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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Enrichment : Journal of Management Nusantara Science and Technology Proceedings Jurnal Media Informatika Al Khidma: Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Abdimas Indonesia Jurnal Nirta: Studi Inovasi Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Alfiandi Imam Mawardi
Management, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
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GENERATION Z'S JOB APPLICATION INTENTION: THE ROLE OF E-RECRUITMENT AND SOCIAL MEDIA AT PT VICTORY INTERNATIONAL FUTURES Retha Divi Narinta; Alfiandi Imam Mawardi
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2014

Abstract

This study examines how e-recruitment and social media affect job application intention within Generation Z at PT Victory International Futures, Ciputra World Branch. PT Victory International Futures is a service company focusing on investment, forex, indices, and commodities, which has demonstrated that electronic recruitment through its website and social media platforms such as TikTok has successfully attracted young candidates and resulting in increased job application volumes. However, quantitative measurement is essential to determine the magnitude of these effects amid fierce competition in the financial industry. The quantitative approach utilized Google Forms for data collection from 96 respondents selected via Slovin's formula from @victory_ciputraworld TikTok followers. Statistical analysis utilized SEM-PLS software. Results demonstrate that e-recruitment and social media significantly and positively impact job application intention among Generation Z at PT Victory International Futures.
Co-Authors - Kustini Angelina Astrid Pramesty Ariescy, Reiga Ritomiea Budi Prabowo Claudya Mayliviasari Endang Sholihatin Farchan Candra Utama Hidayat, Rusdi Invony Dwi Aprilisanda Kartika Nuriffa Putri Maulana Misbah Khoirul Anam Mochammad Afirudin Noris Angelina Nuryananda, Praja Firdaus Prihandono Wibowo Rafli Raikhan Syah Retha Divi Narinta Romaisyah, Luqita Sholihah, Dewi Deniaty Sri Winarti Supriyono Supriyono Supriyono Supriyono Susi Susanti