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All Journal JCDD Jurnal Ilmu Komunikasi Mamangan Social Science Journal Nasyatuna: Jurnal Pengabdian kepada Masyarakat Publish : Basic and Applied Research Publication on Communications Feedback International Journal of Communication Aksi Kita: Jurnal Pengabdian Kepada Masyarakat INJECT Interdisciplinary Journal of Communication Synergisia Journal of Dialogos ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM QAULAN Jurnal Komunikasi dan Penyiaran Islam
Ahmad Salman Farid
STAIN Mandailing Natal
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Social Media Construction of Political Hegemony: Analysis of the 2024 Indonesian Presidential Candidates Debate First Round Ahmad Salman Farid; Pooja Pathak
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.11

Abstract

This research aims to analyze the construction of social media in the context of political hegemony during the first round of the 2024 Indonesian presidential debate. Employing a social media analysis approach, this study explores how social media serves as a crucial platform in shaping and directing public opinion and how viral narratives can influence political dynamics and polarization in society. The findings reveal that social media plays a significant role as the primary platform creating a polarization of public opinion, dividing users into pro and contra groups regarding the presidential candidates. Dominant narratives are often triggered by controversial speeches or responses, sparking emotional and intense discussions among social media users. This research also highlights the importance of contextual understanding and the sustainability of facts in addressing challenges posed by distorted perceptions in the digital world. Small groups with extreme views play a crucial role in creating an echo chamber, where their perspectives are reinforced and influence wider conversations. Panelists and debate moderators also have a significant impact on shaping perceptions of presidential Candidates performances. This study provides in-depth insights into the complex dynamics of social media in the political context, opening the door to a better understanding of its influence on public opinion and social political dynamics.
Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology Maisaroh Ritonga; Ahmad Salman Farid; Vijaya Kittu Manda
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.103

Abstract

The convergence of traditional media with metaverse technology has revolutionized interactive broadcasting by blending immersive experiences with real-time interactivity. This study explores the integration of media convergence and metaverse-driven platforms, highlighting their transformative impact on audience engagement, technological innovations, and the challenges related to infrastructure, cost, and ethical considerations. A mixed-methods approach was employed, combining qualitative and quantitative research. A comprehensive literature review established the theoretical foundation, while case studies of metaverse-enabled events, such as virtual concerts and immersive news reports, provided real-world insights. Semi-structured interviews with industry professionals offered expert perspectives on adoption barriers and strategies. Quantitative metrics, including audience retention rates and interaction times, were analyzed alongside industry reports to validate findings. The findings reveal a significant increase in audience engagement, with metaverse-driven platforms achieving 150% longer interaction times and a 20% higher retention rate than traditional formats. Technological enablers, such as VR, AR, Blockchain, and AI, were identified as key drivers of this transformation, facilitating immersive storytelling, secure digital transactions, and personalized content delivery. However, challenges persist, including high infrastructure costs, regional disparities in technological access, and ethical concerns over data privacy and intellectual property disputes. Metaverse broadcasting redefines audience interaction by enabling users to participate actively in content creation and exploration.
PENGGUNAAN MEDIA SOSIAL DALAM KAMPANYE POLITIK DAN DAMPAKNYA TERHADAP PARTISIPASI POLITIK DAN PERSEPSI PUBLIK Ahmad Salman Farid
QAULAN : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 1 (2023): QAULAN : JURNAL KOMUNIKASI PENYIARAN ISLAM
Publisher : Department of Islamic Communication and Broadcasting - Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/jg8h1604

Abstract

In this increasingly advanced digital era, social media has become a powerful platform for sharing information, influencing opinion, and mobilizing the masses. Therefore, it is important to understand how the use of social media in political campaigns affects political participation and public perception. This study aims to investigate the effect of social media on political behavior, with a focus on the use of social media in political campaigns and its impact on political participation and public perception. This research will use a case study approach to analyze several political campaigns that involve social media as the main communication tool. Data will be collected through online surveys, interviews and analysis of social media content. Respondents who were sampled in this study were individuals involved in political campaigns using social media, as well as the general public who actively consume political content on social media. Based on this research, it can be concluded that the use of social media in political campaigns has a significant influence on political behavior, political participation and public perception.
Digital Communication Strategies for Crisis Management Ahmad Salman Farid
Journal of Dialogos Vol. 3 No. 3 (2026): Journal of Dialogos - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/nxsh3d08

Abstract

Crisis events in the digital era unfold across multiple online platforms simultaneously, forcing organizations to move beyond traditional public relations models. This article examines digital communication strategies for crisis management by synthesizing findings from twenty-five peer-reviewed studies published between 2021 and 2026, spanning government, corporate, health, tourism, and higher-education contexts. Using a systematic literature review method, the study analyzes patterns of dialogic communication, two-way engagement, disinformation countermeasures, and the emerging role of artificial intelligence in shaping crisis responses. The review identifies four core strategic pillars: transparency and timeliness, dialogic two-way interaction, platform-specific message tailoring, and post-crisis reputation recovery. Findings show that organizations combining rapid, transparent messaging with sustained two-way engagement on social media achieve markedly higher public trust and faster reputational recovery than those relying on one-way broadcasting. The novelty of this study lies in integrating recent research on AI-mediated crisis communication with classical Situational Crisis Communication Theory and dialogic communication theory into one cross-sector framework. The article concludes that effective digital crisis communication requires institutional readiness, cross-platform coordination, continuous sentiment monitoring, and responsible technology adoption. These findings offer theoretical and practical guidance for communication practitioners, policymakers, and scholars seeking to strengthen organizational resilience within an increasingly volatile digital information environment.
Co-Authors Annisa Wahyuni Armen Rahmad Hasibuan Hafidzsha Aqilla Mutiara Safirra Kholidah Nur Maisaroh Ritonga Mhd Zikri Affandi Nasution Muhammad Ardiansyah Muhammad Ardiansyah Musawer Hakimi Pooja Pathak Sartika Dewi Harahap Syamsiah Depalina Siregar Vijaya Kittu Manda