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All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian Polinema Kepada Masyarakat Modality Journal: International Journal of Linguistics and Literature Dharma: Jurnal Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology Journal of English in Academic and Professional Communication International Journal of Business English and Communication (IJoBEC) Jurnal Pengabdian Kepada Masyarakat The International Journal of Studies in Social Sciences and Humanities (IJOSSH) Jurnal Linguistik Terapan
Nugrahaningtyas Fatma Anyassari
Program Studi Bahasa Inggris, Administrasi Niaga, Politeknik Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Creating Instagram Press Releases of Misstika Craft Linked to a Writing Platform Aisyabella Brilliana Azzahra; Bambang Suryanto; Nugrahaningtyas Fatma Anyassari
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Misstika Craft is a craft business that intends to thrive internationally. Based on several stages of analysis, the Instagram business of Misstika Craft can potentially become a promotional medium for product knowledge through writing platforms. Therefore, the researcher created promotional Instagram press releases linked to a writing platform as an innovation in promotional media for the business. This research involved the theory of the Press Release Hybrid Genre, which mixes comprehensive business details with supportive promotional elements. Furthermore, the researcher uses visual storytelling theory to create video content. This study attempts to develop a new promotional strategy by merging press releases on Medium.com and video content on Instagram. This study used Design and Development Research methods. The findings of this study are presented in the form of 13 informative-promotional press releases and 5 Instagram narrative video content. The overall responses to this product were generally positive, with scores of 4.4 for press releases and 4.3 for Instagram video content.
PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL MENGGUNAKAN SIPETOK BAGI KARANG TARUNA DESA WRINGINSONGO UNTUK MENINGKATKAN JUMLAH PENGUNJUNG Agustina, Hiqma Nur; Nugrahaningtyas Fatma Anyassari; Yanik Lailinas Sakinah; Novitasari; Ane Fany Novitasari; Yosi Afandi
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.15090

Abstract

Desa Wringinsongo, Kecamatan Tumpang, Kabupaten Malang, memiliki potensi besar untuk dikembangkan sebagai desa wisata berbasis potensi lokal. Salah satu destinasi unggulannya adalah Pemandian Sumberingin yang kini mulai dibuka hingga malam hari. Untuk mendukung promosi destinasi ini, Tim Pengabdian dari Politeknik Negeri Malang menyelenggarakan pelatihan pembuatan konten media sosial dengan pendekatan SIPETOK (Strategi Pemasaran Kampung Tematik melalui Instagram dengan Storytelling dan Komponen Kepariwisataan). Melalui pelatihan pembuatan konten media sosial yang baik dan tepat diharapkan dapat mempercepat terwujudnya desa wisata Wringinsongo yang berdampak positif bagi warga desa dan meningkatkan jumlah kunjungan ke Pemandian Sumberingin pada malam hari. Pelatihan  diikuti oleh Karang Taruna berlangsung interaktif. Hasil pelatihan menunjukkan peningkatan pemahaman peserta dalam membuat konten digital yang efektif. Evaluasi melalui kuesioner menunjukkan seluruh peserta merasa puas dan memperoleh manfaat signifikan. Kegiatan ini tidak hanya memperkuat kapasitas pemuda desa dalam bidang digital marketing, tetapi juga mendorong percepatan realisasi desa wisata Wringinsongo.
An Analysis of Linguistic Features Used in Business News of BBC and The Guardian Website Alda Rizky Nur Afida Abdullah; Mariana Ulfah Hoesny; Nugrahaningtyas Fatma Anyassari
JLT Jurnal Linguistik Terapan JLT Volume 15 No 2, 2025
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jlt.v15i2.7621

Abstract

This research analyzed and classified linguistic features found in 16 business news from BBC and The Guardian in January 2024 edition. The business news consist of 300 words approximately. Adapting qualitative method and descriptive analysis to collect the data, the research adopted David Crystal’s theory, which specifically divided linguistic features into five categories, namely lexical, grammatical, discourse, orthographic, and graphic features. The findings of this research mentioned that there are 4 linguistic features identified: lexical, grammatical, discourse, and orthographic. Moreover, the linguistic features mostly found is grammatical features in branch of conjunctions, which have crucial role in establishing coherence and clarity in news writing to make communication effectively. Adopting a case study approach, this research provides the insight and understanding how linguistic features influence the context of business news.
BATIK GAMES: OPTIMALISASI SALURAN KOMUNIKASI BISNIS UMKM MELALUI PERANCANGAN DAN PEMBUATAN MATERI INTERAKTIF H5P Nugrahaningtyas Fatma Anyassari; Putri Sekarsari; Wahyuni Ningsih; Noverita Wahyuningsih; Sugeng Hariyanto; Eko Boedhi Santoso
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 12 No. 1 (2026): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v12i1.51765

Abstract

In an increasingly competitive business environment, an SME batik, with its inherent product strengths, needs to optimize its business communication channels by relying not only on static materials but also on interactive ones. This community service activity was carried out to equip the batik MSME website with interactive materials titled 'batik games'. The community service implementation method included designing and creating the interactive materials, which consisted of four stages: design, production, internal evaluation, and field testing; measuring the level of partner empowerment; and product handover. The H5P plug-in was chosen to accommodate product creation. Ten interactive games in two languages ​​(Indonesian and English) were created. Field testing results show that respondents agreed that the H5P interactive materials on the 'batik games' page were fun and useful. The interactive materials were fun because they were exciting, interactive, and informative. The materials were useful because they added insight into batik patterns, meanings, and methods of batik making as well as the culture related to the batik patterns through an interesting way for Gen Z. The results obtained from the analysis of increasing the level of partner empowerment are an increase in partner competitiveness in terms of adding a variety of business communication channels, increasing differentiation of business communication strategies, and adding English as the language ​​for business communication channel materials. Keywords: SME batik, business communication, interactivity, English
Exploring Social Media Storytelling to promote Tourist Destinations: A case study of thematic villages in Malang City Hiqma Nur Agustina; Nugrahaningtyas Fatma Anyassari; Yanik Lailinas Sakinah; Eka Listianing Rahayu
International Journal of Studies in Social Sciences and Humanities Vol. 1 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i2.5470

Abstract

The purpose of this study was to investigate the narratives of Kampung Warna-warni Jodipan, Kampung Budaya Polowijen, and Kampoeng Heritage Kajoetangan, three Malang City themed villages that have developed into popular tourist destinations. Social media, especially platforms like Instagram, has become a powerful tool in promoting tourism by enabling destinations to reach global audiences, foster community engagement, and create visually driven narratives that attract visitors. This approach aligns with the Sustainable Developments Goals (SDGs) 11, a globally recognized framework that emphasizes creating inclusive, safe, resilient, and sustainable cities and human settlements worldwide. By promoting these villages through effective Instagram storytelling, tourism managers can support SDG 11’s objectives by highlighting unique cultural heritage while also contributing to local economic and social sustainability. This study used a quantitative descriptive content analysis method. The results revealed that the three thematic villages have not yet fully used storytelling techniques in the content created and posted on Instagram, and have not optimally used tourism components, such as attractions, amenities, and accessibility. These findings suggest that the managers of the Kampung Warna-warni Jodipan, Kampung Budaya Polowijen, and Kampoeng Heritage Kajoetangan should consider incorporating storytelling elements and tourism components in creating content to effectively target audiences and highlight the unique qualities of each village.
Co-Authors Agustina, Hiqma Nur Aisyabella Brilliana Azzahra Alda Rizky Nur Afida Abdullah Alfian, M. Ade Nur Ane Fany Novitasari Bambang Suryanto Cahyani, Hilda Cita Nuary Ishak Eka Listianing Rahayu Eko Boedhi Santoso Hiqma Nur Agustina Indrianti, Titien Istifaiyah, Alda Imroatul Ivana Larissa Nirwasita Maya Rizki Fauzia Maya Rizki Fauzia, Maya Rizki Maya Rizky Fauzia Moechammad Sarosa Nafisya Alfiani Aisyah Noverita Wahyuningsih Novitasari NOVITASARI Novitasari Novitasari Putri Sekarsari Rahayu, Eka Listianing Ririn Pratiwi Suharto Siti Rohani Sugeng Hariyanto Tiara estu amanda Tri Astuti Handayani Tri Astuti Handayani Wahyuni Ningsih Yanik Lailinas Sakinah Yanik Lailinas Sakinah Yosi Afandi