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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Economic, Bussines and Accounting (COSTING) JURNAL ILMIAH MAKSITEK Target : Jurnal Manajemen Bisnis Jurnal Scientia Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prioritas : Jurnal Pengabdian Kepada Masyarakat Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Jurnal Ekonomi Bisnis Digital IDEI: JURNAL EKONOMI & BISNIS
Sunaryo, Sunaryo
FEB - Universitas Harapan Medan
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THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN Dona Tri Ardillah; Bunga Aditi; Sunaryo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1180

Abstract

This research is motivated by the rapid growth of coffee shops in Medan, which has also shown changes in consumer preferences. This rapid growth has led to problems arising from increasing customer demand and declining customer satisfaction, resulting in some coffee shops being unable to meet consumer expectations. This study aims to analyze the influence of entrepreneurial orientation and marketing performance on maintaining sustainable competitive advantage in the growing coffee shop industry. The research method used was descriptive quantitative, with data collected through questionnaires distributed to 100 business owners, out of a total population of 650 coffee shops in Medan. The results indicate that entrepreneurial orientation and marketing performance have a significant influence on sustainable competitive advantage. Multiple linear regression was used to examine the relationship between the variables. This research is expected to provide insights for business owners in formulating appropriate strategies to increase competitiveness in an increasingly competitive market.
Co-Authors Adam Adam Alvin Fahlevi Astri Dwika Suardy Aulia Arief Nasution Bagus handoko Bunga Aditi Dona Tri Ardillah Hafizah Henty Trisna Gulo hery sahrial Hery Syahrial Ichsan Anshori Tambunan Indra Syafii Indra Syafii Isnaini JHONI TARULI TUA BUTAR-BUTAR Julia Raisa Putri Junico Kevin Simbolon Lintang Anugrah Nasution Maisara Batubara Maurin Dewi Prameswari Miftahuddin Miftahuddin Miftahuddin Miftahuddin Miftahuddin, Miftahuddin Muhammad Aidil Akbar Nasution Aidil Akbar Muhammad Hermansyur Muhammad Yuda Hatta Saskia Silvia Anggri Novira Sopi Pentana Sutrisno Sutrisno Syahyunan Tasya Nurul Annisa Teguh Setiawan Winda Ardiani Zainul Saragih