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All Journal Pendidikan Geografi Menara Ilmu Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Journal of Business Economics and Management
Nofri Yendra
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

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Attribute Destinasi Halal Dan Pengaruhnya Terhadap Nilai Yang Dirasakan Pada Daerah Destinasi Wisata Halal Kota Padang Haryeni; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study was to determine the influence of halal tourism destination attributes on perceived value. The population in this study were local tourists visiting halal tourism destinations in West Sumatra, namely Padang City. A series of exploratory and confirmatory analysis factors were used to assess the research constructs, validity, and reliability of the composite. The sample size of this study was 150 respondents. The data analysis technique used in testing the research hypothesis was the Partial Least Square (PLS) program. Based on the results of the study, halal tourism destination attributes have a significant effect on perceived value.
Pengaruh Penggunaan QRIS Terhadap Pola Makan Konsumtif Gen Z Mahasiswa Fakultas Ekonomi Universitas Dharma Andalas Idwar, Idwar; Yendra, Nofri; Rahmasari, Nisya Cesaryani
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 27 No 2 (2025): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v27i2.2211

Abstract

The purpose of the study was to determine the effect of perceived ease of use, perceived usefulness, attitude toward using and actual usage on the consumptive eating patterns of gen Z at Faculty Economics and Business Dharma Andalas University partially and simultaneously. Primary data sources from field research and secondary data from library research. The type of research is associative with a quantitative approach. The research population was 357 people, the number of research samples was 200 people determined by purposive sampling with a simple random sampling technique. Data collection methods used questionnaires, interviews and observations. Before the data was processed, it met all instrument tests and classical assumption tests for the research variables perceived ease of use (X1), perceived usefulness (X2), attitude toward using (X3), actual usage (X4) and consumptive eating patterns (Y). The results of multiple linear regression obtained Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. The results of partial and simultaneous hypothesis testing at a significance level of 5% show that perceived ease of use, perceived usefulness, attitude toward using and actual usage have a significant positive effect on the consumptive eating patterns of gen Z at Faculty Economics and Business Dharma Andalas University. Abstrak Tujuan penelitian mengetahui pengaruh perceived ease to use, perceived usefullness, attitude toward using dan actual usage terhadap pola makan konsumtif gen Z Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas secara parsial dan simultan. Sumber data primer dari field research dan data sekunder dari library research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 357 orang, jumlah sampel penelitian 200 orang ditentukan secara purposive sampling dengan teknik simple random sampling. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Sebelum data diolah memenuhi semua uji instrumen dan uji asumsi klasik untuk variabel penelitian perceived ease to use (X1), perceived usefullness (X2), attitude toward using (X3), actual usage (X4) dan pola makan konsumtif (Y). Hasil regresi linier berganda didapat Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. Hasil uji hipotesis secara parsial dan simultan pada tingkat signifikansi 5% menunjukkan bahwa perceived ease to use, perceived usefullness, attitude toward using dan actual usage berpengaruh positif signifikan terhadap pola makan konsumtif gen Z Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.
Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare The Originote Pada Mahasiswa Jurusan S1 Manajemen Universitas Dharma Andalas Marnia Sarah; Nofri Yendra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to analyze the influence of brand awareness and brand image on purchase decisions of The Originote skincare products among undergraduate management students at Universitas Dharma Andalas. The background of this study is the increasing use of skincare among students and the tight competition among local brands, which require companies to build strong brand awareness and a positive brand image to attract consumers. The research method used is quantitative, with questionnaires distributed to 108 student respondents. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The results show that brand awareness has a positive and significant effect on purchase decisions, brand image also has a positive and significant effect on purchase decisions, and both variables together have a significant influence on purchase decisions of The Originote skincare products.In conclusion, the higher the brand awareness and brand image, the greater the possibility that students will decide to purchase The Originote skincare products.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Coffee Shop Rimbun Di Kota Padang Alfito Firnando Yunus; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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This research is a survey study of customers at the Rimbun Expresso & Brew coffee shop in Padang City. The title of this research is "The Influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City." The purpose of this research is to determine the influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City. This type of research is quantitative research, and the data collection method uses questionnaires. The population in this study consists of people who have made purchases from the coffee shop Rimbun Expresso & Brew Bar, the number of whom is unknown. The sample size taken in this study is 100 respondents. The sampling technique suggests that the minimum sample size is 5 times the number of statement items in the research questionnaire. In this study, the total number of items is 20 indicators, consisting of 14 indicators for the independent variable and 6 indicators for the dependent variable. Therefore, the sample size for this study is 20 x 5 = 100. Based on the research results and data analysis using SPSS software, it shows that: (1) product quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (2) price has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (3) service quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (4) product quality, price, and service quality have a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Padang.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Jasa Aplikasi Gojek Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Muhammad Khalbi; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of price and promotion on purchasing decisions for the Gojek app among undergraduate students of Management at Dharma Andalas University. This study used quantitative methods, collecting data through questionnaires distributed to 210 student respondents using a purposive sampling technique. Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions), it was shown that: (1) Price has a positive and significant influence on purchasing decisions, (2) Promotion has a positive and significant influence on purchasing decisions, (3) Price and Promotion have a positive and significant influence on purchasing decisions. Simultaneously, both independent variables have a significant influence on purchasing decisions. These findings indicate that the Gojek app plays a role in shaping consumer preferences through promotion, and price is a primary consideration in purchasing decisions among undergraduate students of Management at Dharma Andalas University, Padang.
Pengaruh Kualitas Produk, Brand Image Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Kartu Tri Haryeni, Haryeni; Agus, Taufik; Yendra, Nofri
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 1 No. 3 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.58

Abstract

The purpose of this study was to determine: 1) The effect of product quality on consumer loyalty using the Tri cellular network, 2) The effect of brand image on consumer loyalty using the Tri cellular network, 3) The effect of consumer satisfaction on consumer loyalty using the Tri cellular network, 4) The effect of quality product, brand image, and consumer satisfaction together on consumer loyalty using the Tri cellular network.The population in this study were all students of Dharma Andalas University, Faculty of Economics and Business, Department of S1 Management, class of 2017 and 2018. The sampling in this study used the Slovin formula with the number of research samples as many as 137 respondents. The data analysis technique used in testing this research hypothesis is the use of the SPSS program. Product quality variable has a positive and significant effect on consumer loyalty. The brand image variable has a positive and significant effect on consumer loyalty. The variable of consumer satisfaction has a positive and significant effect on consumer loyalty. The variables of product quality, brand image, and customer satisfaction together have a positive and significant effect on consumer loyalty.
Co-Authors A, Saadi Maimun Agus, Taufik Alfito Firnando Yunus Haryeni Haryeni Haryeni Haryeni, Haryeni Idwar, Idwar Intan Permata Sari Kamila, Zahra Lasti Yossi Hastini Marnia Sarah Mawadah, Aulia Mohammad Abdilla Muhammad Khalbi Nefilinda Nefilinda Rahmad Kurniawan Rahman, Ardi Abdillah Rahmasari, Nisya Cesaryani Rajunas, Rajunas Riski, Tri Rachmat Rismanda, Rachyta Saputra, Albi Siska Lusia Putri Slamet M.Pd Rianto Yan Fitri, Mellyna Eka Yenni Del Rosa