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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi JAM : Jurnal Aplikasi Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Al-Kharaj: Journal of Islamic Economic and Business COMMENT: Journal of Community Empowerment Journal of Social And Economics Research Journal of Applied Business and Technology Innovative: Journal Of Social Science Research JURNAL EKONOMI BISNIS DAN MANAJEMEN AMMA : Jurnal Pengabdian Masyarakat Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Interconnection: An Economic Perspective Horizon Jurnal Ekonomi Bisnis dan Manajemen JUDIKAT: Jurnal Pengabdian Kepada Masyarakat South East Asian Management Concern Journal Journal of Economics, Bussiness and Management Issues
Indri Yovita
Universitas Riau
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Analisis Efisiensi Penggunaan Faktor - Faktor Produksi Keripik Nenas di Kecamatan Tambang Kabupaten Kampar Putri, Adella; Hamidi, Wahyu; Indri Yovita
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14003

Abstract

Penelitian ini bertujuan untuk mengetahui efisiensi teknis, efisiensi harga, dan efisiensi ekonomis dari industri keripik nenas yang ada di Kecamatan Tambang Kabupaten Kampar. Data yang digunakan adalah data sekunder dan data primer. Data sekunder ini bersumber dari Dinas Perindustrian dan Perdagangan Kabupaten Kampar sedangkan data primer diperoleh dari kuesioner yang dilakukan melalui wawancara dengan 20 responden industri keripik nenas di Kecamatan Tambang Kabupaten Kampar. Metode analisis data yang digunakan dalam penelitian ini adalah deskriptif kuantitatif melalui metode analisis fungsi produksi cobb douglas dengan aplikasi fungsi produksi frontier stokastik dan return to scale. Variabel yang digunakan adalah modal, tenaga kerja dan bahan baku pada industri keripik nenas di Kecamatan Tambang Kabupaten Kampar. Hasil penelitian menunjukkan bahwa variabel modal, tenaga kerja dan bahan baku berpengaruh signifikan terhadap produksi keripik nenas. Efisiensi teknis adalah sebesar 0.76826, efisiensi harga sebesar 223.155 , dan efisiensi ekonomis sebesar 171,44. Sedangkan nilai Return To Scale adalah sebesar 0.486 , berarti bahwa industri keripik nenas di Kecamatan Tambang Kabupaten Kampar mengalami kaidah increasing return to scale dengan nilai efisiensi ekonomis yang lebih besar dari satu berarti efisiensi penggunaan faktor – faktor produksi belum dicapai. Sehingga untuk mencapai efisiensi secara keseluruhan perlu adanya penambahan input secara proporsional.
Digital Transformation Strategy to Enhance Consumer Trust in Apple Cider Vinegar Products through Quality, Legality, and Digital Education Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Panjaitan, Harry Patuan; Purnama, Intan; Jahrizal, Jahrizal; Yovita, Indri; Veronica, Kristy; Musa, Sulaiman; Wahid, Nabila
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.121

Abstract

The increasing popularity of Apple Cider Vinegar (ACV) as a health supplement has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the health product market. However, issues such as exaggerated health claims, inconsistent product quality, lack of regulatory certifications, and insufficient consumer education have contributed to declining trust among digital consumers. This study explores how digital transformation can enhance consumer trust in ACV products through a qualitative approach involving in-depth interviews with ACV producers and digital content analysis. The findings reveal that many producers lack standardization in quality control, face challenges in obtaining legal certification (BPOM, halal), and underutilize digital platforms for health education. As a solution, the study proposes a strategic framework based on a digitally adapted Business Model Canvas, which integrates transparent product labeling, educational digital content, and trust signals such as verified reviews and interactive consumer engagement. This digital strategy not only strengthens brand credibility but also addresses health risks associated with improper ACV use, promoting safer and more informed consumption. The research contributes to the literature on digital business strategies for functional health products and provides a practical roadmap for MSMEs to build consumer trust through quality, legality, and education.
PERCEPTIONS OF BENEFITS AND SECURITY ON CONFIDENCE AND DECISIONS IN USING DIGITAL WALLET APPLICATIONS (E-WALLET) IN PEKANBARU CITY Achmad Tavip Junaedi; Astuti Dara Anjeli; Nicholas Renaldo; Suhardjo Suhardjo; Aulia Ramadhani; Indri Yovita
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5238

Abstract

This research aims to determine and analyze the influence of perceived benefits and security on trust and decision-making of e-wallet users in the city of Pekanbaru. The population of this study comprises all e-wallet application users in Pekanbaru, with a sample size of 200 users as respondents. The sampling technique employed is non-probability sampling, specifically accidental sampling. Data collection is conducted through the use of a questionnaire. Data analysis is carried out using Structural Equation Modeling Partial Least Square (SEM-PLS). The results of the study indicate that perceived benefits and security have a positive and significant impact on trust among e-wallet users in Pekanbaru. Additionally, perceived benefits have a positive and significant influence on the decision-making of e-wallet users in Pekanbaru, while security has a small, insignificant effect on decisions in Pekanbaru City. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsi manfaat dan keamanan terhadap kepercayaan serta pengambilan keputusan pengguna e-wallet di Kota Pekanbaru. Populasi penelitian ini mencakup seluruh pengguna aplikasi e-wallet di Pekanbaru, dengan jumlah sampel sebanyak 200 responden. Teknik pengambilan sampel yang digunakan adalah non-probability sampling, khususnya accidental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan metode Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi manfaat dan keamanan berpengaruh positif dan signifikan terhadap kepercayaan pengguna e-wallet di Pekanbaru. Selain itu, persepsi manfaat juga berpengaruh positif dan signifikan terhadap pengambilan keputusan pengguna e-wallet di Pekanbaru, sedangkan keamanan memiliki pengaruh positif namun tidak signifikan terhadap keputusan di Kota Pekanbaru.
Pemberdayaan Perempuan Melalui Peningkatan Literasi Keuangan Putri Asrina; Indri Yovita
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 11 : Desember (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of women is crucial in the family. This is because women play many roles within the family. Women not only act as housewives but also play a role in helping the family economy and managing family finances. In managing family finances, it is crucial for women to have a good understanding of financial literacy. The purpose of this community service activity is to improve the financial literacy of women in Logas Village. This community service activity is carried out through lectures and training methods on the importance of financial literacy. This is done by providing information on the importance of financial literacy, financial management practices, and also discussing developments in financial digitalization. This activity targets women in Logas Village, Singingi District. This counseling activity is expected to help women who participate in the activity understand the importance of managing their finances and understand the principles of good financial management. Furthermore, the increasing ease of obtaining online loans, which results in poor financial management, will have an effect on dependence on loans, both direct and online. Therefore, counseling and financial literacy training are needed so that women in Logas Village, both married and single, can avoid unhealthy financial risks.
Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1973

Abstract

This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.
Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1973

Abstract

This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.
ANALISIS DAMPAK EKONOMI PETERNAKAN SUSU KAMBING ETAWA TERHADAP MASYARAKAT LOKAL DI KECAMATAN TAMBANG KABUPATEN KAMPAR (STUDI KASUS PETERNAKAN FATHUR FARM) Muhammad Fathur Rizqi.A; Deny Setiawan; Indri yovita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 13, No 1 (2026): Januari - Juni (2026)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the economic impact of Fathur Farm's Etawa goat dairyfarming. In this study, the researcher conducted an analysis related to several variables thatinfluence the economic conditions of the community in Tambang District. The theory used inthis study is income theory. The research method used is descriptive quantitative research.The population in this study consisted of 507 people classified as Etawa goat breeders, dairyworkers/processors, and the community around the farm. Meanwhile, the sample was takenusing a simple random sampling technique using the Slovin formula with a tolerance limit of10% of 84 research respondents. The data collection technique used was a questionnairedistributed directly to the research respondents. The results of the study showed that thecommunity agreed that Fathur Farm provides increased income to the community, such asproviding monthly income and meeting the community's needs, both daily needs and schoolneeds of family members. Fathur Farm also provides opportunities and job opportunities forthe community by becoming employees or working as sellers and agents of livestockproducts.. Keywords: Economic Impact Analysis, Increased Community Income and Employment,Fathur Farm
Analysis of Financial Inclusion and Sustainability of Women's MSMEs Putri Asrina; Rahmita Budiarti Ningsih; Anthony Mayes; Indri Yovita
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8439

Abstract

The existence of women-owned MSMEs makes a significant contribution to improving the local economy and community welfare. However, in managing MSMEs, women entrepreneurs also face challenges in supporting business sustainability, both internal and external challenges. This study aims to analyze the relationship between financial inclusion and the sustainability of micro, small, and medium enterprises (MSMEs) managed by women in Pekanbaru City. This research was conducted using a quantitative approach by providing questionnaires to respondents. The sampling technique used purposive sampling. The data analysis technique used was Partial Least Square (PLS). The test results show that digital literacy has a direct influence on financial inclusion, while government support, financial literacy, and education have a direct influence on the sustainability of women's MSMEs in Pekanbaru City. Furthermore, it was also found that there was no indirect influence moderated by the financial inclusion variable. So financial inclusion is not a variable that is able to connect financial literacy, digital literacy, education and government support for the sustainability of women's MSMEs in Pekanbaru City.
ANALISIS EFISIENSI USAHA ALUMINIUM CUSTOM DI KOTA PEKANBARU Abdul Latif; Deny Setiawan; Indri Yovita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 13, No 2 (2026): Volume 13 Nomor 2 (Juli 2026 - Desember 2026)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the amount of income of aluminum industry producers inPekanbaru, as well as the level of efficiency of the business being run. The method used is aquantitative descriptive method, with a case study approach on six aluminum business units. Thedata used includes primary data obtained through observation, interviews, and questionnaires, aswell as secondary data from related agencies. Data analysis was carried out by calculating totalproduction costs (Total Cost/TC), total revenue (Total Revenue/TR), net income (π = TR – TC), andbusiness efficiency (R/C Ratio = TR/TC). The results of the study indicate that the total productioncosts of woodworking producers range from Rp 131,020,000 to Rp 184,340,000 per year, withtotal revenue between Rp 402,600,000 to Rp 714,000,000 per year. The net income obtainedranges from Rp 265,630,000 to Rp 578,380,000 per year. The average R/C ratio was 3.56,indicating that the aluminum business in Pekanbaru is considered efficient and feasible, as allproducers are profitable (R/C 1). This research is expected to provide consideration forbusiness actors and local governments in developing the small a'nd medium-sized industry sector,particularly in the aluminum sector. Keywords: Aluminum Business, Aspect Of The Market Revenue, Production Costs, FeasibilityStudy
Co-Authors Abdul Latif Achmad Tavip Junaedi Afnika Ramsuwana Siregar Aljannah, Siti Anthony Mayes Arakas, Geri Zulhilmy Astuti Dara Anjeli Augustine, Yvonne Aulia Ramadhani Cecilia, Cecilia Deny Setiawan Fransisca, Luciana Geovanie, Geovanie Harry Patuan Panjaitan Hutahuruk, Marice Br Jahrizal Kristy Veronica Lapeti Peti Sari Mardiah Mardiah MARDIANA Muhammad Fathur Rizqi.A Musa, Sulaiman Napitupulu, Ryan Pardomuan Nicholas Renaldo Nurjannah Nurjannah Nyoto Nyoto, Nyoto Octavellyn, Shierly Purnama, Intan Putri Asrina Putri, Adella Putri, Novita Yulia Rahmita Budiarti Ningsih Ramadani, Yulita Ramadhany, Citra Rizaldi Putra Rosalita, Yessi Sari , Wella Mayang Sidabalok, Supriani Sri Endang Kornita Sudarno Sudarno Sudarno Suhardjo Surya Safari SD Susi Hendriani Susi Hendriani Syafril Basri Toti Indrawati Tri Sukirno Putro Veronica, Kristy Wahid, Nabila Wahyu Hamidi Wella Mayang Sari Wijaya, Febriana Wendy Yanti Mayasari Ginting Yelly Zamaya