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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta Majalah Ilmiah Bijak MANAZHIM Syntax Idea Jurnal Manajemen Kewirausahaan Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS International Journal of Applied Finance and Business Studies Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Sosial dan Sains Indonesian Research Journal on Education Indo-Fintech Intellectuals: Journal of Economics and Business COSMOS JIMAD : Jurnal Ilmiah Multidisiplin
Hery Margono
Universitas IPWIJA
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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
A Peran Pernyataan Visi Dan Misi Pada Pengaruh Pembelajaran Dan Pertumbuhan Terhadap Daya Saing Perusahaan: - Budiono, Slamet; Margono, Hery; Septino, Ruby Galuh; Amir, Ja'far
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2712

Abstract

Penelitian kuantitatif tentang daya saing Perusahaan di era kemajuan teknologi sangat penting. Penelitian ini menggunakan pendekatan kuantitatif diskriptif, dengan instrumen penelitian berupa kuesioner dengan bantuan google form. Penyebaran kuesioner dilakukan kepada 103 pelanggan Perusahaan. Olah data dilakukan dengan pendekatan SEM PLS dan menggunakan perangkat lunak  SmartPLS4, dilakukan bulan Januari 2025. Terungkap bahwa Pernyataan visi dan misi berperan sebagai mediator antara perspektif pembelajaran dan pertumbuhan dengan daya saing perusahaan. Efek mediasi ini didukung oleh gagasan bahwa pernyataan misi, ketika diselaraskan dengan praktik pembelajaran organisasi, meningkatkan inovasi dan keunggulan kompetitif. Perlu dilakukan penelitian lebih lanjut dengan melibatkan lebih banyak variable seperti komitmen organisasi dalam mempengaruhi peran penyataan visi dan misi sebagai mediator pengaruh perpektif pembelajaran dan pertumbuhan terhadap daya saing Perusahaan di berbagai sektor.
Analisis Kualitas Produk, Harga Dan Brand Identity Terhadap Loyalitas Pelanggan Dengan Keputusan Pembelian Sebagai Variable Intervening Aziz, Zaenal; Margono, Hery
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2753

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
Co-Authors Achmad Noerkhaerin Putra Agatha Wikan Adhisti Amir, Ja'far Amir, Jafar Anik Ariyanti Ayuni, Kurata Aziz, Zaenal Basuki Haryono Budi, Jimmi Setya Cecep Cecep Dea Dinda Forina Putri Fitranty, Sarah Gusti Hidayat Haerudin, Inayatilah Hani Sujoko Hendra Lesmana Hidayat, Gusti Imron, Ronny Isha Milani Kurniawansyah M Manullang, Noventywan Halomoan Mohammad, Wily Muh. Ali Maskuri Muh. Maskuri Mursida Kusuma Wardani Ni Putu Mahyoni Qoriatul Adawiyah Rara Arafiah Reza Wijaya Ronaldo Simanjuntak Ronny Imron Saepudaolah, Dede Septino, Ruby Galuh Slamet Budiono Sumardi Sumardi Sumiran, Sumiran Thamrin Sirait Tristi Iriana Wibusana, Wibusana Widagdo, Agus Windriasih, Yeni Zacky Abidin