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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Economic, Bussines and Accounting (COSTING) JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL ILMIAH MAKSITEK Target : Jurnal Manajemen Bisnis Jurnal Scientia Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prioritas : Jurnal Pengabdian Kepada Masyarakat Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Jurnal Ekonomi Bisnis Digital IDEI: JURNAL EKONOMI & BISNIS
Sunaryo, Sunaryo
FEB - Universitas Harapan Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN Dona Tri Ardillah; Bunga Aditi; Sunaryo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1180

Abstract

This research is motivated by the rapid growth of coffee shops in Medan, which has also shown changes in consumer preferences. This rapid growth has led to problems arising from increasing customer demand and declining customer satisfaction, resulting in some coffee shops being unable to meet consumer expectations. This study aims to analyze the influence of entrepreneurial orientation and marketing performance on maintaining sustainable competitive advantage in the growing coffee shop industry. The research method used was descriptive quantitative, with data collected through questionnaires distributed to 100 business owners, out of a total population of 650 coffee shops in Medan. The results indicate that entrepreneurial orientation and marketing performance have a significant influence on sustainable competitive advantage. Multiple linear regression was used to examine the relationship between the variables. This research is expected to provide insights for business owners in formulating appropriate strategies to increase competitiveness in an increasingly competitive market.
PENGARUH PELATIHAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI Zucy Widya Chaniago; Sunaryo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6199

Abstract

Abstract: This study aims to analyze the effect of training and human resource development on employee performance with work motivation as a mediating variable. This research employs a quantitative approach using descriptive and verificative methods, where data were collected through questionnaires distributed to respondents and analyzed using regression and mediation tests. The results indicate that training and development have a positive and significant effect on employee performance and also positively influence work motivation. Furthermore, work motivation significantly affects employee performance and is proven to mediate the relationship between training and development and employee performance. These findings suggest that improving employee performance is not only influenced by competency development through training but also by psychological factors such as work motivation; therefore, organizations need to implement an integrative human resource management strategy that considers both competency and motivation simultaneously. Keywords: Training, Work Motivation, Employee Performance   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif, di mana data dikumpulkan melalui penyebaran kuesioner kepada responden dan dianalisis menggunakan teknik regresi serta uji mediasi. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan berpengaruh positif dan signifikan terhadap kinerja karyawan, serta memiliki pengaruh positif terhadap motivasi kerja. Selanjutnya, motivasi kerja juga terbukti berpengaruh signifikan terhadap kinerja karyawan dan mampu memediasi hubungan antara pelatihan dan pengembangan dengan kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan kinerja karyawan tidak hanya dipengaruhi oleh peningkatan kompetensi melalui pelatihan, tetapi juga oleh faktor psikologis berupa motivasi kerja, sehingga organisasi perlu mengelola sumber daya manusia secara integratif dengan memperhatikan aspek kompetensi dan motivasi secara bersamaan. Kata Kunci: Pelatihan, Motivasi Kerja, Kinerja Karyawan    
PERAN MOTIVASI KERJA DALAM MEMEDIASI PENGARUH PELATIHAN DAN PENGEMBANGAN SDM TERHADAP KINERJA KARYAWAN Loris Situmorang; Refina Arthevia Pasha; Christofel Situmorang; Sunaryo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6674

Abstract

Abstract: This study aims to analyze the role of work motivation in mediating the influence of human resource training and development on employee performance. This study used a quantitative approach with descriptive and verification methods. Data were obtained through questionnaires distributed to respondents and analyzed using regression and mediation tests. The results showed that human resource training and development had a positive and significant effect on employee performance and work motivation. Furthermore, work motivation also positively influenced employee performance and mediated the relationship between human resource training and development and employee performance. The findings of this study indicate that improved employee performance is not only influenced by increased competency through training but also by employee work motivation. Therefore, organizations need to implement human resource management strategies that simultaneously improve competency and work motivation to achieve optimal performance. Keywords: training and development, work motivation, employee performance.   Abstrak: Penelitian ini bertujuan untuk menganalisis peran motivasi kerja dalam memediasi pengaruh pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data diperoleh melalui penyebaran kuesioner kepada responden dan dianalisis menggunakan uji regresi serta uji mediasi. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan sumber daya manusia berpengaruh positif dan signifikan terhadap kinerja karyawan serta motivasi kerja. Selain itu, motivasi kerja juga berpengaruh positif terhadap kinerja karyawan dan mampu memediasi hubungan antara pelatihan dan pengembangan sumber daya manusia terhadap kinerja karyawan. Temuan penelitian ini menunjukkan bahwa peningkatan kinerja karyawan tidak hanya dipengaruhi oleh peningkatan kompetensi melalui pelatihan, tetapi juga dipengaruhi oleh motivasi kerja yang dimiliki karyawan. Oleh karena itu, organisasi perlu menerapkan strategi pengelolaan sumber daya manusia yang mampu meningkatkan kompetensi dan motivasi kerja secara bersamaan guna mencapai kinerja yang optimal. Kata kunci: pelatihan dan pengembangan, motivasi kerja, kinerja karyawan.
TRANSFORMASI MANAJEMEN SUMBER DAYA MANUSIA BERBASIS KOMPETENSI DAN BUDAYA ORGANISASI DALAM MENINGKATKAN KINERJA BERKELANJUTAN Ika Kartika; Dinda Dinda; Rafly Agis Alfattah; Sunaryo Sunaryo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6905

Abstract

Abstract: Human Resource Management (HRM) is a key element playing a vital role in enhancing productivity, work effectiveness, and organizational sustainability in the era of globalization and digital transformation. The increasing complexity of the modern workplace compels organizations to manage human resources that are innovative, adaptive, and focused on competency development. This article aims to analyze the transformation of modern HRM through a competency-based approach, HR management strategies, organizational culture, and the utilization of digital technology to foster sustainable organizational performance. The study employs a literature review method with a qualitative-descriptive approach, examining various scientific articles and academic sources related to human resource management. The findings indicate that HRM strategies encompass workforce planning, recruitment and selection processes, training and skill development programs, and performance management; furthermore, compensation systems significantly influence employee productivity. Additionally, a competency-based approach enables organizations to align personnel with their specific abilities and skills, thereby enhancing work effectiveness and efficiency. A strong and adaptive organizational culture also plays a crucial role in boosting employee motivation, loyalty, and commitment to the organization. Meanwhile, advancements in digital technology drive organizations to implement technology-based HR management systems to improve administrative efficiency and support continuous employee competency development. Thus, the integration of HRM strategies, competencies, organizational culture, and digital transformation serves as a critical factor in shaping efficient, resilient, and sustainable organizations in the contemporary landscape.   Keywords: Human Resource Management, Competency, Organizational Culture, Productivity, Digital Transformation, Sustainable Performance   Abstrak: Manajemen Sumber Daya Manusia (MSDM) adalah salah satu satu elemen kunci yang memiliki peran penting dalam memperbaiki produktivitas, efektivitas kerja, serta keberlanjutan instansi di era globalisasi dan transformasi digital. Perkembangan dunia kerja yang semakin rumit mendorong organisasi untuk dapat mengatur sumber daya manusia yang inovatif, adaptif, dan berorientasi pada pengembangan kompetensi. Artikel ini bertujuan untuk menganalisis transformasi MSDM modern melalui pendekatan berbasis kompetensi, strategi pengelolaan SDM, budaya organisasi, serta pemanfaatan teknologi digital dalam meningkatkan kinerja organisasi yang berkelanjutan. Penelitian ini menggunakan metode penelitian pustaka dengan pendekatan kualitatif deskriptif melalui pengamatan terhadap berbagai artikel ilmiah serta sumber-sumber akademik yang berkaitan dengan pengelolaan sumber daya manusia. Hasil kajian menunjukkan bahwa strategi MSDM mencakup beberapa hal seperti perencanaan tenaga kerja dan proses merekrut dan memilih karyawan, program pelatihan serta pengembangan keterampilan, dan pengelolaan kinerja pegawai. serta sistem kompensasi memiliki pengaruh besar terhadap peningkatan produktivitas kerja karyawan. Selain itu, pendekatan berbasis kompetensi mampu membantu organisasi menempatkan tenaga kerja sesuai kemampuan dan keterampilannya sehingga meningkatkan efektivitas dan efisiensi kerja. Budaya organisasi yang kuat dan adaptif juga berperan penting dalam meningkatkan motivasi, loyalitas, dan komitmen karyawan terhadap organisasi. Di sisi lain, perkembangan teknologi digital mendorong organisasi untuk menerapkan sistem pengelolaan SDM berbasis teknologi guna meningkatkan efisiensi administrasi dan mendukung pengembangan kompetensi karyawan secara berkelanjutan. Dengan demikian, integrasi antara strategi MSDM, kompetensi, budaya organisasi, dan transformasi digital menjadi faktor penting dalam membentuk organisasi yang efisien, tangguh, dan berkelanjutan di masa kini.   Kata Kunci: Manajemen Sumber Daya Manusia, Kompetensi, Budaya Organisasi, Produktivitas, Transformasi Digital, Kinerja Berkelanjutan
Co-Authors Adam Adam Alvin Fahlevi Astri Dwika Suardy Aulia Arief Nasution Bagus handoko Bunga Aditi Christofel Situmorang Dinda Dinda Dona Tri Ardillah Hafizah Henty Trisna Gulo hery sahrial Hery Syahrial Ichsan Anshori Tambunan Ika Kartika Indra Syafii Indra Syafii Isnaini JHONI TARULI TUA BUTAR-BUTAR Julia Raisa Putri Junico Kevin Simbolon Lintang Anugrah Nasution Loris Situmorang Maisara Batubara Maurin Dewi Prameswari Miftahuddin Miftahuddin Miftahuddin Miftahuddin Miftahuddin, Miftahuddin Muhammad Aidil Akbar Nasution Aidil Akbar Muhammad Hermansyur Muhammad Yuda Hatta Rafly Agis Alfattah Refina Arthevia Pasha Saskia Silvia Anggri Novira Sopi Pentana Sutrisno Sutrisno Syahyunan Tasya Nurul Annisa Teguh Setiawan Winda Ardiani Zainul Saragih Zucy Widya Chaniago