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Journal : Journal of Community Development

Pelatihan Implementasi Sistem Monitoring Laporan Keuangan Study Kasus Dinas Koperasi Kabupaten Jember Warisaji, Taufiq Timur; Rosyidah, Ulya Anisatur
Journal of Community Development Vol. 3 No. 2 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i2.80

Abstract

Development of the Village Creative Economy Industry Based on Local Wisdom and Entrepreneurship is one of the flagship programs to be achieved from this service. The creative economy is an evolution of concepts based on creative assets that can generate economic growth and development. Minister of Cooperatives and UKM, Teten Masduki revealed that the creative economy community (Ekraf) is most likely in the national economy. In order to increase their productivity, the Ministry of Cooperatives and UKM, encourages the creative economy community to consolidate into a format. The Department of Cooperatives and Micro Enterprises of Jember Regency in running one of the services encountered several obstacles, namely there were still many cooperatives that had not reported financial reports and RATs in accordance with standards. Financial Information System training and development is one of the efforts made to resolve these obstacles. This Financial Information System will be used by the Department of Cooperatives to carry out Monitoring and Evaluation of the implementation of the Financial Reports and RATs of each of the cooperatives under its guidance. The end result of this service is in the form of a Financial System Training Module that can be used to facilitate cooperatives in carrying out financial reporting in accordance with established standards.
Pelatihan Digital Marketing dan Optimasi Media Sosial Untuk Meningkatkan Visibilitas UMKM Rosyidah, Ulya Anisatur; Warisaji, Taufiq Timur
Journal of Community Development Vol. 5 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i2.240

Abstract

This community service activity is a collaboration between the Information Systems Study Program at Muhammadiyah University of Jember and RTIK Jember with the Sekar Kartini Jember Women's Consumer Cooperative. From the data collection carried out, it was found that many cooperative members who were MSMEs experienced marketing problems and lacked updates on digital technology. This training aims to provide training in the field of digital marketing and social media optimization to Micro, Small and Medium Enterprises (MSMEs). The main goal is to increase the visibility and competitiveness of local MSMEs in the rapidly growing digital market. The methods used in this activity include providing practical and interactive training which covers basic digital marketing concepts, social media optimization techniques, use of digital marketing tools, and online marketing strategies using effective microsites. The final result of this activity is an increase in participants' understanding and practical skills in utilizing digital platforms to promote their MSME products or services. From initial observations, only around 10% of participants knew about Digital Marketing, so at the end of the activity it increased to 90% of participants who understood the importance of Digital Marketing. In this way, it is hoped that local MSMEs can expand their market reach, increase sales and strengthen their brand awareness among local and international consumers. Apart from that, this activity is also expected to build networks and collaboration between local MSMEs, industrial players, and educational or research institutions to support local economic growth through the use of digital technology. With good collaboration, it is hoped that an ecosystem will be created that supports the growth and sustainability of MSMEs in the current digital era