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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Coopetition : Jurnal Ilmiah Manajemen Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah E-Coops-Day : Jurnal Ilmiah Abdimas International Journal of Business, Economics, and Social Development Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management J-Coop : Journal of Co-operative
Shofwan Azhar Solihin
Universitas Koperasi Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Unique Strategy in Digital Cooperatives to Increase Benefit for Members Ermaya, Sir Kalifatullah; Ermaya, Husnah Nur Laela; Azhar, Shofwan; Mulyana, Iwan
International Journal of Business, Economics, and Social Development Vol. 4 No. 4 (2023)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v4i4.430

Abstract

The focus of this research is to analyze the uniqueness of the strategy in the cooperative business to increase profits for its members. This research is qualitative and descriptive. This research was conducted on 10 healthy cooperatives that have used digital applications in their daily operations registered in department of cooperatives and SMEs. The purpose of cooperatives is to prosper members and provide benefits either directly or indirectly. Some of the cooperative business uniqueness, namely: open and voluntary membership, democratic management system and the distribution of residual income is carried out fairly according to the business services of each member.From the results of study, the obstacles that occured in the implementation of digital cooperatives were: low capital provided by members, the lack of technology understanding in human resources, weak soft and hard skills, the existence of strong competition with other businesses, low interest in young people towards cooperative business, the low quality of the cooperative business planning.Revitalization is urgently needed so that cooperatives do not get worse. The authors suggested that cooperatives needed to develop the right strategy in order to survive in the storm of economic competition. The governmenthad to provide financial assistance for human resource development and provide training for cooperative employees. In addition, it is necessary to revamp the digital business comprehension for young people as new generation so that they can focus more on developing cooperative businesses for giving nation economic contribution.
Koperasi Konsumen, Suatu Obsesi Shofwan Azhar Solihin
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.2

Abstract

Consumer cooperatives have great potential to be developed in Indonesia, considering that the retail sector is a business that never experiences setbacks. However, until now, cooperatives operating in the financial services sector dominate more than consumer cooperatives. By referring to the consumer cooperative model that has been successful in various countries such as NTUC Fair Price in Singapore, Edeka in Germany, and Coop Mart in Vietnam, this article discusses strategies for developing consumer cooperatives in Indonesia in the face of the dominance of the modern retail business. Consumer cooperatives can be a solution in creating a fairer trading system, providing direct economic benefits to their members, and increasing bargaining power in dealing with suppliers. This research also highlights the challenges faced by consumer cooperatives, including a lack of public understanding, limited access to capital, and unsupportive regulations. By implementing digitalization strategies, collaboration with MSMEs, as well as innovation in membership management and marketing, consumer cooperatives in Indonesia have a great opportunity to develop and contribute to the national economy.
Pengaruh Brand Equity Kopi Java Preanger Gunung Tilu terhadap Keberlanjutan Bisnis Shofwan Azhar Solihin; Nur Fathan Tsani
J-Coop : Journal of Co-operative Vol. 1 No. 2 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i2.29

Abstract

The aim of this study is to investigate the application of brand equity in the Java Preanger Gunung Tilu coffee brand, to assess the business sustainability of the Margamulya Pangalengan Coffee Producer Cooperative, to evaluate how brand equity influences business sustainability, to determine the efforts needed to enhance brand equity, and to investigate the economic benefits received by members of the Margamulya Pangalengan Coffee Producer Cooperative. The method used is a case study with mixed methods data analysis.Based on the research findings, it was observed that among the four brand equity variables—brand awareness, brand associations, perceived quality, and brand loyalty—the variable with the highest value is perceived quality, which has a final score of 115.3, indicating a fairly good criterion. This means that the factor most motivating consumers to purchase Java Preanger Gunung Tilu coffee is their trust in the product and the belief that it offers good quality. Conversely, the variable with the lowest final score is brand awareness, which has a value of 90, indicating that the Java Preanger Gunung Tilu coffee brand is not well recognized by most consumers.The efforts needed include more aggressive promotion, creating or adding unique features to the product, employing a dedicated customer service administrator, and offering special rewards to frequent repeat customers.
Co-Authors Ahmad Sugih Mukti Defitri Nugrahyani Desca Kania Permatasari Eneng Riska Diniyanti Husnah Nur Laela Ermaya Iwan Mulyana Muhammad Haris Fadhillah Mutiara Annissa Oktapiani Nur Fathan Tsani Nurwinasti, Fitriyani Seftiansyah, Muhammad Dery Sir Kalifatullah Ermaya Toufiq Agung Pratomo Sugito Putra Ucu Nurwati