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Niken Widyastuti
Departemen Kimia, Fakultas Matematikan dan Ilmu Pengetahuan Alam, Institut Pertanian Bogor.
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Customer Digital Engagement, Organizational Agility, and Strategic Alignment on Digital Business Performance in the Fintech Industry Djunaedi, Djunaedi; Widyastuti, Niken; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Kusnadi, Iwan Henri; Muarief, Fahrurozi
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.290

Abstract

The fintech sector requires businesses to select suitable technological tools and develop operational methods that will enable them to conduct their digital business activities. The research study examines how customer digital interaction together with organizational agility and strategic alignment impacts the digital business results of the fintech sector. The research project uses a quantitative research approach together with an explanatory research framework. The researchers used purposive sampling methods to distribute questionnaires to 170 employees from various fintech companies. The researchers conducted data analysis through multiple linear regression after they completed validity testing and reliability testing together with classical assumption testing. The results show that customer digital engagement together with organizational agility and strategic alignment create positive effects on digital business performance within the fintech industry. Customer digital engagement enables customers to establish deeper connections with digital services while organizational agility allows companies to adjust their operations according to market conditions and strategic alignment ensures that business operations work in harmony with information technology to achieve maximum technology advantages. The research results enable fintech companies to achieve sustainable improvements in their digital business performance through practical results.
Co-Authors Anantadjaya, Samuel PD Bambang Sugeng Dwiyanto Damayanti, Elok Djunaedi Djunaedi Edi Waluyo Helmy Fitriawan Janah, Duratul Jemadi Kamilani, Anis Khamdan Kusnadi, Iwan Henri Kusumawati, Diana Anggraini Magdalena Muarief, Fahrurozi Nawangwulan, Irma M Nuralam Nursih, Bestari Pramesti, Rinda Aprilia Riswandi Riswandi Sabardini, Sri Ekanti Septianna, Ratih Siti Fatimah Sunarto Sunarto Teguh Budi Prasetya Tri Suminar Winarto, Heri