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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta Majalah Ilmiah Bijak MANAZHIM Syntax Idea Jurnal Manajemen Kewirausahaan Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS Komitmen : Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan International Journal of Science and Society (IJSOC) Journal of Social And Economics Research Journal of Scientech Research and Development Jurnal Sosial dan Sains Indonesian Research Journal on Education Indo-Fintech Intellectuals: Journal of Economics and Business Influence: International Journal of Science Review COSMOS ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis JIMAD : Jurnal Ilmiah Multidisiplin journal of social and economic research
Hery Margono
Universitas IPWIJA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Scientech Research and Development

 1 
CO-CREATING CUSTOMER VALUE IN THE PLATFORM ECONOMY: INTEGRATING ENTREPRENEURIAL STRATEGY AND MARKETING INNOVATION Margono, Hery
Journal of Scientech Research and Development Vol 7 No 1 (2025): JSRD, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v7i1.1541

Abstract

The development of the platform-based economy has transformed the way companies and customers interact, moving from a one-way relationship to a more open and interconnected process. Customer engagement is no longer limited to the consumption stage but extends to various points of interaction that shape the overall experience. This situation requires companies to adapt their approaches to maintain relevance amidst increasingly complex customer behavior. This study aims to examine how the integration of entrepreneurial strategy and marketing innovation can drive customer engagement and create sustainable value in the platform economy. This study uses a qualitative approach, utilizing various relevant literature sources as a basis for analysis. The results indicate that customer engagement is formed through consistent interactions and accumulated experiences across various touchpoints. Adaptive entrepreneurial strategies and relevant marketing innovations play a role in strengthening customer participation and building more meaningful relationships. The integration of strategic direction and marketing implementation impacts the quality of the resulting interactions, thereby supporting business sustainability and strengthening the company's competitive position.
Co-Authors Achmad Noerkhaerin Putra Agatha Wikan Adhisti Amir, Ja'far Amir, Jafar Anik Ariyanti Ayuni, Kurata Aziz, Zaenal Basuki Haryono Budi, Jimmi Setya Cecep Cecep Dea Dinda Forina Putri Fitranty, Sarah Gusti Hidayat Haerudin, Inayatilah Hani Sujoko Hendra Lesmana Hidayat, Gusti Imron, Ronny Isha Milani Kurniawansyah M Manullang, Noventywan Halomoan Mohammad, Wily Muh. Ali Maskuri Muh. Maskuri Mursida Kusuma Wardani Ni Putu Mahyoni Qoriatul Adawiyah Rara Arafiah Reza Wijaya Ronaldo Simanjuntak Ronny Imron Saepudaolah, Dede Septino, Ruby Galuh Slamet Budiono Sumardi Sumardi Sumiran, Sumiran Thamrin Sirait Tristi Iriana Wibusana, Wibusana Widagdo, Agus Windriasih, Yeni Zacky Abidin