Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal Communiverse Avant Garde Journal of Tourism and Creativity Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Administrasita' Jurnal Ilmu Komunikasi Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Alma Mandjusri
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Tourism and Creativity

 1 
Pemahaman Praktis Strategi Influencer Promosi Pariwisata Alma Mandjusri; Edoardo Irfan
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13836

Abstract

Abstract This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object. Keyword: influencer strategy, tourism promotion
Co-Authors Des Hanafi Dinda Zalfa Edoardo Irfan Elya Novani Gusmia Arianti Liana Mailani M Ghozali Moenawar Manik Sunuantari Muchammad Nasucha Muhammad Fadillah Abbyyu Nadiyah Isna Choirunnisa Nita Noriko Rahman Asri Ruvira Arindita Setyowati Karyaningtyas Tambunan, Resman Muharul Wijihastuti, Risa Swandari Yoedo Shambodo Zakaria Lantang Zakaria Lantang Sukirno