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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Ar Ro'is Mandalika (Armada) Jurnal Manajemen Strategis: Jurnal Mantra
Petra Surya Mega Wijaya
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Transportation

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Anteseden Brand Trust Maskapai Penerbangan Super Air Jet Wijaya, Petra Surya Mega; Pamela, Queena Widhya; Hardono
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1.428

Abstract

In today's era, the world of aviation is no longer a special thing. The choice of the community makes airline companies compete to make their airlines the choice of the public. They will offer prices that are quite attractive to the public by providing some convenience according to the price of air tickets. This study uses a quantitative method. Quantitative research is an approach that uses numbers in the analysis process. Before starting, it is important to determine the population and sample to be studied. To ensure valid and reliable results, it is necessary to use tools or instruments that have been tested for validity and reliability. Based on the results of data analysis and discussion, it can be concluded that low-cost carriers, customer satisfaction, and flight safety have a significant effect on the brand trust of Super Air Jet airlines. Meanwhile, the airline's performance does not have a significant effect on the brand trust of Super Air Jet airline.
Co-Authors Anita Puspitasari Christina Teguh Darmaji, Fransiscos Xavirius Debora S Suradal Deddy Chandra ENY SULISTYOWATI Fahmy Radhi Hardono Istriani, Ety Jefri Jefri Jonathan Herdioko Maklon Haiti Pamela, Queena Widhya Sisnuhadi Sisnuhadi Tarigan, Nerys Lourensius L. Widya Martina Yuyun Wahyuni