wulandari diah gita utami Dina Novelina Sutrisno diovani sulhan zulkarnain dwiki yudhanto Early Azza Bening Brillianti fanny reizal qisthian Fernanda Sekar Erviansari Fikri Disyacitta gerhana natasha maharani ghea athania syahrani Gian Novianndari Hasdiana Safitri Ilma Linangit irfan hendriawan muhammad Jordhie Beally Korua Khoirunisa Nurdiandra Putri Laila Putri Wahyuni Mahendra Adhi Nugroho Maria Lies Endarwati Mikhael Yudhistira Prananjaya Milencia Laura Mahadevi Mohd Nor Shahizan Ali Monica Yuliawati muhammad harry prayoga mukhamad ubaidilah Muliana Muliana Nadhifa Khansa Nadya Puspita Nathisa Tifata Nayu Normah Mustaffa Novia Agri Kusumaningrum Nur Indah Masita Putri Nurhalimah Nurhalimah Putri, Yoanita Cahya Cinta Yosi Qur'ani Puspa Dewi Ramadhan, Fadhlihi Ratna Ekawati Reformansyah, Muhammad Alberian resmamita resmamita Rosa Astia Nathaniela Rr Indah Mustikawati Salt Masitoh Saputro, Eko Prasetyo Nugroho Suranto Aw syafrie mufariza taufiq nur ardianto Tianfe Putri Khatami Ulfah Hidayati Venema, Salsabila Gabrielle Fatro Verina Budiarti Candra Rahardja Wuri Handayani Zulham Dwi Nugroho