Article Per Year (5 Year)
p-Index From 2021 - 2026
2.542
P-Index
This Author published in this journals
All Journal Pendidikan Geografi Menara Ilmu Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Journal of Business Economics and Management New Economy
Nofri Yendra
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Attribute Destinasi Halal Dan Pengaruhnya Terhadap Nilai Yang Dirasakan Pada Daerah Destinasi Wisata Halal Kota Padang Haryeni; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the influence of halal tourism destination attributes on perceived value. The population in this study were local tourists visiting halal tourism destinations in West Sumatra, namely Padang City. A series of exploratory and confirmatory analysis factors were used to assess the research constructs, validity, and reliability of the composite. The sample size of this study was 150 respondents. The data analysis technique used in testing the research hypothesis was the Partial Least Square (PLS) program. Based on the results of the study, halal tourism destination attributes have a significant effect on perceived value.
Pengaruh Penggunaan QRIS Terhadap Pola Makan Konsumtif Gen Z Mahasiswa Fakultas Ekonomi Universitas Dharma Andalas Idwar, Idwar; Yendra, Nofri; Rahmasari, Nisya Cesaryani
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 27 No 2 (2025): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v27i2.2211

Abstract

The purpose of the study was to determine the effect of perceived ease of use, perceived usefulness, attitude toward using and actual usage on the consumptive eating patterns of gen Z at Faculty Economics and Business Dharma Andalas University partially and simultaneously. Primary data sources from field research and secondary data from library research. The type of research is associative with a quantitative approach. The research population was 357 people, the number of research samples was 200 people determined by purposive sampling with a simple random sampling technique. Data collection methods used questionnaires, interviews and observations. Before the data was processed, it met all instrument tests and classical assumption tests for the research variables perceived ease of use (X1), perceived usefulness (X2), attitude toward using (X3), actual usage (X4) and consumptive eating patterns (Y). The results of multiple linear regression obtained Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. The results of partial and simultaneous hypothesis testing at a significance level of 5% show that perceived ease of use, perceived usefulness, attitude toward using and actual usage have a significant positive effect on the consumptive eating patterns of gen Z at Faculty Economics and Business Dharma Andalas University. Abstrak Tujuan penelitian mengetahui pengaruh perceived ease to use, perceived usefullness, attitude toward using dan actual usage terhadap pola makan konsumtif gen Z Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas secara parsial dan simultan. Sumber data primer dari field research dan data sekunder dari library research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 357 orang, jumlah sampel penelitian 200 orang ditentukan secara purposive sampling dengan teknik simple random sampling. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Sebelum data diolah memenuhi semua uji instrumen dan uji asumsi klasik untuk variabel penelitian perceived ease to use (X1), perceived usefullness (X2), attitude toward using (X3), actual usage (X4) dan pola makan konsumtif (Y). Hasil regresi linier berganda didapat Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. Hasil uji hipotesis secara parsial dan simultan pada tingkat signifikansi 5% menunjukkan bahwa perceived ease to use, perceived usefullness, attitude toward using dan actual usage berpengaruh positif signifikan terhadap pola makan konsumtif gen Z Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.
Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare The Originote Pada Mahasiswa Jurusan S1 Manajemen Universitas Dharma Andalas Marnia Sarah; Nofri Yendra
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of brand awareness and brand image on purchase decisions of The Originote skincare products among undergraduate management students at Universitas Dharma Andalas. The background of this study is the increasing use of skincare among students and the tight competition among local brands, which require companies to build strong brand awareness and a positive brand image to attract consumers. The research method used is quantitative, with questionnaires distributed to 108 student respondents. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression with SPSS. The results show that brand awareness has a positive and significant effect on purchase decisions, brand image also has a positive and significant effect on purchase decisions, and both variables together have a significant influence on purchase decisions of The Originote skincare products.In conclusion, the higher the brand awareness and brand image, the greater the possibility that students will decide to purchase The Originote skincare products.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Coffee Shop Rimbun Di Kota Padang Alfito Firnando Yunus; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a survey study of customers at the Rimbun Expresso & Brew coffee shop in Padang City. The title of this research is "The Influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City." The purpose of this research is to determine the influence of Product Quality, Price, and Service Quality on Purchase Decisions at the Rimbun Expresso & Brew Bar Coffee Shop in Padang City. This type of research is quantitative research, and the data collection method uses questionnaires. The population in this study consists of people who have made purchases from the coffee shop Rimbun Expresso & Brew Bar, the number of whom is unknown. The sample size taken in this study is 100 respondents. The sampling technique suggests that the minimum sample size is 5 times the number of statement items in the research questionnaire. In this study, the total number of items is 20 indicators, consisting of 14 indicators for the independent variable and 6 indicators for the dependent variable. Therefore, the sample size for this study is 20 x 5 = 100. Based on the research results and data analysis using SPSS software, it shows that: (1) product quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (2) price has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (3) service quality has a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Coffee Shop in Padang City, (4) product quality, price, and service quality have a positive and significant effect on purchasing decisions at Rimbun Expresso & Bar Padang.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Jasa Aplikasi Gojek Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Muhammad Khalbi; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price and promotion on purchasing decisions for the Gojek app among undergraduate students of Management at Dharma Andalas University. This study used quantitative methods, collecting data through questionnaires distributed to 210 student respondents using a purposive sampling technique. Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions), it was shown that: (1) Price has a positive and significant influence on purchasing decisions, (2) Promotion has a positive and significant influence on purchasing decisions, (3) Price and Promotion have a positive and significant influence on purchasing decisions. Simultaneously, both independent variables have a significant influence on purchasing decisions. These findings indicate that the Gojek app plays a role in shaping consumer preferences through promotion, and price is a primary consideration in purchasing decisions among undergraduate students of Management at Dharma Andalas University, Padang.
Pengaruh Kualitas Produk, Brand Image Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Kartu Tri Haryeni, Haryeni; Agus, Taufik; Yendra, Nofri
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 1 No. 3 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.58

Abstract

The purpose of this study was to determine: 1) The effect of product quality on consumer loyalty using the Tri cellular network, 2) The effect of brand image on consumer loyalty using the Tri cellular network, 3) The effect of consumer satisfaction on consumer loyalty using the Tri cellular network, 4) The effect of quality product, brand image, and consumer satisfaction together on consumer loyalty using the Tri cellular network.The population in this study were all students of Dharma Andalas University, Faculty of Economics and Business, Department of S1 Management, class of 2017 and 2018. The sampling in this study used the Slovin formula with the number of research samples as many as 137 respondents. The data analysis technique used in testing this research hypothesis is the use of the SPSS program. Product quality variable has a positive and significant effect on consumer loyalty. The brand image variable has a positive and significant effect on consumer loyalty. The variable of consumer satisfaction has a positive and significant effect on consumer loyalty. The variables of product quality, brand image, and customer satisfaction together have a positive and significant effect on consumer loyalty.
Pengembangan Usaha Produksi Gula Tebu Buk Nini Dan Manfaatnya Untuk Kesehatan Di Nagari Lawang Sumatera Barat Rosa, Yenni Del; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Rahmasari, Nisya Cesaryani
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2404

Abstract

Mrs. Nini's sugarcane sugar production business has lacked appropriate information technology. Her maximum turnover is only around Rp 1,000,000 per week, with a selling price of Rp 3,000 per glass of sugarcane juice and Rp 25,000 per pack of sugarcane sugar. The sugarcane production process employs 3-4 family members. Marketing of the sugarcane sugar is limited to local needs. The prospects for this sugarcane sugar business are quite good due to the continuous daily demand for sugarcane as a raw material for making soy sauce. Priority issues for Mrs. Nini's sugarcane production business include marketing strategies and the health impacts of sugarcane (sugarcane juice) consumption. The training method involves lectures, discussions, and practical exercises. The goal is to educate partners about various marketing strategies and the health impacts of sugarcane (sugarcane juice) consumption. Mrs. Nini's sugarcane production requires a sugarcane milling press and a sugarcane juice mixer. The marketing strategy involves maintaining existing markets and quality, exploring new markets, and exploring alternative marketing channels using digital marketing. The impact of consuming cane sugar (sugarcane juice) on health is quite numerous, such as increasing the body's metabolism, meeting energy needs, maintaining digestive health and helping reduce constipation.
Pengaruh Media Sosial, Harga Dan Lifestyle Terhadap Keputusan Pembelian Produk Fast Fashion Resnawanti; Nofri Yendra
New Economy Vol. 1 No. 2 (2025)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/bxr9g563

Abstract

This research aims to determine the influence of social media, price and lifestyle on purchasing decisions for fast fashion products, a case study of students majoring in management at Dharma Andalas University. The population in this study was students majoring in management at Dharma Andalas University, totaling 518 people by collecting samples using the sample size calculator feature via the website www.raosoft.com so that the sample was 110 people. Data was obtained by distributing questionnaires and then processed and tested using SPSS (Statistical Product and Service Solutions) v21. From the research conducted, it is known that based on the results of hypothesis testing, it shows 1). Media has a positive and significant influence on purchasing decisions, 2). Price has a positive and significant effect on purchasing decisions, 3). Lifestyle has a positive and significant effect on purchasing decisions, 4). Social media, price and lifestyle have a positive and significant influence on purchasing decisions. Furthermore, the purchasing decision variable (Y) is influenced by social media, price and lifestyle at 68.5%, while the remaining 31.5% is influenced by other variables that are not in this research.
Pengaruh Komposisi Nutrisi Dan Harga Makanan Sehat Terhadap Keputusan Pembelian Produk Nugget Pada Gen Z Program Studi S1 Manajemen Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas Rahmasari, Nisya Cesaryani; Abdilla, Mohammad; Rosa, Yenni Del; Yendra, Nofri; Idwar, Idwar
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2476

Abstract

The purpose of the study was to determine the effect of perceived ease of use, perceived usefulness, attitude toward using and actual usage on the consumptive eating patterns of Gen Z of Dharma Andalas University partially and simultaneously. Primary data sources from field research and secondary data from library research. The type of research is associative with a quantitative approach. The research population was 90 people, the number of research samples was 90 people determined by total sampling. Data collection methods used questionnaires, interviews and observations. Before the data was processed, it met all instrument tests and classical assumption tests for the research variables perceived ease of use (X1), perceived usefulness (X2), attitude toward using (X3), actual usage (X4) and consumptive eating patterns (Y). The results of multiple linear regression obtained Y = 0.096 + 0.446 X1 + 0.302X2 + 0.279X3 + 0.251X4 + e. The results of partial and simultaneous hypothesis testing at a significance level of 5% show that perceived ease of use, perceived usefulness, attitude toward using and actual usage have a significant positive effect on the consumptive eating patterns of Gen Z at Dharma Andalas University. Abstrak Tujuan penelitian mengetahui pengaruh komposisi nutrisi dan harga makanan sehat terhadap keputusan pembelian produk nugget pada gen Z di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas secara parsial dan simultan. Sumber data primer dari field research dan data sekunder dari library research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 90 orang, jumlah sampel penelitian 90 orang ditentukan secara total sampling. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Sebelum data diolah memenuhi semua uji instrumen dan uji asumsi klasik untuk variabel penelitian komposisi nutrisi (X1), harga makanan sehat X2) dan keputusan pembelian produk nugget (Y). Hasil regresi linier berganda didapat Y = 2.590 + 0.347X1 + 0.652X2 + e. Hasil uji hipotesis secara parsial dan simultan pada tingkat signifikansi 5% menunjukkan bahwa komposisi nutrisi dan harga makanan sehat berpengaruh positif signifikan terhadap keputusan pembelian produk nugget pada gen Z di Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas.
Mengenal Dunia Kampus, Menyiapkan Masa Depan Bagi Siswa Kelas XII SMA Negeri 4 Dan SMA Negeri 5 Bukittinggi Mulyati, Yofina; Octavera, Sari; Fitri, Mellya Eka Yanti; Alfian, Alvin; ., Yentisna; Delroza, Yeni; Hasnita, Rita Sri; Yulianti, Prima; Yendra, Nofri; Rizki, Tri Rahmad
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2519

Abstract

Kegiatan Pengabdian Kepada Masyarakat dengan tema Mengenal Dunia Kampus, Menyiapkan Masa Depan bagi Siswa Kelas XII SMA Negeri 4 dan SMA Negeri 5 Bukittinggi dilaksanakan sebagai upaya memberikan pemahaman kepada siswa mengenai dunia kampus, sistem pendidikan tinggi, serta perencanaan masa depan pendidikan dan karier. Kegiatan ini diisi dengan penyampaian materi oleh dua orang narasumber yang membahas pengenalan dunia kampus, pilihan program studi, jalur masuk perguruan tinggi, perencanaan karier, serta informasi mengenai KIP Kuliah dan peluang beasiswa. Pelaksanaan kegiatan berlangsung secara interaktif melalui diskusi dan tanya jawab, disertai evaluasi untuk mengukur tingkat pemahaman peserta. Hasil kegiatan menunjukkan peningkatan wawasan dan kesiapan siswa dalam merencanakan kelanjutan studi ke perguruan tinggi, sehingga kegiatan pengabdian ini dinilai berjalan dengan baik dan memberikan manfaat positif bagi peserta.”
Co-Authors ., Yentisna A, Saadi Maimun Agus, Taufik Alfito Firnando Yunus Alvin Alfian, Yofina Mulyati, Delroza, Yeni Fitri, Mellya Eka Yanti Haryeni Haryeni Haryeni Haryeni, Haryeni Hasnita, Rita Sri Idwar, Idwar Intan Permata Sari Kamila, Zahra Lasti Yossi Hastini Marnia Sarah Mawadah, Aulia Mohammad Abdilla Muhammad Khalbi Mulyati, Yofina Nefilinda Nefilinda Prima Yulianti Rahmad Kurniawan Rahman, Ardi Abdillah Rahmasari, Nisya Cesaryani Rajunas, Rajunas Resnawanti Riski, Tri Rachmat Rismanda, Rachyta Rizki, Tri Rahmad Saputra, Albi Siska Lusia Putri Slamet M.Pd Rianto Yan Fitri, Mellyna Eka Yenni Del Rosa