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PRAKTIK KERJA ADIL DAN KESEIMBANGAN PEKERJAAN-HIDUP DI INDUSTRI BERKEKUATAN TINGGI Yohan Purnawan; Yeni Trisna Purba; Peronika Sari BR Tarigan
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1036

Abstract

This study aims to examine the relationship between fair work practices and work-life balance among employees in high-intensity industries in Indonesia, as well as their impact on organizational outcomes. The research employed a quantitative correlational design. Data were collected through online questionnaire surveys, supported by semi-structured interviews and focus group discussions, with a total sample of 300 professional employees who had worked for at least one year in technology, finance, consulting, advertising, and startup sectors. Fair work practices were measured using the Organizational Justice Scale (Colquitt, 2001) covering four dimensions (distributive, procedural, interactional, and informational justice), while work-life balance was measured using the Work-Life Balance Scale (Fisher-McAuley et al., 2003). Data analysis was conducted using Structural Equation Modeling (SEM), and mediation effects were tested using bootstrapping. The results indicate that fair work practices are implemented at a moderate-to-high level (mean = 4.25), whereas work-life balance remains at a moderate level (mean = 3.65). Fair work practices have a positive and significant effect on work-life balance (β = 0.48; p < 0.001). Moreover, both fair work practices and work-life balance positively and significantly influence job satisfaction, organizational commitment, and performance. Work-life balance also significantly mediates the relationship between fair work practices and all organizational outcomes (mediation effects range from 0.173 to 0.197). These findings highlight the importance of fair work practices as an organizational resource to improve employee well-being and performance in high-intensity work environments.
STRATEGI PORTOFOLIO KORPORAT: DIVERSIFIKASI VS. FOKUS UNTUK KEBERLANJUTAN USAHA PADA PERUSAHAAN MANUFAKTUR Uning Heri Gagarin; Yeni Trisna Purba; Yohanis Rumbiak
Jurnal Industri Kreatif dan Inovatif Vol. 3 No. 2 (2025): Pengembangan Komunikasi Visual dan Komunikasi Digital
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v3i2.1048

Abstract

This study examines corporate portfolio strategies in manufacturing firms by comparing two main approaches—focus strategy and diversification strategy—and assessing the role of sustainability through ESG-based diversification. The research aims to (1) compare the effectiveness of focus versus diversification, (2) analyze their impacts on financial performance and risk management, and (3) explore how sustainability-oriented diversification can generate competitive advantage and support long-term growth. The study applies a mixed-methods approach, combining quantitative analysis using key financial performance indicators (e.g., ROA, ROE, revenue growth, diversification index, and debt ratio) with qualitative case studies. The findings indicate that focus strategy generally delivers better market performance, with an average shareholder return (rTSR) of 2.3% compared to 1.6% for more diversified firms. Nevertheless, diversification remains important for spreading risk and sustaining growth stability. ESG-based diversification further strengthens innovation, mitigates regulatory and reputational risks, and enables access to new markets that increasingly demand environmentally friendly products. The study recommends an integrated approach: strengthen core competencies first, then pursue measured diversification into related segments while integrating ESG principles, enabling manufacturing companies to achieve business sustainability amid global uncertainty.