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The Role of Strategic Human Resource Management to Improve the Sustainable Fashion Industry in the Start-Up Perspective of Fashion MSMEs Satria Avianda Nurcahyo; Noor Laila Ramadhani; Setya Indah Isnawati
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Semarang

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Abstract

This study explores the role of Strategic Human Resource Management (SHRM) in advancing sustainability within the fashion industry, particularly for Micro, Small, and Medium Enterprises (MSMEs). As sustainability awareness grows among consumers and businesses, MSME fashion startups face unique challenges due to limited resources. Using a quantitative approach with SEM PLS tools, the study collected data through questionnaires from fashion MSMEs and analyzed the relationship between SHRM and sustainable practices. The findings show that SHRM practices, such as recruiting employees with sustainability awareness, providing relevant training, enhancing communication on sustainability goals, and offering incentives aligned with sustainability, positively impact sustainability outcomes. Hypothesis testing confirmed that SHRM has a significant effect, with a t-statistic of 58.166 and a p-value of 0.000, indicating a strong, positive influence on sustainability in the fashion sector. The study highlights the importance of a strategic HR approach in supporting MSME sustainability goals, benefiting social, economic, and environmental aspects. It concludes that integrating SHRM into MSME fashion startups can enhance their competitiveness and contribute positively to the industry’s sustainable growth. This research provides key insights for MSME leaders to implement HR strategies that strengthen both business and sustainability objectives.
Application of Digital Pattern Techniques in Ready to Wear Fashion Based on CLO3D Software Yaumatul Mustaghfiroh; Noor Laila Ramadhani
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/teknobuga.v13i1.24192

Abstract

Abstract. Fashion patterns serve as the basic templates for garment creation, playing a crucial role in ensuring the fit and comfort of the resulting clothing. Advances in digital technology, particularly in fashion, have significantly transformed the design and production processes. CLO3D software allows designers to create fashion patterns in a digital 3D format, which accelerates design, reduces costs, and supports sustainability by minimizing waste. This research employs the Research and Development (R&D) method to develop a user guide for using CLO3D. The research findings indicate that digital pattern techniques enhance efficiency, accuracy, and creativity in design. Validation of the user guide by experts shows a high level of validity with a consensus index of 1.0, indicating its relevance and effectiveness in learning. This study concludes that CLO3D not only improves the quality of designs but also contributes significantly to education and skill development in the fashion field.