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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Moneter : Jurnal Akuntansi dan Keuangan Edumaspul: Jurnal Pendidikan EKONOMI BISNIS Al-Kharaj: Journal of Islamic Economic and Business Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Profitabilitas Industrial Research Workshop and National Seminar International Journal of Management Research and Economics Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi
Slamet Maryoso
Universitas Bina Sarana Informatika
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi

 1 
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Beli Pelanggan Burger King Bekasi Slamet Maryoso; Dian Indah Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3345

Abstract

Tujuan dari penelitian yaitu untuk mengetahui pengaruh antara promosi dan kualitas pelayanan terhadap minat beli pelanggan pada Burger King Bekasi. Desain Penelitian ini merupakan desain kausalitas. Objek penelitian yaitu pelanggan Burger King Bekasi.  Sampel pada temuan ini berjumlah 50 orang. Sampel diatas diuji menggunakan SPSS Versi 24. Kesimpulan utama berdasarkan keseluruhan pembahasan di atas adalah sebagai berikut: pertama, variabel promosi berpengaruh positif dan signifikan terhadap minat beli pelanggan Burger King Bekasi. Kedua, variabel kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap  minat beli pelanggan Burger King Bekasi. Ketiga, variabel promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap minat beli pelanggan Burger King Bekasi.
Pengaruh Prosedur Kredit, Tingkat Suku Bunga Dan Kualitas Pelayanan Kredit Terhadap Keputusan Mengambil Kredit Pada BCA KCP Pondok Timur Bekasi Slamet Maryoso; Dian Indah Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5331

Abstract

Abstract: This study aims to determine the effect of credit procedures, interest rates and quality of credit services on credit decisions at BCA Bank, Pondok Timur Bekasi branch. The location of this research is BCA Bank, Pondok Timur Bekasi branch. The research sample consisted of 90 people. The sampling method used was purposive sampling. Multiple linear regression analysis was used to analyze the research data. The conclusions of this study include: 1. The credit procedure variable partially has a positive and significant effect on credit decisions at BCA, Pondok Timur Bekasi branch. 2. The interest rate variable has a significant and positive effect partially on credit decisions at BCA, Pondok Timur Bekasi branch. 3. The credit service quality variable has a positive and significant impact on credit decisions at BCA, Pondok Timur Bekasi branch. 4. The credit procedure variable, interest rate level, and quality of credit services simultaneously have a positive and significant impact on credit decisions at BCA, Pondok Timur Bekasi branch.
Co-Authors Arief Yanto Rukmana Bambang Ismaya Boyratan, Asadul Usud Chevy Herli Sumerli Dian Indah Sari Dian Indah Sari Ery Suryani I Nyoman Tri Sutaguna Imam Tazali ismunandar ismunandar Markus Asta Patma Nugraha Muhammad Yusuf Mutiara Shifa PA. Andiena Nindya Putri Puspa Fortuna Zulfa