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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Values EMAS SENEMA
Anak Agung Putu Agung
Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH SOCIAL MEDIA, PERSEPSI HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TISSUE PASEO (STUDI PENELITIAN DI TIARA DEWATA DENPASAR) Ni Luh Widiantari; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 3 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Pengambilan keputusan merupakan sebuah proses yang terdiri dari beberapa tahap, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif sebelum pembelian, pembelian, konsumsi, dan evaluasi alternatif sesudah pembelian. Banyak faktor yang berpengaruh terhadap keputusan pembelian, di antaranya adalah social media, persepsi harga, dan brand image. Penelitian ini bertujuan untuk untuk mengetahui pengaruh social media, persepsi harga, dan brand image terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar. Populasi yang digunakan dalam penelitian ini adalah konsumen Tiara Dewata Denpasar yang aktif menggunakan social media dan mengikuti informasi Tissue Paseo pada social media. Jumlah sampel yang diambil tercatat sebanyak 100 responden, di mana metode penentuan sampel yang digunakan adalah metode teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linear Berganda, Koefisien Determinasi (R2), Uji F (uji sigifikan simultan), uji t (uji sigifikan parsial). Hasil penelitian menunjukkan bahwa: (1) Social media berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas social media akan diikuti oleh peningkatan keputusan pembelian. (2) Persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas persepsi harga akan diikuti oleh peningkatan keputusan pembelian. (3) Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian Tissue Paseo di Tiara Dewata Denpasar, peningkatan atas brand image akan diikuti oleh peningkatan keputusan pembelian.
PENGARUH STRATEGI PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS HANDPHONE YANG DIMEDIASI WORD OF MOUTH (Studi pada Konsumen Bima Aksesoris Handphone di Kota Denpasar) I Wayan Darmada; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 4 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The company's success in influencing consumers in purchasing decisions is strongly supported through efforts to build communication to consumers by building brands to consumers with marketing strategies, as well as innovating for new variants of a product.The purpose of this study was to determine the effect of promotional strategies through social media on purchasing decisions for mobile phone accessories and word of charge at Bima Accessories Mobile in Denpasar City. To determine the effect of word of mouth on the decision to purchase mobile phone accessories at Bima Accessories Mobile in Denpasar City. To find out whether word of mouth can mediate the effect of promotional strategies through social media on purchasing decisions for cellphone accessories at Bima Accessories Mobile in Denpasar City. The number of samples used in this study were 100 samples. Collecting data using a questionnaire. Data analysis using classical assumption test, path analysis and t test. The results of the study show that promotional strategies through social media have a positive effect on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City. Promotional strategies through social media have a positive and significant effect on word of mouth in Bima, mobile phone accessories in Denpasar City. Word of mouth has a positive and significant effect on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City. Word of mouth can partially mediate the effect of promotional strategies through social media on purchasing decisions for cellphone accessories in Bima, cellphone accessories in Denpasar City.
PENGARUH PENGALAMAN KERJA, PENGETAHUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA CV. CATUR YOGA MAS DENPASAR I Gusti Ayu Artini Dewi; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 5 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Sumber daya manusia merupakan salah satu faktor penentu dalam pelaksanaan fungsi-fungsi operasional maupun manajemen dari suatu perusahaan. Maka dari itu, pengunaan sumber daya manusia yang berkualitas juga diperlukan. Berdasarkan latar belakang, tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengalaman kerja, pengetahuan dan motivasi terhadap kinerja karyawan pada CV. Catur Yoga Mas Denpasar. Obyek penelitian dalam penelitian ini adalah pengalaman kerja, pengetahuan dan motivasi terhadap kinerja karyawan pada CV. Catur Yoga Mas Denpasar. Penelitian ini menggunakan sampel sebanyak 38 orang. Pengambilan sampel dilakukan dengan teknik sampling jenuh. Metode pengumpulan data dengan observasi, wawancara dan kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi liner berganda. Berdasarkan hasil pengujian dapat diambil kesimpulan bahwa pengalaman kerja berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,005 < 0,05, sehingga H0 ditolak dan H1 diterima. pengetahuan berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,000 < 0,05, sehingga H0 ditolak dan H2 diterima. motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan yang dapat dilihat dari nilai sig 0,020 < 0,05, sehingga H0 ditolak dan H3 diterima.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN PADA LEMBAGA PERKREDITAN DESA (LPD) DESA PAKRAMAN PADANGSAMBIAN Ni Ketut Ayu Kharismayanti; Anak Agung Putu Agung; Ni Putu Nita Anggraini
EMAS Vol. 3 No. 7 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Kinerja karyawan pada LPD mengalami penurunan menyebabkan komplain dari nasabah terkait pelayanan. Menurunnya kinerja karyawan menurut penelitian sebelumnya yang dilakukan dipengaruhi oleh kepemimpinan transformasional dan Kerjasama tim. Berdasarkan latar belakang, maka penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan Transformasional Dan Kerjasama Tim Terhadap Kinerja Karyawan Pada Lembaga Perkreditan Desa (LPD) Desa Pakraman Padangsambian Penelitian ini menggunakan sampel sebanyak 35 orang. Metode pengumpulan data dengan observasi, kuesioner dan studi dokumentasi. Alat analisis yang digunakan dalam penelitian ini adalah anlisis regresi linier berganda. Berdasarkan hasil pengujian dapat diambil kesimpulan bahwa Gaya Kepemimpinan Transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan ditunjukkan dari nilai koefisien regersi untuk variabel Gaya Kepemimpinan Transformasional yang bernilai positif yaitu sebesar 0,610, serta nilai signifikansi sebesar 0,000 < 0,05, sehingga hipotesis diterima. Kerjasama Tim berpengaruh positif dan signifikan terhadap kinerja karyawan. Ditunjukkan dari nilai koefisien regersi untuk variabel Kerjasama Tim yang bernilai positif yaitu sebesar 0,410, serta nilai signifikansi sebesar 0,000 < 0,05 sehingga hipotesis diterima.
PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA DAN SHOP LOCATION TERHADAP PURCHASE DECISION KONSUMEN PADA DEWA AYU SHOP KLUNGKUNG Kadek Asrilina Putrawan; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
EMAS Vol. 3 No. 12 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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This study aims to determine the effect of product diversity, price perception, and store location on purchasing decisions at Dewa Ayu Klungkung Stores. Fashion today is very fulfilling human lifestyles that are very diverse in nature. The fashion store business competition is very tight, starting from the selection of products, surveys of people's desires and interests, offering prices that fit in the pocket, the right target market and strategic locations so that they are easy to visit or know by many people. The research population is all consumers who have transacted at the Dewa Ayu Klungkung fashion store. The sample in this study was 100 respondents who were determined based on the purposive sampling data collection method. The analytical tool used is multiple linear regression analysis. The results show that product diversity has a positive and significant effect on purchasing decisions, price perceptions have a positive and significant effect on purchasing decisions, and store location has a positive and significant effect on purchasing decisions. The suggestion of this research is because the coefficient of determination of the variable product diversity, price perception and store location is 36.7%, while the remaining 63.3% is caused by other factors, it is expected to be able to add other variables that can influence purchasing decisions. consumers, as well as being able to expand the scope of research that is not only limited to one location.
PENGARUH KECERDASAN EMOSIONAL, PROFESIONALISME KERJA DAN KOMITMEN TERHADAP KINERJA KARYAWAN PDAM TIRTA MAHOTTAMA KABUPATEN KLUNGKUNG I Ketut Rahmatika; Anak Agung Putu Agung; Ni Putu Nita Anggraini
EMAS Vol. 3 No. 12 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The purpose of this study was to examine and obtain empirical evidence of the effect of emotional intelligence, work professionalism and commitment on employee performance. The population in this study were all employees of PDAM Tirta Mahottama, Klungkung Regency, amounting to 136 people. The sample in this study was 58 respondents determined by the Slovin formula. The sample selection used in this study is by means of probability, the probability technique used is proportionate stratifield random sampling. The data analysis technique used is multiple linear regression. The results showed that emotional intelligence, work professionalism and commitment had a positive and significant effect on employee performance.
PENGARUH SELF IMAGE CONGRUITY DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DI VEGAS BARBERSHOP DENPASAR Ikadek Sumiarta; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Barbershop offers haircut services with a more modern concept, both current hairstyle trends and the tools used to cut hair. Barbershops provide services that are more private for men than salons which are mostly for women. Vegas Barbershop services not only provide haircuts but also provide services such as hair spa creambath, hair cosmetic, and hair toning, therefore Vegas Barbershop is very suitable for men's wants and needs for hair care. The research objective was to determine the effect of self congruity and customer perceived service quality on repurchase intention at Vegas barbershop Denpasar. The method in this study uses multiple linear regression analysis techniques. The results showed that Self Image Congruity had a positive and significant effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Customer Perceived Service Quality has a significant positive effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Respondents' responses to the self image congruty variable obtained the lowest score for the self image congruty variable which lies in the statement that I use the services of the Vegas Babershop in Denpasar City every time I cut my hair, it is hoped that the company's management will pay attention to and continue to improve the quality of services at Vegas Babershop to consumers so that consumers return to using Vegas Babershop services every time cut hair. Respondents' responses to the customer perceived service quality variable obtained the lowest score in the statement that I use the services of Vegas Barbershop Denpasar because the service is responsive to consumers. cut hair.
PENGARUH DISIPLIN KERJA, STRES KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN PADA PT.POS INDONESIA (PERSERO) RENDANG Ni Komang Irma Bapriani; Anak Agung Putu Agung; I Nengah Sudja
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to test and determine the effect of work discipline, work stress and physical work environment on employee performance at PT. Pos Indonesia (Persero) Rendang. The independent variable (X) is work discipline, work stress, and work environment while the bond variable (Y) in this study is employee performance. The sample in this study were 50 employees. Sampling using saturated sampling. This study uses the classical assumption test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination, simultaneous significance test (F), and partial test (t). The results showed that the variables of work discipline, work stress and work environment partially had a positive and significant effect on employee performance at PT. INDONESIAN POST.
ANALISIS PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN LOKASI TERHADAP REPEAT PURCHASE DI HOTEL COMO UMA UBUD, BALI. Ida Ayu Gede Bulan Julyantari; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 4 No. 4 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Repeat purchase refers to a condition in which consumers make purchases more than once or repeatedly. Repeat purchase is one of the things that companies must pay attention to. With consumers making a repeat purchase, it will automatically affect the company’s revenue which in turn will help the company to develop and remain in the midst of existing competition. This study aims to determine how the effect of experiential marketing, service quality, and location on repeat purchases at COMO Uma Ubud, Bali. The population of this research is the consumers at COMO Uma Ubud, Bali. The sample in this study amounted to 105 respondents who were determined based on the purposive sampling method. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that experiential marketing, service quality, and location have a positive and significant effect on repeat purchases at COMO Uma Ubud, Bali. This research still needs to develop further related research variables. It is hoped that the next research will be able to develop and test the influence of other variables that affect repeat purchases such as customer satisfaction, price and company image.
PENGEMBANGAN USAHA PERDAGANGAN DI TOKO ERIMAREBANGUN DI MASA COVID-19 Anak Agung Putu Agung; I Kadek Aditya Dwipayana
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 1 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Program Pengabdian Masyarakat merupakan program Universitas Mahasaraswati sebagai salah satu implementasi Tri Dharma Perguruan Tinggi. Kegiatan ini bertujuan untuk memberikan pengalaman lapanggan kepada mahasiswa tentang kondisi perusahaan secara langsung dan juga untuk membentuk sikap mandiri dan tanggung jawab mahasiswa selama melaksankan kegiatan. Salah satu perusahaan yang menjadi lokasi tempat penulis yaitu, Toko Erimarebangun yang beralamat di Jl. Peliatan 1, Tebesaya Peliatan Ubud. Perusahaan ini bergerak dibidang perdagangan yang menjual pakian sampai aksesoris busana adat Bali, berbagai macam pakaian yang bisa dikenakan mulai dari balita hingga orang dewasa. Pelaksanaan program ini diharapkan dapat bermanfaat bagi perusahaan dan lebih mengoptimalkan pelayanan dengan baik. Pada masa pandemi Covid-19 ini tidak hanya menyerang manusia tetapi juga menyerang sektor perekenomian di dunia, tidak terkecuali Indonesia, dengan segala permasalahan yang timbul akibat efek berantai yang diakibatkannya. Perusahaan yang terkena imbas Covid-19 ini mulai bingung karena berkurangnya pemasukan dan perkembangan usaha perdagannya yang dapat merugikan perusahaan. Untuk menghindari kerugian tersebut maka perusahaan harus memberikan pemahaman kepada karyawan dengan mengoptimalkan promosi penjualan. Pemahaman yang diberikan berupa melakukan promosi di media sosial, memberikan kualitas gambar yang baik guna daya tarik konsumen, melakukan update rutin di media sosial, serta memberikan pelayanan gratis ongkir kepada konsumen daerah Bali.
Co-Authors Andreano Henggrawan Gusti Ayu Rinawati Handryanus Edwinto Raga I Gede Adi Permana Putra I Gusti Ayu Artini Dewi I Kadek Aditya Dwipayana I Ketut Adi Wiranata I Ketut Rahmatika I Made Joni Wiryanata I Made Surya Prayoga I Nengah Sudja I Wayan Artana Wijaya I Wayan Darmada Ida Ayu Gede Bulan Julyantari Ida Bagus Made Oka Suryawan Ikadek Sumiarta Kadek Asrilina Putrawan Ni Kadek Ayu Sukma Dewi Ni Kadek Dwi Pratiwi Ni Ketut Ayu Kharismayanti Ni Komang Irma Bapriani Ni Luh Widiantari Ni Putu Ayu Lindasari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Yeni Astiti Ni Wayan Semiati Putu Afry Ardani Putu Ayu Puspita Devi Putu Lia Pramesti Anggarani Putu Pradiva Putra Salain Putu Vriska Andria Dewi Savriana Wulandari Zulfani Fauziah