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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Values EMAS SENEMA
Anak Agung Putu Agung
Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN FRESHCARE DI KOTA DENPASAR Gusti Ayu Rinawati; Anak Agung Putu Agung; Ni Putu Nita Anggraini
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Economic growth and changes as well as increasingly rapid business activities require companies to develop marketing strategies to attract and retain consumers, one of which is by utilizing celebrity endorsers in promoting their products. In addition, thebrand imagewill determine the purchase decision of a product. This study aims to determine the effect of celebrity endorsers and brand image onpurchasing decisions freshcare in Denpasar City. The sample in this study amounted to 60 people who have usedproducts freshcare. Determination of the sample using amethod purposive sampling. The analytical tool used is multiple linear regression analysis using the SPSS program. The results showed that the results ofdetermination celebrity endorser and brand image amounted to 0.631 or 63.1%. the remaining 36.9% is explained by other variables that are not included in the model or research. So it can be concluded that celebrity endorser and brand image have a positive and significant effect on purchasing decisions
PENGARUH SERVICE QUALITY, PERCEIVED VALUE DAN IMAGE TERHADAP CUSTOMER LOYALTY PADA THE ULIN VILLAS AND SPA SEMINYAK Putu Afry Ardani; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Customer loyalty is a strong commitment to subscribe to a particular product or service in the future even though there are situations and competitors that cause changes in consumer behavior. Loyalty is important in the continuity of a company's life, so this study aims to identify the factors to create loyal customers at The Ulin Villas and Spa. Service Quality, Perceived value and Image are factors that influence customer loyalty. The population in this study were customers who had stayed at The Ulin Villas and Spa. The sample in this study used a non-probability sampling technique by means of purposive sampling with a total of 119 respondents. The data was collected through a questionnaire using multiple regression analysis techniques with the help of the SPSS 23 program. The results of this study indicate that Service Quality has a positive and significant effect on customer loyalty, Perceived Value has a positive and significant effect on customer loyalty and has a positive and significant effect on customer loyalty at The Ulin Villas and Spa.
PENGARUH MERCHANDISING, ATMOSFIR TOKO DAN PROMOSI TERHADAP IMPULSE BUYING (STUDI PADA PELANGGAN ALFA-MART DI DENPASAR) Ni Putu Ayu Lindasari; Anak Agung Putu Agung; Ni Putu Nita Anggraini
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

In the current era where business competition is getting tighter, it makes all business players think harder to find ways to survive or even win business competition. Technological advances also affect the ways or strategies of business people in formulating marketing efforts or marketing efforts to attract or influence consumer spending interests, especially impulse buying. The population of this research is Alfa-mart customers in Denpasar City. The sampling technique used a purposive sampling method. The data analysis technique used to test the deep hypothesis is multiple linear regression analysis. The results showed that merchandising, store atmosphere and promotions have a positive and significant effect on impulse buying. Further researchers are expected to add variables other than merchandising, shop atmosphere and promotions, because there are still other factors that can influence impulse buying.
PENGARUH STORE ATMOSPHERE, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA LANGKAH COFFEE SHOP Putu Vriska Andria Dewi; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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In today's business era, competition in the business world is getting tighter. Companies must strive to study and understand the needs and wants of their customers, so as to create a sense of satisfaction for customers. This study aims to determine the effect of store atmosphere, location and service quality on customer satisfaction. Coffee Shop Steps. The population of this research is consumers who make purchases at the Step Coffee Shop. The sampling technique used a purposive sampling method. The data analysis technique used to test the deep hypothesis is multiple linear regression analysis. The results showed that the store atmosphere, location and service quality had a positive and significant effect on customer satisfaction. Coffee Shop Steps. Further researchers are expected to add variables other than store atmosphere, location and service quality, because there are still other factors that can affect customer satisfaction.
PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN THE BALI FLORIST Savriana Wulandari; Anak Agung Putu Agung; Ni Putu Nita Anggraini
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The phenomenon that occurs in the era of the industrial revolution 4.0 at this time is the growing number of companies or entrepreneurs who sell online and take advantage of the Digital Marketing program. One of the businesses that are currently developing by utilizing Digital Marketing media is the Florist business. The purpose of this study is to determine the effect of Digital Marketing and Customer Relationship Marketing on Customer Loyalty in The Bali Florist. The population in this study were all members of The Bali Florist loyalty who lived in Bali, amounting to 565 people. The sampling method was randomized (accidental sampling). The number of samples used was 85 customers of The Bali Florist. The analysis technique used is the classical assumption test, multiple linear regression analysis and a model feasibility test consisting of the coefficient of determination, multiple correlation, F test, and t test. The results showed that: 1) Digital Marketing has a positive and significant effect on consumer loyalty of The Bali Florist. This means that the higher implementation of digital marketing will be able to increase consumer loyalty of The Bali Florist, and 2) Customer Relationship Marketing has a positive and significant effect on consumer loyalty of The Bali Florist. This means that the higher the implementation of Customer Relationship Marketing, the consumer loyalty of The Bali Florist will increase.
PENGARUH DIGITAL MARKETING, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROTI DI HOLLAND BAKERY BATUBULAN I Ketut Adi Wiranata; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The purchase decision is a condition in which consumers determine whether they want to buy the product being offered. On the other hand, the expert stated that the purchase decision, namely the Purchase Decision, is a problem-solving process and can be resolved through the process of identifying problems, seeking information, evaluating alternatives, purchasing decisions and post-purchase evaluation. The population in this study were all Holland bakery consumers in the Batubulan area. The sample is part of the number and characteristics of the population. Thus, the sample used is part of the population using random sampling techniques. So the number of samples used is 112 people. Determining the sample by using the formula: N = (5 - 10 x number of indicators for each variable). The results of this study indicate that Digital Marketing, Product Quality, and Brand Image have a positive and significant effect on Bread Purchasing Decisions at Holland Bakery Batubulan, this shows that if Digital Marketing, Product Quality and Brand Image increase, the decision to buy bread at Holland Bakery Batubulan also increases
PENGARUH KUALITAS LAYANAN, PRODUCT, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA BIRO TOUR AND TRAVEL PT. U&I HOLIDAYS BALI Ni Kadek Dwi Pratiwi; Anak Agung Putu Agung; Ni Putu Yeni Astiti
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The purpose of this study was to test and obtain empirical evidence of the effect of service quality, product, and brand image on customer loyalty. The population in this study are consumers who use tour travel services whose numbers are not known in detail even though the total sales are known at PT.U & I Holidays Bali. The sample in this study were 100 respondents who were determined based on the non-probability sampling method, namely accidental sampling. The data analysis technique used is multiple linear regression. The results showed that service quality, product, and brand image had a positive effect on customer loyalty. Discussions and limitations of teacher research are presented.
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN NASABAH PADA BANK SAMPAH TEGEH SARI LESTARI Ni Wayan Semiati; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 1 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Dalam memenangkan persaingan didunia bisnis, perusahaan perlu meningkatkan kualitas produk atau jasa dengan harga yang bersaing. Usaha ini akan mampu mempengaruhi harapan konsumen serta menciptakan nilai yang maksimal dan akhirnya menciptakan kepuasan bagi konsumen. Penelitian ini bertujuan untuk menguji kembali pengaruh variabel kualitas layanan dan persepsi harga terhadap kepuasan nasabah. Penelitian ini dilakukan pada nasabah Bank Sampah Tegeh Sari Lestari yang berlokasi di Jalan Gatot Subroto I No. 38 Tonja, Kecamatan Denpasar Utara, Kota Denpasar, Bali. Populasi dalam penelitian ini adalah seluruh nasabah Bank Sampah Tegeh Sari Lestari sejumlah 400 orang. Jumlah sampel 80 orang dengan metode slovin. Metode pengumpulan data dengan wawancara, dokumentasi kuesioner dan observasi. Teknik analisis data yang digunakan uji asumsi klasik,analisis regresi linier berganda, koefisien determinasi, uji F dan uji t menggunakan SPSS version 25.0 for Windows. Berdasarkan hasil pengujian dapat diambil kesimpulan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah yang dapat dilihat dari nilai thitung sebesar 7,930 serta nilai signifikan uji t sebesar 0,000 < 0,05 sehingga Ho ditolak dan H1 diterima. Persepsi harga berpengaruh positif terhadap kepuasan nasabah yang dapat dilihat dari nilai thitung sebesar 7,027 serta nilai signifikan uji t sebesar 0,000 < 0,05 sehingga Ho ditolak dan H2 diterima.
PENGARUH SELERA KONSUMEN, PERSEPSI HARGA DAN DIFERENSIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI DI PT SEJAHTERA INDOBALI TRADA CABANG BANGLI Ida Bagus Made Oka Suryawan; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 1 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Keputusan pembelian menjadi suatu hal yang penting untuk diperhatikan karena hal ini tentu akan menjadi suatu pertimbangan bagaimana suatu strategi pemasaran yang akan dilakukan oleh perusahaan berikutnya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh selera konsumen, persepsi harga dan diferensiasi produk terhadap keputusan pembelian Mobil Suzuki di PT Sejahtera Indobali Trada Cabang Bangli. Populasi penelitian ini adalah seluruh konsumen yang menggunakan atau yang pernah membeli mobil Suzuki di Bali. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh jumlah sampel sebesar 100 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian yang diperoleh menunjukkan bahwa Selera konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian di PT Sejahtera Indobali Trada Cabang Bangli. Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian di PT Sejahtera Indobali Trada Cabang Bangli. Diferensiasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian di PT Sejahtera Indobali Trada Cabang Bangli.
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK ORIFLAME Putu Lia Pramesti Anggarani; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 2 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Persaingan pasar yang semakin ketat secara tidak langsung akan mempengaruhi mempengaruhi usaha suatu perusahaan di dalam mempertahankan pangsa pasarnya. Perusahaan dituntut untuk mempertahankan citra merek, kualitas produk, harga yang dimiliki dan memahami perilaku pasar sasarannya dengan menawarkan produknya yang berkualitas agar dapat menimbulkan minat beli para pelanggan. Populasi dari penelitian ini adalah seluruh konsumen yang menggunakan produk Oriflame di kota Denpasar. Sampel dalam penelitian ini berjumlah 100 orang responden yang ditentukan berdasarkan metode purposive sampling. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek, kualitas produk, dan persepsi harga terhadap minat beli produk Oriflame. Hasil penelitian ini menunjukan bahwa citra merek, kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap minat beli. Saran yang diberikan untuk perusahaan; agar terus meningkatkan citra merek, kualitas produk yang dimiliki agar konsumen Oriflame tetap setia terhadap produk-produk Oriflame.
Co-Authors Andreano Henggrawan Gusti Ayu Rinawati Handryanus Edwinto Raga I Gede Adi Permana Putra I Gusti Ayu Artini Dewi I Kadek Aditya Dwipayana I Ketut Adi Wiranata I Ketut Rahmatika I Made Joni Wiryanata I Made Surya Prayoga I Nengah Sudja I Wayan Artana Wijaya I Wayan Darmada Ida Ayu Gede Bulan Julyantari Ida Bagus Made Oka Suryawan Ikadek Sumiarta Kadek Asrilina Putrawan Ni Kadek Ayu Sukma Dewi Ni Kadek Dwi Pratiwi Ni Ketut Ayu Kharismayanti Ni Komang Irma Bapriani Ni Luh Widiantari Ni Putu Ayu Lindasari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Yeni Astiti Ni Wayan Semiati Putu Afry Ardani Putu Ayu Puspita Devi Putu Lia Pramesti Anggarani Putu Pradiva Putra Salain Putu Vriska Andria Dewi Savriana Wulandari Zulfani Fauziah