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Fisla Wirda
Politeknik Negeri Padang
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Financial Digitalization for SMEs through the SIAPIK Application Fisla Wirda; H Herizon; Y Yulherniwati
Salus Publica: Journal of Community Service Vol. 2 No. 2 (2024): August 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v2i2.332

Abstract

Good financial reporting is needed so that financial reports are available accurately and on time. Azizah's crackers business is an SME located in Batu Gadang Village, Lubuk Kilangan District, Padang City  West Sumatra Province. One of the problems in this business is that financial recording is still done manually, so it requires a long process and a high error rate and it is difficult to know the cash flow position quickly and accurately. Making good financial reports requires time as well as knowledge and expertise in the field of accounting, but not all business people have good knowledge and skills in this field. For this reason, an application is needed that helps create financial reports. In this community service activity, the SIAPIK Application (Financial Information Reporting Application System) because this application is issued by Bank Indonesia which has the standards of the Indonesian Accounting Association, is free, and can be used for all types of businesses including manufacturing. Method of implementing activities: planning and preparation through surveys or initial interviews with cracker Uzziah leaders to understand needs and problems, Implementation by providing training and assistance in using SIAPIK, Evaluation is carried out by assessing participants abilities in running the SIAPIK application, Monitoring and follow-up assistance by scheduling periodic visits, Reporting by making activity reports. Azizah's crackers employees participated in the training well and smoothly, the SIAPIK application has been installed on their smartphones, and employees can input data, make transactions, and issue business financial reports
Orientasi Digital Marketing Pada Usaha Waralaba Di Kota Padang Neswardi , Sepri; Wirda, Fisla; Afifah, Afifah; Chandra, Alhapen Ruslin; Afriyeni , Endang; Yuanita , Ika; Fitri , Sheiska Sebrina
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2212

Abstract

Franchising has become a popular business model in Indonesia, including in Padang City. Franchising offers entrepreneurs the convenience of starting a business with lower risks compared to building a business from scratch. This study aims to analyze the digital marketing orientation of local franchises operating in Padang city. The research method uses a quantitative approach that uses a questionnaire as the primary data source. The research population is Local Franchise Businesses in Padang city with a sample size of 96 franchise business managers. Purposive sampling technique. The data analysis technique is descriptive statistics. The findings provide an explanation of the three aspects of digital marketing orientation that can be drawn three things that need special attention from local franchise entrepreneurs in Padang City, namely the importance of informing all employees that digitalization in marketing activities is important for business progress. This makes all employees have the same interest and have the same responsibility in implementing it, digital marketing performance requires clear indicators, because with clear indicators it can be a reference material for the success of ongoing performance and regular meetings are needed to discuss business digital marketing planning, which can also be a place to evaluate what has been done.
Co-Authors Afriyeni , Endang Alfatah Haries Alhapen Ruslin Chandra Anggi Yulianda Sevira Ariani Tanjung Benny Chandra Cindy Claudia, Cindy Edang AFRIYENI Eva Yoyet Fitri , Sheiska Sebrina Gustiawan, Wilson Herizon Imelda M. Nur Jumyetti Jumyetti Milda Yuliza Muhammad Afif Neswardi , Sepri Primadona Putra, Trimardi Jaya Rahmi Wardani Sarmiadi SARMIADI Silvy RAHMA Tuti Azra Tuti Azra Variyetmi Wira Wardani, Rahmi Wilson Gustiawan Y Yulherniwati Yosi Suryani Yosi SURYANI Yuanita , Ika