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All Journal Jurnal Manajemen Dan Kewirausahaan Creative Research Management Journal Kabanti : Jurnal Kerabat Antropologi Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Manajemen dan Kewirausahaan
Hartini Hartini
Universitas Halu Oleo
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : creative research management journal

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PENGARUH IKATAN SOSIAL TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN NASABAH SEBAGAI VARIABEL MODERASI Juharsah Juharsah; Yusuf Yusuf; Hartini Hartini
Creative Research Management Journal Vol 1 No 2 (2018): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.59 KB) | DOI: 10.32663/crmj.v1i2.628

Abstract

The present research intends to identify and analyze the effects of social bonding on customers loyalty, and analyze the effects of social bonding on customers loyalty with customer trust as a moderating variable. Population is the all customer product deposit of the Bank Sultra Branch Konawe, with a total sample of 100 respondents. Respondents were taken by convenience sampling method. Data is obtained by the questionnaire method. The data is then analyzed by structural equation modeling method using AMOS software version 24.0. Results reveal that; Social bonding has a significant effect on customer loyalty; and customer trust moderates the effect of social bonding on customer loyalty, with a position as a quasi moderator.
Co-Authors Abdul Razak Yusuf Agustinus Tangalayuk Ansir Ansir Fauzan Fauzan Hayat Yusuf Hidayah Rahman Ical Ical Juharsah, Juharsah Krisma Lolongan La Janu La Janu La Ode Azaluddin Siga Lestari Daswan Lufty Alfirah Markoni Markoni Muhlis Muhlis Nurwati Nurwati Patwayati Patwayati Risky Tamala Samdin Tri Desi Lestari Wa Ode Sifatu Wisnu Maulana Saputra Yusuf Montundu Yusuf Yusuf