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All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Pengabdian Polinema Kepada Masyarakat Modality Journal: International Journal of Linguistics and Literature Dharma: Jurnal Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology Journal of English in Academic and Professional Communication International Journal of Business English and Communication (IJoBEC) Jurnal Pengabdian Kepada Masyarakat The International Journal of Studies in Social Sciences and Humanities (IJOSSH) Jurnal Linguistik Terapan
Nugrahaningtyas Fatma Anyassari
Program Studi Bahasa Inggris, Administrasi Niaga, Politeknik Negeri Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Indonesian Tourism Village Potentials, Marketing Strategies And Language: A Case of Wringinsongo Village Agustina, Hiqma Nur; Anyassari, Nugrahaningtyas Fatma; Fauzia, Maya Rizki
Modality Journal: International Journal of Linguistics and Literature Vol. 4 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/mj.v4i1.8367

Abstract

Realizing that each human being is naturally gifted with numerous talents, the objective of the study is to identify the potentials of Wringinsongo village and the marketing strategies the village has implemented to realize a tourism village. Wringinsongo village has abundant natural and human resources waiting to be explored, namely Sumberingin swimming pond, multipurpose building, natural clean water source, and local products such as traditional drinks made from turmeric, banana and papaya chips, as well as Jemblem, a traditional snack made from fried cassava. This study employed a descriptive qualitative design. The data collection methods were in-depth interviews, observations, and documentation. The findings revealed that due to some changes in management, the BUMDes has yet to be able to apply optimal marketing strategies. Furthermore, the village did not have any promotional videos or social media. The marketing strategies using a language approach were used to spread information about Wringinsongo village and its potential. It is expected that the village management will implement marketing strategies that use a language approach more frequently to support the development of Wringinsongo village into a tourism village. The marketing strategy using a language approach is to use attractive captions containing information about the facilities, infrastructure, and various potentials of Wringinsongo Village. Abstrak Menyadari bahwa setiap manusia secara alami memiliki berbagai bakat, penelitian ini bertujuan untuk mengidentifikasi potensi Desa Wringinsongo dan strategi pemasaran desa yang telah diterapkan untuk mewujudkan desa wisata. Desa Wringinsogo memiliki sumber daya alam dan manusia yang melimpah untuk dijelajahi, yaitu kolam renang Sumberingin, gedung serbaguna, sumber air bersih alami, dan produk lokal seperti minuman tradisional yang terbuat dari kunyit, pisang dan keripik pepaya serta Jemblem, camilan tradisional yang terbuat dari singkong goreng. Penelitian ini menggunakan desain deskriptif kualitatif. Metode pengumpulan data adalah wawancara mendalam, observasi, dan dokumentasi. Temuan mengungkapkan sehubungan dengan beberapa perubahan dalam manajemen, BUMDes belum dapat menerapkan strategi pemasaran yang optimal. Selain itu, desa tidak memiliki video promosi atau media sosial, strategi pemasaran menggunakan pendekatan bahasa, untuk menyebarkan informasi tentang desa Wringinsongo dan potensinya. Diharapkan manajemen desa dapat menerapkan strategi pemasaran yang menggunakan pendekatan bahasa lebih sering untuk mendukung pengembangan Desa Wringinsongo menjadi desa wisata. Strategi pemasaran menggunakan pendekatan Bahasa adalah dengan menggunakan caption yang menarik berisi informasi tentang sarana, prasarana dan berbagai potensi yang dimiliki oleh Desa Wringinsongo.
Creating Instagram Press Releases of Misstika Craft Linked to a Writing Platform Aisyabella Brilliana Azzahra; Bambang Suryanto; Nugrahaningtyas Fatma Anyassari
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

Misstika Craft is a craft business that intends to thrive internationally. Based on several stages of analysis, the Instagram business of Misstika Craft can potentially become a promotional medium for product knowledge through writing platforms. Therefore, the researcher created promotional Instagram press releases linked to a writing platform as an innovation in promotional media for the business. This research involved the theory of the Press Release Hybrid Genre, which mixes comprehensive business details with supportive promotional elements. Furthermore, the researcher uses visual storytelling theory to create video content. This study attempts to develop a new promotional strategy by merging press releases on Medium.com and video content on Instagram. This study used Design and Development Research methods. The findings of this study are presented in the form of 13 informative-promotional press releases and 5 Instagram narrative video content. The overall responses to this product were generally positive, with scores of 4.4 for press releases and 4.3 for Instagram video content.
An Analysis of Linguistic Features Used in Business News of BBC and The Guardian Website Alda Rizky Nur Afida Abdullah; Mariana Ulfah Hoesny; Nugrahaningtyas Fatma Anyassari
Jurnal Linguistik Terapan JLT Volume 15 No 2, 2025
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

This research analyzed and classified linguistic features found in 16 business news from BBC and The Guardian in January 2024 edition. The business news consist of 300 words approximately. Adapting qualitative method and descriptive analysis to collect the data, the research adopted David Crystal’s theory, which specifically divided linguistic features into five categories, namely lexical, grammatical, discourse, orthographic, and graphic features. The findings of this research mentioned that there are 4 linguistic features identified: lexical, grammatical, discourse, and orthographic. Moreover, the linguistic features mostly found is grammatical features in branch of conjunctions, which have crucial role in establishing coherence and clarity in news writing to make communication effectively. Adopting a case study approach, this research provides the insight and understanding how linguistic features influence the context of business news.
PELATIHAN PEMBUATAN KONTEN MEDIA SOSIAL MENGGUNAKAN SIPETOK BAGI KARANG TARUNA DESA WRINGINSONGO UNTUK MENINGKATKAN JUMLAH PENGUNJUNG Agustina, Hiqma Nur; Nugrahaningtyas Fatma Anyassari; Yanik Lailinas Sakinah; Novitasari; Ane Fany Novitasari; Yosi Afandi
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v6i2.15090

Abstract

Desa Wringinsongo, Kecamatan Tumpang, Kabupaten Malang, memiliki potensi besar untuk dikembangkan sebagai desa wisata berbasis potensi lokal. Salah satu destinasi unggulannya adalah Pemandian Sumberingin yang kini mulai dibuka hingga malam hari. Untuk mendukung promosi destinasi ini, Tim Pengabdian dari Politeknik Negeri Malang menyelenggarakan pelatihan pembuatan konten media sosial dengan pendekatan SIPETOK (Strategi Pemasaran Kampung Tematik melalui Instagram dengan Storytelling dan Komponen Kepariwisataan). Melalui pelatihan pembuatan konten media sosial yang baik dan tepat diharapkan dapat mempercepat terwujudnya desa wisata Wringinsongo yang berdampak positif bagi warga desa dan meningkatkan jumlah kunjungan ke Pemandian Sumberingin pada malam hari. Pelatihan  diikuti oleh Karang Taruna berlangsung interaktif. Hasil pelatihan menunjukkan peningkatan pemahaman peserta dalam membuat konten digital yang efektif. Evaluasi melalui kuesioner menunjukkan seluruh peserta merasa puas dan memperoleh manfaat signifikan. Kegiatan ini tidak hanya memperkuat kapasitas pemuda desa dalam bidang digital marketing, tetapi juga mendorong percepatan realisasi desa wisata Wringinsongo.
Co-Authors Afandi, Yosi Agustina, Hiqma Nur Aisyabella Brilliana Azzahra Alda Rizky Nur Afida Abdullah Alfian, M. Ade Nur Ane Fany Novitasari Bambang Suryanto Cahyani, Hilda Cita Nuary Ishak Hiqma Nur Agustina Indrianti, Titien Istifaiyah, Alda Imroatul Ivana Larissa Nirwasita Maya Rizki Fauzia Maya Rizki Fauzia, Maya Rizki Maya Rizky Fauzia Moechammad Sarosa Nafisya Alfiani Aisyah Noverita Wahyuningsih NOVITASARI Novitasari Novitasari Novitasari Rahayu, Eka Listianing Ririn Pratiwi Suharto Sakinah, Yanik Lailinas Siti Rohani Tiara estu amanda Tri Astuti Handayani Tri Astuti Handayani Yanik Lailinas Sakinah